Rand Fishkin outlines the history and growth of SEOmoz from a small consultancy founded by Rand and his mother Gillian in 2004 to a leading SEO software company. SEOmoz became profitable in 2008 and has experienced strong growth, reaching over 1 million monthly visits and 10,000 subscribers in 2011. Fishkin details SEOmoz's strategy of using inbound marketing rather than paid acquisition and outlines plans to expand their product suite to serve a wider range of organic marketers and potentially acquire complementary companies. The presentation pitches an upcoming investment round, highlighting SEOmoz's track record, culture, and technology lead as strengths positioning it to become a billion dollar company.
The document summarizes the history and growth of SEOmoz, an SEO software company founded in 2001 by Rand Fishkin and his mother Gillian. It details how SEOmoz grew from a small consultancy into a profitable software company with over 10,000 subscribers. The document outlines SEOmoz's plans to raise $20-25 million in funding to expand its product suite, team, and marketing in order to serve a wider audience and become the leading software for organic marketers. The goal is for SEOmoz to become Seattle's next billion dollar company.
Om Soft Solution is a well known company, providing the world class specialized services in the field of Website Designing, Web Development, Domain Name Booking, Web Hosting and Software Development. We have a team of professional designer and developer working for us with Dedication, Professionalism, Creativity and Honesty. Our clients are fully satisfied with our services because our motto is to provide the best and economical professional services to our valuable clients. We are working on National and International level.
The document discusses how businesses need to adapt their marketing strategies in 2010 by leveraging various online tools and services. These include optimizing websites for search engines, using social media and video blogging, and implementing analytics to measure performance. It also outlines three online marketing packages that a company offers, ranging from $1,000 to $2,500 per month, to help businesses connect with customers online through an integrated strategy.
Why Page Views & Performance Based SEOaarondalelewis
The document discusses key questions to ask an SEO agency before hiring them. It summarizes Page Views Interactive's answers to these questions:
1. Page Views has been in business for over 10 years, giving them experience with search engine algorithms and track record of success.
2. They focus SEO efforts on Google since it dominates the search market with over 70% share.
3. Their strategies utilize on-site and off-site tactics like content optimization, links, social media to improve rankings for key keywords.
4. Their fees are performance based - clients only pay if keywords achieve targeted rankings.
5. They provide case studies of clients they helped rank #1 for competitive keywords
This document is a 2012 B2B marketing benchmark report from Optify that analyzes data from over 600 small and medium B2B websites. The report finds that organic search is the top traffic driver but has one of the lowest conversion rates, while email has the highest conversion rate. In general, it provides statistics on traffic sources, leads, pageviews, and conversion rates to help B2B marketers evaluate their performance.
A lecture I delivered to University of Toronto Mississauaga's CCIT program students (CCT332). If you are a student and are considering what path to take in your career, search marketing offers one of the fastest growth tracks.
The document summarizes the history and growth of SEOmoz, an SEO software company founded in 2001 by Rand Fishkin and his mother Gillian. It details how SEOmoz grew from a small consultancy into a profitable software company with over 10,000 subscribers. The document outlines SEOmoz's plans to raise $20-25 million in funding to expand its product suite, team, and marketing in order to serve a wider audience and become the leading software for organic marketers. The goal is for SEOmoz to become Seattle's next billion dollar company.
Om Soft Solution is a well known company, providing the world class specialized services in the field of Website Designing, Web Development, Domain Name Booking, Web Hosting and Software Development. We have a team of professional designer and developer working for us with Dedication, Professionalism, Creativity and Honesty. Our clients are fully satisfied with our services because our motto is to provide the best and economical professional services to our valuable clients. We are working on National and International level.
The document discusses how businesses need to adapt their marketing strategies in 2010 by leveraging various online tools and services. These include optimizing websites for search engines, using social media and video blogging, and implementing analytics to measure performance. It also outlines three online marketing packages that a company offers, ranging from $1,000 to $2,500 per month, to help businesses connect with customers online through an integrated strategy.
