Applied Hi-Tech Horticulture (With an Investment of Rs. 25,000/-) If any queries, Kindly contact E-Mail- parida.sanjib55@gmail.com

1. Experiential Learning ProgrammeExperiential Learning Programme
Applied Hi-tech HorticultureApplied Hi-tech Horticulture
(With an Investment of Rs. 25,000/-)(With an Investment of Rs. 25,000/-)
SANJIB KUMAR PARIDA

2. INTRODUCTION..
Specific objective of learning by hands-on participation, by
trying, making errors, and gradually narrowing the margin
between failure and success.
Learn the Entreprenuership Development skill
Helps a lot in Enhancing the Required Skill & Practical
Knowledge
Includes planning, budgeting, and marketing of planting
materials of horticultural crops.
Generated interest to set up our own enterprises
Different methods of raising of planting materials which
include raising of vegetables seedling, grafting in fruits; cutting
and potting of ornamental plants and flowers.

3. ORIENTATION..
Before going to the field there was an orientation
programme in the seminar hall, department of
horticulture on from 16st February 2017.
The ELP (Applied Hi-Tech Horticulture) Programme
was conducted by the
(Dr.D.K Dash sir)
Dr.G.S Sahu sir
Dr.S.N Dash sir
 Dr. S.K Palai sir
Managing Director
Managers

4. CONTD..
 20 students assigned to horticulture module. The following students are..
 1. Sanjib kumar Parida (01A/13) 2. Jyotirmayee Kar (06A/13)
 3.Manoj kumar Mallik (08A/13) 4.Susmita Kiro (12A/13)
 5.Dibya Ranjan Majhi (18A/13) 6.Smaraki Pradhan (22A/13)
 7.Barial Kisku (23A/13) 8.Anil Kumar Mishra (25A/13)
 9.Minati Majhi (25A/12) 10.Pruthiraj Mahanandia (42A/13)
 11.Nihar Chandra Das (47A/13) 12.Lipilipsa Priyadarshini (55A/13)
 13.Itishree Behera (56A/13) 14.Subrat Kumar. Sethi (59A/13)
 15.S.K.H Padhan (66A/13) 16.Rupan Dash (117A/13)
 17.Gyanaprakash Bishi (123A/13) 18.Avijit Nanda (132A/13)
 19.Anil Ku. Dalabehera (153A/13) 20.Prachi Pattanaik (178A/13

5. MARKET SURVEY :
Our ELP group consisting of 20 students was assigned to survey different
markets in Bhubaneswar I.e.
1. Potato, onion, garlic, colocasia, dioscoria, zinger(wholesale)
2. Flower marketing in Bhubaneswar
3. Fruit marketing in Bhubaneswar
4. Vegetable marketing in Bhubaneswar (wholesale/retail)
5. Vegetable marketing in Bhubaneswar (farmers)
Improves the existing status of the identified product, targeted market
and customer and available resources.

6. PRODUCTION ACTIVITIES :
Vegetable :
 Raising of vegetable seedlings in Protrays(Brinjal & Chili) :
100 Protrays x 104 holes = 10400 Seedlings
Varieties used: Brinjal : Tarini var , Chili : VNR-305 & Kuchinda
 Raising of cucumber seedlings in Polybags : 300 Polybags
Varieties Used : Pruthvi Aditya (25 g) – 2 Packets
 Planting of cuttings of pointed gourd in Polybags : 200 Cuttings
Varieties used : Swarna Alaukik
 Preparation Of Brinjal & Chili in Nursery bed : 20000 Seedlings
Varieties used : Chili :U. Abha,U. Rashmi & Kuchinda
Brinjal : U.Anushree

7. CONTD...
 Preparation of Pudina in Nursery bed : 200 no.
 Raising of Bitter gourd Seedlings in Polybags : 950 Seedlings
Varieties Used : Katahi var (50g x 3 pa) & NANO (10g x 1 pa)
 Raising of Ridge gourd Seedlings in Polybags : 50 Seedlings
 Raising of Pumpkin Seedlings in Polybags : 50 Seedlings
FRUIT :
 Grafting of Mango : 300 grafts / Success Graft – 128 no.
Varieties Used : Amrapali var.
 Raising of Papaya Seedlings in Polybags : 300 Polybags
Varieties Used : Pusa delicious & Pusa dwarf

