Elearning 2015
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This document discusses how millennials learn and communicate in the digital era. It notes that millennials prefer collaborative learning and sharing stories with peers. They also value speed, convenience, and social interaction both online and offline. The document advocates for mobile learning, gamification, video, coaching and personalized learning environments when educating millennials. It presents a case study of an organization that engages millennials through these modern learning approaches.
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Elearning 2015
- 1. The Sixth International Conference on e-Learning (eLearning-2015), 22-23 September 2015, Belgrade, Serbia MILLENNIALS’ WAY OF E-LEARNING & COMMUNICATION IN THE DIGITAL ERA TATJANA MAMULA Belgrade Metropolitan University, tatjana.mamula@metropolitan.edu.rs DRAGOMIR ĆOSO Puzzle Group, dragomir.coso@puzzlegroup.org 9/25/2015 1
- 3. MARKETING 3.0 PRODUCTS CLIENTS BRANDS VALUES MANAGEMENT 2000s - 2010 Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (2010) Marketing 3.0., John Wiley & Sons, Inc., Hoboken, New Jersey
- 4. Value matrix MIND SATISFACTION PROFITABILITY BE BETTER HEART ASPIRATION RETURNABILITY DIFFERENCIATE SPIRIT COMPASSION SUSTAINABILITY MAKE A DIFFERENCE MISSION VISION VALUES CORPORATIVE INDIVIDUAL a Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (2010) Marketing 3.0., John Wiley & Sons, Inc., Hoboken, New Jersey
- 8. Shareholders Relationship Management Other universities/ Students Institutes Associations/ Institutions Companies Media Digital media 8 International connections Parents FORMAL & INFORMAL EDUCATION PEERS
- 9. Four Highlights • “I want it fast and I want it now” • Premium on speed, ease, efficiency and convenience in all transactions. • “I trust my friends more than „corporate mouthpieces” • Definition of an expert has shifted from someone with professional or academic credentials to potentially anyone with firsthand experience, ideally a peer or close friend. • “I‟m a social creature both online and offline” • “I can make the world a better place” • A generation taught to recycle in kindergarten wants to be good to the planet and believes that collective action can make a difference. Source: Christine Barton, Jeff Fromm, Chris Egan (2012), “The Millennial Consumer: Debunking Stereotypes”, Boston Consulting Group: https://www.bcgperspectives.com/content/articles/consumer_insight_marketing_millennial_consumer/
- 12. The Next Learning Framework 10% FORMAL LEARNING Physical Classroom Virtual Classroom & Webinars Self Paced Web Based Training Social Networking & Micro-sharing & Interactive video Expert directories TweetChats Planned Learning Spontaneous Learning On-The-Job + 90% INFORMAL LEARNING Gaming & simulations Online communities Online assessments Social Learning On-Demand Learning Career Learning Learning apps Learning Videos e-courses & recorded webinars Career moves & assignments Special projects Feedback Coaching & mentoring Publish and feedback on blogs Podcasts and e-books Job aids & epss Co-create with Wiki’s Innovation and crowdsourcing 2011 Next Learning Unwrapped, Nick van Dam
- 13. Design of Online Learning Programs 9/25/2015 13 What they DO What they SAY or WRITE What they HEAR and SEE What they SEE What they READ More Less © Nick Van Dam (2008) (1) Edgar dale (1969) People Remember(1) e-reading e-learning Low High Level of instructional Design • E-mail • E-documents • E-whitepaper • E-Course with visuals • Online self-study guides • Online PowerPoint presentations • Webinars • Recorded live e-learning sessions • live e-classes or e-seminars • Interactive e-courses • E-monitoring or e-coaching • Simulation • Games • Collaboration Online LearningContinuum
- 14. MILLENNIALS IN THE DIGITEL ERA Millennials Collaborative learning. Sharing stories with their peers. Multitasking. “do it by themselves” & “comfort zone”. Relevant Interactivity. Engagement. CREATIVITY. INNOVATION. Challenge. 9/25/2015 14 Educators MLearning. Gamification. Video as a learning medium. Nano-learning vs. Mini E- Learning. Storytelling. Coaching. Measurable. HUMOR. FEEDBACK. PERSONAL LEARNING. Design thinking.
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- 17. PERSONAL LEARNING ENVIRONMENT – THE FUTURE OF LEARNING 9/25/2015 17 PLE (Milligan et al.) Description Millennial values Learn with other people Manage and create relationships, forming connections between contacts that are not part of a formal learning network Collaboration Contribution Control their learning resources Allow them to structure, share, and annotate resources they find or have been given Engagement Participation Manage the activities they participate in Provide opportunities for them to create as well as join activities that bring together people and resources Creativity Innovation strategies Integrate their learning Allow them to integrate learning from different institutions and sources, re-using evidence of competency and making links between formal and informal learning Vision Leadership
- 19. Case study PUZZLE GROUP 9/25/2015 19 http://www.puzzlegroup.org/index.cfm/aktivizam/#sthash.0rYhSRY6.dpuf https://www.facebook.com/media/set/?set=a.10153754908600094.1073741865.192373620093&type=3
- 20. 9/25/2015 20 MILLENNIALS’ WAY OF E-LEARNING & COMMUNICATION IN THE DIGITAL ERA TATJANA MAMULA THANK YOU! https://www.facebook.com/Designfather?fref=photo