Ip cable london_oct_2011_ben_schwarz_v1.0

482 views

Published on

Strategies for Smaller cable operators to move to IP based services.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
482
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ip cable london_oct_2011_ben_schwarz_v1.0

  1. 1. Small  to  medium  operator  vendor   strategies  for  transi*oning  to  IP   Benjamin  Schwarz   bs@ctoic.net  IP  Transi*on  strategies   IP  Cable  World  Summit  -­‐  London   Benjamin  Schwarz  for  smaller  operators   October  19th  2011   bs@ctoic.net  -­‐  1  
  2. 2. Bringing  IP  Into  The  Picture  0.    Intro  1.  Using  reassuring  exis*ng  supplier  ecosystem  that   understands  TV  2.  Looking  to  the  less  TV-­‐savvy  providers  from  the  IP  world  3.  Offering  connected  TV  without  cannibalizing  exis*ng  ARPU  4.  The  importance  of  connected-­‐TV  standards  like  HbbTV    5.  Compromising  between  *me-­‐to-­‐market,  budget  &  features  6.  Closing  remarks  IP  Transi*on  strategies   IP  Cable  World  Summit  -­‐  London   Benjamin  Schwarz  for  smaller  operators   October  19th  2011   bs@ctoic.net  -­‐  2  
  3. 3. What  this  presenta*on  is  and   isn’t  about  •  Is  moving  to  IP  “just  another  project”  or  should  it   make  you  rethink  your  vendor  strategy?  •  This  is  not   –  about  WHETHER  or  WHY*  you  must  move  to  IP   –  for  large  Tier  1  operators  •  This  presenta*on  is   –  about  HOW  to  choose  WHO  move  to  IP  with   –  For  smaller  operators     *  Except  when  the  WHY  tell  us  HOW  IP  Transi*on  strategies   IP  Cable  World  Summit  -­‐  London   Benjamin  Schwarz  for  smaller  operators   October  19th  2011   bs@ctoic.net  -­‐  3  
  4. 4. Vendor  strategies  are  even  more   important  now  •  The  rate  of  change  in  the  TV  service  landscape  is   accelera*ng   –  It  is  likely  that  vendors  will  have  seen  your  issues  and  how   some  operators  are  addressing  them.  •  IP  is  more  than  yet  another  technology,  its  return  path   enables  new  interac*on,  must  cater  for:   –  Security   –  OSS  &  BSS   –  Troubleshoo*ng   –  Customer  support   –  Monitoring  devices   –  Upgrading  Firmware  IP  Transi*on  strategies   IP  Cable  World  Summit  -­‐  London   Benjamin  Schwarz  for  smaller  operators   October  19th  2011   bs@ctoic.net  -­‐  4  
  5. 5. Bringing  IP  Into  The  Picture  0.    Intro  1.  Using  reassuring  exis*ng  supplier  ecosystem  that   understands  TV  2.  Looking  to  the  less  TV-­‐savvy  providers  from  the  IP  world  3.  Offering  connected  TV  without  cannibalizing  exis*ng  ARPU  4.  The  importance  of  connected-­‐TV  standards  like  HbbTV    5.  Compromising  between  *me-­‐to-­‐market,  budget  &  features  6.  Closing  remarks  IP  Transi*on  strategies   IP  Cable  World  Summit  -­‐  London   Benjamin  Schwarz  for  smaller  operators   October  19th  2011   bs@ctoic.net  -­‐  5  
  6. 6. 2011  T2  operator  case  study  •  ~1M  subs,  30%  digital  and  rising  •  Current  supplier  is  end-­‐to-­‐end  Pay-­‐TV  solu*on  •  In  looking  to  reduce  *me  for  new  features  and   open  to  OTT   –  Chose  to  stay  with  exis*ng  supplier  for   mainstream  boxes,  but  changed  UI  part  of   middleware  to  that  of  new  supplier  from  IP  world   è  IP  integra*on  issues   –  Chose  completely  new  ecosystem  for  OTT  boxes   (full  system  from  IP  supplier  above)  IP  Transi*on  strategies   IP  Cable  World  Summit  -­‐  London   Benjamin  Schwarz  for  smaller  operators   October  19th  2011   bs@ctoic.net  -­‐  6  
