The document summarizes trends in the beauty and personal care industry and how Rodan + Fields is poised for growth. It finds that the global skin care market is $400 billion and growing, with premium anti-aging products driving growth. Millennials and Gen X consumers, especially those in mixed households, are increasingly spending on skin care. The document concludes that Rodan + Fields has a tremendous opportunity for continued growth given demographic trends and consumer demand for effective premium anti-aging products.
Media Planning for Kiehl's :
- The Media, Advertising, Consumer Relationship
- Brands, Markets and Consumer Understanding
- Objective setting and Budgets
- Media Weights and Scheduling Strategies
- Consumer Engagement and Digital Media
- Principles of Planning Media Strategy
- Media Mix decisions
- Media Plan
The ageing population gives chance to upsell to consumers as they look for more progressive skincare. Our holistic approach provides a chance for women in their 50’s to be in perfect harmony between their inside and outside beauty.
This holistic approach fits their confucianism values. They believe that the outside beauty reflects the inner beauty.
Moreover the tech-savy aspect of consumers has largely influenced the way they shop, and it does not only concern young generations. Thanks to Korea world’s best IT infrastructure with exceptionally wide use of high-speed Internet and smartphones consumers can be easily reached.
Kiehl's Case Study - Company & Industry Analysis vis-a-vis Men's Grooming Nikhil Saraf
Analyzed the status of Kiehl’s:
- SWOT analysis of the Kiehl’s brand when it comes to male beauty products
- Business performance
- Products (packaging, visuals, ranges, geography, claims, USP <unique>)
- Market share and ranking
- Positioning and image
- Pricing
- Consumers
- PR & Digital strategy
- Retail strategy
- Merchandising
- In-store & online activities
[Entry for Loreal Brandstorm 2014]
Media Planning for Kiehl's :
- The Media, Advertising, Consumer Relationship
- Brands, Markets and Consumer Understanding
- Objective setting and Budgets
- Media Weights and Scheduling Strategies
- Consumer Engagement and Digital Media
- Principles of Planning Media Strategy
- Media Mix decisions
- Media Plan
The ageing population gives chance to upsell to consumers as they look for more progressive skincare. Our holistic approach provides a chance for women in their 50’s to be in perfect harmony between their inside and outside beauty.
This holistic approach fits their confucianism values. They believe that the outside beauty reflects the inner beauty.
Moreover the tech-savy aspect of consumers has largely influenced the way they shop, and it does not only concern young generations. Thanks to Korea world’s best IT infrastructure with exceptionally wide use of high-speed Internet and smartphones consumers can be easily reached.
Kiehl's Case Study - Company & Industry Analysis vis-a-vis Men's Grooming Nikhil Saraf
Analyzed the status of Kiehl’s:
- SWOT analysis of the Kiehl’s brand when it comes to male beauty products
- Business performance
- Products (packaging, visuals, ranges, geography, claims, USP <unique>)
- Market share and ranking
- Positioning and image
- Pricing
- Consumers
- PR & Digital strategy
- Retail strategy
- Merchandising
- In-store & online activities
[Entry for Loreal Brandstorm 2014]
Developing Olay in France skincare marketKien Nguyen
The final report is comprised of 3 parts:
1. Main insights for the brand on the French market
2. A TOWS analysis with the recommended strategy - Online and Mobile Application
3. The presentation of the concept for Olay and a positioning statement
Customer satisfaction towards Consumer Durable product and FMCG ProductShrey Kapoor
In this Slide 2 special surveys are done according to the customers, One survey is done on Consumer Durable Product called Fastrack, a subsidiary of TATA's Titan and another product is FMCG product called Dove and in both of them Customer Satisfaction status is found out weather they think its Good product according to customer or not.
Strategic proposal and marketing plan
Presentation addressing Baby/ Kids skincare positioning and performance, Taking into consideration the below factors :
Analysis
Brand positioning
Strategy
Tactics
Social Standards Beauty Consumer Insights Report 2018 Social Standards
Highlights:
- Top trending beauty categories and an analysis of those consumer conversations
- Analysis of the top products, ingredients & concerns by age group & ethnicity
- A closer look at Skincare and what's driving the increase of consumer conversations
- Product types that are decreasing in Beauty conversations
Developing Olay in France skincare marketKien Nguyen
The final report is comprised of 3 parts:
1. Main insights for the brand on the French market
2. A TOWS analysis with the recommended strategy - Online and Mobile Application
3. The presentation of the concept for Olay and a positioning statement
Customer satisfaction towards Consumer Durable product and FMCG ProductShrey Kapoor
In this Slide 2 special surveys are done according to the customers, One survey is done on Consumer Durable Product called Fastrack, a subsidiary of TATA's Titan and another product is FMCG product called Dove and in both of them Customer Satisfaction status is found out weather they think its Good product according to customer or not.