Why Page Views & Performance Based SEOaarondalelewis
The document discusses key questions to ask an SEO agency before hiring them. It summarizes Page Views Interactive's answers to these questions:
1. Page Views has been in business for over 10 years, giving them experience with search engine algorithms and track record of success.
2. They focus SEO efforts on Google since it dominates the search market with over 70% share.
3. Their strategies utilize on-site and off-site tactics like content optimization, links, social media to improve rankings for key keywords.
4. Their fees are performance based - clients only pay if keywords achieve targeted rankings.
5. They provide case studies of clients they helped rank #1 for competitive keywords
This document is a 2012 B2B marketing benchmark report from Optify that analyzes data from over 600 small and medium B2B websites. The report finds that organic search is the top traffic driver but has one of the lowest conversion rates, while email has the highest conversion rate. In general, it provides statistics on traffic sources, leads, pageviews, and conversion rates to help B2B marketers evaluate their performance.
A lecture I delivered to University of Toronto Mississauaga's CCIT program students (CCT332). If you are a student and are considering what path to take in your career, search marketing offers one of the fastest growth tracks.
The document discusses digital marketing strategies and is a transcript from a panel discussion moderated by Valerie Khoo with presentations from Rob Hudson, Sally Davies, and Stuart McKeown. Rob Hudson discusses social media marketing. Sally Davies discusses mobile marketing and how businesses can engage mobile customers. Stuart McKeown discusses search engine optimization strategies for small-to-medium businesses, including on-page optimization, off-page strategies, and how to measure success.
Swiftnlift Announces digital marketing agencies in Singapore 2021Swiftnlift
With the purpose (or vision or mission) of Building A Better Internet, our suite of reusable products and services helps our customers build, secure, and deliver responsive e-commerce websites, customized web solutions, enterprise-grade mobile apps in less time.
This document provides an investors presentation for a marketing software called TrafficBee. It aims to maximize brands' and affiliates' profits through automatically distributing leads and traffic into optimized marketing funnels. The software was developed internally by Traffic Bandits to address their own needs and will now be expanded as a worldwide marketing tool. It offers features like lead distribution, landing page building, and future machine learning-driven email marketing funnels and lead management. Traffic Bandits is seeking a $2 million seed round to fund marketing, payroll, and growth. Their roadmap includes launching basic plans and expanding capabilities over time.
B2B Inbound Marketing Strategy Outlook in 2021.pdfFerdi Anggriawan
This document provides an overview of B2B inbound marketing strategies and trends from 2021-2024. It discusses that the primary challenge for inbound marketing in 2021 is a lack of marketing priorities, not website or content. It recommends adopting a "fighting brand mindset" by positioning as an underrated option. Companies should adjust priorities by spending less on trivial elements and more on important initiatives like SEO, links, user research, and conversions. Understanding what specifically moves the marketing funnel is also key to success. The trends suggest inbound strategies will focus on streamlining assets, optimization, and acquiring customers online rather than just building websites.
Andolasoft is one of the trusted SEO and Digital Marketing company that provides 100% white-hat global SEO services to all over the world. Hire our SEO experts to get high quality SEO and Digital Marketing services at an affordable price. Visit https://www.andolasoft.com/case-studies/
SMEI Dallas Presentation: The Business Benefits Of Online MarketingMagic Logix
The document discusses the benefits of online marketing strategies for businesses, including having a website, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, and email marketing. It provides details on how each of these strategies can help generate leads, drive traffic, and increase sales and conversions. Social media is highlighted as a way to connect with customers, build relationships and trust, and provide valuable content.
The document is a presentation by Bryan Ehrenfreund on digital nurture programs, lead generation, and social media. The presentation covers topics such as inbound marketing, lead nurturing, social media's role in the revenue cycle, and whether to insource or outsource a digital nurture program. Key points discussed include how buying has changed with more research done online, the importance of lead nurturing to develop leads over time, using social media throughout the sales process, and factors to consider when deciding whether to manage nurturing internally or use an agency.
