Great Content + Social Relevance = Search Gold - BDI 1/30/13 Search & Social Leadership Forum

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Presentation: Great Content + Social Relevance = Search Gold Presented by: Richard Giordano, Strategic Business Development, PR Newswire www.bdionline.com

Business

PR Newswire is the global leader
in innovative communications
and marketing services,
enabling organizations to
connect and engage with their
target audiences worldwide

We have the Our products &
distribution & We have the
services help you
syndication resources to make
continually
network to your content more
ENGAGE your
AMPLIFY your VISIBLE.
target audiences.
content.

More Multimedia = More Views

* The number of stories with downloadable files such as PDFs, PPTs, DOCs is
significantly fewer than those without, however the data shows the potential for very
high visibility when such assets are included along with other multimedia assets.
Source: PR Newswire Web Analytics, June 2012

Agile Engagement is a Virtuous Cycle

With each rotation, content produced becomes more relevant
to your audience to increase engagement and amplify impact.

Future Cities Launched By UBM 10/15/12

1200 Registrations
in first 48 Hours

Top 5 Industries
Technology
Consultancy
Government
Banking/Finance/Investment
Real Estate
(Developer/Builder/Planner)

Registrations from 8
Countries
Including:
United States, United
Kingdom
China, Germany, India

3 KEY TAKEAWAYS

1 2 3
CONVERGENCE SYNDICATION AUTHORITY
of Paid/Earned/Owned through a variety of is created through
is blurring lines channels is critical content within context
between PR, in achieving organic which is easily curated
Advertising & audience by your target
Marketing engagement. audience and
algorithms.

Rodel S. Navarro; Business and Management Consultant and Director; RODEL SY NAVARRO BUSINESS CONSULTANCY SERVICES (RSNBCS); Tel / Mobile: +63-0917-7333563; Email: rsnbcs@gmail.com http://www.slideshare.net/RSNBCS; (About Business Laws compilation): http://www.slideshare.net/BUSINESSLAWSPH Email: businesslawsph@gmail.com; https://www.slideshare.net/FREEPDFBOOKSPH; freepdfbooksph@gmail.com; www.slideshare.net/IFRS_IAS_COMPILED; ifrs.ias.compiled@gmail.com; https://www.slideshare.net/PH_STANDARDSONAUDITING_COMPILED Email: psauditing.compiled@gmail.com; http://www.youtube.com (copy&search) RSNBCS_MBA_COURSES_PREPARATION; Email: rsnbcs.mba.courses.prep@gmail.com

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Successfully navigating your firm through a rebrand can be a career high point. It’s also a monumental challenge. The role you choose to play in the process can have a very positive impact on your career with the current firm and give you a competitive advantage in the future. One of the presentation's takeaways – be super proactive, be strategic, build bridges across departments, become the catalyst for change and you’ll be always remembered as your firm's rebranding superhero. Ida Cheinman, Principal / Creative Director of Substance151 and Rachel Yoka, Vice President of Strategic Business Planning and Sustainability for Timothy Haahs & Associates, Inc. shared their knowledge and experience, as well as the industry best practices, while taking the audience through 5 key steps in the rebranding process.

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Great Content + Social Relevance = Search Gold - BDI 1/30/13 Search & Social Leadership Forum

2. Rich Giordano Strategic Business Development PR Newswire / DeusM Rich.Giordano@prnewswire.com

3. PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide

4. We have the Our products & distribution & We have the services help you syndication resources to make continually network to your content more ENGAGE your AMPLIFY your VISIBLE. target audiences. content.

8. Keller Fay Research 2010

10. How many of you create content?

11.

12.

13.

14. How you doing?

15.

16. Were You Listening?

17. More Multimedia = More Views * The number of stories with downloadable files such as PDFs, PPTs, DOCs is significantly fewer than those without, however the data shows the potential for very high visibility when such assets are included along with other multimedia assets. Source: PR Newswire Web Analytics, June 2012

18. Agile Engagement is a Virtuous Cycle With each rotation, content produced becomes more relevant to your audience to increase engagement and amplify impact.

19. Future Cities Launched By UBM 10/15/12 1200 Registrations in first 48 Hours Top 5 Industries Technology Consultancy Government Banking/Finance/Investment Real Estate (Developer/Builder/Planner) Registrations from 8 Countries Including: United States, United Kingdom China, Germany, India

20.

21. 3 KEY TAKEAWAYS 1 2 3 CONVERGENCE SYNDICATION AUTHORITY of Paid/Earned/Owned through a variety of is created through is blurring lines channels is critical content within context between PR, in achieving organic which is easily curated Advertising & audience by your target Marketing engagement. audience and algorithms.

Great Content + Social Relevance = Search Gold - BDI 1/30/13 Search & Social Leadership Forum

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