The document provides a social media assessment for an organization. It assesses the organization's social media capabilities across several criteria on a scale of 1 to 5, including senior management commitment (2.6), social media knowledge (2.7), customer engagement (4.0), competitive insight (1.4), staff and resources (2.8), plan and channel selection (3.7), process documentation (1.8), and governance and measurement (3.0). Based on the scores and assigned weights, the organization's overall weighted social media capabilities score is 59 out of 100. The assessment identifies recommendations to improve scores in areas like increasing senior management priority of social media, tracking competitors, and establishing social media policies and
This document outlines various risks associated with a social media project and proposes mitigation plans. It identifies 21 potential risks ranging from an incomplete social media strategy to bandwidth issues. For each risk, it describes the potential outcome and impact, as well as the probability of occurrence. It then provides recommendations for addressing the risks, such as using templates to refine the strategy, build buy-in from executives, and establish social media policies and guidelines. The overall goal is to demonstrate the value of social media, obtain necessary resources, and implement controls to manage risks and protect the company's brand and systems.
Identifying Upsell Opportunities and WhitespaceGainsight
The document discusses upsell opportunities and prioritizing upsell initiatives. It identifies three major upsell levers: expanding reach with existing customers, selling additional use cases, and selling in new geographies. It recommends prioritizing initiatives based on opportunity size and ease of attainment using metrics gathered from the Gainsight platform. The workflow involves customer success managers verifying opportunities which are passed to salespeople. Operationalizing outreach includes automated Copilot outreach and clustering similar customers. Tracking upsell in a centralized dashboard provides visibility into opportunities and enables identifying top advocates.
The CMO Survey - Highlights and Insights Report - September 2022 christinemoorman
This document summarizes the key findings of the 29th Edition of The CMO Survey, which examines how marketing strategies, spending, and organizations have changed in a post-Covid environment. Some marketing aspects have changed significantly since the start of the pandemic, while others have returned to pre-Covid levels. Marketers report increased optimism about the US economy compared to the height of the pandemic, but lower than earlier in 2022. Customers continue prioritizing quality but now also emphasize low price due to inflation. Marketing budgets and spending grew during the pandemic but are expected to return closer to pre-Covid levels.
Not just another buzzword…product-led growth is an important go-to-market strategy that underpins some of today’s most successful businesses. Think Dropbox, Slack, Intercom, Expensify and Datadog.
At OpenView, we define product-led growth (PLG) as a strategy that puts the product front and center when it comes to how a company acquires, expands and retains customers. Relying on a product-led strategy yields rapid, extremely efficient growth.
Although similar to a freemium approach, a product-led growth strategy doesn’t actually require that you offer your product for free. It does however necessitate an amazing product and customer experience. In fact, PLG companies make it frictionless for users to start using their products. They deliver value extremely quickly and target users rather than buyers.
Different customers feature different behavioural attributes, are interested in different products, services and respond to different messages. Before you start building a new business model, it is crucial for you to be clear about who your primary target group will be in order to tailor your business model around their preferences. Use the Customer Lifetime Value (CLV) metric to decide, which target group might be the most profitable group to focus on. This tool will help you figure out the right market segment for the start.
To find out more about Orange Hills visit http://www.orangehills.de.
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...Dan Olsen
Best practices in using metrics to optimize your web product. I gave this webinar on Dec 17, 2008, as part of FeaturePlan's series "The Product Management View".
About pellustro - The cloud-based platform for assessmentsElement22
Pellustro is an innovative platform that provides collective intelligence based on the opinions and expertise of relevant participants from within and beyond your organization.
* Tap the collective insights of staff, colleagues, peers, stakeholders and experts
* Simplifies panel-based evaluation and research
* Results in improved and objectivize business decision-making
Pellustro uniquely integrates the power of community evaluations, sentiments, and expert advice with flexible analytics to derive trend and benchmark based insights and helps organizations support mandatory self assessments, measure alignment of capabilities and perceptions and benchmark over time and against peers.
The Essentials of Brand Strategy - General Assembly ClassChristian Vatter
1. Creating a consistent brand experience across all touchpoints is essential for building a strong brand. A clear brand idea derived from research should guide all aspects of the business and customer interactions.
2. Implementing a brand starts with identifying the most important customer encounters and optimizing the user experience to match the brand identity.
3. Branding is not just marketing but creating the best possible experiences through products, services, and interactions that bring the brand idea to life. Consistently implementing the brand identity over time is key to success.
This document outlines various risks associated with a social media project and proposes mitigation plans. It identifies 21 potential risks ranging from an incomplete social media strategy to bandwidth issues. For each risk, it describes the potential outcome and impact, as well as the probability of occurrence. It then provides recommendations for addressing the risks, such as using templates to refine the strategy, build buy-in from executives, and establish social media policies and guidelines. The overall goal is to demonstrate the value of social media, obtain necessary resources, and implement controls to manage risks and protect the company's brand and systems.
Identifying Upsell Opportunities and WhitespaceGainsight
The document discusses upsell opportunities and prioritizing upsell initiatives. It identifies three major upsell levers: expanding reach with existing customers, selling additional use cases, and selling in new geographies. It recommends prioritizing initiatives based on opportunity size and ease of attainment using metrics gathered from the Gainsight platform. The workflow involves customer success managers verifying opportunities which are passed to salespeople. Operationalizing outreach includes automated Copilot outreach and clustering similar customers. Tracking upsell in a centralized dashboard provides visibility into opportunities and enables identifying top advocates.
The CMO Survey - Highlights and Insights Report - September 2022 christinemoorman
This document summarizes the key findings of the 29th Edition of The CMO Survey, which examines how marketing strategies, spending, and organizations have changed in a post-Covid environment. Some marketing aspects have changed significantly since the start of the pandemic, while others have returned to pre-Covid levels. Marketers report increased optimism about the US economy compared to the height of the pandemic, but lower than earlier in 2022. Customers continue prioritizing quality but now also emphasize low price due to inflation. Marketing budgets and spending grew during the pandemic but are expected to return closer to pre-Covid levels.