- Scorpion Software produces user authentication software that helps companies comply with security and privacy laws. They sell through channel partners globally.
- The marketing focuses on generating leads for IT service providers through content on password security and compliance. Paid search and LinkedIn ads have driven growth but content demands are high.
- While lead volume and organic traffic are up, conversion is down slightly. Increasing paid traffic from LinkedIn ads could help improve the site-wide conversion rate.
- Lisa Myers is an experienced SEO expert and speaker who has worked in marketing for 11 years and SEO specifically for 6 years. She is heavily involved in the global search community.
- SEO is a unique marketing discipline because people are already searching for what businesses are selling. Around 74% of searches result in clicks on organic listings, with 42% clicking the top position and 80% clicking within the top 3 positions.
- Many agencies take on SEO clients without fully understanding their needs or whether SEO is right for them, leading to failed projects. To be successful, agencies need to understand how SEO can generate real revenue and conversions for clients.
Scaling Organic Growth - Growth Hacking Day Milan - May 2018 Fabrizio Ballarini
My talk at Growth Hacking Day Milan - May 2018
Covering what we learned while growing TransferWise through...
1. WOM
2. Mission Driven Marketing
3. Products that solve customer problems and drive organic growth
Veda Informatics is an Internet visibility optimization company that provides consultancy, technology, and content services critical for online success. They offer services including SEO, SEM, SMO, content writing, website design, development, and PPC management. Founded in 2002 with over 50 employees, Veda Informatics brings an offshore model with a focus on quality and client value. They have experience in IT, project management, content, and marketing. Specializing in internet visibility optimization, their clients are located globally in Asia, US, Europe, and Australia.
Careers In Search Engine Optimization (SEO) - SEO Tutorials & Programs by Learning Catalyst Search Engine Optimization (SEO) is an integral part of digital advertising today
This document discusses metrics and insights for chief marketing officers, comparing leading brands to runner-up brands. It finds that runner-up brands have advantages like more agile development and faster access to decision makers that allow them to close gaps with leaders more quickly. In contrast, leading brands tend to have larger corporate structures that can slow momentum and risk aversion to new strategies. Case studies show a runner-up brand was able to increase organic traffic 30x in under two years with direct executive support, while a leading brand took longer to see gains due to external partnerships and leadership transitions.
Global System Technologies India Pvt. Ltd. (GST) is an IT consulting and technology training company that has been in business for 20 years serving clients in India, Europe, USA, and Australia. GST provides services including ERP software development, digital and content marketing, mobile applications, and technical training. The company is headquartered in Kolkata, India and has an affiliated office in Yardley, PA to serve US clients.
The document discusses website strategies for small and medium-sized businesses (SMBs) in 2012 and beyond. It outlines the importance of websites for SMBs to level the playing field and raise visibility. It then discusses strategies SMBs can take to improve search engine rankings and online presence, including ramping up search engine optimization efforts, paying for search engine marketing, utilizing local search options, and integrating social media while preparing for mobile access.
For more details , https://techcloudltd.com/professional-seo-service/
To know about your websites, raise website traffic one needs to hire a top SEO Company in Bangladesh, like Tech Cloud Ltd. We will assist you to get quality traffic and apply useful SEO techniques that your site will be visible in Google SERP. We are not focused only on your google ranking but also try to help you with successful sales conversions.
