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Alternative tourism in Greece

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This presentations shows different types of alternative tourism in Northern Greece.Wine tourism, sports tourism, religious tourism, yoga retreat, cultural tourism, eco-tourism, agro-tourism. Explore more www.uraniamaastravel.com

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Alternative tourism in Greece

  1. 1. Ourania Lamprianidou Alternative Τourism
  2. 2. A central feature of modern society that affects every part of the world & every person in the world Within Western societies, it is hard to imagine a world without holidays & opportunities for travelling to new places for new experiences Tourism
  3. 3. During ancient times Main reasons • War • Territorial expansion Throughout Middle Ages • Same reasons • Discovery & exploration new lands • Religion was a major motivator Reasons of traveling since the beginning of humanity
  4. 4. Mass tourism begun after the Second World War. This was due to a variety of reasons. Some of these reasons were. 1. Rise of the middle class 2. Strong economic growth of Western countries 3. Democratization of tourism especially in rich countries 4. Modernization of transportation means
  5. 5.  Tourism is an economic activity capable of generating growth & employment  Tourism represents the third largest socioeconomic activity in the EU after the trade & distribution and construction sectors  EU remains world's No 1 tourist destination, due to its:  cultural & historical heritage  natural assets  diversity of sceneries  quality services  good connectivity
  6. 6.  Ιmportant tourist destination worldwide  Very important historical and cultural resources  Abundance & diversity of natural resources  Wide production of primary & secondary products in the context of the latest food trends  Recently businesses are created in all sectors to acquire special tourism, upgrading & rebuilding units Points of interest of Greek tourism
  7. 7. Mass tourism is characterized by an extreme concentration in one place Results of massification • Economic, social, cultural & ecological consequences • Overload of a place that guided to its degradation & loss of attractiveness Massive concentration of visitors caused many problems
  8. 8. …but the impact of tourism economy is not without negative effects on the host economy: The overall volume of tourism revenues assure jobs & economic growth… • Effects on land values • Change composition of working population from traditional works (fishing, agriculture..) to service-based tourism • Hospitality industries disturbing the community & its cultural identity
  9. 9. The development of new forms of tourism has evolved in response to a more sensitive international climate which was the growing awareness of environmental & conservation damage caused by tourism From Mass Tourism to Alternative tourism
  10. 10. To present characteristics of alternative tourism Aim of today’s presentation To illustrate examples of alternative tourism
  11. 11.  Small scale of development with high rates of local ownership  Minimized negative environmental & social impacts  Maximized linkages to other sectors of the local economy, such as agriculture, reducing a reliance upon imports Characteristics of Αlternative Τourism
  12. 12.  Retention of majority of economic expenditure from tourism by local people  Localized power sharing & involvement of people in the decision- making process  Pace of development directed & controlled by local people rather than external influences Characteristics of Αlternative Τourism
  13. 13.  Aims at establishing direct personal & cultural intercommunication & understanding between host & visitor  Also intent to the facilitation & improvement of contacts between visitors & visited, to obtain a cultural exchange & intercommunication of both parties Characteristics of Αlternative Τourism
  14. 14. %  Sustains or enhances geographical character of a place  Its environment  Culture  Aesthetics  Heritage  the well-being of its residents Alternative tourism Reasons why alternative tourism has become a fashionable term within the last two to three decades
  15. 15. % Alternative tourism most of all E n g a g e s Residents who gain a deeper appreciation for what makes their place unique Tourists, who have a more authentic experience…
  16. 16. % Forms of alternative tourism • Cultural-Heritage tourism • Ecotourism • Agrotourism • Wine tourism • Active tourism • Pleasure tourism • Gastronomic tourism • Medical tourism • Religious tourism • Social tourism • Conference-Congress tourism • Entertainment tourism • Exhibition tourism
  17. 17. % More obscure types of alternative tourism include Ghost tourism, where the traveler visits different allegedly haunted sites & learns about their history Disaster tourism(a fairly new travel type) where the tourist reaches out to areas afflicted by natural or man-made disasters to offer help. i.e Hurricane Katrina’s impact in New Orleans
  18. 18. % Cultural-Heritage tourism • Is undertaken by highly educated individuals who stimulate cultural activity in the destination • Local residents appreciate the benefits of cultural tourism • The growth of cultural tourism demand has stimulated the development of many new cultural attractions & cultural tourism marketing strategies, as different countries & regions compete for a share of this market. For example, it is estimated that the number of museums in Spain has increased by 100% over the past 20 years
  19. 19. % Cultural-Heritage tourism in Northern Greece