Not just another buzzword…product-led growth is an important go-to-market strategy that underpins some of today’s most successful businesses. Think Dropbox, Slack, Intercom, Expensify and Datadog.
At OpenView, we define product-led growth (PLG) as a strategy that puts the product front and center when it comes to how a company acquires, expands and retains customers. Relying on a product-led strategy yields rapid, extremely efficient growth.
Although similar to a freemium approach, a product-led growth strategy doesn’t actually require that you offer your product for free. It does however necessitate an amazing product and customer experience. In fact, PLG companies make it frictionless for users to start using their products. They deliver value extremely quickly and target users rather than buyers.
Different customers feature different behavioural attributes, are interested in different products, services and respond to different messages. Before you start building a new business model, it is crucial for you to be clear about who your primary target group will be in order to tailor your business model around their preferences. Use the Customer Lifetime Value (CLV) metric to decide, which target group might be the most profitable group to focus on. This tool will help you figure out the right market segment for the start.
To find out more about Orange Hills visit http://www.orangehills.de.
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...Dan Olsen
Best practices in using metrics to optimize your web product. I gave this webinar on Dec 17, 2008, as part of FeaturePlan's series "The Product Management View".
About pellustro - The cloud-based platform for assessmentsElement22
Pellustro is an innovative platform that provides collective intelligence based on the opinions and expertise of relevant participants from within and beyond your organization.
* Tap the collective insights of staff, colleagues, peers, stakeholders and experts
* Simplifies panel-based evaluation and research
* Results in improved and objectivize business decision-making
Pellustro uniquely integrates the power of community evaluations, sentiments, and expert advice with flexible analytics to derive trend and benchmark based insights and helps organizations support mandatory self assessments, measure alignment of capabilities and perceptions and benchmark over time and against peers.
The Essentials of Brand Strategy - General Assembly ClassChristian Vatter
1. Creating a consistent brand experience across all touchpoints is essential for building a strong brand. A clear brand idea derived from research should guide all aspects of the business and customer interactions.
2. Implementing a brand starts with identifying the most important customer encounters and optimizing the user experience to match the brand identity.
3. Branding is not just marketing but creating the best possible experiences through products, services, and interactions that bring the brand idea to life. Consistently implementing the brand identity over time is key to success.
Customer Centricity and Product Led Growth by Airbnb Product & Growth Product School
Product Management Event at #ProductCon San Francisco about Customer Centricity and Product Led Growth by Product & Growth Manager at Airbnb, Pratik Shah.
Use this Quarterly Business Review template to help engage your customer in a meaningful dialogue about their success using your product. Specifically designed for SaaS providers, this QBR template has all the slides you need to summarize your customer's use of your product and tie that back to their overall goals. The template is easily customized and has everything you need from the agenda to goal setting, outstanding items, tracking against metrics, health scores, activity scores and even NPS scores.
Pursuit of World-Class Performance (Miller Heiman)SAVO
Watch this presentation for an analysis of the 2014 Miller Heiman Sales Best Practice Study and highlight the strategic issues facing sales leaders. Learn the three core behaviors and 12 sales activities that drive world-class sales performance.
Customer Experience (CX) Design involves understanding a customer's entire journey interacting with a brand from search to purchase to support. CX Design is important because consumer behaviors are changing rapidly with new technologies, and customers now expect positive experiences at every touchpoint. Research shows the majority of purchasing decisions are influenced by how customers feel they are being treated. However, a study found that only 18% of companies provided a good customer experience in 2016, the lowest rating in years. Effective CX strategies put the customer first, understand their needs and expectations, create seamless experiences across all channels, and continuously measure feedback to improve the customer experience. Excellent CX Design can help brands build loyal customers who become brand ambassadors.
Growing your business via strategic account management frameworkPiyush Poddar
This session will take you through our Account Management Practice and share some real-life case studies demonstrating how we hit target sales quota by 2-3x and achieved maximum strategic account objectives within the desired timeline.
We will look at various aspects of a successful Customer Account Management framework like
- Customer onboarding process
- Kickoff meetings
- Routine engagement health check-ins
- Invoicing and collections management
- Satisfaction surveys and testimonials management
- Complaint and grievances management
- Contract renewals and extensions.
- Opportunity exploration via researching client’s organisation, industry, seeking references, social media listening etc.
- Evangelizing client via social, digital marketing and event participations.
The Strategic Role of the Partner Development ManagerAmazon Consulting
As the solution provider's business model has evolved, it has required the role of the central partner-facing resource, namely the Channel Sales Manager, to change dramatically to accommodate and support the new partner models. But what is the channel manager profile that has the talent and acumen to handle this demand?
Our Social Business Maturity Model was designed to help organizations by providing a road-map for improving their Social Media Marketing and Social Business capabilities.
Quarterly business review (QBR)template Swagata Kumar
Quarterly Business reviews are the second most important meetings for Customer success managers in the customer success world. The first being the onboarding meeting. QBRs are a CSM’s chance to showcase how their product has met the customer’s KPIs. Plus an opportunity to present the future planning to get a customer’s feedback and sow the seeds for renewal and / or upsell. Here is a template to help you plan the Quarterly Business Review meeting
Cross-Sell and Upsell Strategies in the ChanneleCoast
Laz Gonzalez from SiriusDecisions and Juliann Grant from eCoast Marketing discuss the key factors in implementing successful cross selling campaigns in the channel. Suppliers want to expand their footprint within their reseller client bases and capture new market share. Meeting growth targets from indirect channels can be challenging, since many resellers are not exclusive and represent multiple suppliers to best compete in the market.
The Strategic Role of the Partner Development ManagerAmazon Consulting
As the solution provider's business model has evolved, it has required the role of the central partner-facing resource, namely the Channel Sales Manager, to change dramatically to accommodate and support the new partner models. But what is the channel manager profile that has the talent and acumen to handle this demand?
Partner relationships are the bedrock of a successful channel sales model. However, sometimes partner relationship management can seem like an icy road where you skid at every step. Watch this presentation to discover ways to boost partner engagement.
