Eics2016 jin final
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CircleBuy is a second screen application that allows users to visually search and purchase products seen in videos. It addresses that 87% of consumers use a second screen device while watching TV. Related works like Snap Fashion and TheTake were discussed. An evaluation of CircleBuy was proposed to assess the effectiveness, ease of use and enjoyment of the visual search and purchase process. It was found that the similarity between search results and products in videos impacts user satisfaction. While 3D models and sharing may provide some value, they are not critical to the purchase decision. The conclusion is that CircleBuy can facilitate the entire process of visually identifying and purchasing products from videos.
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Eics2016 jin final
- 1. CircleBuy: A Visual Search Based Second Screen Application of Buying Products in Videos Yucheng Jin, Joris Klerkx, Kartrien Verbert Augment group HCI @ KU Leuven 23 June 2016
- 2. 1 87% of consumers use second screen device while watching TV
- 3. 2
- 4. 16% 21% 86% 86% 0 0.2 0.4 0.6 0.8 1 Fun Easy to use Search by keywords Search products in videos Pre-studyquestionnaire 3
- 5. 4 Yeh, Tom, et al. "A picture is worth a thousand keywords: image-based object search on a mobile platform." CHI'05 extended abstracts on Human factors in computing systems. ACM, 2005. Related Work
- 7. 6 Sivic, Josef, and Andrew Zisserman. "Video Google: Efficient visual search of videos." Toward category- level object recognition. Springer Berlin Heidelberg, 2006. 127-144.
- 9. 8
- 10. 9
- 11. 10
- 12. Evaluation 11
- 13. Process of finding and buying products in videos? Similarity of resulting products of visual search influences user satisfaction? 3D model for purchase decision(s)? Sharing on TV for purchase decision(s)? 12
- 14. • Effectiveness, easy to use, and enjoyment 13 “I would like to see the products exactly match the selected objects in videos”. (68%)
- 15. • Support of purchase decision • 3D models should be exactly align with the products. (64%) • AR view may increase the meaningfulness of 3D models. (80%) • Usefulness of sharing depends on user preference and context of use. (68%) • Price preview and consumer review are important. (55%) 14
- 16. 15 • Log data
- 17. • CircleBuy can facilitate the entire process of finding and buying products that appear in videos. • The similarity of resulting products of visual search tends to influence user satisfaction. • It is more likely that 3D model view and sharing feature add limited value for making purchase decision(s). 16 Conclusion
- 18. Thank you for your attention. Yucheng Jin yucheng.jin@cs.kuleuven.be Questions? IWT (IWT-SBO-Nr. 110067).
Editor's Notes
- Accenture Report in 2015
- The demo facilitates the entire process of finding and buying products that appear in videos. The similarity of resulting products of visual search influences users’ satisfaction and therefore user adoption. Showing a 3D model view adds value for making purchase decision(s). Sharing a product on TV adds value for making purchase decision(s).
- It is controversial to show the 3D models of product, especially when they are not exactly same with the products. (64%) The usefulness of sharing depends on user preference and context of use. (68%) Price preview and consumer review are crucial to purchase decision making. (55%)