Digital Propagation is a new process for improving a website's search engine ranking through advanced SEO techniques. It uses proprietary software tools and human operators to generate new inbound links to keywords without requiring on-page optimizations. This allows websites to achieve high search rankings more quickly than traditional digital marketing. The process involves keyword research, generating keyword feeds for the software, link generation, and operators working to improve the rankings. Benefits include improved brand visibility, reputation management, reaching new markets, and increasing website traffic through top search results.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses digital marketing strategies and is a transcript from a panel discussion moderated by Valerie Khoo with presentations from Rob Hudson, Sally Davies, and Stuart McKeown. Rob Hudson discusses social media marketing. Sally Davies discusses mobile marketing and how businesses can engage mobile customers. Stuart McKeown discusses search engine optimization strategies for small-to-medium businesses, including on-page optimization, off-page strategies, and how to measure success.
Swiftnlift Announces digital marketing agencies in Singapore 2021Swiftnlift
With the purpose (or vision or mission) of Building A Better Internet, our suite of reusable products and services helps our customers build, secure, and deliver responsive e-commerce websites, customized web solutions, enterprise-grade mobile apps in less time.
This document provides an investors presentation for a marketing software called TrafficBee. It aims to maximize brands' and affiliates' profits through automatically distributing leads and traffic into optimized marketing funnels. The software was developed internally by Traffic Bandits to address their own needs and will now be expanded as a worldwide marketing tool. It offers features like lead distribution, landing page building, and future machine learning-driven email marketing funnels and lead management. Traffic Bandits is seeking a $2 million seed round to fund marketing, payroll, and growth. Their roadmap includes launching basic plans and expanding capabilities over time.
B2B Inbound Marketing Strategy Outlook in 2021.pdfFerdi Anggriawan
This document provides an overview of B2B inbound marketing strategies and trends from 2021-2024. It discusses that the primary challenge for inbound marketing in 2021 is a lack of marketing priorities, not website or content. It recommends adopting a "fighting brand mindset" by positioning as an underrated option. Companies should adjust priorities by spending less on trivial elements and more on important initiatives like SEO, links, user research, and conversions. Understanding what specifically moves the marketing funnel is also key to success. The trends suggest inbound strategies will focus on streamlining assets, optimization, and acquiring customers online rather than just building websites.
Andolasoft is one of the trusted SEO and Digital Marketing company that provides 100% white-hat global SEO services to all over the world. Hire our SEO experts to get high quality SEO and Digital Marketing services at an affordable price. Visit https://www.andolasoft.com/case-studies/
SMEI Dallas Presentation: The Business Benefits Of Online MarketingMagic Logix
The document discusses the benefits of online marketing strategies for businesses, including having a website, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, and email marketing. It provides details on how each of these strategies can help generate leads, drive traffic, and increase sales and conversions. Social media is highlighted as a way to connect with customers, build relationships and trust, and provide valuable content.
The document is a presentation by Bryan Ehrenfreund on digital nurture programs, lead generation, and social media. The presentation covers topics such as inbound marketing, lead nurturing, social media's role in the revenue cycle, and whether to insource or outsource a digital nurture program. Key points discussed include how buying has changed with more research done online, the importance of lead nurturing to develop leads over time, using social media throughout the sales process, and factors to consider when deciding whether to manage nurturing internally or use an agency.
- Scorpion Software produces user authentication software that helps companies comply with security and privacy laws. They sell through channel partners globally.
- The marketing focuses on generating leads for IT service providers through content on password security and compliance. Paid search and LinkedIn ads have driven growth but content demands are high.
- While lead volume and organic traffic are up, conversion is down slightly. Increasing paid traffic from LinkedIn ads could help improve the site-wide conversion rate.
- Lisa Myers is an experienced SEO expert and speaker who has worked in marketing for 11 years and SEO specifically for 6 years. She is heavily involved in the global search community.
- SEO is a unique marketing discipline because people are already searching for what businesses are selling. Around 74% of searches result in clicks on organic listings, with 42% clicking the top position and 80% clicking within the top 3 positions.
- Many agencies take on SEO clients without fully understanding their needs or whether SEO is right for them, leading to failed projects. To be successful, agencies need to understand how SEO can generate real revenue and conversions for clients.
