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Case Study
eLoan - Israeli P2P Lending Online Platform grows
business by 50% in 3 months with help from Bold –
Digital Architects.
eLoan was established in 2012
and launched their product to the
mass market on September 2013.
It is the first Israeli peer to peer
lending platform.
Initially, eLoan focused only on generating website traffic and tracking
lead generation in order to generate revenue. With the help of Bold
they realized the impact accurate measuring methodologies could
have on their revenue, they decided to dive into a strategical process
of mapping out their prospects and measuring every step in their
online journey.
In matter of three months the company’s revenue has soared
dramatically.
Lead Generation
Conversion Rate
Return On
Advertising Spent
+300%
+25%
+50%
We mapped out who eLoan’s target prospects are and researched their
needs, pain points and online behavior patterns.
We segmented the target prospects into various different targeting
groups and tailored each group a different creative concept.
By doing so we achieved:
How we increased Lead Generation:
How we increased Lead Generation:
Cost Per Click (CPC) –50%
Ads Click through rate (CTR) +30%
Lead Acquisition +300%
By harnessing the data accumulated in the businesses IT Systems we
better understood the demographic profile of eLoan’s ideal customers.
We mapped out which terms or adgroups drove better or worse
prospects.
By implementing flexible bidding methodologies that correspond to
eLoan's data we achieved an increase of 25% in conversion rates.
How we increased Conversion Rates:
How we increased Conversion Rates:
Age group A Age group B Age group C Age group D Age group E Age group F
-70%
-30%
-50%
+50%
+0% +0%
By achieving 300% more leads and 25% better conversion
rates we grew the company's ROAS by 50%.

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eLoan Case Study

  • 2. eLoan - Israeli P2P Lending Online Platform grows business by 50% in 3 months with help from Bold – Digital Architects.
  • 3. eLoan was established in 2012 and launched their product to the mass market on September 2013. It is the first Israeli peer to peer lending platform.
  • 4. Initially, eLoan focused only on generating website traffic and tracking lead generation in order to generate revenue. With the help of Bold they realized the impact accurate measuring methodologies could have on their revenue, they decided to dive into a strategical process of mapping out their prospects and measuring every step in their online journey. In matter of three months the company’s revenue has soared dramatically.
  • 5. Lead Generation Conversion Rate Return On Advertising Spent +300% +25% +50%
  • 6. We mapped out who eLoan’s target prospects are and researched their needs, pain points and online behavior patterns. We segmented the target prospects into various different targeting groups and tailored each group a different creative concept. By doing so we achieved: How we increased Lead Generation:
  • 7. How we increased Lead Generation: Cost Per Click (CPC) –50% Ads Click through rate (CTR) +30% Lead Acquisition +300%
  • 8. By harnessing the data accumulated in the businesses IT Systems we better understood the demographic profile of eLoan’s ideal customers. We mapped out which terms or adgroups drove better or worse prospects. By implementing flexible bidding methodologies that correspond to eLoan's data we achieved an increase of 25% in conversion rates. How we increased Conversion Rates:
  • 9. How we increased Conversion Rates: Age group A Age group B Age group C Age group D Age group E Age group F -70% -30% -50% +50% +0% +0%
  • 10. By achieving 300% more leads and 25% better conversion rates we grew the company's ROAS by 50%.