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Effective Social Media Implementation and Measurement #ConnectIDEA
The document discusses the implementation and measurement of social media strategies, emphasizing the importance of aligning social media goals with business objectives. It outlines the symptoms of social media failure and provides a framework for creating measurable and actionable metrics. Additionally, it lists both free and paid social media tools for effective management and analysis.
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Similar to Effective Social Media Implementation and Measurement #ConnectIDEA
Effective Social Media Implementation and Measurement #ConnectIDEA
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- 2. Two vital principlesfor social media to succeed
- 5. 5 meme tell-talesymptoms of social media failure
- 6. You don’t havethe resource or time
- 11. How to implementsocial media successfully
- 14. • Business missionand goals means that the boss will be interested! • Department goals will help buy in from e.g. customer services! • Translate business goals into tangible social media goals e.g. email subscriptions ! • Devise tactics to achieve metrics ! • SMART social media metrics to make sales
- 16. The SMART solutionto metrics ! • Specific - targeting the area one needs to measure e.g department ! • Measurable and easy to collect accurate data! • Actionable and easy to understand! • Relevant stats to business aims! • Timely in that one can get data when they need it. It’s real time. Can we put an x through the above!
- 17. Monitor and giveyour staff the tools for the job Free social media tools: ! •Topsy ! •Social Mention ! •Cyfe ! ! Paid for tools: ! ! •Hootsuite / Sproutsocial ! •Ubervu / Radion 6 ! ! CRM: ! ! •ContactZilla ! •Sales Force ! •PipeDrive ! ! Analytics - E-commerce ! ! - Google Analytics ‘social signals and goals’! - Webtrends Not Sure About Staff on Social Media
- 18. Take social mediaseriously with business aims •Customer service ! ! •Industry trends ! ! •Competitor analysis ! ! •Customer research ! ! •Product development ! ! •SALES Intern ! IPad
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