Cadbury campaign pitch presentation (naked idea agency)yanahada
1. Naked Idea Agency has over 15 years of experience advising leading brands on advertising, marketing, strategy, analytics, campaign management, and data.
2. It helps clients develop effective creative campaigns, select the ideal media mix, and determine the best way to reach their target audiences.
3. The agency offers full-service support backed by expertise in various areas of marketing.
The document provides examples of objectives and key results (OKRs) for different roles within a customer success organization. It includes OKRs for roles like Head of Customer Success, Customer Success Lead, Customer Success Manager, and Customer Success Executive. The OKRs follow the five pillars of Goal Science - connected, supported, adaptable, progress-based, and aspirational. They also adhere to the format of stating the goal followed by "as measured by" and key results. The examples are meant to guide organizations in setting their own OKRs.
I was invited to give a talk at Eastside Incubator on how startups can incorporate customer experience management into their companies. These are the slides. You can read my blog post on this topic (http://businessoverbroadway.com/three-customer-experience-management-tips-for-startups) that are a good complement to these slides.
Strategic Account Management (SAM) is a strategic approach used to ensure the long-term development and retention of major customers. It provides a means to develop and nurture relationships with strategic customers. SAM requires developing deep understanding of customers' businesses and tailoring long-term product/service offerings to their specific needs, with the goal of developing collaborative partnerships. Effective SAM involves selecting and categorizing the most important customers that are aligned with the company's strategic vision, then developing individual multi-year strategies and relationships with each.
The document discusses how to segment business-to-business (B2B) customers using wallet size and share of wallet metrics. It recommends creating a wallet matrix to analyze customers and prospects, and using segmentation data to develop strategic sales and marketing plans, including defining target markets, allocating sales teams, and setting acquisition and development targets. The goal is to integrate sales and marketing actions using an actionable, data-driven process.
Customer Centricity and Product Led Growth by Airbnb Product & Growth Product School
Product Management Event at #ProductCon San Francisco about Customer Centricity and Product Led Growth by Product & Growth Manager at Airbnb, Pratik Shah.
Use this Quarterly Business Review template to help engage your customer in a meaningful dialogue about their success using your product. Specifically designed for SaaS providers, this QBR template has all the slides you need to summarize your customer's use of your product and tie that back to their overall goals. The template is easily customized and has everything you need from the agenda to goal setting, outstanding items, tracking against metrics, health scores, activity scores and even NPS scores.
Pursuit of World-Class Performance (Miller Heiman)SAVO
Watch this presentation for an analysis of the 2014 Miller Heiman Sales Best Practice Study and highlight the strategic issues facing sales leaders. Learn the three core behaviors and 12 sales activities that drive world-class sales performance.
Customer Experience (CX) Design involves understanding a customer's entire journey interacting with a brand from search to purchase to support. CX Design is important because consumer behaviors are changing rapidly with new technologies, and customers now expect positive experiences at every touchpoint. Research shows the majority of purchasing decisions are influenced by how customers feel they are being treated. However, a study found that only 18% of companies provided a good customer experience in 2016, the lowest rating in years. Effective CX strategies put the customer first, understand their needs and expectations, create seamless experiences across all channels, and continuously measure feedback to improve the customer experience. Excellent CX Design can help brands build loyal customers who become brand ambassadors.
Growing your business via strategic account management frameworkPiyush Poddar
This session will take you through our Account Management Practice and share some real-life case studies demonstrating how we hit target sales quota by 2-3x and achieved maximum strategic account objectives within the desired timeline.
We will look at various aspects of a successful Customer Account Management framework like
- Customer onboarding process
- Kickoff meetings
- Routine engagement health check-ins
- Invoicing and collections management
- Satisfaction surveys and testimonials management
- Complaint and grievances management
- Contract renewals and extensions.
- Opportunity exploration via researching client’s organisation, industry, seeking references, social media listening etc.
- Evangelizing client via social, digital marketing and event participations.
The Strategic Role of the Partner Development ManagerAmazon Consulting
As the solution provider's business model has evolved, it has required the role of the central partner-facing resource, namely the Channel Sales Manager, to change dramatically to accommodate and support the new partner models. But what is the channel manager profile that has the talent and acumen to handle this demand?
Our Social Business Maturity Model was designed to help organizations by providing a road-map for improving their Social Media Marketing and Social Business capabilities.
Quarterly business review (QBR)template Swagata Kumar
Quarterly Business reviews are the second most important meetings for Customer success managers in the customer success world. The first being the onboarding meeting. QBRs are a CSM’s chance to showcase how their product has met the customer’s KPIs. Plus an opportunity to present the future planning to get a customer’s feedback and sow the seeds for renewal and / or upsell. Here is a template to help you plan the Quarterly Business Review meeting
Cross-Sell and Upsell Strategies in the ChanneleCoast
Laz Gonzalez from SiriusDecisions and Juliann Grant from eCoast Marketing discuss the key factors in implementing successful cross selling campaigns in the channel. Suppliers want to expand their footprint within their reseller client bases and capture new market share. Meeting growth targets from indirect channels can be challenging, since many resellers are not exclusive and represent multiple suppliers to best compete in the market.
The Strategic Role of the Partner Development ManagerAmazon Consulting
As the solution provider's business model has evolved, it has required the role of the central partner-facing resource, namely the Channel Sales Manager, to change dramatically to accommodate and support the new partner models. But what is the channel manager profile that has the talent and acumen to handle this demand?
Partner relationships are the bedrock of a successful channel sales model. However, sometimes partner relationship management can seem like an icy road where you skid at every step. Watch this presentation to discover ways to boost partner engagement.
Cadbury campaign pitch presentation (naked idea agency)yanahada
1. Naked Idea Agency has over 15 years of experience advising leading brands on advertising, marketing, strategy, analytics, campaign management, and data.
2. It helps clients develop effective creative campaigns, select the ideal media mix, and determine the best way to reach their target audiences.