Strategic proposal and marketing plan
Presentation addressing Baby/ Kids skincare positioning and performance, Taking into consideration the below factors :
Analysis
Brand positioning
Strategy
Tactics
Social Standards Beauty Consumer Insights Report 2018 Social Standards
Highlights:
- Top trending beauty categories and an analysis of those consumer conversations
- Analysis of the top products, ingredients & concerns by age group & ethnicity
- A closer look at Skincare and what's driving the increase of consumer conversations
- Product types that are decreasing in Beauty conversations
5 Quick Ways to Respond to Facebook & Instagram Trends
Over the past several weeks, people have been spending 44% more time on social media. That means Facebook and Instagram represent a powerful opportunity to reach your audiences where they are present and active.
Join us online to learn:
• How to respond to recent trends on Facebook & Instagram
• How to adjust paid campaigns to reach new audiences.
• How to engage your customers & prospects on social.
Introducing our 2015 FMCG trend report. We have looked at all the recent global and local trends on the FMCG category across the Consumer and Food Services industry. Enjoy!
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
1. HOW RODAN + FIELDS IS
POISED FOR GROWTH AT HOME
AND ABROAD
David Margulies
2. WHO IS EUROMONITOR INTERNATIONAL
Our Services
Syndicated Market Research
Custom Research and
Consulting
Expansive Network
On the Ground Researchers in
80 Countries
Complete View of the Global
Marketplace
Cross-comparable Data Across
Every Market
Our Expertise
Consumer Trends & Lifestyles
Companies & Brands
Product Categories &
Distribution Channels
Production & Supply Chains
Economics & Forecasting
Comparable Data Across
Markets
3. Looking back at the last five years of the beauty and
personal care market
Identifying and exploring areas of future growth
Taking a closer look at the demographic trends driving
that growth
5. BEAUTY & PERSONAL CARE IS A $400BN INDUSTRY GLOBALLY
Global Skin Care alone is a $111bn
market, making up 28% of BPC sales
Skin
Care,
$111bn
Skin Care Remaining Beauty and Personal Care
North America makes up 14% of sales
$15.3 billion
Source: Euromonitor Passport, 2014
6. THE NORTH AMERICAN MARKET HAS REACHED NEW HEIGHTS
$15.3bn
$12.9bn
2014
2009
North America Skin Care Sales
Premium
58%
Mass
42%
Share of Growth by Price Tier
(2009 – 2014)
Total Growth: $2.4bn
Total Premium
Growth:
$1.4bn
Source: Euromonitor Passport
7. Hair Care 1.6%
PUTTING THAT GROWTH INTO CONTEXT
2.0%
Average Yearly Growth
Full Service Restaurants
Color Cosmetics
Category
4.1%
Wine 4.8%
Premium Skin Care 7.2%
North America, Historic Value Compound Annual Growth Rate (2009 – 2014)
8. R+F MADE UP 12% OF PREMIUM SKIN CARE GAINS AND
GREW THE MARKET BY NEARLY 1%
2,500
2,900
3,300
3,700
4,100
2009 2010 2011 2012 2013 2014
ValueSales(US$mn)
USA Premium Skin Care Performance
Rodan + Fields Contributed Growth Rest of Premium Market
Rodan + Fields Contributed Growth
12.3% of Total Premium Skin
Care growth
Led all premium brands in share
of total category growth
Within the top 10 Premium Skin
Care brands, R+F was the
fastest growing brand every year
from 2009 to 2014
Source: Euromonitor Passport
Total Market: $4.0bn
9. RODAN + FIELDS PRODUCTS SPEAK TO CONSUMER DEMAND
Science behind the skin care
Skin care as a social experience
Harness innovation and launch quickly
Active in the fastest growing categories
10. PERFORMANCE GREATLY OUTPACES RIVAL BRANDS
Rodan + Fields
106.5%
Clinique
5.4%
Lancôme
6.5%
Estée Lauder
4.6%
Shiseido
4.2%
