Masterclass San Francisco: Designing a Room with a View: Integrating Benchmarks, Goals and Metrics for Success.
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In this presentation Heather H. Berse, Performance Analyst with Spredfast, discusses the digital and social marketing process with an emphasis on optimization through benchmarking and goal setting.
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Digital analytics provides insights into customer behaviors online to continually improve the customer experience and drive business outcomes. A complete digital analytics model includes measuring customer actions, reporting on performance, analyzing data through segmentation, testing optimizations, and improving practices based on learnings. Developing a measurement plan is the first step, defining objectives, goals, key performance indicators, targets, and data segments. The plan informs the infrastructure roadmap, implementation plan, activation plan, and maintenance process to evolve analytics over time. Holistic, active, and media-agnostic measurement approaches account for all relevant customer touchpoints across channels and devices.
Biz miz o1 m6_u6.2.r10_a (ppt-f2f)
This document provides guidance on efficiently monitoring a digital marketing plan through three main steps:
1) Constantly analyzing statistics and analytics from platforms like Google Analytics and social media to track campaign performance.
2) Using key performance indicators (KPIs) connected to business goals to quantitatively measure success.
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Today’s landscape requires Marketing leaders to stay informed on a daily basis and act with purposeful agility. With an adaptive, frequently updated look across all channels and budget performance, marketers can expose inefficiencies and seize opportunities faster than their competitors to drive real business results. Join our insights experts to see how they empower clients with a fully customized and automated dashboard so they can spend more time acting on data opposed to pulling it.
Digital Marketing Approach - Finoit
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What it included:
● What is a Digital Marketing Strategy
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● Live examples
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#SPS2014
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There’s little doubt that 2013 was the Year of the Customer. Successful companies have always known that the “Customer is King.” What was different about 2013 was that companies, particularly their marketing and sales organizations, had better tools with which to understand their needs, wants and desires and better ways to serve these needs.
2013 was also the year in which the Modern Marketing Organization consolidated and deepened its role within large and mid-sized organizations as the owner and driver of revenue-producing initiatives and programs. More than ever before, Marketing has direct control over the sales/buying process and with it the customer journey. That change has given Marketing more opportunity to prove its value to the company, while at the same time increasing pressure to deliver results with measureable advances in performance and productivity.
This premier Demand Metric Outlook Study will examine Highlights of 2013: Our best research, great marketing moments and major
influencers in our industry as shared by our Research Directors and Senior Analyst Network.
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products we see on the Horizon for 2014.
To obtain this document, visit us at http://www.demandmetric.com/register
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- Learning and development score is 48.21/100. Highest ratings are for catering to different learning styles and up-to-date materials. Improvements are needed in ability to build skills and overall effectiveness.
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emarketer marketing_technology-the_six_developments_that_matter_the_most_in_2016
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Tool used: Microsoft Powerpoint
The analysis and logo use is only for academic learning purposes. Logos are copyrighted to Sysomos.
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Don’t go into your next planning & budgeting cycle without insight into your marketing performance — both past and future.
Planning and budgeting season is almost here. Many organizations simply pull out last year’s plans and tweak them… but without factoring performance into the planning cycle, big opportunities can be missed.
Performance metrics can radically transform your marketing organization:
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Although most marketers would agree that online-to-offline measurement is important for the future success of their business, it’s hard to know what steps to take to adopt this strategic initiative.
Ovative/group has found that when done correctly, online-to-offline addresses many of the most complex business problems by providing answers to questions such as: What is the impact of an online visit on offline sales? Does this impact vary by category or product type? What marketing channels influence offline most? And, can I use these channels to drive offline acquisition?
But how do you get started and ensure online-to-offline is a success for your organization? After attending this webinar featuring Ovative/group and LiveRamp you’ll understand:
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AleezaPresentation on powerpoint and ppt
This document discusses a digital marketing plan for a company called Rovar. It begins with an introduction and overview of Rovar's goals of expanding its brand reach. It then discusses evaluating Rovar's vision and setting SMART objectives. A variety of digital marketing tactics are proposed, including SEO, improving visibility on Google, content marketing, and social media marketing. Metrics for tracking key performance indicators like brand awareness, acquisition, and engagement are also outlined. The document concludes with recommendations for both short-term and long-term focus on goals like increasing brand awareness, acquisition of new customers, and engagement.
Digital Strategy & Planning
A comprehensive Power point slide on Digital strategy and planning covering topics like Budget Forecasting, Data Visualization, Benchmarking, SWOT Analysis, KPIs and Analytics.
Becoming as quantitative as you are creative: How do you really put reality i...
The second in a series of webinars hosted by Gorkana Group, AMEC and Booz Allen Hamilton delved deep into the practicalities of setting up a measurement programme that will analyse both the quantity and quality of media.