3. The agency offers full-service support backed by expertise in various areas of marketing.
The document provides examples of objectives and key results (OKRs) for different roles within a customer success organization. It includes OKRs for roles like Head of Customer Success, Customer Success Lead, Customer Success Manager, and Customer Success Executive. The OKRs follow the five pillars of Goal Science - connected, supported, adaptable, progress-based, and aspirational. They also adhere to the format of stating the goal followed by "as measured by" and key results. The examples are meant to guide organizations in setting their own OKRs.
I was invited to give a talk at Eastside Incubator on how startups can incorporate customer experience management into their companies. These are the slides. You can read my blog post on this topic (http://businessoverbroadway.com/three-customer-experience-management-tips-for-startups) that are a good complement to these slides.
Strategic Account Management (SAM) is a strategic approach used to ensure the long-term development and retention of major customers. It provides a means to develop and nurture relationships with strategic customers. SAM requires developing deep understanding of customers' businesses and tailoring long-term product/service offerings to their specific needs, with the goal of developing collaborative partnerships. Effective SAM involves selecting and categorizing the most important customers that are aligned with the company's strategic vision, then developing individual multi-year strategies and relationships with each.
The document discusses how to segment business-to-business (B2B) customers using wallet size and share of wallet metrics. It recommends creating a wallet matrix to analyze customers and prospects, and using segmentation data to develop strategic sales and marketing plans, including defining target markets, allocating sales teams, and setting acquisition and development targets. The goal is to integrate sales and marketing actions using an actionable, data-driven process.
The myth says that if your dog is a victim of skunk spray, you should wash with tomato juice. Don't believe it. The recipe is in this slide presentation.
The document provides guidance for a marketing project including analyzing opportunities and developing a marketing plan. It outlines 4 main steps: 1) defining the project idea and goals, 2) analyzing market opportunities through factors like PEST analysis and competitive forces, 3) specifying marketing plan elements like target audience and branding, and 4) developing financial evaluations. For step 2 on market opportunities analysis, it emphasizes exploring the macroenvironment, microenvironment, and identifying competitive advantages. It also provides templates for using tools like PEST analysis and Porter's 5 competitive forces to systematically analyze the relevant market factors and competitive landscape.
Italy won the most medals at the 49th European Senior Championships 2014 in karate with 4 gold, 2 silver, and 1 bronze medals. Turkey came in second place overall with 3 gold, 3 silver, and 3 bronze medals. Spain secured third place having won 2 gold, 2 silver, and 3 bronze medals.
Las ondas electromagnéticas se propagan a través del espacio y pueden transportar energía y momento. Se generan por aceleraciones de cargas eléctricas y se propagan a la velocidad de la luz en el vacío. Estas ondas incluyen la luz visible, los rayos X, las microondas y las ondas de radio.
Line Backers - Merah? STOP di Belakang GarisReno Stefan
Kampanye sosial mengenai pentingnya berhenti di belakang garis lampu lalu lintas ini menggunakan berbagai media seperti TVC, print ad, ambient, stiker, dan lainnya untuk menyampaikan pesan kepada masyarakat perkotaan kelas menengah untuk patuh pada rambu lalu lintas demi keselamatan bersama.
This document discusses competitive intelligence and benchmarking. It describes competitive intelligence as a permanent process of collecting, accumulating, structuring, and analyzing internal and external data about a company to provide high-level management with information. It lists common competitive intelligence tasks like researching competitors, new clients/markets, technologies, and suppliers. Benchmarking is defined as comparing business processes, quality indicators, client service levels, and company image to competitors and leaders in other industries. The document provides examples of benchmarking types and outlines benchmarking as a multi-step process of defining objectives, identifying benchmarking partners, collecting information, analyzing it, and applying learnings.
This is a compilation of facts and figures that paint a picture about the digital landscape of Indonesia. A few highlights are below:
1. Growing Love For the Internet
Internet penetration is growing in Indonesia as close to 24% Indonesians are now connected. Primary activity on the internet still remains social networking. However, multimedia, news & blogs are gaining popularity.
2. Mobile and Internet goes hand-in-hand
Over 78% Indonesians access internet with their mobile phones. This is fueled by the cheaper handsets, inexpensive data charges & growing popularity of social networks.
3. Smartphones gain popularity
Android overtook Blackberry as the #1 smartphone OS in Indonesia as 1 in every 4 Indonesian now owns a smartphone.
4. Social Media becomes a daily habit
Over 61% claim social media to be an integral part of their daily lives. They claim to be more inclined to purchase a brand if engaged with it on social media.
5. Indonesian moms are online via mobile
Over 70% of SES ABC1 Moms (kids under 5) are online via mobile. This makes it imperative for marketers and advertisers to revise their strategy to go mobile-first.
This document discusses strategies for selling internationally on open account. It identifies reasons to sell internationally such as ready markets, increased sales and profits, and minimizing domestic downturns. It also discusses managing resources, risks, and cash flow when selling overseas. The document provides tips for assessing customer and country risks, including checking financials, references, political stability, monetary policies, and cultural factors. It also recommends strategies for mitigating risks such as using letters of credit, credit insurance, flexible payment terms, and natural foreign exchange hedges.
Ibai Acevedo es un fotógrafo español que estudió diseño gráfico. Trabajó como diseñador gráfico hasta que descubrió su pasión por la fotografía. Ahora ha desarrollado un estilo efectista que combina realidad y ficción, utilizando tonalidades y texturas para transmitir emociones sin importar si muestra la verdad o no.
Las familias de los farmacodependientes dejan de funcionar adecuadamente cuando tratan de lidiar con la adicción de un ser querido. Esto puede llevar a la codependencia, un patrón disfuncional de relación en el que los familiares intentan controlar al adicto de forma compulsiva a pesar del daño que esto causa. La recuperación requiere que los familiares desarrollen desprendimiento emocional y cambien sus patrones de pensamiento y conducta para dejar de obsesionarse con el control.
Andrew Chow is a social media consultant who founded several companies. He has a degree from Thames Valley University in the UK and various certifications. Chow specializes in public relations strategies, social media implementation and monitoring, brand management, and personal branding. He maintains active presences on many social media platforms and blogs. Chow conducts seminars on implementing social media for business that cover topics like content, conversation, community building, metrics, and experimentation. The seminars provide a strategy map to help companies develop social media objectives and tactics tailored to their target audiences.