Source: Euromonitor Passport
Data refers to brand average yearly growth (2009 – 2014) in the US
12. GLOBAL SKIN CARE WILL BE A $131BN MARKET IN 2019
Source: Euromonitor Passport
Growth is in constant terms, excluding inflation
$111.2bn
$131.3bn
100,000
105,000
110,000
115,000
120,000
125,000
130,000
135,000
2014 2019
ValueSales(US$mn)
Global Skin Care - 2014 & 2019
$20bn in total Skin Care
growth
Premium market will be
$42bn globally in ‘19
Premium global Skin
Care will grow by $6bn
13. NORTH AMERICAN SKIN CARE MARKET SET TO GROW BY $1.3BN
$15.3bn
$16.7bn
14,500.0
15,000.0
15,500.0
16,000.0
16,500.0
17,000.0
2014 2015 2016 2017 2018 2019
ValueSales(US$mn)
North America Skin Care Sales
North America Skin Care Sales
$1.3bn
Total Growth
(2014 – 2019)
Source: Euromonitor Passport
Growth is in constant terms, excluding inflation
14. PREMIUM SKIN CARE WILL GROW BY $718MN
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
2015 2016 2017 2018 2019
%Growth
Future Year on Year Growth -
Mass and Premium
Premium Skin Care Y-o-Y Growth
Mass Skin Care Y-o-Y Growth
Not just percentage growth: $718mn in
real growth
Premium Skin Care will make up 53% of
total Skin Care gains
Total growth in Premium Skin Care will
be more than DOUBLE growth in Mass
Premium Skin Care sales in North
America will reach $5.5bn by 2019
Source: Euromonitor Passport
Growth is in constant terms, excluding inflation
15. PREMIUM ANTI-AGERS ARE A WINNING CATEGORY
The best way for beauty
products to justify a price
premium is through proven
effectiveness
This is especially true for
anti-aging products, where
results are a must – if the
results are there, consumers
will pay a premium
$2bn
$3bn
1,500
1,700
1,900
2,100
2,300
2,500
2,700
2014 2015 2016 2017 2018 2019
ValueSales(US$mn)
North America Anti-Aging Sales
(Mass and Premium)
Mass Anti-Agers Premium Anti-Agers
Source: Euromonitor Passport
Growth is in constant terms, excluding inflation
17. Source: Nielsen
HIGHEST TOTAL SPEND COMES FROM MIXED HOUSEHOLDS
Millennial + Gen-X Household
$798mn
Ages:
15-29
Ages:
30-59
18. MILLENNIALS ARE THE “SPARK”
Early adopters
Interested in new trends and products
Excited to share new discoveries with
others, strive to be the first to discover
and the first to share
19. GEN-XERS ARE THE “FIRE”
Entrepreneurial Spirit
Well-Educated
Skeptical
20. ANTI-AGERS ARE NOT JUST FOR BABY BOOMERS
Consumers aged
15-29 used anti-
aging products daily
57%
28%
Consumers aged
15-29 used anti-
aging products at
least weekly
Consumers aged
30-59 are using
anti-aging products
daily
68%
20%
Consumers aged 30-
59 are using anti-aging
products at least
weekly
Millennials Generation X
Source: Euromonitor Survey
21. WHERE IS THAT SPENDING TAKING PLACE IN THE US?
Top 10 in Total
Skin Care Spend
1. California
2. Texas
3. New York
4. Florida
5. Illinois
6. Pennsylvania
7. Ohio
8. New Jersey
9. North Carolina
10. Georgia
Top 10 Fastest
Growing
1. Arizona
2. Texas
3. Georgia
4. Washington
5. Florida
6. Colorado
7. North
Carolina
8. California
9. Virginia
10. Minnesota
Source: Euromonitor Passport
Top 10 in Spend Top 10 in Growth Top 10 in Growth + Spend
22. WHAT ABOUT DERMATOLOGISTS?
Spend on dermatologists in the US in 2013: $10.1bn
– 18% of clients are aged 20 – 39
– 26% are aged 40 – 59
– 20% is “Cosmetic Dermatology”
Opportunity to bridge the gap and provide some of the same services at
home at a fraction of the cost
Source: IBIS World
24. Skincare is a large, expanding market
Anti-Aging at premium prices is driving that growth
Efficacy and results is what sets brands apart
The Rodan + Fields opportunity is tremendous –
GO GET IT!