8. FLOWER :
 Raising of Summer Ornamental Annuals & Flowers in Polybags :
1. Alamanda scotii – 502 no.
2. Jasminum sambac – 144 no.
3. Drassena – 302 no.
4. Alamanda cathartica – 10 no.
5. Philodendron – 50 no.
6. Duranta – 86 no.
7. Furcraea gigantia – 278 no.
8. Aglonema – 6 no.
9. Pleomele reflexa – 17 no.
10. Alamanda scotii – 538 no.
11. Bougainvilea – 300 no.
12. Zinnia,Balsam,Sunflower,Gailardia – 50 no.
POLYBAGS
POTS
CUTTINGS
SEED

9. USP :
 With the tag line of “Hi-Tech Horticulture” Our product Like
Seedlings,Cuttings & Grafting etc. focuses on Production of Quality
Planting Material & fulfilling the market needs.
3’R :
 Return From Investment
 Repayment Capacity
 Risk Bearing Ability
4P’s – 4C’s:
o Product - Customer Solution
o Price - Customer Cost
o Place - Convenience
o Promotion - Communication

10. TARGETING :
1. SBI Front side
2. CT Women’s college front
3. Ganganagar Chawk
4. Moon Nursery
5. Utkal Seed Nursery
6. Good Earth Nursery
7. Veggiekart Pvt Ltd
8. Different KVKS
9. Friends & OUAT Staffs

11. MARKETING OF OUTSIDE PRODUCT :
1.Mogra 10. Lemon
2. Hibiscus 11. Brahmi
3. Marigold 12. Tulasi
4. Tagara 13. Ixora
5. Tarata 14. Pink Tagara
6. Kuchinda 15. Ashoka
7. Thalkudi 16. Sugandharaj
8. Kochia 17. Aparajita
9. Aloevera 18. Chrysanthemum

12. SWOC ANALYSIS :
i. STRENGTH :
 Availability of Student manpower
 Irrigation through Drip, Sprinkler & Micro Sprinkler etc.
ii. WEAKNESS :
 Poor marketing linkage
 Product not having market demand
 Lack of Sale center in OUAT.
 Lack of Protected Structure
iii. OPPORTUNITIES :
 Availability of abundant suitable land for growing horticultural crops
 Scope to generate marketable surplus and also surplus for export
 Scope for protected cultivation of flowers , vegetables seedlings and also planting
materials.
iv CHALLENGES :.
 Uncertainty about market stability
 High incidence of pest and diseases
 Uncertainty in weather condition & frequent occurrence of natural calamiTties.

13. VEGETABLE :(Investment of Rs.10,000/-)
SL NO
NAME OF THE
VEGETABLE
CROPS
NO OF
QUANTITY
PRODUCED
TOTAL COST OF
PRODUCTION
NO OF SUCCESS
QUALITY
PLANTING
MATERIALS
APPROXX COST UNIT
(Rs)
GROSS INCOME
(Rs)
NET PROFIT
(Rs)
PROFIT SHARE
OF STUDENT
(75%)
PROFIT SHARE
DEPARTMENT(2
5%)
PROFIT PER
STUDENT (Rs)
1
Raising of Brinjal &Chilli
seedlings in protrays
1300 1150 1200 Rs.100 / Protrays 1200 50 37.5 12.5 1.875
2
Planting of Cuttings of
Pointed gourd
250 700 200 Rs.4 /polybag 800 100 75 25 3.75
3
Production of chilli &
brinjal in polybags
1750 5250 1500 Rs.4/polybag 6000 750 562.5 187.5 28.125
4
Production of Pudina in
polybags
360 1000 300 Rs.4/polybag 1200 200 150 50 7.5
5
Productiom of Cucumber
in polybags
240 700 200 Rs.4/polybag 800 100 75 25 3.75
6
Production of Bitter
gourd in polybags
360 900 300 Rs.4/polybag 1200 300 225 75 11.25
7
Production of Ridge
gourd in polybags
60 150 50 Rs.4/polybag 200 50 37.5 12.5 1.875
8
Production of Pumpkin in
polybags
60 150 50 Rs.4/polybag 200 50 37.5 12.5 1.875
Total 4380 10000 3800 11600 1600 1200 400 60