Alongside expert insight and practical case studies, the webinar covered:
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Similar to Masterclass San Francisco: Designing a Room with a View: Integrating Benchmarks, Goals and Metrics for Success. (20)
How To Unify Data with Bespoke Dashboards for True Insights
How To Unify Data with Bespoke Dashboards for True Insights
Increasing Marketing Confidence With Better Reporting In 2015
Increasing Marketing Confidence With Better Reporting In 2015
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2014 Demand Metric Outlook Study: Highlights & Horizons
emarketer marketing_technology-the_six_developments_that_matter_the_most_in_2016
emarketer marketing_technology-the_six_developments_that_matter_the_most_in_2016
Allocadia Webinar: Looking Forward & Back in Marketing Performance
Allocadia Webinar: Looking Forward & Back in Marketing Performance
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Nils Weber: Building a Successful Operating Model for Data Driven CRM
Getting Started with Online-to-Offline Measurement
Getting Started with Online-to-Offline Measurement
Becoming as quantitative as you are creative: How do you really put reality i...
Becoming as quantitative as you are creative: How do you really put reality i...
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3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
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6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
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Masterclass San Francisco: Designing a Room with a View: Integrating Benchmarks, Goals and Metrics for Success.
- 1. DESIGNING A ROOM WITH A VIEW Integrating Benchmarks, Goals and Metrics for Success Heather H. Berse Spark44
- 2. 2 about ME Analytics & Strategy at Spark44 (Jaguar & Land Rover) Yoga Enthusiast Favorite Food is Pumpkin Passionate About Integration (really!)
- 3. 3
- 4. 4 o Page and Post Performance o Social Results vs. Other Channels o Performance vs. Goals and Benchmarks o Goals and Benchmarks?
- 5. 5 50%do not have a defined digital/social plan or strategy (Smart Insights, 2015)
- 6. 6 9%strongly agree they know their digital marketing is working (Adobe Survey, 2013)
- 7. 7 39%have not integrated digital and social (Altimeter Survey, 2015)
- 8. our FOCUStoday The Digital and Social Marketing Process Adapted from Simply Measured’s 2015 State of Social Media Report MEASURE EXECUTE PLAN
- 9. 9 let’sBREAK IT DOWN BENCHMARK a basis for comparison historic competition etc
- 10. 10 let’sBREAK IT DOWN GOAL the result you hope to achieve increase sold etc % $
- 11. 11 the STEPS 1. Confirm Marketing Objectives and KPIs 2. Create a Scorecard Tracking Benchmarks & Goals to your view
- 12. 12 the SCORECARD OBJECTIVE BENCHMARK GOAL TIP: Make it Measurable & Actionable KPI Source Value % Increase Above Benchmark Value EX 1 Drive a +15% Increase in Paid & Owned Impressions Twitter Potential Impressions #MTTJ Campaign Brandwatch 20MM +15% 23MM EX 2 Generate a +40% Increase in New Vehicle Mentions Mentions Detroit Auto Show Brandwatch 6,034 +40% 8,478
- 14. 14
- 15. 15 the STEPS 1. Confirm Marketing Objectives and KPIs 2. Create a Scorecard Tracking Benchmarks & Goals 3. Make it Integrated to your view
- 16. 16 integrationBENEFITS o 360° data storytelling o Attribution identification o Future collaboration opportunities
- 17. businessVALUE Source: KPMG Integrated Reporting, Report Issue 2 Organizational& BusinessModel OperatingContext Strategy Perofrmance FutureOutlook Governance& Remuneration Value Impact Stewardship Assessment Game Changers (long-term) Management Plans (medium-term) Business As Usual (short-term) Your Report Reader’s Needs Business Value
- 19. REAL-TIME - 19 - reporting OBJECTIVE GOAL ACTUAL KPI Value As of 9/1 Notes Drive +15% increase in Paid & Owned Impressions Twitter Potential Impressions 23MM 14MM (61% of goal) Twitter paid posts on 9/27 supposed to bring in +8MM Generate an +40% increase in New Vehicle Mentions Mentions 8,478 2,501 (29% of goal) F-PACE content producing 85% of new vehicle mentions TIP: Make it Actionable
- 20. 20 WRAPreport o Use the scorecard o Find the insight nuggets o Reveal post-mortem findings
- 21. 21 positive POST- MORTEMS o Rooted in Marketing Objectives & Results o Key learnings Recommendations o Transparency
- 22. - 22 - CASE study
- 23. 23 you’ve designed your room with a VIEW
- 24. - 24 - Contact Info E-mail: HeatherH@spark44.com LinkedIn.com/hhBerse
Editor's Notes
- At times, these concepts may seem a bit basic. But there are some best practices that team have not adopted and I hope you be able to see how you can apply these techniques while using services like brandwatch