The document discusses how eFolder Anchor provides a business-grade file sync solution as an alternative to Dropbox. It describes how employees were using Dropbox instead of company file servers, putting businesses at risk. eFolder Anchor allows secure file sync across devices while maintaining security and control. Case studies show how Anchor solved problems at a real estate company, print company, and design firm. The presentation provides resources for introducing Anchor to clients and overcoming objections.

1. Real Estate Company
© 2015 eFolder, Inc. All Rights Reserved.
Before: Employees revising contracts and saving it to their Dropbox
accounts instead of the company’s file server
After: Employees were able to edit contracts on any device and save the
latest versions to a company-wide team share

2. Beating the Competition:
Selling Against Dropbox
Carlo Tapia
Product Marketing Manager, eFolder
ctapia@efolder.net

3. Agenda
• Introductions
• The Dropbox Problem
• Introducing eFolderAnchor
• Bensinger Consulting Case Studies
• Resources
• Questions and Discussion
© 2015 eFolder, Inc. All Rights Reserved.

4. Introduction
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5. Bensinger Consulting
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1,500 end users
Founded in 2003
Clients in Phoenix,Arizona
Clients using eFolder Anchor in manufacturing,
distribution, and medical industries.
45 clients

6. Market Forces
© 2015 eFolder, Inc. All Rights Reserved.
53%use 3+ devices
96.2
million mobile workers in US in 2015
37%
work from multiple locations
IDC. “U.S. Mobile Worker Forecast, 2015-2020.” Framingham, MA. 2015
Forrester Research. “2013 Mobile Workforce Adoption Trends.” Cambridge, MA. 2013

7. The “Dropbox Problem”
7
Four reasons employees are using Dropbox
1. “Dropbox is easy to use”
2. “Dropbox is free”
3. “It’s what I use at home”
4. Because they don’t know any better
© 2015 eFolder, Inc. All Rights Reserved

8. Technology Trends
© 2015 eFolder, Inc. All Rights Reserved.
June 2015: Dropbox announces 400 million
users and 8 million businesses
Business owners think it is savvy
Businesses have adopted consumer-grade file sync services in droves
Consumers love it

9. Technology Trends
© 2015 eFolder, Inc. All Rights Reserved.
Business owners think it is savvy
Consumers love it
Today: Businesses assume tremendous risk
with consumer-grade file sync products
– Data theft
– Data loss
– Corrupted data
– Lawsuits
– Compliance violations
– Loss of accountability
– Loss of file access

10. Introducing eFolder Anchor
10
eFolder Anchor allows your clients to work…
…across any device
…with anyone
….with any content
…without compromising security and control
© 2015 eFolder, Inc. All Rights Reserved

11. Business-grade file sync
Introducing eFolder Anchor
© 2015 eFolder, Inc. All Rights Reserved.

12. Business-grade file sync
Introducing eFolder Anchor
© 2015 eFolder, Inc. All Rights Reserved.

13. Business-grade file sync
Introducing eFolder Anchor
© 2015 eFolder, Inc. All Rights Reserved.

14. File Server Enablement Feature
Before
© 2015 eFolder, Inc. All Rights Reserved.
Firewall and
VPN concentrator
File Server
Headquarters Remote Users
VPN tunnels = problems

15. File Server Enablement Feature
After
© 2015 eFolder, Inc. All Rights Reserved.
Firewall and
VPN concentrator
File Server
Headquarters Remote Users
Anchor
All devices
in sync

16. Discovering the Dropbox Problem
© 2015 eFolder, Inc. All Rights Reserved.
• How did you discover the Dropbox
Problem with your clients?

17. Bensinger Consulting Case Studies

18. Real Estate Company
© 2015 eFolder, Inc. All Rights Reserved.
Before: Employees revising contracts and saving it to their Dropbox
accounts instead of the company’s file server

19. Real Estate Company
© 2015 eFolder, Inc. All Rights Reserved.
Before: Employees revising contracts and saving it to their Dropbox
accounts instead of the company’s file server
After: Employees were able to edit contracts on any device and save the
latest versions to a company-wide team share

20. Commercial Print Company
© 2015 eFolder, Inc. All Rights Reserved.
Before: 3 different sales person saving company documents to their
personal Dropbox accounts

21. Commercial Print Company
© 2015 eFolder, Inc. All Rights Reserved.
Before: 3 different sales person saving company documents to their
personal Dropbox accounts
After: Sales team can save files to team shares in Anchor, which
syncs back to the file server

22. Furniture Design & Installation Company
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Before: Images were missing from AutoCAD templates when the
templates were stored in and accessed from Dropbox.

23. Furniture Design & Installation Company
© 2015 eFolder, Inc. All Rights Reserved.
Before: Images were missing from AutoCAD templates when the
templates were stored in and accessed from Dropbox.
After: AutoCAD templates stored in and accessed from the file server
through Anchor, where image files were also stored.

24. Introducing Anchor to Clients
© 2015 eFolder, Inc. All Rights Reserved.
• How do you introduce Anchor as a
business-grade file sync solution to clients?
• How do you price and package Anchor?
• How do you overcome client objections?
• How has Anchor helped your business and
your clients?

25. Resources: Dropbox Problem Playbook
© 2015 eFolder, Inc. All Rights Reserved.25
Playbook includes canned
marketing materials:
• Competitive sheets
• Emails
• White papers
• eBook
• Client pitch deck
• Event planning guide
• And much more!

26. Using White-Label Resources
© 2015 eFolder, Inc. All Rights Reserved.

27. Questions & Discussion

28. Coming up next…
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Partner Panel: How to Package and Sell BDR
• Tuesday, September 22, 2015
• 11:00AM Pacific Time

29. Thank you!
Carlo Tapia
Product Marketing Manager, eFolder
ctapia@efolder.net