SlideShare a Scribd company logo
How can I use social media for social good? Red Cross Central Texas Youth Leadership Development Conference James Young VP of Products Social Agency
Can anyone argue that social media has not become a part of our world?
500 Million people 22% of the world’s internet users 1.6X of the US population
3rd largest community in the world Behind China and India
We spend 500 Billion minutes per month on Facebook That’s the same as 1192 lifetimes
Over 600,000 new accounts created every day That’s like the US population doubling in 17 months
50 Million tweets every single day That’s 578 tweets per second By the way, Twitter is the 12th largest community in the world The speed of light is 348 meters per second Hummingbirds only beat their wings70 times per second Twitter has over 100 Million users
75 million people use their phone to play in Twitter every day 100 million people use their phone to play in Facebook every day
There is a dark side to social media
Content lives forever on the internet The Library of Congress is going to archive all tweets since 2006 How about something you wouldn’t want your kids to read? Have you ever tweeted something you wouldn’t want your parents to read?
Kevin Colvin fired because he took off work under the pretense of a family emergency, only to post photos of himself at a party "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” Domino’s pizza employees posted a video of themselves doing gross stuff to a customer’s pizza and got fired
There is a bright spot
Ben Rattray started Change.org when he was 24
Joe Green started Causes when he was 22
Organize a flash mob or some ambush marketing to make a point Set up a tweet up for volunteer opportunities with your school Set up personal fundraising page with DonorChoose or First Giving Set up a single or collective blog to discuss issues at your school
Take the things you do everyday with your friends and turn them into opportunities to do some social good
Thank You James Young @iberyoung
Image Credits http://www.sydneyalternativemedia.com/blog/index.blog?topic_id=1098571 http://www.getceusnow.com/portal/file/agingandlongtermcare.htm http://vhirsch.com/blog/tag/twitter/ http://www.allthingsdistributed.com/images/globe-europe.jpg http://www.nydailynews.com/tech_guide/2009/07/01/2009-07-01_new_study_reveals_that_13_percent_of_cellphone_users_dont_even_use_them.html http://www.techbucket.org/page/8 http://etc.usf.edu/clipart/41700/41717/fc_infinity_41717.htm http://www.setfiremedia.com/blog/social-media-epic-fail-how-to-build-links-to-linkbaits-that-dont-go-viral http://www.weblo.com/asset_image/486055/125573/Paradise/ http://richarddingwall.name/2009/07/13/a-programmers-secret-weapon-the-humble-to-do-list/ http://www.acrf.com.au/donate-now/company-fundraising/ http://www.kslegislature.org/postaudit/submit_your_idea.shtml

More Related Content

What's hot

Poverty Presentation 2
Poverty Presentation 2Poverty Presentation 2
Poverty Presentation 2
Tish Duke
 
Stories in a digital world
Stories in a digital worldStories in a digital world
Stories in a digital world
Jonathan Waddingham
 
Social Media in the Classroom - Enough Why, Now What?
Social Media in the Classroom - Enough Why, Now What?Social Media in the Classroom - Enough Why, Now What?
Social Media in the Classroom - Enough Why, Now What?
Chris Kennedy
 
Social Media
Social Media Social Media
Social Media
14md
 
March2015newsletter
March2015newsletterMarch2015newsletter
March2015newsletter
Shannon Kisa
 
Digital Flipbook: Clicktivism
Digital Flipbook: ClicktivismDigital Flipbook: Clicktivism
Digital Flipbook: Clicktivism
Sabrina Ney
 
Digital Theology: The Big C #PremDac19
Digital Theology: The Big C #PremDac19Digital Theology: The Big C #PremDac19
Digital Theology: The Big C #PremDac19
Bex Lewis
 
All About Crowdfunding
All About CrowdfundingAll About Crowdfunding
All About Crowdfunding
Emily Maniquet
 
Community Wrap-Up: Podcamp Halifax
Community Wrap-Up: Podcamp HalifaxCommunity Wrap-Up: Podcamp Halifax
Community Wrap-Up: Podcamp Halifax
Connie Crosby
 
Vacationing For Likes
Vacationing For LikesVacationing For Likes
Vacationing For Likes
Sue A. Lefebvre
 
Film260 Flipbook
Film260 FlipbookFilm260 Flipbook
Film260 Flipbook
Katherine Tang
 
Express Issue 10 Print (1)
Express Issue 10 Print (1)Express Issue 10 Print (1)
Express Issue 10 Print (1)
Rob O'Sullivan
 