  7. 7. Bringing  IP  Into  The  Picture  0.    Intro  1.  Using  reassuring  exis*ng  supplier  ecosystem  that   understands  TV  2.  Looking  to  the  less  TV-­‐savvy  providers  from  the  IP  world  3.  Offering  connected  TV  without  cannibalizing  exis*ng  ARPU  4.  The  importance  of  connected-­‐TV  standards  like  HbbTV    5.  Compromising  between  *me-­‐to-­‐market,  budget  &  features  6.  Closing  remarks  IP  Transi*on  strategies   IP  Cable  World  Summit  -­‐  London   Benjamin  Schwarz  for  smaller  operators   October  19th  2011   bs@ctoic.net  -­‐  7  
  8. 8. 2008  T3  Operator  case  study  •  Served  ~15k  subs  with  analog  cable  •  Full  IPTV  solu*on  was  too  Capex  intensive  •  Moved  to  brand  new  Box  supplier  from  IP  world.  •  New  supplier  had  to  include  DVB-­‐C  which  was   more  painful  than  an*cipated.  •  New  system  opera*onal  with  some  OTT  widgets.  •  Overall  success  story,  but  è  NRE  was  hejy.  IP  Transi*on  strategies   IP  Cable  World  Summit  -­‐  London   Benjamin  Schwarz  for  smaller  operators   October  19th  2011   bs@ctoic.net  -­‐  8  
  9. 9. Bringing  IP  Into  The  Picture  0.    Intro  1.  Using  reassuring  exis*ng  supplier  ecosystem  that   understands  TV  2.  Looking  to  the  less  TV-­‐savvy  providers  from  the  IP  world  3.  Offering  connected  TV  without  cannibalizing  exis*ng  ARPU  4.  The  importance  of  connected-­‐TV  standards  like  HbbTV    5.  Compromising  between  *me-­‐to-­‐market,  budget  &  features  6.  Closing  remarks  IP  Transi*on  strategies   IP  Cable  World  Summit  -­‐  London   Benjamin  Schwarz  for  smaller  operators   October  19th  2011   bs@ctoic.net  -­‐  9  
  10. 10. 2011  Small  Island  DTH  operator   case  study  •  Several  Territories  with  a  few  10s  of  thousands  of   subs  •  Use  of  exis*ng  tradi*onal  TV  suppliers  (Open  TV)  to   extend  linear  TV  experience  as  far  as  possible  (PVR)  •  Talking  with  exis*ng  and  new  suppliers  for  pull  VoD  •  Talking  only  to  new  supplier  for  push  VoD  •  Try  to  “get  the  best”  from  exis*ng  supplier  while   recognizing  that  a  change  will  be  needed  eventually.  è  leaving  decision  for  tomorrow  doesn’t  solve  much  IP  Transi*on  strategies   IP  Cable  World  Summit  -­‐  London   Benjamin  Schwarz  for  smaller  operators   October  19th  2011   bs@ctoic.net  -­‐  10  
  11. 11. Bringing  IP  Into  The  Picture  0.    Intro  1.  Using  reassuring  exis*ng  supplier  ecosystem  that   understands  TV  2.  Looking  to  the  less  TV-­‐savvy  providers  from  the  IP  world  3.  Offering  connected  TV  without  cannibalizing  exis*ng  ARPU  4.  The  importance  of  connected-­‐TV  standards  like  HbbTV    5.  Compromising  between  *me-­‐to-­‐market,  budget  &  features  6.  Closing  remarks  IP  Transi*on  strategies   IP  Cable  World  Summit  -­‐  London   Benjamin  Schwarz  for  smaller  operators   October  19th  2011   bs@ctoic.net  -­‐  11  
  12. 12. IP  strategies  and  cannibaliza*on  •  Why  do  cable  operators  exist:   –  To  resell  Pay-­‐TV?   –  To  transport  TV  streams?   –  To  maximize  cable  infrastructure  ROI?   or   –  To  give  access  to  the  best  content?   –  To  deliver  through  the  best  channel?   –  To  deliver  to  the  appropriate  devices?   –  To  provide  home  entertainment  service?  è  It’s  always  beker  to  cannibalize  yourself  than  let  someone  else  do  it  for  you  IP  Transi*on  strategies   IP  Cable  World  Summit  -­‐  London   Benjamin  Schwarz  for  smaller  operators   October  19th  2011   bs@ctoic.net  -­‐  12  