Scaling Organic Growth - Growth Hacking Day Milan - May 2018 Fabrizio Ballarini
My talk at Growth Hacking Day Milan - May 2018
Covering what we learned while growing TransferWise through...
1. WOM
2. Mission Driven Marketing
3. Products that solve customer problems and drive organic growth
Veda Informatics is an Internet visibility optimization company that provides consultancy, technology, and content services critical for online success. They offer services including SEO, SEM, SMO, content writing, website design, development, and PPC management. Founded in 2002 with over 50 employees, Veda Informatics brings an offshore model with a focus on quality and client value. They have experience in IT, project management, content, and marketing. Specializing in internet visibility optimization, their clients are located globally in Asia, US, Europe, and Australia.
Careers In Search Engine Optimization (SEO) - SEO Tutorials & Programs by Learning Catalyst Search Engine Optimization (SEO) is an integral part of digital advertising today
This document discusses metrics and insights for chief marketing officers, comparing leading brands to runner-up brands. It finds that runner-up brands have advantages like more agile development and faster access to decision makers that allow them to close gaps with leaders more quickly. In contrast, leading brands tend to have larger corporate structures that can slow momentum and risk aversion to new strategies. Case studies show a runner-up brand was able to increase organic traffic 30x in under two years with direct executive support, while a leading brand took longer to see gains due to external partnerships and leadership transitions.
Global System Technologies India Pvt. Ltd. (GST) is an IT consulting and technology training company that has been in business for 20 years serving clients in India, Europe, USA, and Australia. GST provides services including ERP software development, digital and content marketing, mobile applications, and technical training. The company is headquartered in Kolkata, India and has an affiliated office in Yardley, PA to serve US clients.
The document discusses website strategies for small and medium-sized businesses (SMBs) in 2012 and beyond. It outlines the importance of websites for SMBs to level the playing field and raise visibility. It then discusses strategies SMBs can take to improve search engine rankings and online presence, including ramping up search engine optimization efforts, paying for search engine marketing, utilizing local search options, and integrating social media while preparing for mobile access.
For more details , https://techcloudltd.com/professional-seo-service/
To know about your websites, raise website traffic one needs to hire a top SEO Company in Bangladesh, like Tech Cloud Ltd. We will assist you to get quality traffic and apply useful SEO techniques that your site will be visible in Google SERP. We are not focused only on your google ranking but also try to help you with successful sales conversions.
Digital Propagation is a new process for improving a website's search engine ranking through advanced SEO techniques. It uses proprietary software tools and human operators to generate new inbound links to keywords without requiring on-page optimizations. This allows websites to achieve high search rankings more quickly than traditional digital marketing. The process involves keyword research, generating keyword feeds for the software, link generation, and operators working to improve the rankings. Benefits include improved brand visibility, reputation management, reaching new markets, and increasing website traffic through top search results.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Sickweather is a population health forecasting company that uses AI and health data to predict disease outbreaks with 91% accuracy at the street level, two weeks before the CDC. Their monthly recurring revenue grew from $12k in 2015 to $16k in the first half of 2016 to $42k in the second half, a 163% growth rate. They have a team of 9 people including epidemiologists, data scientists, and engineers. Their forecasts help save over 1 million lives each year.
This document summarizes Mint, a personal finance management application. It describes Mint's key features for tracking transactions, assets, debts and goals. It outlines Mint's business model of earning referral fees when users switch financial accounts through Mint's recommendations. Financial projections estimate rapid user and revenue growth between 2007-2010, with targeted advertising becoming the largest revenue source. The document considers acquisition by large companies as an exit strategy.