The document provides guidance on developing an effective social media strategy. It recommends following the P.O.S.T. framework: focusing first on the People you want to engage with, establishing clear Objectives for your social media efforts, developing a comprehensive Strategy to achieve those objectives, and ensuring proper Technologies, Policies, and analytics for Measurement are in place. The key is focusing on building relationships rather than technology and taking a holistic, long-term approach to social media.
This document provides a template for creating a social media governance framework for Company XYZ. It outlines the purpose, scope, roles and responsibilities for governing Company XYZ's social media program. The goals are to introduce consistency, focus on customers, and lay out clear ownership. Key aspects covered include governance structure, process, timeline, training, funding, and metrics for continuous improvement.
It implement-a-social-media-program-storyboard-ver3hmmaestas
This document provides guidance on implementing a social media program across an entire organization. It recommends taking a structured approach that involves assessing the organization's current social media maturity, building a steering committee to provide coordination and governance, and executing the program through defining leadership, optimizing workflows, enabling technologies, and establishing governance policies. For more advanced programs it suggests establishing a physical Social Media Command Center to centralize monitoring, analysis and customer interactions on social media. The overall approach involves creating a roadmap with five key steps: defining goals and opportunities, assessing maturity, building a steering committee, executing the program, and creating a command center.
It implement-a-social-media-program-storyboard-ver3hmmaestas
At the distributed stage of social media maturity:
- Departments act independently to pursue social media goals without central coordination.
- The business owns determining their social media opportunities and goals.
- IT's role is to advise individual business units and identify an employee familiar with social media to educate others.
This whitepaper discusses best practices for creating an effective social media strategy within an organization. It recommends first prioritizing listening to social media conversations to understand consumer feedback and insights. It then suggests developing a five-step strategy: 1) plan objectives based on listening insights, 2) ongoing listening, 3) engage and participate, 4) measure and report results, and 5) refine the strategy. Finally, it provides examples of how companies like Ford, Best Buy, Southwest Airlines and Dell successfully leverage social media through dedicated teams and collaboration across departments.
This document provides checklists to help companies create social media policies that ensure proper disclosure and compliance with FTC guidelines. The first checklist focuses on best practices for disclosing employee and agency identities when using social media on behalf of a company. It recommends clearly disclosing affiliations from the first encounter, using real identities unless pseudonyms provide privacy or security, and allowing two-way communication to verify involvement in social media content. The overall goal is to make disclosures clear, understandable, and conspicuous to average readers.
The document provides an overview of social media trends and best practices based on a survey of nearly 200 companies. It finds that while most companies see social media as important, only 14% have more than two years of experience with it. Most are just beginning to develop strategies. The document recommends companies develop social media strategies, set clear goals and metrics, allocate resources, and promote social media as part of an integrated marketing experience.
The document outlines the key components of developing an effective social media marketing plan, including planning the title page, conducting a competitive analysis, setting goals and strategies, identifying the target audience, creating and assigning content, monitoring performance, and evaluating results. The plan should define roles and responsibilities for implementation and tracking across social media platforms to achieve marketing objectives.
Many organizations are currently using social media to connect with their customers and achieve marketing and sales goals. However, there are many risks and compliance issues that must be considered and managed to ensure that the social media strategy is aligned with the organization’s goals.
The presentation will allow the attendees to understand how to:
Ø Monitor and Assess Social Media Objectives
Ø Identify Risks related to Planning and Executing Social Media Strategies
Ø Develop Social Media policies and procedures
Ø Establish Internal Controls related to Social Media
Ø Plan and Conduct an audit for Social Media activities
During 2014, Harris Poll conducted 760+ surveys with global Enterprise organizations on behalf of Hootsuite. Research topics related to social media included: usage, benefits and challenges, strategies and implementation and usage and benefits of a management platform.
This document outlines the requirements for starting a successful social media project. It discusses establishing a social media strategy using the 5Ps framework of plan, position, platforms, people, and performance. It emphasizes listening to social media first to understand audiences and goals. Engaging on social media enables companies to stay close to customers. Key requirements for listening, engaging, and ensuring success are reliable tools, focused team members, clear guidelines, and performance metrics.
Social Media for Advertising and Marketing SpecialistsDan Elder, MS
The document provides an overview of social media trends and best practices for developing a successful social media strategy. It discusses how social media has changed business and communications, with key points being that only 14% of organizations have more than 2 years of experience using social media, and that having a strategy is important for long-term success. The document concludes by outlining a 5 step approach to a successful social media strategy: 1) get organizational buy-in and the right skills, 2) develop a clear strategy, 3) set goals and metrics, 4) allocate proper resources, and 5) promote social media efforts.
The strategy we put together in Sept 2013 for the coming year including the attending numerous market research events. The results of those events can be found in other slides on this account.
Maz @ SoAmpli social media crash course Mishel Cordes
1) Influencers are becoming a new form of currency as social media usage increases rapidly. Anyone with an online presence can now influence brands.
2) This document discusses how to effectively use social media for businesses. It covers the landscape of social media, characteristics like collaboration and community, and why businesses should use social media.
3) The document provides advice on developing a social media strategy including listening to customers, engaging authentically, and establishing measurable objectives. It also suggests tools for listening and participating in online conversations.
Ines Mergel - Designing Social Media Strategies - IBM - 2012Ines Mergel
This document provides a guide for government managers to design an effective social media strategy. It discusses the importance of having a clear social media strategy that is aligned with an organization's mission and goals. The guide outlines key components to address in a social media strategy, including defining roles and responsibilities, identifying target audiences, appropriate content and platforms, daily routines, and metrics for measuring success. It also provides examples of social media tactics an organization can use, such as pushing official content out to social media and pulling user-generated content back in. The overall purpose is to help government agencies thoughtfully develop social media policies and practices that increase transparency, participation and collaboration with the public.
The document discusses social media trends and strategies for businesses to build a successful social media presence. It provides definitions of social media, discusses the current social media landscape and survey results on business usage. It then outlines key strategies for businesses, including developing a social media strategy, setting goals and metrics, allocating resources, and promoting social media integration. The document advocates that social media requires a strategic, long term approach beyond just engaging customers.
