eFolder Partner Chat Webinar: Replacing Dropbox — New Marketing Tools to Sell Anchor

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Hear from a peer and receive free tools to replace Dropbox, Microsoft OneDrive, Google Drive and other consumer-grade products with a secure and profitable managed file sync service. Join Carlo Tapia, Marketing Coordinator at eFolder, and Phillip Long, eFolder Partner and CEO of Business Information Solutions, as they discuss winning strategies for elevating the file sync conversation and getting clients to adopt eFolder Anchor.

Technology

Partner Chat Webinar
Replacing Dropbox: New Marketing
Tools to Sell Anchor

Agenda
• Introductions
• The “Dropbox Problem”
• Confronting the “Dropbox Problem”
• Dropbox Problem Playbook
• Q&A
2 © 2014 eFolder, Inc. All Right Reserved.

Introductions
3 © 2014 eFolder, Inc. All Right Reserved.

Introductions
4
Founded in 2001
25 employees
161 clients / ~2,500 end users
Alabama, Gulf Coast
14 clients / 125 users on eFolder Anchor
© 2014 eFolder, Inc. All Right Reserved.

The “Dropbox Problem”
5
Four reasons employees are using Dropbox
1. “Dropbox is easy to use”
2. “Dropbox is free”
3. “It’s what I use at home”
4. Because they don’t know any better
© 2014 eFolder, Inc. All Right Reserved.

The “Dropbox Problem”
6
What risks are tied to consumer-grade file sync?
Data theft
Data loss
Corrupted data
Lawsuits
Compliance violations
Loss of accountability
Loss of file access
© 2014 eFolder, Inc. All Right Reserved.

The “Dropbox Problem”
7
How do you communicate these risks to clients?
© 2014 eFolder, Inc. All Right Reserved.

Confronting the “Dropbox Problem”
8
eFolder Anchor allows your clients to work…
…across any device
…with anyone
….with any content
…without compromising security and control
© 2014 eFolder, Inc. All Right Reserved.

Primary features of eFolder Anchor
Access files from anywhere
Collaborate with ease
Share files securely
Control your data
Eliminate FTP and VPN
Confronting the “Dropbox Problem”
© 2014 eFolder, Inc. All Right Reserved.9

Confronting the “Dropbox Problem”
10
What verticals is eFolder Anchor right for?
© 2014 eFolder, Inc. All Right Reserved.

Confronting the “Dropbox Problem”
11
How do you position eFolder Anchor?
© 2014 eFolder, Inc. All Right Reserved.

Confronting the “Dropbox Problem”
© 2014 eFolder, Inc. All Right Reserved.12
50-70%
BIS gross margin on
eFolder Anchor service

Confronting the “Dropbox Problem”
13
How do you promote eFolder Anchor?
© 2014 eFolder, Inc. All Right Reserved.

Dropbox Problem Playbook
14 © 2014 eFolder, Inc. All Right Reserved.

Q&A
© 2014 eFolder, Inc. All Right Reserved.15
www.efolder.net
678-888-0700

Thank you!
www.efolder.net
678-888-07000

How can MSPs effectively replace Dropbox, Microsoft OneDrive, Google Drive and other consumer-grade products with a secure and profitable managed file sync service? Join Carlo Tapia, Marketing Coordinator at eFolder, and Phillip Long, eFolder Partner and CEO of Business Information Solutions, as they discuss winning strategies for elevating the file sync conversation and getting clients to adopt eFolder Anchor.

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- Cloud computing provides IT services through centralized data centers and on-demand delivery of infrastructure, platforms and software. - Office 365 for Education provides cloud-based versions of Microsoft Office, email, calendar, instant messaging, online file storage and collaboration tools for educational institutions. - It allows students and educators to work together in real-time on assignments and projects from any device using familiar Microsoft Office programs and provides 25GB of online storage per user.

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OneDrive is a free online file storage service that allows users to store and access files from any device. Files can be added to OneDrive from a computer by dragging them into the OneDrive folder, from a phone or tablet using the OneDrive app, or from any device using the OneDrive website. Once files are in OneDrive, they can be easily shared or collaborated on with others. OneDrive also integrates with Windows and Office programs to allow files to be accessed and edited from any device.

