Fred, the Media and Customer Relations Manager at Ektron, needed to energize Ektron's annual customer conference but did not have enough resources to accomplish everything himself. He decided to use advocate marketing by mobilizing Ektron customers on Influitive's AdvocateHub platform. Customers completed challenges like creating "I am Ektron" videos and contributing to a collaborative song, generating promotional content. Advocate marketing through Influitive's platform was successful in crowd-sourcing videos, music, awards submissions and testimonials from enthusiastic customers to enliven the conference. Fred credits Influitive with motivating and mobilizing customers to actively promote Ektron in a way they were eager to do.

1. EKTRON EMBRACES
ADVOCATE MARKETING
Fred taps his customers‟ love

2. Meet Fred.
“Fred walks his Maine Coon cat”

3. Hello Fred.
Fred‟s the Media and
Customer Relations Manager at
 Enterprise
Content
Management
 Digital
Experience
Software
“My role
at Ektron”

4. THE OBJECTIVE:
Fred needs a new level of energy and excitement at
Ektron‟s annual SYNERGY Customer Conference

5. FRED’S PLAN:
Mobilize attendees to share their experiences
Videos Fun Awards Testimonials

6. To do all this, Ektron
needed 3 Freds.
Fred
“The Event Planner”
Fred
“The Video Producer”
“The Social Marketer”“The Event Planner”“The Video Producer”

7. (Unfortunately, they
didn‟t have 3 Freds)

8. Then, Fred had an epiphany.
Tap into his customers‟ love of Ektron.

9. FRED USED
Invite
customers
Mobilize them to
complete
„challenges‟
Recognize
their
achievements
Influitive‟s AdvocateHub helps companies
recruit, manage, and reward their advocates
“I could not do my job without Influitive”

10. Using Influitive, Fred created a community
where customers and partners
could advocate for Ektron.
blog
share
tweet
email

11. CHALLENGE: VIDEOS
Crowd-source the “I am Ektron” customer videos to
be shown at the opening keynote.
No Recruiting!
Videos collected
on the spot.
40 “I am Ektron”
Videos Collected.
Watch the “I am Ektron” montage

12. CHALLENGE: FUN
Mobilize attendees to build “one great song” for
keynote breaks.
“…One of the
most popular
challenges we‟ve
ever done.”

13. CHALLENGE: AWARDS
Generate huge increase in customer submissions for
“Site of the Year” award.

14. CHALLENGE: TESTIMONIALS
Capture hours of compelling user videos in a matter
of hours.
Hours of footage
Dozens of interviews

15. WHY ADVOCATE MARKETING
WORKED FOR FRED
“Influitive's strength is
motivating and mobilizing
customers to do things
that they’d be more than
happy to do, but they just
hadn't been asked”

16. Fred Gets Help From Influitive
“Without
hyperbole, I literally
could not do my job
without the
AdvocateHub.”
Fred

17. Fred knew his Customers
Loved Ektron.
helped him tap into it.
www.influitive.com
What can Influitive do for you?