1. One Hen
From story to educator movement for social
change
July, 2010

2. It all started with a book about microfinance
and a vision to inspire kids to global citizenship
The Vision
Teach Microfinance to Harness Kids
as a Force of Hope in the World
How
By meeting children online and creating
an interactive digital learning environment
to introduce them to microfinance and
entrepreneurship
2

3. To address the challenge, numerous
volunteers came together…
Seed grant
…interactive game …educational
…microfinance
+
experience…
+ & web + needs & =
development… access…
Art, a
story…
Bead Grant
Jenzabar
3

4. …and www.onehen.org was born!
Through interactive games, kids are able to discover, first-hand how
they can be agents of change with no more than their lemonade-stand
earnings
4

5. A teacher and volunteer movement grew
quickly around these resources

6. …and realized the impact we could have
Build Entrepreneurship
• We aim to inspire more kids to entrepreneurship: If just .5% of at-risk
kids in the US developed an entrepreneurial vision for their lives that
kept them in school and out of jail we could save U.S. society $2-4
billion
Build Youth Philanthropy
Total US Spend by kids (US$BN)
$50B+
$50BN • If even .5% of that market redirected
to microfinance, that would generate
40
$250 million in small loans and help
30 ~ 1.25M of an estimated 600 million
unfunded entrepreneurs worldwide
20
10
$2B
0
1960's Today 6
Source: “TV Advertising and its Effect on Children”, BGSU, 2003

7. And One Hen, Inc. was born: Our
intended impact…
To help kids become global citizens
who marry success to giving back
Financial
Youth Philanthropy
responsibility
Giving
Success
back
Personal initiative Global Awareness
7

8. ….and theory of change
Website Curriculum offers Network Trainings
creates interactive online resources for innovative equip volunteers &
Financial
community for teachers activities aligned to core Youth Philanthropy
educators to adopt &
responsibility
and students subjects adapt learnings
One Hen equips educators
with stories and interactive
media to help kids learn, play
and make a difference for
others and for themselves
Personal initiative Global Awareness
8

9. One Hen In Action: How schools are using One Hen
Make a
Difference • Raise Money for an MFI
and other • Start a Loan Agency
Projects
• Games • English & Language Arts
• Meet Real Entrepreneurs Online Class • Math
• Donate beads to a • Social Studies
Activities Activities
growing business • Science
Story
Programs Can be: One Day, One Week, One Month, One Year
9

10. How students are engaging
City Year Boston’s
Starfish Program
Learn!
Play!
Make a
Difference!
ABC One Hen Video
Programs Can be: One Day, One Week, One Month, One Year
10
10

11. We now have 5 content offerings that
deliver on our promise to kids & educators
Kojo’s
Book Website Kojo’s Lesson Kojo’s Academy
Classroom
Presents Online Story Lesson Plans Project
microfinanc Learning reading, to integrate based,
Multiple
e in easy to environment intro to in Math, enrichment
Formats
understand for children microfinance English, & curriculum
story & key lessons more
Self-service Self service From 45 mins Depends on 16, 50min
Multiple
to 1 school teacher’s sessions
Durations
day schedule

12. Content Use & Impact
Kojo’s
Book Website Kojo’s Lesson Kojo’s Academy
Classroom
$18 from Free Free / Free $75 for
One Hen Paid One Hen teacher
Cost Store Staff or manual $6
Volunteer for student
workbook,
Can spark Changes
Impact on Changes Reinforces Sparks follow
Behavior behavioral thought and
Thinking Learning up
change action
Numbers Over 7300 children
reached 26000 2180
since March 34000
unique Over 500 teachers trained or children
2008 copies sold
visitors participating

13. One Hen In Action: How Summer Programs are using
One Hen
Module 3:
Module 1
Kids produce, market and decide how
Kids learn the story
much of their profits they will to Spend,
and key lessons
Save and Give.
Module 2 :
Kids learn how business works, form a Company and
explore the needs in their community 13

14. Results of Program
 100% of the kids believed they could succeed in starting a
business, compared to 62% in pre-testing.
 Ratio of kids who felt favorably about donating profits to
others in need, rose 28 percentage points.

15. One Hen in Action: Book & website are changing the way kids
think & behave
“Our school is donating lots of “Dear Kojo, I would like
money to your foundation instead of to create my own
buying Christmas gifts for our business. i would make
teachers. we really liked the book a pet business. i love
one hen and i hope you all have a your music and story
great Christmas.” and i love the website.”
Danielle, Grade 5, Sydney, NS Amber, Grade 4,
Oregon, US
“I like your story because it told everyone that
you can make a difference by doing one thing,
like you could give your Christmas money to
charity. Like if someone has special needs or to
a research fund…”
Kate, Grade 2, Vancouver, BC
15
Source: One Hen website – Children’s Blog

16. Strategy for Scaling: Growing with networks of
educators
Equipping Inspiring Children Real World
Teachers Change
2009 2010
100 BELL scholars 2080 BELL scholars
14 Locations in New Sharing
One City Year location
York and Feature in Stories
in NY
Summer Academy
• ACCION
• WWB
Total Number of children
reached in classroom 9500 •Pro Mujer
programs •WCOCU
# of educators trained or
211 •Grameen
participating 16

17. Our next world issue: Food Security & Sustainable
Agriculture
FALL 2010 New Social Issue: Food Security & Sustainable Agriculture
Book:
The Good Garden How One Family
went from Hunger to Having Enough
Digital Learning Environment:
www.thegoodgarden.org
Make a Difference Projects
• Start a School/Community Garden
• Join The Good Garden Food Drive
• Hold a “Change for Change”
fundraiser

18. Web Design for thegoodgarden.org

19. Maria’s Garden: Curriculum
Maria’s Maria’s
Book Website Maria’s Lesson
Classroom Academy
Presents Online Story Lesson Plans Project
food Learning reading, to integrate based,
Multiple security in environment intro to food in Math, enrichment
Formats easy to for children security & English, & curriculum.
understand key lessons more
story
Sept 1 from Goes live Free Under Under
One Hen Sept 1 Downloadable development development
Available online store resource on – contributing with pilot
website teachers schools
wanted

20. Maria’s Garden, Make a Difference Project 1:
The Good Garden Food Drive
 Registration opens in September on
www.thegoodgarden.org
 Educators Register Teams and
 Hold kick off events to help children explore the
issues of food security in their community and
around the work and
 Connect with their local food bank
 Execute their food drive
 Teams report back on www.thegoodgarden.org
how much food they have donated.

21. Maria’s Garden, Make a Difference Project 2: Start or
Help out at a School or Community Garden
 Program Begins Spring 2011
 Educators work character building skills into
existing school garden project or connect to
local community garden.
 Children implement project in their school

22. How to get involved?
 Start a One Hen program in your school, After
school /Summer program or club
 Join our Angel Group of Investors
 Partner with us on programs
 Introduce us to foundations and
philanthropists who share our objectives
 Spread the word to potential volunteers and
in-kind donor partners
 Purchase books and other educational
resources 22
22