Social Media Pocket Guide - American Marketing Association WebinarJordan Viator Slabaugh
A webinar with the American Marketing Association (AMA) and Spredfast SMMS on the 6 ways to use social media to build business with the introduction of the Social Media Pocket Guide.
The Impact of COVID-19 in B2B MarketingDemand Metric
In Q2 2020, we asked marketing leaders at mid-sized B2B companies in the USA abouthow the COVID-19 pandemic has impacted their plans for the year.
Here’s what we found.
In 2018, Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
Engagement is the key to getting email into subscriber inboxes. This relationship to deliverability made engagement a logical next candidate for the study. Return Path and Demand Metric partnered again to study engagement and its relationship to email deliverability.
Infographic Vidyard Video Marketing 2018Demand Metric
This document summarizes the key findings from a 2018 report on the state of video marketing. It finds that over 80% of marketers see video as an important content format and its usage is increasing year-over-year across social media, webinars and emails. The most common types of videos produced are webinars, demos and social media videos. It also finds that using advanced video features and integrating video data with sales and marketing systems can help improve results.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Download the PDF: https://www.demandmetric.com/content/content-marketing-solution-study
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
In its fourth year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.
The document outlines a 4-stage maturity model for public relations:
1) Undefined - No defined PR strategy or processes, relying on sporadic press releases.
2) Progressive - Focus shifts to building media relationships and trial-and-error strategy development.
3) Mature - Sustainable strategy produces consistent results, and PR is recognized as important.
4) World-Class - PR is a critical success strategy with advanced metrics and executive support.
Formalizing the Sales Support Function How-To GuideDemand Metric
Executive Summary
At the highest level, the Sales Support function is responsible for ensuring that the Sales & Marketing departments have the tools, resources, and systems they need to achieve current and future sales revenue targets.
Read this brief 2-page guide to learn:
Director of Sales Support Roles & Responsibilities
Action Plan for formalizing the sales support function
Read this report to learn how to assess your current level of effectiveness, and if necessary, hire an experienced Director of Sales Support.Download our Director of Sales Support Job Description to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
How to Launch a Mobile App Guide How-To GuideDemand Metric
Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Getting Started with Agile Marketing How-To GuideDemand Metric
Executive Summary
Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development. Instead of long, “waterfall” methods of development that too often result in delayed or out-of date products launching later than planned, the Agile method follows a simple process of build, measure, and learn. Marketers all over the world are adopting this method to the extent that 2013 has been dubbed “the year of Agile Marketing".
This How-To Guide defines why Agile Marketing is important and outlines its key principles and identifies and action plan for getting started.
Read this brief 5-page guide to understand the following:
How to apply agile methods to marketing
Important terminology
How Agile Marketing is currently being used
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Entering the European Market Successfully How-To GuideDemand Metric
Executive Summary
Leaving your domestic comfort zone to operate in another country or even continent requires careful planning. Expanding into new geographical markets is very exciting, but also very nerve-wracking. Any firm considering entering into international business transactions must understand that doing business abroad is not a simple task. It is stimulating and potentially profitable in the long-term but requires much preparation and research prior to the first transaction.
Europe is probably the most heterogeneous continent on our globe, making understanding market potential more challenging than in more homogeneous markets. Because of the European Union, it’s tempting to view Europe as a single market. In reality, you must consider each country as a market, because each country has a different mix of history, culture, language and business etiquette.
This How-To Guide will describe the steps required to successfully expand into the European market.
Read this 7-page guide to understand the following:
Understand market potential
Identify product-market comibinations
Identify a local partner
Launch and start selling
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Driving SEO with Press Releases How-To GuideDemand Metric
This How To Guide will explain how press releases can boost SEO efforts, how to write press releases for SEO, the pros and cons of doing so and conclude with an action plan on using press releases in your SEO efforts.
For decades, press releases were the basic building blocks of a public relations strategy. A company that wanted press coverage would write and issue a press release. The more skilled the company was at media relations, the better this strategy worked. Press releases still serve this purpose, although a new and important use of press releases has evolved as a tool for Search Engine Optimization (SEO).
For companies whose websites are key to revenue generation, the SEO benefits are the primary motivation for writing and issuing press releases. If releases also produce favorable media coverage, that’s viewed as a bonus. The benefits of this SEO strategy result from the links a press release can produce back to the issuer’s website. These links are known as backlinks. The more external, authentic backlinks a website has pointing to it, the higher it ranks on a Search Engine Results Page (SERP). While this strategy is conceptually simple to grasp, executing it effectively requires some insider knowledge of both media relations and SEO.
Read this brief 8-page guide to understand the following:
How press releases boost SEO
Writing press releases for SEO
The pros and cons of a press release SEO strategy
Using press releases in your SEO efforts
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Calculating Customer Lifetime Value How-To GuideDemand Metric
Executive Summary
This How-To Guide details the definition of customer lifetime value (CLV), the advantages of calculating CLV and the standard formula for calculating CLV.
Common sense tells us that the longer a customer is in relationship with a company, the more profitable that customer relationship is. However, many companies put the emphasis on new customer acquisition and not enough effort is made to retain existing customers. This is a mistake, because the financial impact of retaining customers is substantial: companies can increase profits by as much as 100% by retaining just 5% more of their customers. For these reasons, CLV is a crucial metric that most organizations overlook mainly because its definition and purpose are not entirely known. Understanding the monetary value each customer represents to your organization can help you budget correctly for your business needs, strategically plan your marketing initiatives and improve long-term relationships with your customer base.
Read this brief 4-page guide to learn about:
Customer Lifetime Value
The advantages of calculating CLV
The standard formula for calculting CLV
Use the Customer Lifetime Value Calculator to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Lead Scoring: Five Steps to Getting Started How-To GuideDemand Metric
Executive Summary
This How-To Guide will help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.