Our AI connects enterprises and their customers over messaging apps to handle customer relationships. It has achieved $2 million in annual recurring revenue after 6 months, with 36 million in pipeline and 42% monthly growth. The AI can reduce costs by 70% per interaction while increasing sales 2x over other channels. It provides customizable, enterprise-ready solutions that integrate easily and help businesses better target audiences, increase conversion rates, and resolve issues faster.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
This document outlines a proposal for UberCab, a next-generation on-demand car service that uses mobile apps and optimized dispatching to provide faster, more efficient rides than traditional taxis. Key aspects include using luxury vehicles, incentivizing high-quality drivers, only allowing pre-screened members to request rides digitally, and using advanced algorithms to minimize wait and travel times. The service aims to initially launch in San Francisco and New York, targeting professionals, with plans to expand nationwide and integrate additional location-based services.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las transacciones con bancos rusos clave y la prohibición de la venta de aviones y equipos a Rusia. Los líderes de la UE esperan que las sanciones aumenten la presión económica sobre Rusia y la disuadan de continuar su agresión contra Ucrania.
This investor presentation summarizes Wayfair's business model and growth strategies. Some key points:
- Wayfair is an online retailer of home goods with over 7 million products and $1.6 billion in LTM net revenue. It operates multiple home brands.
- The home goods market is large and highly fragmented, with significant potential for further online penetration. Wayfair is well positioned for this opportunity.
- Wayfair has achieved strong growth through technology-enabled direct fulfillment and a supplier network with minimal inventory.
- Its scale allows for powerful network effects like increasing personalization, repeat purchases, and revenue per customer over time.
- Long term targets project continued revenue growth and improving profitability through increased efficiency
Over 1.2 million apps exist with billions spent on downloads. A new startup called Kickfolio gained over 2000 signups in its first 6 weeks with positive feedback calling it disruptive and wanting to invest. They are currently raising $500,000 with $275k already committed from founders focused on improving the app store experience through recorded videos and screenshots.
- Email was originally designed for individual use, not team collaboration, which led companies to experience lost business and decreased productivity from miscommunication.
- To address this problem, Front built the first shared email client to enable features like canned responses, automated rules, reminders, and analytics to improve team communication and productivity.
- Front has since grown to support over 2,300 companies across many different industries and use cases through its collaborative, multi-channel communication platform.
The document discusses Intercom, a customer relationship management tool for SaaS companies founded by Eoghan McCabe, Des Traynor, Ciaran Lee, and David Barrett. It notes that building meaningful relationships with customers is difficult for SaaS providers with current tools. Intercom aims to simplify this process with in-app messaging, customer research and analytics, and relationship metrics to help companies improve engagement. The founders are seeking $600k in funding to further develop the product and test it with beta users over 18 months before ramping up marketing efforts.
Artisanal coffee roasters are leading a revolution in the specialty coffee market. Crema.co allows subscribers to easily receive top coffees from craft roasters and provides recommendations based on their ratings to help discover new coffees that match their preferences. While a few large conglomerates still control most of the commodity coffee market on supermarket shelves, the specialty coffee market for at-home consumption in the US is a $5 billion market with strong growth potential among younger demographics.
This document provides an overview and update on the social media scheduling and sharing tool Buffer. It details key metrics like 800 paying users generating $150,000 in annual recurring revenue with 97% margins. It outlines milestones reached, including launching in 2011 and growing to 1 million users projected to generate $3.6 million in revenue by 2013. The business model, competitive landscape, and team are also summarized.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
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1. The Next Stage of Moz:
How a tiny Mom + Son consultancy became the world leader in SEO
Software, and our roadmap to being Seattle’s next $1 Billion company
Rand Fishkin, CEO & Co-founder, SEOmoz
July 2011
2. Did you know? At one point, Rand + Gillian had just under $500K in personal debt.
By 2007, it was all paid off, thanks to the magical super-awesomeness of SEO!
2004
1981
1997
2001 Feb. 2007
Nov. 2007
Oct. 2008
Sept. 2010
July 2011
Gillian (Rand’s
Mom) founds the
company that will
become SEOmoz
Rand starts working
w/ Gillian building
websites for small,
local businesses
Rand drops out of
UW, 2 classes from
graduation to work
full time w/ Gillian
Deeply in debt, and failing
to get traffic to clients’
sites, Rand starts the
SEOmoz Blog as part of
learning the SEO process.
