With more managed service offerings available to clients than ever before, the importance for MSPs to establish a strong brand identity has only increased. In this eFolder Partner Chat webinar, join Antonio Stroman, President of The Brass Effect, and Ted Hulsy, Vice President of Marketing at eFolder, as they discuss the benefits of deploying brandable services to clients. You’ll learn why the margins on off-the-shelf services pale in comparison to brandable managed services, how branding managed services increases customer loyalty and “stickiness,” and more.

1. Generating Big Bucks through Branding:
How MSPs Benefit from Branding Their
Service Offerings
Ted Hulsy
Vice President of Marketing, eFolder
ehulsy@efolder.net

2. Agenda
• Introduction: Antonio Stroman and The
Brass Effect
• Partner Challenges
• Why Branding Matters for MSPs
• The Brass Effect: Partner Testimonial
• Questions and Discussion
2
© 2015 eFolder, Inc. All Rights Reserved.

3. Partner Introduction
© 2015 eFolder, Inc. All Rights Reserved.
3

4. The Brass Effect
© 2015 eFolder, Inc. All Rights Reserved.
4
218 AXIS CloudSync users
Founded in 2009
Clients in North Dallas and around Texas
Clients include medical institutions, financial
firms, non-profit organizations, and more
3 employees

5. Partner Challenges
© 2015 eFolder, Inc. All Rights Reserved.
5
• Product margins (hardware and software) are
compressed
• Undifferentiated managed services margins are also
under threat1
• Technology vendors (e.g., Microsoft, Carbonite,
Dropbox) vending directly to clients
• Differentiation; standing out from the crowd
Talbot, Chris. "Microsoft to Cut Online Services Advisory Partner Commission." Talkin' Cloud. Penton Technology, 13 Jan. 2014. Web.

6. What is Branding?
© 2015 eFolder, Inc. All Rights Reserved.
6
“A successful branding program is based on the concept
of singularity. It creates in the mind of the prospect the
perception that there is no product on the market quite
like your product.”
“If your business is not a brand, it is a commodity.”
– Al Ries, Marketing Professional
– Donald Trump

7. Why Branding is Important
© 2015 eFolder, Inc. All Rights Reserved.
7
Branding helps businesses…
• Explain which products and services they offer
• Build value for their company and key stakeholders
• Explain what makes them unique and, more
importantly, why they exist

8. Why Branding Matters for MSPs
© 2015 eFolder, Inc. All Rights Reserved.
8
• Establishes a strong MSP brand identity
• Provides the opportunity to create custom
managed service bundles
• Helps MSPs target specific market niches
• Facilitates large service bundles and creates
cross-sell opportunities

9. Partner Testimonial: The Brass Effect

10. AXIS CloudSync
© 2015 eFolder, Inc. All Rights Reserved.
10
Prospects

11. Client 1: Billing Company/Chiropractor
© 2015 eFolder, Inc. All Rights Reserved.
11
Prospects
• Why did they need a compliant file sync solution?
• How has AXIS CloudSync helped them?

12. Client 2: Accounting Firm
© 2015 eFolder, Inc. All Rights Reserved.
12
• How did you educate this firm about the
benefits of AXIS CloudSync?
• How has AXIS CloudSync helped them?

13. Client 3: Children’s Advocate
© 2015 eFolder, Inc. All Rights Reserved.
13
Prospects
• What were the challenges this client faced with
privacy and their earlier use of Dropbox?
• How has AXIS CloudSync helped them?

14. Choosing Products and Vendors
© 2015 eFolder, Inc. All Rights Reserved.
14
77%
The Brass Effect’s gross
margin on eFolder Anchor

15. 15 © 2015 eFolder, Inc. All Rights Reserved.
eFolder Playbooks
Playbooks include canned
marketing materials:
• Videos
• Emails
• White papers
• Brochures
• Diagrams
• Client pitch decks
• And much more!

16. Questions & Discussion

17. Thank you!
Ted Hulsy
Vice President of Marketing, eFolder
ehulsy@efolder.net