Egon Verharen (NPO) @ Technology Update strategische issues EBU

De strategische
technologische issues
volgens de EBU
Egon Verharen
NPO
vz. EBU Technisch Comite

Mediapark-Immovator Technology Update 11-12-2015 E.M. Verharen (NPO)
CONTENTS
• EBU
• The Changing world
• Dealing with the Issues
• Conclusions; Q&A

EBU: ‘s werelds belangrijkste alliantie van publieke omroepen
(publieke media bedrijven)

EBU TECHNOLOGY
& INNOVATION
• Shaping broadcast
technology and standards
• Anticipating
technical developments
• Contact with
manufacturers and
operators
• Dissemination:
• Popular web-site:
tech.ebu.ch
• Publications
• Events
• Academy

EBU TECHNOLOGY & INNOVATION
• Flagship Conferences, Workshops, Webinars tech.ebu.ch/events
• Publications include Tech-i and EBU Technical Review
tech.ebu.ch/tech-i tech.ebu.ch/publications
• Represents EBU Members views in many standards
organisations in production and distribution, e.g. SMPTE, VSF,
DVB, WorldDMB, HbbTV
• Administers some of these: DVB, HbbTV, DigiTAG, WorldDMB
• Work split into two areas: Production & Distribution
carried out in “Strategic Programs” which produce reports,
recommendations, events and proofs-of-concept
• Overseen by Technical Committee, with 13 elected EBU
members

the media world is changing
INTRO

12
production aggregation navigation distribution devices user
aggregation
navigation
distribution
devices

13
production
aggregation
distribution

How is EBU tackling the issues…

Mediapark-Immovator Technology Update 11-12-2015 E.M. Verharen (NPO)Mediapark-Immovator Technology Update 11-12-2015 E.M. Verharen (NPO)
TREND ANALYSIS
• The broadcast chain becomes a public services media web
• New production tools needed because of required new workflows:
internet publish first, new playout (IT), new distribution (platforms)
• transition from traditional lineair business to
new all-digital IT&IP-based business
• the old law: crap in = crap out

STRATEGIC ISSUES
The major themes in technologies for audio-visual and interactive
media services in the next 2 years:
• Network IP production architectures & Cloud-based services
• File based quality control
• Immersive user experiences (UHD)
• Distribution control
• Growth in OTT delivery of services
• Metadata, and Personalization
• Security of systems
• Sustainable broadcasting
• Training the new broadcast engineer
• E.g. with IABM
• Research & Work together

WORKPLAN

• Goal: offer more content, new services, more
flexibility and reducing costs
• IP and internet technologies in production &
tape-to-file-based workflow transformation
• IT-based infrastructures for live production
workflows
• FIMS (Framework for Interoperable Media
Services) (AMWA & EBU)
• Live IP studio
• FNS: Study the impact of new IT& IP technologies on production practices
and workflows, offering guidance on using IP, cloud based environments
• IMPS: helps Members move towards a more integrated approach to
producing media content (especially in news and sports), providing
expertise and best practice. In collaboration with EBU Media and the
EUROVISION Academy
NETWORK IP PRODUCTION ARCHITECTURES

BBC IP studio

• Manual QC alone is not adequate anymore
and does not scale. As a result, it is
important for broadcasters to look into
automated file-based quality control
systems to cope with the large amount of
content and the abstract nature of digital
files
• QC: helps Members optimise the use of their automated QC systems,
provides guidance and share best practices on the practical
implementation of QC. Our EBU.IO/QC tool provides access to over
200 QC Test Items, each with a detailed description of a test that can
be performed on audio/visual material.
FILE BASED QUALITY CONTROL

• “not more pixels, but better pixels”
• study the technical questions on what
formulates the next generation immersive
(‘higher quality’) TV system and the impact
to existing workflows
• UHD standardisation
• Codec testing
• HDR, WGC, HFR
• Future Audio
• BeyondHD: looks into television image quality in the future, including
the practicality, cost and potential impact on business models.
• BTF (Broadcast Technologies Future): alliance of non-industrial R&D
laboratories for broadcast futures: BBC, IRT, RAI, NHK, VRT, CRC
• FAR: helps Members to maximise the quality and availability of sound
production technology, provide guidance to move to new audio
systems. Contribute to ITU and ETSI standards
IMMERSIVE USER EXPERIENCES (UHD)

• The HDR issue:
– Backward compatibility
– The problem is to encode a high
dynamic range signal into only an 8 or
a 10 bit signal. This is possible
because the human visual system has
a non-uniform sensitivity to light,
which allows a non-linear transfer
characteristic to be used. BBC R&D
– EOTF/OETF
– BBC/NHK vs Dolby Vision
– EBU HDR factsheet
HDR