SEOmoz launches its
first subscription
software product,
“PRO” for $39/month
SEOmoz takes an
investment of $1.1M
from Ignition Partners
& Curious Office
Linkscape, SEOmoz’s web
index and link graph,
launches. By December,
moz is profitable.
A Little Moz History (now in color!)
Moz’s collection of tools
becomes a singular,
campaign-based web app.
Prices rise to $99 / $499 /
$1999 per month.
SEOmoz is moving from
just “SEO” to social media,
content marketing,
analytics, local and video.
To this end, we’ve
acquired “Moz.com.”
3. More about our history http://www.seomoz.org/blog/the-story-of-seomoz
Monthly
Visits
We took one round of
financing in 2007; $1.1MM
from Ignition + Curious Office
In 2009, we dropped
consulting entirely
April of 2011, we
hit 1.2+MM
visits/month and
10K+ subscribers
2011 will be our first 8
figure year, and we
maintain margins of 83%+
5. Up until 2010, SEOmoz had never spent money directly to acquire customers! (No PPC, no ads,
just conferences and content production, aka “sweat marketing”)
Blogs + Blogging
Comment Marketing
News/Media/PR
SEO
Social Networks
Word of Mouth
Q+A Sites
Forums
Online Video
Podcasting
Webinars
Research/White Papers
Infographics
Social Bookmarking
INBOUND MARKETING!
(AKA all the “free” traffic sources)
Direct/Referring Links
Type-In Traffic
Email
Local Portals
6. That’s what we want to help other
companies measure + improve through our
cloud-based software.
9. Organic Marketing is Under-Invested
Web Traffic is driven almost entirely by organic/earned media, yet nearly all of the investment in driving
traffic to websites is through paid channels… This is an unsustainable dichotomy.
Organic drives
90%+ of traffic
(but garners only
~$5 billion of
investment in 2011)
Paid drives
<10% of web
traffic
(but wins a whopping
$31+ Billion of
investment in 2011)
Percent of Web Traffic from Various Sources to the Average Website
10. These challenges require scalable, high quality software to solve. Very few companies are investing in
this space in a serious way, and almost none target the SMB market.
It’s a Data-Driven World and Efficiency is King
12. Organic Web Marketing is Poorly Understood
Even those marketers who have an understanding of the process often get lost in the details or mired
in the complexity of tying creative to metrics.
Invest in Content, Search,
Social, Local and/or
Participatory Online Channels
Measure Traffic and
ROI Effectively
Re-Invest in ROI-
Positive Channels
Earn Outsized
Traffic/Branding/Customer
Acquisition Rewards vs. Paid
Marketing Channels
13. The Web Marketer’s Weekly Analytics Challenge
Facebook Insights
Twitter (Topsy/Hootsuite)
Every week (sometimes daily), web marketers need to log in to
each of these services (or a suitable substitute) to collect their KPIs:
FourSquare
Yelp
Google Analytics
Google Webmaster Tools
Bing Webmaster Tools
Google Alerts
Google Local
Many (75%+): Most (~50%): Some (~10%):
SEOmoz
Feedburner
PostRank
Why should a marketer log into 10+ sites/tools just to get the basic numbers they need to measure
and improve their campaigns? Moz can (and should) put this all in one place.
Bit.ly
Yahoo! Site Explorer
14. Specific, Painful Web Marketing Tasks
Each of these requires special tools, large amounts of manual labor
or custom-built, in-house/agency solutions:
Researching New
Opportunities
Identifying High-
ROI Channels
Prioritizing +
Managing Tasks
Finding Errors +
Problems
Optimizing
Existing Channels
Training New
Marketers
These challenges require scalable, high quality software to solve. Very few companies are investing in
this space in a serious way, and almost none target the SMB market.