14. FLOWER : (Investment of Rs. 3,000/-)
SL NO
NAME OF THE ORNAMENTAL
CROPS
NO OF THE QUANTITY
PRODUCE
TOTAL COST OF
PRODUCTION
NO OF SUCCESS QUALITY
PRODUCE
APPROXX COST
UNIT (Rs)
GROSS INCOME (Rs) NET PROFIT (Rs)
PROFIT SHARE OF
STUDENT (75%)
PROFIT SHARE
DEPARTMENT(25%
)
PROFIT PER
STUDENT(Rs)
1 Alamanda scotii 502 1004 402 Rs.3/Poly bag 1206 202 151.5 50.5 7.575
2 Jasminum sambac 144 360 130 Rs.3/Polybag 390 30 22.5 7.5 1.125
3 Dracena 282 705 270 Rs.3/Polybag 810 105 78.75 26.25 3.937
4 Alamanda cathartica 10 20 10 Rs.3/Polybag 30 10 7.5 2.5 0.375
5 Philodendron 60 150 50 Rs.4/Polybag 200 50 37.5 12.5 1.875
6 Duranta 86 172 75 Rs.3/Polybag 225 53 39.75 13.25 1.987
7 Furcraea 180 450 150 Rs.4/Polybag 600 150 112.5 37.5 5.625
8 Aglaonema 7 18 6 Rs.5/Polybag 30 12 9 3 0.45
9 Ploemele 17 51 17 Rs.5/Polybag 85 34 25.5 8.5 1.275
10 Zinnia 30 15 30 Rs.1/Seedling 30 15 11.25 3.75 0.562
11 Balsam 50 25 50 Rs.1/Seedling 50 25 18.75 6.25 0.937
12 Sunflower 30 15 30 Rs.1/Seedling 30 15 11.25 3.75 0.562
13 Gaillardia 30 15 30 Rs.1/Seedling 30 15 11.25 3.75 0.562
TOTAL 1428 3000 1250 3716 716 537 179 26.847

15. FRUIT : (Investment of Rs.12,000/-)
SL NO NAME OF THE FRUIT
NO OF THE
QUANTITY
PRODUCED
TOTAL COST OF
PRODUCTION
NO OF SUCCESS
QUALITY PLANTING
MATERIALS
APPROX COST UNIT
(Rs)
GROSS INCOME
(Rs)
NET PROFIT (Rs)
PROFIT SHARE OF
STUDENT (75%)
PROFIT SHARE
DEPARTMENT(25%)
PROFIT PER
STUDENT (Rs)
1MANGO GRAFT 1000 12000 532 15960 3960 2970 990 148.5

16. ABSTRACT : (Investment of Rs.25000/-)
SL NO NAME OF DEPARTMENT
TOTAL COST OF
PRODUCTION
TOTAL GROSS INCOME TOTAL NET PROFIT
PROFIT SHARE OF STUDENTS
(75%)
PROFIT SHARE OF DEPARTMENT
(25%)
PROFIT SHARE PER STUDENT
1
FRUIT SCIENCE & HORT,
TECH
12000 15960 3960 2970 990 148.5
2 VEGETABLE SCIENCE 10000 11600 1600 1200 400 60
3
FLORICULTURE &
LAND SCAPING
3000 3716 716 537 179 26.85
TOTAL 25000 31276 6276 4707 1569 235.35

17. FUTURE PROPOSALS:
Market Linkage for the Next Year Student.
Social Website Special for ELP
Nursery Survey
Increase the Separate area for ELP
Protected Structure for ELP
Irrigation Facilities
Sale Centre Only for ELP
Demand Product for ELP