The product touristic for english class.

1. SALES PROMOTION
AUTHORS: CARLOS PALMA – NICOLAS GOMEZ.
INACAP – CONCEPCION
11-09-2017 / TURISMO

2. THE HEART OF CHILEAN PISCO PRODUCTION, THE ELQUI VALLEY IS CARPETED WITH A BROAD COVER OF
STRIATED GREEN. FAMOUS FOR ITS FUTURISTIC OBSERVATORIES, SEEKERS OF COSMIC ENERGIES, FREQUENT
UFO SIGHTINGS, POET GABRIELA MISTRAL AND QUAINT VILLAGES, THIS IS A TRULY ENCHANTING – AND
ENCHANTED – AREA, AND ONE OF THE MUST-VISIT PLACES IN SMALL-NORTH.
Welcome to Elqui Valley

3. S.W.O.T
 Services to be able
to go in family (huts,
restaurants, squares
etc)
 Direct contact with
nature
 Cultural diffusion of
the area
 Internationally
recognized
destination
STRENGTHS WEAKNES THREATS
 Few medical care
centers
 Unpaved roads
 Faults with
satellite
connectivity
 Expensive prices
for some services
 Mountain
climate (sudden
snow)
 Height above
sea level (risks
of dizziness,
headache etc)
 Drought
(usually in
summer)
OPORTUNITIES
 Proximity to
airport (2
hours).
 Paved road
 Quality service
 Good signage

4. PLACE OF DISTRIBUTION PRICE OF PRODUCT
 The full-day value is:
$150,000.-
 For couples: $100,000.- pp
 There is a refund of the
money in case of not
carrying out the activity.
We offer a tourist
product where you can
meet one of the best
pisco productions in
chile, modern and
famous observatories,
renew cosmetic energies
with relaxation sessions,
learn the history of the
award-winning Mistral
Gabriela.
PRODUCT INCLUIDED
The service will reach our
customers through different
means of communication in
the streets and virtual:
 Journals
 Mail
 Social Networks
 Facebook
 Instagram
 Website

5. PEOPLE
 Agreement with company: $95,000.-
 Invite a friend and you get 10%
discount.
 Service included transport VIP
accommodation.
 Guided all day.
 Discount coupon in tourism
magazine Chile.
 Sponsored by big tourist companies.
PROMOTION
 Confidence to people
 Safety in activities
 Customer service
 Guaranteed service
 Professionalism
 Natural interpretation
 Historical teaching
 Complete experience
 Spiritual renewal
 Post-Sale
-50
+18
RANGE
AGE

6. ▪ Hiking
▪ Trekking
▪ Horseback ridings
▪ Mountainbike
▪ High mountain tours
▪ Flora and fauna
contemplation
▪ Photography
▪ Relaxing
▪ Food gourmet
▪ Outdoor activities
▪ SPA
▪ Camping in domo
experience
▪ Wineyards
▪ Observatories
▪ Pisco industries
▪ Cultural and
archaeological interest
zone
ACTIVITIES SERVICES ATTRACTIONS
ACTIVITIES INCLUDED IN PRODUCT TOURISTIC #FACILITIES
#SERVICES

7. TRANSPORT INCLUDING FROM LA SERENA #ACCESSIBILITY

8. ▪ With an amazing appeal for both the scientific and academic world, this is a must for
researchers. Tourists must book their visit a month in advance and it’s advisable not to
go with children under 6.
▪ Information on Visiting: Saturdays from 9am to 1pm.
OBSERVATORY TOLOLO #ATTRACCTIONS

9. MUSEUM GABRIELA MISTRAL #ATTRACCTIONS

10. ELQUI VALLLEY DOMO
INCLUDES A SAMPLE OF THE BEST
WINES OF ELQUI
#ACCOMMODATION

11. Elqui Valley Awaits You…