  13. 13. Bringing  IP  Into  The  Picture  0.    Intro  1.  Using  reassuring  exis*ng  supplier  ecosystem  that   understands  TV  2.  Looking  to  the  less  TV-­‐savvy  providers  from  the  IP  world  3.  Offering  connected  TV  without  cannibalizing  exis*ng  ARPU  4.  The  importance  of  connected-­‐TV  standards  like  HbbTV    5.  Compromising  between  *me-­‐to-­‐market,  budget  &  features  6.  Closing  remarks  IP  Transi*on  strategies   IP  Cable  World  Summit  -­‐  London   Benjamin  Schwarz  for  smaller  operators   October  19th  2011   bs@ctoic.net  -­‐  13  
  14. 14. What  is  HbbTV?  •  The  minimum  requirements  for  a  business   neutral  technology  plamorm.  •  An  ETSI  standard  for  hybrid  entertainment   services,  based  on  OIPF,  CEA,  DVB  and  W3C.  •  Objec*ve:   –  Simplify  implementa*on  in  devices   –   leave  room  for  differen*a*on   –  limit  investment  for  CE  manufacturers   Founders:  ANT,  APS,  Canal+,  EBU,  FTV,  IP  Transi*on  strategies  for  smaller  operators   IRT,  OpenTV,  World  S1ummit  ony,  Samsung   IP  Cable   Philips,  S-­‐  London   October   9  2011   th Benjamin  Schwarz   bs@ctoic.net  -­‐  14  
  15. 15. Do  I  need  HbbTV?  •  The  jury  is  STILL  out  on  the  lean-­‐back  lean-­‐ forward  debate  •  TV  standards  efforts  coming  from   –  Broadcasters   •  They  want  TeleText  2.0,  40  years  ajer  V1.0   –  CE  industry   •  So  far  connected  TV’s  are  a  jungle   •  Standards  that  work  are  device-­‐centric  (e.g.  DLNA)  not   service-­‐centric.   –  Standards  bodies   •  Trying  to  find  compromise,  not  no  geographical  convergence  IP  Transi*on  strategies   IP  Cable  World  Summit  -­‐  London   Benjamin  Schwarz  for  smaller  operators   October  19th  2011   bs@ctoic.net  -­‐  15  
  16. 16. HbbTV  examples   Videotext  app  with  embedded  graphic  &  video   Internet  services  available  on  a  HbbTV  device   Prototype  info  service  of  France  Télévisions   Advanced  teletext  service  launched  by  Pro7  IP  Transi*on  strategies   IP  Cable  World  Summit  -­‐  London   Benjamin  Schwarz  for  smaller  operators   October  19th  2011   bs@ctoic.net  -­‐  16  
  17. 17. Bringing  IP  Into  The  Picture  0.    Intro  1.  Using  reassuring  exis*ng  supplier  ecosystem  that   understands  TV  2.  Looking  to  the  less  TV-­‐savvy  providers  from  the  IP  world  3.  Offering  connected  TV  without  cannibalizing  exis*ng  ARPU  4.  The  importance  of  connected-­‐TV  standards  like  HbbTV    5.  Compromising  between  *me-­‐to-­‐market,  budget  &  features  6.  Closing  remarks  IP  Transi*on  strategies   IP  Cable  World  Summit  -­‐  London   Benjamin  Schwarz  for  smaller  operators   October  19th  2011   bs@ctoic.net  -­‐  17  
  18. 18. Moving  to  IP  is  no  different  from   any  project  management   Time   Q   Features   Budget  IP  Transi*on  strategies   IP  Cable  World  Summit  -­‐  London   Benjamin  Schwarz  for  smaller  operators   October  19th  2011   bs@ctoic.net  -­‐  18  
  19. 19. IP  &  Openness  •  The  Internet  and  its  underlying  technologies  are   inherently  open  as  are  vendors  from  the  IP  space.  •  Smaller  operators  either  own  a  small  market  or  a   small  part  of  a  large  market   –  For  the  former,  openness  will  enable  the  integra*on   third  party  services  and  increase  ARPU.   –  For  the  laker,  openness  is  more  likely  to  provide   future  access  to  other  parts  of  the  market.  •  In  the  end,  the  openness  of  IP  will  reduce   technology  risk  by  offering  more  op*ons  and  less   vendor  lock-­‐in.  IP  Transi*on  strategies   IP  Cable  World  Summit  -­‐  London   Benjamin  Schwarz  for  smaller  operators   October  19th  2011   bs@ctoic.net  -­‐  19  