Lead scoring applies mathematical formulas to rank potential customers. It is chiefly used to identify prospects that are ready for direct sales contact. Because the calculations are automatic, the scores are consistent, current, and can include more variables than any manual assessment. This saves marketers work, ensures that all qualified leads are sent to sales promptly, and keeps non-qualified leads out of the sales system.
Read this brief 11-page guide to learn about:
The case for lead scoring
Setting up a simple lead scoring system
Refinements to improve results over time
Companies that follow this process will quickly gain immediate benefits from lead scoring and have a solid foundation for future growth.
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Executive Summary
Social media are now part of every business and consumer activity, joining telephone, Web, broadcast, and face-to-face interactions as primary communication channels. This means that all marketing, sales, and service organizations should include social media as part of their basic activities. Yet social media are still new enough that many organizations are still struggling to learn how to use them, while others are learning how to use them most effectively.
This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.
Read this 9-page guide to learn:
The definition of social customer relationship management (CRM)
The main functions needed for social CRM
The vendor landscape for social CRM
Social CRM best practices
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Executive Summary
This How-To Guide will explain the components of a Marketing Resource Management (MRM) system, provide an action plan for deployment, and conclude with a plan for implementation.
Marketing Resource Management (MRM) systems control the administrative processes that support customer-facing marketing programs. This distinguishes MRM from marketing execution systems that store customer databases and deliver marketing messages through email, Web ads, and other channels. MRM may be sold independently or as a component of comprehensive marketing management systems which also provides execution.
MRM functions fall into two primary clusters. The first involves functions related to company-level marketing management, including program planning, scheduling, budgeting, and cost reporting. The other cluster relates to program management, including task lists, purchasing media and materials, and content creation, approvals, storage, and distribution. Some MRM systems specialize in a few of these functions. Others specialize in additional functions such as customizing content for local offices or dealers or in marketing reporting and analysis. Systems may also be tailored to specific industries or companies of a certain size.
Companies buy MRM systems when their marketing programs become too complicated to run in a less systematic fashion. This, along with the systems’ high cost, originally meant that MRM was used almost exclusively by large marketing organizations with hundreds of marketers in multiple offices. More recently, the growth of digital marketing has meant that even small marketing organizations need to manage many different programs and content versions across multiple channels, and to introduce new versions more quickly. This expanded complexity has rarely been accompanied by a corresponding expansion of staff, adding to the pressure for more efficient operations. At the same time, costs have decreased as MRM capabilities were added to integrated marketing suites and as stand-alone MRM products became available as vendor-hosted services (Software as a Service, or SaaS). The result has been increased use of MRM systems among companies of all sizes.
Read this 7-page guide to learn about:
The components of a Marketing Resource Management (MRM) system
An action plan to deploy an MRM system
How to implement an MRM system
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
Strategies to rekindle the fire inside you and stay motivated.pdf
Social Media Assessment
1. Social Media Assessment
Social Media Success Drivers Scores Recommendations
Senior Management Commitment
Senior Management is interested in leveraging Social Media 4 0
Senior Management understands that Social Media is a long term
priority 3 Prepare a presentation to explain why social media should be a long term priority
Create a RACI Matrix with Management skill set and get commitment based on individual areas of
Senior Management is prepared to contribute to social media content 3 expertise
Build a business case and provide examples of how feedback from customer views can benefit the
Senior Management is interested in feedback from customer views 2 organization
Senior Management is willing to provide the resources necessary 1 Obtain Budget and Approval of the Social Media Business Case
Social Media Knowledge
Use Demand Metric's "Top Social Media Sites Database" to review 70+ top Social Media sites
We understand which social media channels are available & the best fit 3 available
Use Demand Metric's "Social Media Usage Survey" to get a better understanding of how Social
We understand how employees & executives are using Social Media 2 Media is being used
Obtain, read and analyze benchmarking reports from reputable firms such as the AMA, Forrester,
We have read industry-based & benchmarking reports on Social Media 1 Gartner, etc.
We have attended conferences & networked to gain a better
understanding 4 0
We have joined Social Media peer groups to learn more about Social
Media 5 0
Use Demand Metric's "Top Social Media Sites Database" to identify helpful resources and
We subscribe to Mashable or other Social Media educational sites 1 subscribe to newsletters
Customer Engagement
Dedicated online groups already exist for our industry or product types 4 0
We have a company profile on Social Media networking 4 0
2. Our subscriber list is growing among the various forms of Social Media 4 0
We regularly contribute to online discussions (forums, blogs, etc.) 5 0
We know if our audiences tone is positive, neutral, or negative online 4 0
Our audience comments on our postings frequently 3 Review number of comments over the past 6 months and create a benchmark
Competitive Insight
We audited our competitors and have an idea of what they are doing Look at your competitors efforts and track them by using our "Social Media Competitive Tracking
online 1 Tool"
We regularly track our competitors 1 Use Demand Metric's "Social Media Competitive Tracking Tool" to formalize the tracking process
We monitor competitive social media changes and updates daily 2 Set up TweetDeck and Google Alerts to monitor changes and updates daily
We provide competitive positioning information to product management 2 Listen to competitors online and provide feedback to product management
We have joined our competitors online groups 1 Join your competitors groups to gain insight into their online conversations
Staff & Resources
We have defined roles & responsibilities for those involved in Social
Media 3 Use Demand Metric's "Social Media Manager Job Description" to define roles & responsibilities
We have a dedicated point person to manage our Social Media
program 4 0
We consulted with Social Media experts to ensure our programs
success 1 Use Demand Metric's "Social Media RFP Template" for ideas if you need to hire a consultant
Look for someone internally or find someone with an established reputation and develop a
We have an industry thought leader for blog postings 2 relationship
We consulted with our IT department to get their input on technology 4 0
Document your training program and be sure all employees have adequate training before
We have developed & provided a training program to employees 3 morning forward
Plan & Channel Selection
3. We created & presented a Social Media channel map 5 0
We have a strategy with clear objectives, targets, initiatives and
measures 4 0
We analyzed & prioritized our Social Media channel options 4 0
We have evaluated & selected technology solutions 5 0
We developed a project plan with timelines, deliverables and
milestones 3 Use Demand Metric's "Social Media Business Case Template" to formalize your Social Media Plan
Use different forms of communication (meetings, email, newsletter, etc.) to ensure uptake and
We have communicated our Social Media plan to our employees 1 participation
Process Documentation
We incorporated & integrated Social Media into our normal marketing Social Media is not a "stand alone." Be sure it's well integrated with other marketing campaigns &
mix 1 initiatives
We developed a calendar for selecting topics and organizing Social
Media 3 Use Demand Metric's "Social Media Posting Schedule" to formalize topics and posting dates
We defined the frequency for updating our Social Media channels 2 Get agreement and commitment from participants
We have a regularly scheduled meeting to discuss our program 1 Schedule a monthly meeting with stakeholders to discuss metrics, participation and results
Governance & Measurement
Use Demand Metric's "Social Media Policy and Guidelines" as a starting point for creating your
We have a policy to govern the use of Social Media 2 own policy
We use a dashboard to report on our top Social Media metrics 4 0
We communicate the results of our Social Media program to
Management 5 0
We have a well documented & available Terms of Use & Privacy Policy 1 Be sure your "Privacy Policy" and "Terms of Use" are up-to-date & widely available
4. Social Media Assessment
Customize this tool by changing the weighting scale for each assessment category.