  20. 20. % Cultural-Heritage tourism in Northern Greece
  21. 21. % Ecotourism in Northern Greece
  22. 22. % Ecotourism in Northern Greece
  23. 23. Agrotourism in Northern Greece Although the country has large spaces of land & cultivations of many Greek products, this tourism form still has to be developed A relatively new & yet undeveloped form of tourism in Greece
  24. 24. % Agrotourism in Northern Greece Agrotourism holidays in Greece can offer to foreign tourists a deep insight in ecology, farming, regional gastronomy & local customs of the country plus offers the chance to come into contact with the Greek nature & be part of an authentic village community Organizing workshops for pottery, knitting or other folk activities of the Greek countryside is among the potentials
  25. 25. % Wine tourism in Northern Greece Northern Greece is a very extensive region that includes three viticulture regions with corresponding wines Epirus wines Macedonia wines Thrace wines These are some of the most historical vineyards in Greece. At the same time, the vineyards of Northern Greece are known for their great production potential
  26. 26. % Wine tourism in Northern Greece Wine tourism in Northern Greece is clearly much more organised than in any other part of Greece and that is due to the Wines of North Greece organisation, which has designed the Wine Roads of Northern Greece Wine tourism in Northern Greece is greatly aided by the Egnatia Odos national road, which intersects Northern Greece from end to end and facilitates fast and safe road travel
  27. 27. % Wine tourism in Northern Greece Wine Roads of Northern Greece include 8 routes • Wine Route of Epirus • Wine Route of the Lakes • Wine Route of Pella-Goumenissa • Wine Route of the Olympian Gods • Wine Route of Naoussa • Wine Route of Thessaloniki • Wine Route of Halkidiki • The Wine Route of Dionysus
  28. 28. % Wine tourism in Northern Greece
  29. 29. Active tourism in Northern Greece Recently active tourism became an important tourism type Olympic soul plays big role! We are here where it all started! Ancient Greeks used to travel to participate in sports games in 900 BC. Recently ‘sports tourism’ is expanded to active tourism & includes all sorts of activities such as, marathon competition, bicycling, scuba diving…
  30. 30. Active tourism in Northern Greece Two major events take place in Thessaloniki that are attracting more visitors year by year • International Marathon Alexander the Great • International Thessaloniki Night Halfmarathon
  31. 31. % Pleasure tourism in Northern Greece To improve the physical or spiritual condition of an individual
  32. 32. % Pleasure tourism in Northern Greece To improve the physical or spiritual condition of an individual
  33. 33. % Medical tourism in Northern Greece People elect to travel across international borders with the intention of receiving medical treatment most commonly dental care, cosmetic surgery, elective surgery & fertility treatment There has been a shift towards patients from richer, more developed nations travelling to less developed countries to access health services, largely driven by the low-cost treatments available in the latter and helped by cheap flights & internet sources of information.
  34. 34. % Medical tourism in Northern Greece
  35. 35. % Religious tourism in Northern Greece In Greece there is a great number of less-known religious tourism destinations Churches & monasteries with worshiping ceremonies, combined with other tourist attraction elements, such as tradition & culture, nature & gastronomy, can lead to the formation of new emerging tourist destinations, introducing tourist activity that finally acts as a regional development tool for the remote areas of the country
  36. 36. % Religious tourism in Northern Greece
  37. 37. % Religious tourism in Northern Greece Steps of Apostle Paul who spreading Christianity visited Samothraki, Kavala (Neapoli), Philippi, Amphipolis-Apollonia, Thessaloniki, Veria, Athens, Corinth Religious tourism in the Mount Pike • Monastery of Panayia (Madonna) • Holy Monastery of St. Raphael, Nikolaos and Irini • Holy Monastery of St. George
  38. 38. % Conclusions Alternative Tourism Principles 1. Integrity of place 2. International codes 3. Market selectivity 4. Product diversity 5. Tourist satisfaction 6. Community Involvement 7. Community benefit 8. Protection and enhancement of destination appeal 9. Use land wisely 10. Conservation of resources 11. Planning 12. Interactive interpretation 13. Evaluation
  39. 39. % Conclusions People enrolled in the alternative tourism travel with the wish of being immersed in the culture they are visiting & not only a spectator
  40. 40. % Greece is still at the beginning. "Alternative Tourism" is the one that will mark a new period of tourism development and tourism policy for the Greek area, as the number of European citizens turning to alternative tourism is more than 35,000,000 and rising at 20% time. Alternative tourism can and should go ahead. Obviously, circumstances require it. It has to proceed holistically and in a coordinated way, based on an institutional framework, on a national policy that will activate the actions and the areas that make up it. It has to go ahead and go well. "Alternative Tourism" can not and should not be an unprecedented development of Greek tourism, but it is an opportunity for its rebirth.
  41. 41. Ourania Lamprianidou Thank you for your attention! www.uraniamaastravel.com Urania maas travel urania_maas_travel

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