UHD alliance: DIRECTV,
Dolby, LG Electronics Inc.,
Netflix,
Panasonic Corporation,
Samsung Electronics Co.,
Ltd., Sharp Corporation, Sony
Visual Product, Technicolor,
The Walt Disney Studios, 20th
Century Fox and Warner Bros.
Entertainment
Vs
UHD Forum: Dolby, Harmonic,
Ericsson, LG, Neulion, Sony

FUTURE AUDIO SYSTEMS
• Object based audio
• 22.2

WHAT ABOUT VR?
• VPRO en NTR experimenten

• Spectrum issues
• WRC15
• DVB-T2x
• 5G
• OTT: linear viewing vs time-shifted & on-demand
Non-traditional service providers new platforms
(e.g. Netflix, YouTube) drive viewers away from
traditional TV broadcasting.
• FDS studies the relevance of different broadcasting, fixed and mobile
TV distribution options and models for Public Service Media content &
services, in terms of reach, quality, free-to-air, and market position.
• SMR: helps Members to understand the importance of spectrum,
including allocation, broadcast network planning, electromagnetic
interference and compatibility
• SSG (Spectrum Steering Group): interdisciplinary, with: CEPT, ITU,
EU, DigiTAG, DVB, BNE, WBU, ASBU, ABU, NABA, Satellite
operators, ESOA, ESA
DISTRIBUTION CONTROL

SPECTRUM
694

• Audiences use different devices to access and
consume media services. It is an “app” world. The
multiscreen ecosystem impacts distribution strategies,
‘back-end’ (delivery) infrastructure and ‘front-end’
(interface) developments.
• multiCDN
• HEVC over DVB-DASH
• HBBtv, 2nd screen
• Cross platform authentication
• EUROVISION media online plenary meeting & online
media summit
• BIS: investigates the short, mid- and long-term impact of Internet-based distribution
technologies for PSM
OTT SERVICES

METADATA AND PERSONALIZATION
• Media information management
• be able to efficiently manage, extract, index and
retrieve information through the value chain, using
well established conceptual and process models.
• Semantic modelling
• SOA
• FIMS
• EBUcore
• EBU-TT
• Recommendations
• MIM:helps Members to enhance and enrich their media by integrating their data
(descriptive and technical but also subtitles) from commissioning to distribution. We
also help Members with the identification and evaluation of tools for the analysis of
content and cheaper automatic data extraction.
• BIS RecSys

• Radio is the only telecommunication service where
the primary distribution mechanism remains
predominantly analogue. Transitioning to attractive
digital and hybrid services, offering a new radio
experience for consumers is a challenge.
• DRP: provides the platform for EBU Members to help in the move from analogue to
digital and hybrid radio platforms, through prototyping, testing and demonstrating
new services based on digital and hybrid radio.
• EuroCHIP
• EURadio
DIGITAL RADIO

MEDIA CYBER SECURITY
MCS: security experts from EBU Members; raises awareness of the changes and increasing information security risks to senior management
boards, and exchanges information on general media and broadcasting security threats. A platform for exchange of information on security
incidents and information security related experiences among the Members. Ddefines for the long term, information security best practices for
broadcast companies.

SECURITY

The advantages of IT/IP infra can only be obtained if the user can build systems made of best of
breed components for its needs coming from different vendors and service providers. A common
approach amongst product and standard interfaces is required.
• JTNM (Joint task force on networked media): works on defining a reference architecture (generic system models and frameworks) for key subsystem
components. Collaboration between EBU, SMPTE, VSF
REFERENCE ARCHITECTURE

• Collaborative Research
• EC research programmes & projects
• Collaborative development
• Open source meetup
• Hacketons: RadioHack
• EBU.io
• ASC: helps software developers to find peers in similar Public Service Media
organizations, sharing best practices in software development, such as agile
methodologies and best practices in source control, continuous integration,
automation and more.
• BTF
COLLABORATIVE RESEARCH & DEVELOPMENT

• Challenges ahead
• Make our programmes/content available in the
right form to our audiences where and when
they want
• Essential to collaborate on the (technical) issues
• Learn from each other’s new workflows and services
• Start from our strengths
• We produce local content
• We (still) have the biggest audiences
• We understand our audiences
• Looking forward to it.
CONCLUSION

Egon Verharen (NPO) @ Technology Update strategische issues EBU

Egon Verharen (NPO) @ Technology Update strategische issues EBU

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