The document discusses below-the-line (BTL) advertising plans for Ekstop.com, an e-commerce grocery company in Mumbai. It proposes activating these plans at local railway stations, malls, and apartment societies on weekends. The plans include distributing brochures and vouchers, organizing a 500m race for women with shopping vouchers as prizes, and showing potential customers the Ekstop mobile app to get discounts. These BTL activities aim to promote Ekstop.com's convenient online grocery services to its target audience of busy working women. The conclusion states that these cost-effective BTL plans can help convert local store customers to the online portal and increase Ekstop's profitability.

2. Agenda
• Introduction to Ekstop.com
• Below the line Advertising

3. Who are we?
• Ekstop is the leading e-commerce and phone-commerce based company
in Mumbai
• Focused on the daily essentials segment (groceries, FMGC products
(soaps, shampoo and etc.) stationary)
• Pan-Mumbai presence
• Most importantly consumer focused.
• The company’s innovative services saved buyers consumers time and
money

4. Find us on…..
Mediums
The web
Android Mobile Application

5. Why Ekstop.com
Now a days shopping grocery from market and taking care of children's at
home making proper budget has become difficult job. Ekstop.com helps
women's to do easy shopping from home, office or from anywhere. We
also provide service at door step

7. Advantages of Ekstop.com
• Easy to order online or call
• Fast free delivery
• Cash on delivery
• Clean and hygienic food
• Daily discounts & No need to stand in line

8. Target Audience
Women of different age groups(25-40)
working, married, or with kids

9. Activation Plan Society
Organizing the plan on weekends so that the whole society can support
women's. 500m race for the target audience i.e. women's between the age
of 25-40 years. To promote healthy and fit life through ekstop.com. The game
start with registration of the name and the winner will get Rs.500 voucher to
shop from ekstop.com followed by the 2 runner up voucher of 300 and 250
Rs.
At the end of the game showing them the importance of
healthy and hygienic food in there daily routine which will help them to for a
fit and healthy life. And also how ekstop.com will help them in this.
Distributing leaflets and brochure to everyone and explain them
the benefits or advantages of ekstop (free delivery, clean and hygienic
food cash on delivery) and other advantages

10. Activation Plan Society
Race….. Winner…

11. Providing free vouchers with movie tickets
• Can target 7 multiplex theaters of
Mumbai
• Giving away shopping vouchers
with the purchase of every movie
ticket to women's
• Making them aware about the
portal and the services by giving
them brochure and leaflets

12. Activation Plan Railway Station
• There is nothing like interacting
with potential customers through
face to face. Can target our
audience near local railway
stations. Which can be the best
way to get in touch with the
target audience. Stations like
Borivali, Andheri, Bandra, Dadar,
Churchgate, CST, Thane and etc.
Showing them the application
and if they download and order
anything now will get a special
discount or a free voucher.

13. Reach
• 3 malls every weekends
• 4 stations every week
• 2 society every weekends
• 250-300 contacts per weekend in mall
• 500-800 contacts per week from stations
• 100-150 contacts per weekends from societies

14. Conclusion
Using the suggested BTL promotional option (local train and bus, free
vouchers with movie ticket, direct email and face to face) ekstop.com can
increase the profitability. And can convert those customers of local banyas
to go for online portals like ekstop because ekstop.com is cost effective,
less time consuming and provide quality and original products.
The suggested BTL plans are cost
effective and the activation of the campaign can be done quickly.

15. THANK YOU