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Maximising sales through quality metadata

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Metadata is key to discovery in for both print and digital books. This presentation shows small presses what metadata is and how to use it for marketing your titles through Bowker's products and other online sites.

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Maximising sales through quality metadata

  1. 1. Maximizing Sales throughQuality Metadata
  2. 2. No Charge for Enhanced Discoverability• Provide metadata to retailers, libraries, and schools• Communicate price and status updates in a timely fashion to multiple customers• Display enhanced content such as cover images and marketing descriptions for readers and buyers• Increase awareness of your titles
  3. 3. Agenda• Metadata Quick Course• Free Discovery through Bowker’s Products• Marketing Your Titles Online
  4. 4. MetadataQuick Course
  5. 5. Metadata How customers find your book
  6. 6. Core Metadata Metadata Type Your Book Physical attributes Paperback Content Author, Title Availability / Access Price, Supplier
  7. 7. Descriptive Metadata Metadata Type Your Book Physical attributes Page count, Size Subject, Series, Characters, Content Illustrated Audience / Use Textbook, College Level USA only, Hardback rights Sales Rights only Availability / Access On sale date 6/1/08
  8. 8. Content PhysicalRights Use Access
  9. 9. Enriched Content Metadata Type Your Book Author Notes Biography, Credentials Series Title and Series Series Subtitle Excerpts First Chapter Cover Image Small or large Table of Contents General or detailed
  10. 10. Basic Metadata Enriched Content
  11. 11. Good Metadata
  12. 12. Confusing Metadata • 20 different books in the series • All metadata is identical including author and description • Cover image portrait tells me it is different
  13. 13. Metadata Quick Course Checklist Ensure you have these metadata Create these enriched content elements available for your work elements for your work• ISBN • Descriptions• Title/Subtitle • Cover Images• Author • Tables of Contents• Format • Indexes• Price • Reviews (both professional and• Subject user)• Vendor of Record (Distributor) • Excerpts or sample chapters• Status/Availability • Author biographies and• Publication Date photographs• Publisher• Series Title (if applicable)
  14. 14. Free Discovery throughBowker’s Products
  15. 15. Bowker’s Metadata and Enriched Content Books In Print and Bowker Syndetic Created Licensed Content Solutions Content • Author • Full Text Biographies Supply Chain Reviews Content • Bestseller • Review lists • LOC and citations • Media Distributor Your Data mentions Data Feeds Submission • Price & • Awards to Bowker Availability • Knowledge Notifications Profiles
  16. 16. Representative Clients by Market Segment Publishers: Retailers: Libraries: New York Public Random House Barnes & Noble Brooklyn Public HarperCollins Follett College Chicago Public Hachette Stores Johns Hopkins University Elsevier Indigo Harvard Macmillan Abebooks.com Yale Cengage Hastings Princeton Wiley Sony Queens Borough Public Schools: Apple State of Oklahoma NYC DOE eBay web services: Anthology Blackboard.com Columbia University New York Times EdMap MIT
  17. 17. Bowker Books In Print®:>10K librarians, retailers, and teachers
  18. 18. Bowker’s Enriched Content
  19. 19. Bowker® Syndetic Solutions:>3B queries/month
  20. 20. Submitting Data to Bowker: MyIdentifiers.com 1. Enter and view metadata 2. Upload cover images 3. Retrieve Title Card
  21. 21. Bowker Discovery Checklist Review your Bowker Title Card• ISBN• Title/Subtitle• Author• Format• Price• Subject• Vendor of Record (Distributor)• Status/Availability• Publication Date• Publisher• Description• Cover Images• Author biographies
  22. 22. Marketing Your Titles Online
  23. 23. Social Networking Sites
  24. 24. Book Review Blogs
  25. 25. http://www.amazon.com/How-raise-children-successfully-children/dp/1453613692/ref=sr_1_6?s=books&ie=UTF8&qid=1291746198&sr=1-6
  26. 26. http://seo.bowker.com/product/book/How-to-raise-children-Successfully/9781453613696/pwok/html
  27. 27. Widget Functionality
  28. 28. Purchasing a Widget: MyIdentifiers.com Click to buy widget
  29. 29. Marketing Online Checklist Consider These Online Consider These Opportunities Functionalities• Online retailers • Controlled view inside• Social networking websites • Buy buttons • Goodreads.com • Widgets • Librarything.com • Facebook.com • Twitter.com• Author or title website• Blog reviews
  30. 30. Questions regarding metadata or MyIdentifiers.com use bip.bowkerlink@bowker.comQuestions on purchasing/using ISBN, SAN, and Barcodes isbn-san@bowker.comLink to PDF of checklists from this presentation
  31. 31. About Bowker Bowker is the worlds leading provider of bibliographic information management solutions designed to help publishers, booksellers, and libraries better serve their customers. The company is focused on developing various tools and products that make books easier for people to discover, evaluate, order, and experience, as well as providing services to publishers that help them better understand and meet the interests of readers worldwide. Bowker is an affiliated business of ProQuest and is headquartered in New Providence, New Jersey, with additional operations in England and Australia. For more information, please visit www.bowker.com. Follow Us On Twitter @DiscoverBowker Like us on Facebook http://www.facebook.com/RRBowker

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