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Dropbox es un servicio de almacenamiento y sincronización en la nube que permite a los usuarios alojar archivos y carpetas en línea para acceder a ellos desde cualquier dispositivo. Los usuarios pueden compartir archivos y carpetas fácilmente a través de enlaces de descarga. La instalación de Dropbox requiere descargar el programa, crear una cuenta con correo electrónico y contraseña, y elegir el tamaño de almacenamiento gratuito o de pago.

Dropbox is a cloud-based file storage and synchronization service that allows users to access and share files from any device. It works across Windows, Mac, Linux, iOS, Android and BlackBerry operating systems. Dropbox synchronizes files stored in a dedicated folder so any changes made on one device are instantly available on all other devices. It offers features like file sharing, mobile access, security and team collaboration tools.

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Dropbox is a cloud storage startup founded in 2007 by Drew Houston and Arash Ferdowsi. By 2010, Dropbox had raised $257 million in capital and had 4 million users. Houston faced strategic decisions around product segmentation, targeting enterprise customers, and distribution deals. Key issues included whether to offer multiple products, integrate with other folders, determine business vs personal use, improve analytics, and partner with security firms. The case analyzes Dropbox's history and challenges.

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Dropbox was founded in 2007 by Drew Houston as a file sharing and storage application that allows users to easily sync and access files across devices. It gained popularity through word-of-mouth and viral marketing. While Dropbox saw strong growth and many new users, Houston faced dilemmas around whether to segment users and how to balance adding new features while maintaining simplicity. Competitors like Mozy and Carbonite also posed challenges to Dropbox's business model and growth.

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Dropbox currently has 200 million users, but only 1.6% are paid subscribers. To address this, the document proposes a new pricing strategy with multiple tiers: 1) a 1GB free tier, 2) a 25GB "Pro" tier for $3.99/month, and 3) a 100GB "Premium" tier for $9.99/month. It also recommends maintaining Dropbox's referral program which provides storage bonuses to both referrers and receivers. The goals are to increase conversion rates, broaden Dropbox's offerings to different customer segments, and emphasize its benefits over competitors like higher quality service and data security.

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Dropbox allows users to sync, share, and access files across multiple devices. It offers 2GB of free online storage, syncing of files for Windows, Mac and Linux computers, and efficient syncing that only transfers changed parts of files. Users can share folders with others, access files from any web browser, and download and view content on their iPhone. Pricing plans start at $9.99 per month for additional storage.

Dropbox Startup Lessons Learned

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1) The document discusses lessons learned by Drew Houston, co-founder and CEO of Dropbox, about how they applied lean startup principles and grew Dropbox from 100,000 users to millions without traditional marketing. 2) Early on, Dropbox got feedback directly from users through a screencast and beta launch video which helped them learn. Their public launch focused on making users happy rather than traditional marketing plans. 3) Experiments with paid search, affiliates and other traditional tactics failed, but Dropbox continued growing through word-of-mouth as they encouraged sharing and referrals between users. 4) Dropbox's success showed that best practices don't always work and it's important to understand your market type and how your product fits

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The document discusses how eFolder Anchor provides a business-grade file sync solution as an alternative to Dropbox. It describes how employees were using Dropbox instead of company file servers, putting businesses at risk. eFolder Anchor allows secure file sync across devices while maintaining security and control. Case studies show how Anchor solved problems at a real estate company, print company, and design firm. The presentation provides resources for introducing Anchor to clients and overcoming objections.

eFolder Expert Series Webinar — Three Ways to Securely Share Files Using Busi...

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In today’s workplace, businesses need to share documents with many different people – employees, contractors, agencies, customers, and other external parties. Have you given your clients a secure and easy way to share files? Business-grade file sync gives companies several methods for securely and easily sharing files inside and outside their organizations. In this eFolder Expert Series webinar, join Matt Dugan, Product Manager at eFolder, and Carlo Tapia, Product Marketing Manager at eFolder, as they demonstrate three secure methods of sharing files using eFolder Anchor.

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The webinar discusses ways for organizations to block the use of Dropbox in the workplace. It introduces the "Dropbox problem" where employees use Dropbox for work instead of approved file sharing solutions. The webinar then presents 3 ways for organizations to block Dropbox - using security software, manually configuring firewalls, and implementing next-generation firewalls. It demos how next-generation firewalls from eFolder can be used to block Dropbox. The webinar promotes eFolder's own file sharing and collaboration product called Anchor as an alternative to Dropbox for secure file access and sharing in the workplace.

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