Weighting Scale
Senior
Social Media Customer Competitive Staff & Plan & Channel Process Governance &
Management
Knowledge Engagement Insight Resources Selection Documentation Measurement
Total
Commitment
15% 20% 15% 10% 10% 15% 5% 10% 100%
5. Social Media Assessment
Rank your organization's compliance with each best practice using the drop-down box in the Score column.
Senior Management Commitment
Description of Best Practices Score Notes/Comments
Senior Management is interested in leveraging Social Media as a new marketing channel 4
Senior Management understands that Social Media is a long term priority 3
Senior Management is prepared to contribute to social media content development (blog postings, press interviews, etc.) 3
Senior Management is interested in taking the feedback from customer views and other data to make changes in the organization 2
Senior Management is willing to provide the resources necessary in order to get the social media program off the ground (budget, staff
etc.) 1
Social Media Knowledge
Description of Best Practices Score Notes/Comments
We understand which social media channels are available and which are the best fit for our organization 3
We have a solid understanding of how our employees and executives are currently using Social Media 2
We have read industry-based reports and benchmarking studies on Social Media 1
6. We have attended conferences and networked with colleagues to gain a better understanding of how they plan on implementing Social
Media 4
We have joined Social Media peer groups to learn more about how we can leverage Social Media 5
We subscribe to Mashable or other Social Media educational sites 1
Customer Engagement
Description of Best Practices Score Notes/Comments
Dedicated online community groups (Facebook, Linked In, MySpace, etc.) already exist for our industry or product types 4
We have a company profile on Social Media networking sites such as LinkedIn, Facebook, etc. 4
Our subscriber list is growing among the various forms of Social Media currently being used (Twitter, Online Newsletter, etc.) and we
know how large our reach is online 4
We regularly contribute to online discussions (forums, blogs, etc.) 5
We know if our audiences tone is positive, neutral, or negative on 3rd party sites 4
Our audience (customers, prospects, etc) regularly make comments on our postings 3
Competitive Insight
Description of Best Practices Score Notes/Comments
7. We have audited our top competitors online strategy, evaluated their maturity and have a basic idea of what they are doing with Social
Media 1
We regularly track our competitors (# of Blog Postings, Comments, Twitter Followers, Facebook Group Members, etc.) 1
We monitor competitive social media changes and updates daily 2
We provide competitive positioning information to our product management group 2
We have joined our competitors online community and networking groups 1
Staff & Resources
Description of Best Practices Score Notes/Comments
We have defined roles and responsibilities for people in our organization who are involved with Social Media 3
We have a dedicated internal point person to manage our Social Media program 4
We have consulted with Social Media experts to ensure our programs success 1
We have an industry thought leader who contributes to our blog postings 2
We have consulted with our IT department to get their input on technology selections 4
8. We have developed and provided a training program to employees and contractors 3
Plan & Channel Selection
Description of Best Practices Score Notes/Comments
We have created and presented a social media channel map which highlights how we will use Social Media 5
We have a defined strategy with clear objectives, targets, initiatives and measures 4
We have analyzed and prioritized our Social Media channel options and have consensus on which opportunities pursue first 4
We have evaluated and selected technology solutions for implementing our Social Media program 5
We have developed a project plan with timelines, deliverables and milestones 3
We have communicated our Social Media plan to our employees 1
Process Documentation
Description of Best Practices Score Notes/Comments
We have incorporated and integrated Social Media into our normal marketing mix (product launches, marketing plans, customer
service, etc.) 1
We have developed a calendar for selecting topics and organizing Social Media communications 3
9. We have defined the frequency for updating our Social Media channels (blog, twitter, Facebook, etc.) 2
We have a regularly scheduled meeting to discuss our Social Media program (topics, results, competitive insights, new opportunities,
etc.) 1
Governance & Measurement
Description of Best Practices Score Notes/Comments
We have a policy to govern the use of Social Media with our employees, contractors, prospects and customers 2
We use a dashboard to report on our top Social Media metrics 4
We communicate the results of our Social Media program to Senior Management on a regular basis 5
We have documented the Terms of Use and Privacy Policy for the Social Media applications that we provide 1
10. Social Media Assessment
Assessment Criteria Current State Social Media Capabilities Chart
Senior Management Commitment 2.6
Senior Management
Commitment
5.0
Social Media Knowledge 2.7
Governance & 4.0
2.6 Social Media Knowledge
Measurement
Customer Engagement 4.0 3.0
3.0
2.7
2.0
Competitive Insight 1.4
1.0
Staff & Resources 2.8 Process Documentation 1.8 0.0 4.0Customer Engagement
Plan & Channel Selection 3.7 1.4
Process Documentation 1.8 3.7
Plan & Channel Selection 2.8 Competitive Insight
Governance & Measurement 3.0
Staff & Resources
Weighted Score (out of 100) 59
5 27.25