17. Service Anchor
+
LampSite
Service Anchor enables new revenue and
business models through location based services
StarHub Singapore enhance MBB & enable smart retail services in
Marina Bay Sands Hotel with Huawei LampSite & Service Anchor
Huawei Smart Retail Solution
http://scf.io/case/013
Cutting Edge Retail at Marina Bay Sands
A Smart Retail Solution enabled by LampSite and Service Anchor
The Venue:
• One of the largest luxury shopping centers in Asia
• 40 million visitors per year
• Total Area：100,000 square metres
The challenge:
• Poor LTE service provided by external macrocells
• Complex and costly upgrade for existing DAS system
• Accurate location required for Smart Retail
The Solution:
Value
LampSite delivers high quality MBB coverage and
high accuracy location information
LTE traffic up 95%
95
Average 40Mbps/cell
SCF Mission drive wide scale adoption SCs and accelerate deployment of integrated hetnets.
.
We have definitely crossed the chasm into mass deployment, where we now achieved over 13million shipped to date.
…and crossed another major milestone of $1 billion revenue milestone during 2015.
Non residential small cells comprise 66% of small cell revenue in 2015.
….and very strong growth in urban shipments …growing 280%
Our outlook continue the dramatic growth, with 270% growth in Enterprise Small Cell shipments this year, and 150% growth in urban.
We achieve the first year with $1bn spend on Small Cells in 2015, and this continues to grow annually to almost $7bn in 2020, fr which enterprise is expected to contribute $4bn.
Enterprise – survey:
The first comprehensive independent survey of the role of small cells for a broad cross section of global businesses puts smalls cells at the heart of Enterprise connectivity going forward.
Largest public enterprise survey, for small cell, addressed to 500 enterprises – spread across the globe.
North America (30% of respondents), Asia (28%), Europe (25%) and South/Central America (17%).
17 industry sectors covered, from financial services, professional services, manufacturing, and software. I will share leading insights shortly, but the full report is exclusively available for our membership ….. yet another great benefit for our membership ……if you are not a member – don’t miss out – join today.
Importantly, over 40% of respondents are the key decision makers at CXO or VIP level.
A clear need for small cells to provide the coverage and capacity to make a venue attractive to retail and their customers. Having the power to be connected is an essential need for more and more customers in public venues – with 42% deeming small cells will make a venue more desirable, enabling mobile commerce, social media, and developing value added services.
Here’s how SCF is bridging the gap between operators and Enterprise.
Our WGs address challenges and requirements and deliver real world enterprise deployment stories, technical & rollout advice for operators & IT teams, and multi-operator business models.
Highlight Starhub/Huawei Cutting Edge Retail at Marina Bay Sands
A Smart Retail Solution that enables new revenue and business models through LBS
The Venue:
• One of the largest luxury shopping centers in Asia • 40 million visitors per year • Total Area:100,000 square metres
The challenge:
• Poor LTE service provided by external macrocells • Complex and costly upgrade for existing DAS system • Accurate location required for Smart Retail
The Solution:
Service Anchor enables new revenue and business models through location based services
While we are focused on the path to 5G, we aim to influence both short/long term agendas in // b/c we’ll see MNOs wanting to extend 4G-eg thru virt. Need current/future techs to work together to protect the investments/avoid the major tech transition upgrades of the past.
We’re doing all of this for the benefit of the ecosystem. We hope you’ll join us in that endeavor.
Thank you.
