1) Impetus Wellness is an online platform co-founded by Krutika Katrat and Sneh Bhavsar to provide a safe, non-judgmental space for women to discuss physical, mental, emotional, and intimate health issues. 2) The platform offers anonymous online consultations with experts via messages as well as live video/chat counseling sessions. It also hosts community writers and focus groups with schools/colleges. 3) With 60 million Indian women online and 24 million accessing the internet daily, the founders see a major market opportunity to serve women's unique health needs in a discreet, affordable manner.

1. .com
Impetus Wellness
Co-Founded by Krutika & Sneh

2. Our team
Text
Sneh Bhavsar
Krutika Katrat
Varun Varunesh
CEO
COO
Tech Lead
IS Professional,
Business Analyst and
Process Manager
Bio-Technology PostGrad, Researcher and
Resource Manager
MNC Dropout, Data
Analyzer and An Ace
Software Engineer

3. What is the problem?
Females get judged when they share or speak up about their problems, experiences
or they give their opinion
Social barriers and dependence of male counterparts prevent them to access the
health information and services
Despite of the feminist wave against the issues like rape and domestic violence,
there is a fair neglect towards Women’s Health Issues – Physical, Mental & Sexual
Despite of the information explosion on the internet, there is a lesser awareness
about the physical and mental wellness
Conclusion
A need for a safe, non-judgmental space for women to talk, share and speak about
their physical, mental, emotional and intimate health problems and doubts

4. Our Solution
www.oowomaniya.com
Anonymous Online
Consultation with
Experts regarding
Emotional, Physical
and Intimate Health
Problems & Doubts

5. Our Solution
www.oowomaniya.com
Message based Online Consultation
with Relevant Expert
(1 Query + 2 Follow ups)
Live Counseling Sessions with
Experts
(Video/Chat Sessions up to 35 mins)
Focus group sessions with schools,
colleges, institutes and corporate
companies
Community Writers’ Platform to
bring the stories and experiences of
all kinds of females on the surface

6. Our advantages
Focus on mental,
emotional and intimate
health of WOMEN
Exclusive and Safe
Indianized Environment
for Women to Share and
Speak
Offering High Quality
Services with Web & Mobile
at very Competitive Rates

7. The Market
Market opportunity
From teenage to young age to midage, women of all strata face
problems regarding physical, mental,
emotional and intimate health. Out of
60 Million Indian women who are
accessing internet, our first target
customers are those women who
access internet everyday (24 Million)
and who can use this readily
available service.
228+ Million
Women in
Reproductive
Age (15-45)
60 Million
Indian Women
On Internet
USERS
24 Million
Women Online
Everyday
First 3 years

8. Product overview

9. I teach at a college, I am a mother of two and I live in a
joint family. Because of the pressure I get tired….
Sangeeta Tiwari
sangeeta@gmail.com
16 January 1983

10. Your Query

11. Expert’s Advice

12. Competitor analysis
Direct
Indirect
These platforms provide similar
services and platform
Some of the sharing platform are
also our competitors.

13. Business model
Message based
Marketing
Consultation
Live Chat
Training
Sessions
Appointment
Assesment
Tool for Experts
Corporate
Technology
Packages
User will Rs. 200/- per
consultation session
which is 1 questions +
2 Follow up questions
Live Chat Sessions or
Counseling will last for
35-40 minutes and will
cost Rs. 500/-
Appointment Booking
tool for Experts on
monthly subscription
fees
Yearly/Monthly
Corporate packages
for employees with
pre-paid consultations

14. ASK
Salaries
40%
25%
Advertising & PR
Rs. 450,000
IT & Infrastructure
15%
20%
Operations & Reserve

15. Contact
Sneh Bhavsar |
CEO
+ 91 9979506249
Krutika Katrat | COO
+ 91 9726416014
sayit@oowomaniya.com
twitter.com/oowomaniya
facebook.com/oowomaniya