  20. 20. Bringing  IP  Into  The  Picture  0.    Intro  1.  Using  reassuring  exis*ng  supplier  ecosystem  that   understands  TV  2.  Looking  to  the  less  TV-­‐savvy  providers  from  the  IP  world  3.  Offering  connected  TV  without  cannibalizing  exis*ng  ARPU  4.  The  importance  of  connected-­‐TV  standards  like  HbbTV    5.  Compromising  between  *me-­‐to-­‐market,  budget  &  features  6.  Closing  remarks  IP  Transi*on  strategies   IP  Cable  World  Summit  -­‐  London   Benjamin  Schwarz  for  smaller  operators   October  19th  2011   bs@ctoic.net  -­‐  20  
  21. 21. Convergence:  Verimatrix  &   EchoStar  cases  in  point  •  Verimatrix:  pure-­‐player  in   •  EchoStar:  Tradi*onal  Pay-­‐ security,  Started  life  IP   TV  satellite  beginnings   only,  targe*ng  IPTV   (Dish)  •  Became  a  market  leader   •  Purchased  SlingMedia  in  •  Clients  grew   2007  •  Projects  grew  in   •  Now  heavily  pushing  IP   complexity   home  connec*vity  •  Acquired  Comvenient,  a   •  Just  launched  an  Android   pure  DVB  player  in  2011   box     are  converging  è  Broadcast  &  broadband  vendors  è  “those  who  thought  they  were  in  the  railroad  business  lost   out  to  those  who  recognized  the  market  was  transporta*on”  IP  Transi*on  strategies   IP  Cable  World  Summit  -­‐  London   Benjamin  Schwarz  for  smaller  operators   October  19th  2011   bs@ctoic.net  -­‐  21  
  22. 22. The  Consul*ng  Broad  Space   Strong  ISP   compe**on   Stay  with   Mix  n’   TV   match   specialist   No  pay-­‐TV   Strong  pay-­‐TV  compe**on   compe**on   Go  with  IP   Get  real!   specialist   No  ISP   compe**on   IP  Transi*on  strategies   IP  Cable  World  Summit  -­‐  London   Benjamin  Schwarz   for  smaller  operators   October  19th  2011   bs@ctoic.net  -­‐  22  
  23. 23. Some  closing  ques*ons  •  Industry  bodies  suffer  from  “fashion”  and  “poli*cs”  •  Standards  can  help  but  cannot  be  counted  on  •  E2E  IP  integra*on  is  hard,  does  pre-­‐integra*on   work?  •  Can  a  “Safe”  supplier  exist?  •  Vendors  selling  into  where  you  want  to  be  or   vendors  to  where  you  are?  •  Content  is  s*ll  king,  what  impact  on  vendor  strategy?  IP  Transi*on  strategies   IP  Cable  World  Summit  -­‐  London   Benjamin  Schwarz  for  smaller  operators   October  19th  2011   bs@ctoic.net  -­‐  23  
  24. 24. Some  closing  answers  •  OK  so  there’s  no  generic  golden  rule,  but  there  is  a   clear  best  vendor  strategy  for  each  operator.  •  All  op*ons  have  been  considered  within  short   decision  cycles  and  on  a  *ght  budget:   –  Focus  on  the  service  to  be  delivered   –  Talk  to  peers  on  a  one-­‐to-­‐one  basis   –  Come  to  conferences  like  this  one   –  Talk  to  independent  experts  IP  Transi*on  strategies   IP  Cable  World  Summit  -­‐  London   Benjamin  Schwarz  for  smaller  operators   October  19th  2011   bs@ctoic.net  -­‐  24  
  25. 25. www.ctoic.net   About  CTO  innova&on  Consul*ng  •  Strategy   Content  operators   Technology  providers   Network  Operators     consul*ng  •  Disrup*ve   business   modelling  •  Quality  of   Experience  •  Management  of   programs,  RFI,   RFP,  Innova*on  •  Risk  analysis  •  Scenario   planning  •  Int’l  TV   benchmarks  •  Training,  wri(ng   CTO Innovation Consulting Customer List IP  Transi*on  strategies   IP  Cable  World  Summit  -­‐  London   Benjamin  Schwarz   for  smaller  operators   October  19th  2011   bs@ctoic.net  -­‐  25  

×