16. Today, Moz focuses on just the red “SEO” circles. In the future, many more of these will become
customer targets. (BTW - I cheated by using two bubbles for “SEO” – sorry about that Venn Diagram
purists!)
Moz has captured an
estimated 5-10% of just
these 2 circles to date
17. We Help Marketers Who Focus on Organic
We believe we’ve captured ~5% of this market as paying customers and ~15% as registered members
18. Immediate Customer Targets:
SEO Specialist
Search Marketer
These titles/job functions represent our current (2011-13) targets:
Site Owner
Domainer
Director of Marketing
Online Marketing Manager
SEO Consultant
Organic Marketing Consultant
Webmaster
In-House
(~55% of current members)
Consultant/Agency
(~35% of current members)
Independent
(~10% of current members)
Blogger
Search + Social Consultant
Social Media Expert
These job titles/functions have the most direct use for our current software subscription.
Web Marketing Consultant
Director of Growth
Inbound Marketer
20. Number of PRO Subscribers
# of New Free Trials / Day
Implied Customer Life
Avg. Customer Lifetime Value
Avg. Cost of Paid Acquisition
2011 Estimated Revenue
Current Revenue Run Rate (June)
~13,500
~100
~9 Months
~$900
~$100
$12 - $13 million
~$10.8 million
Avg. Monthly Revenue / Subscriber ~$93
21. Monthly Visits to Moz + OSE
Email Subscribers
Estimated Net Profit in 2011
Gross Margins
Staffing Costs
% of Free Trials Converting to Paid
Churn Rate in 1st 2 Paid Months
~1.25 million
~300K
~$1 million
~82%
~$650K / Month
~57%
~25%
Crawling, Serving, Hosting + Processing ~$180K / Month
30. Serve a Wider Audience w/ Expanded Product
Whatever organic marketers are using to drive traffic and derive value, we’ll help them measure,
monitor and improve it with a suite that’s simple enough for anyone but powerful enough to support
advanced-expert level practitioners.
Become the Default Productivity + Research
Suite for Organic Web Marketers
31. 2 Year Team Roadmap from 40-100 Mozzers
User Experience
Product
(Design the Right Software)
Design + UI
Subject Matter Experts
Wireframing + Specs
Testing / QA
PR / Press / Outreach
Paid Acquisition
Broad Web Crawl
Rankings Data
Events
Engineering
(Build Amazing $#*!)
Marketing
(Bring in Customers)
Content/Media/Research
Local Data
Community Management
Social Data
Front End / Web App
Fresh Web Data
Operations
(Make Moz Run Smoothly)
Customer Success
(Delight Moz Members)
Retention
(Keep PRO Members PRO)
Quant + Cohort Analysis
Email + On-Site Messaging
Q&A Assistance
API & Higher-Tier Sales
Customer Service
Customer Outreach
Financial + Accounting
Facilities
HR/Mozzer Happiness
32. Sales/Marketing Investments
Organic
(Grow Free Traffic)
Paid Acquisition
(PPC, Behavioral, Social, etc)
Branding
(Make Moz Known + Trusted)
Technology Investments
Web Crawl
(Grow Breadth + Freshness)
Fresh Web
(Compete w/ Google Alerts)
Social Graph
(Map the Major Networks)
Product Investments
Low Price Model
($25/month for lighter use)
Moz Alerts
($10/mth competitor to G Alerts)
Classifying the Web
(Employing Human Raters)
34. Why Moz is Uniquely Positioned to
Win the Organic Market
35. #3:
#4:
#1:
#2:
Proven record of 2X+ growth for 4 years
Unique, world-changing culture & attitude
Passionate community of 300K+ marketers
Our technology lead is very hard to catch
36. We have a rare opportunity to become
Seattle’s next $1 billion+ company, and we’d
love to have you join us for the ride.