The document compares the social media presence and engagement of Narendra Modi and Arvind Kejriwal. It finds that Narendra Modi has a more extensive social media following across platforms like Facebook, Twitter, and YouTube. He receives more mentions and interactions on social media. However, Arvind Kejriwal is rapidly expanding his own social media reach and popularity. Both leaders are actively using social media as a campaign tool in the run up to the elections.

1. NARENDRA MODI v/s ARVIND KEJRIWAL
Narendra Modi V/S Arvind Kejriwal

2. INTRODUCTION
• As seen over the past few months, the two biggest names that have floated in the
pre-election discussions are of Narendra Modi and Arvind Kejriwal.
• Narendra Modi has amassed a huge support due to his aggressive campaigning and
political speeches.
• Arvind Kejriwal is receiving mixed reactions from the masses but his social media
popularity has reached a new height.
• Here, we take a look at how both these leaders have fared against each other in the
recent times on various social media platforms :
Introduction

3.  Twitter Mentions – 22123
 Web Mentions – 6093
 Negative Mentions – 302
 Total Negative Sentiments (in %) – 4.96
 Twitter Followers – 3790413
 Facebook Fans - 13260149
 Twitter Engagement (in %) – 3.14
 Facebook Engagement (in %) – 10.23
Narendra Modi

4. Arvind Kejriwal
 Twitter Mentions – 7403
 Web Mentions – 1725
 Negative Mentions – 105
 Total Negative Sentiments (in %) – 6.09
 Twitter Followers – 1676873
 Facebook Fans - 5257091
 Twitter Engagement (in %) – 1.32
 Facebook Engagement (in %) – 0.9

5. • Narendra Modi has a formidable presence on Facebook. The Official Page has 12 million
fans and 5.71 lac people are actively engaged with the party.
• The page is constantly updated about the details of his latest visits, rallies, campaigns and
meetings .
• The page expresses strong view points and opinions of the leader along with a pictorial
representation of the same which motivates the audience to keep an eye on the
happenings going around in the political circuit.
• The page brings to life his charismatic personality and showcases the efforts that he is
constantly putting in for the rural and urban crowd.
Narendra Modi On Facebook

6. Narendra Modi On Facebook

7. Most Searched Keywords

8. Arvind Kejriwal On Facebook
• Arvind Kejriwal has a strong presence on Facebook with over 5 million fans.
• He is very active in discussing about his campaigns, candidates list, sharing strong
thoughtful videos and his ideology to provide support to AAP volunteers.
• His fan page brings out a strong message of non-violence and thereby is doing enough
to send the message of harmony amongst its supporters.
• One of the reasons for him being so active on Facebook is that they do not have
enough funds for digital campaigning. Hence, social media is the best option during the
early days of the party.

9. Arvind Kejriwal On Facebook

10. Most Searched Keywords

11. Public Sentiment For Narendra Modi
For
• It is clearly visible that there is a lot of neutrality in the public sentiment, lately.
• This is mainly because of his competitors’ anti-Modi rallies and campaigns.
• However, in the last 15 days, there has been a slight drop in the positive public
sentiment around him.

12. Public Sentiment For Arvind Kejriwal
• Arvind Kejriwal has lately received a lot of flak for his governing style and that has led
to a lot of negative sentiment surrounding his political prowess.
• He is however active in his speeches, video updates and rallies.
• He is also one of the most active politicians on social media currently and his
popularity is on the rise day by day.
• There is a lot of neutrality maintained on his approach towards politics.

13. Narendra Modi On Youtube
• Narendra Modi has a very active presence on Youtube.
• His channel has a regular updation on his various speeches, rallies and campaigns.
•The channel is popular enough to garner enough views to make it one of the most widely
and most watched channel amongst all the politicians.
• It particularly aims at reaching out to the masses and has by far succeeded in its attempt
to do so.

14. Narendra Modi On Youtube

15. Arvind Kejriwal On Youtube
• Arvind Kejriwal doesn’t have a Youtube channel by his own name. All the updates and
campaigning details are uploaded via his party’s channel (Aam Aadmi Party)
• He is quick enough to post the regular happenings that take place around him or the
ones which are concerning his party.
• He was quick to respond to his slapping incident which garnered a lot of views in the first
couple of hours of being posted.
• His videos include outbursts at his rivals, their plans of development and other strategies
aimed at promoting their party’s ideologies.

16. Arvind Kejriwal On Youtube

17. Narendra Modi On Twitter
• Narendra Modi is undoubtedly the most followed politician on Twitter.
• He is frequent enough in his tweets which are mostly about the latest party meetings
and updates.
• His tweets are aimed aggressively promoting BJP’s manifesto in the recent times.
• Various pictures of him addressing the electoral campaigns are posted from time to time
so that the followers can get a sneak peek into the ongoings.

18. Narendra Modi On Twitter
The Rating per video for BJP is lower than AAP because of the difference in total number of
videos posted. Moreover the videos posted by BJP don’t have Thumbs down at all where as AAP
and Congress both have negative sentiments of -1 and -2 on an average

19. Arvind Kejriwal On Twitter
• Arvind Kejriwal is the second most highlighted politician on Twitter, just behind Narendra
Modi.
• Being a relatively new entrant in the social media and also the political circuit, he has
been able to strike a right chord with his followers.
• He frequently tweets in a light language but mainly focuses on the latest developments
and the party ideologies.
• He is keen in passing on his message via various videos and photos that are shared
frequently by him.
• He basically aims at bringing about a political revolution via his non-violence ideologies.

20. Arvind Kejriwal On Twitter

21. What Does The Media Say?
• A large number of media houses have cashed in on the Modi-Kejriwal contest in the last
couple of months.
• As the elections are drawing closer, the magnitude of the news surrounding both the
leaders have reached a new scale.
• There are various reports and news on the rampant policies that have been adopted by
both the leaders.
• Both the leaders are being appreciated as well as criticized for their efforts on social
media.
• The next two slides focus on what different media houses have to say for each one of
them.

22. In The News (Narendra Modi)

23. In The News (Arvind Kejriwal)

24. Conclusion
• Narendra Modi and Arvind Kejriwal have been trying to outsmart each other as
much as possible on the social networking circuit. However, it has been seen that
there have been very less margins of error from either of the opponents.
• Narendra Modi has ruled every public sentiment and the facts and figures show a
steady increase in the same. On the other hand, Arvind Kejriwal has been constantly
and rapidly spreading his reach in order to catch up to the BJP giant.
• The social media has proved to be a huge boon for Modi and his party as the have
garnered maximum support from the masses on any given platform and is expected
to increase day by day till the elections end.

25. REPORT BY – SOCIAL SAMOSA
Date Range : April 9, 2014 – April 23, 2014