Social Media For Nonprofits 4.0
Social Media For Nonprofits 4.0Social Media For Nonprofits 4.0
Social Media For Nonprofits 4.0
Ellagantz
 
Creating Connections: Collaborations Between Museums and Schools
Creating Connections: Collaborations Between Museums and SchoolsCreating Connections: Collaborations Between Museums and Schools
Creating Connections: Collaborations Between Museums and Schools
J S-C
 
Whuffie Webinar
Whuffie WebinarWhuffie Webinar
Whuffie Webinar
Beth Kanter
 
Getting Ink... and Pixels! Hometown news for higher ed marketing
Getting Ink... and Pixels! Hometown news for higher ed marketingGetting Ink... and Pixels! Hometown news for higher ed marketing
Getting Ink... and Pixels! Hometown news for higher ed marketing
Merit Pages
 
Sarvodaya Slides
Sarvodaya SlidesSarvodaya Slides
Sarvodaya Slides
charityfocus
 
Shana Ferguson
Shana FergusonShana Ferguson
Shana Ferguson
bvtricks
 
Mark Johnson newsrw presentation
Mark Johnson newsrw presentationMark Johnson newsrw presentation
Mark Johnson newsrw presentation
rachelmcathy
 

What's hot (19)

Poverty Presentation 2
Poverty Presentation 2Poverty Presentation 2
Poverty Presentation 2
 
Stories in a digital world
Stories in a digital worldStories in a digital world
Stories in a digital world
 
Social Media in the Classroom - Enough Why, Now What?
Social Media in the Classroom - Enough Why, Now What?Social Media in the Classroom - Enough Why, Now What?
Social Media in the Classroom - Enough Why, Now What?
 
Social Media
Social Media Social Media
Social Media
 
March2015newsletter
March2015newsletterMarch2015newsletter
March2015newsletter
 
Digital Flipbook: Clicktivism
Digital Flipbook: ClicktivismDigital Flipbook: Clicktivism
Digital Flipbook: Clicktivism
 
Digital Theology: The Big C #PremDac19
Digital Theology: The Big C #PremDac19Digital Theology: The Big C #PremDac19
Digital Theology: The Big C #PremDac19
 
All About Crowdfunding
All About CrowdfundingAll About Crowdfunding
All About Crowdfunding
 
Community Wrap-Up: Podcamp Halifax
Community Wrap-Up: Podcamp HalifaxCommunity Wrap-Up: Podcamp Halifax
Community Wrap-Up: Podcamp Halifax
 
Vacationing For Likes
Vacationing For LikesVacationing For Likes
Vacationing For Likes
 
Film260 Flipbook
Film260 FlipbookFilm260 Flipbook
Film260 Flipbook
 
Express Issue 10 Print (1)
Express Issue 10 Print (1)Express Issue 10 Print (1)
Express Issue 10 Print (1)
 
Social Media For Nonprofits 4.0
Social Media For Nonprofits 4.0Social Media For Nonprofits 4.0
Social Media For Nonprofits 4.0
 
Creating Connections: Collaborations Between Museums and Schools
Creating Connections: Collaborations Between Museums and SchoolsCreating Connections: Collaborations Between Museums and Schools
Creating Connections: Collaborations Between Museums and Schools
 
Whuffie Webinar
Whuffie WebinarWhuffie Webinar
Whuffie Webinar
 
Getting Ink... and Pixels! Hometown news for higher ed marketing
Getting Ink... and Pixels! Hometown news for higher ed marketingGetting Ink... and Pixels! Hometown news for higher ed marketing
Getting Ink... and Pixels! Hometown news for higher ed marketing
 
Sarvodaya Slides
Sarvodaya SlidesSarvodaya Slides
Sarvodaya Slides
 
Shana Ferguson
Shana FergusonShana Ferguson
Shana Ferguson
 
Mark Johnson newsrw presentation
Mark Johnson newsrw presentationMark Johnson newsrw presentation
Mark Johnson newsrw presentation
 

Viewers also liked

Physical computing: tutto intorno a te - Andrea Maietta, Paolo Aliverti
Physical computing: tutto intorno a te - Andrea Maietta, Paolo AlivertiPhysical computing: tutto intorno a te - Andrea Maietta, Paolo Aliverti
Physical computing: tutto intorno a te - Andrea Maietta, Paolo Aliverti
Whymca
 
Eloqua social media playbook
Eloqua social media playbookEloqua social media playbook
Eloqua social media playbook
Anais Guillemané
 
The platinum collection
The platinum collectionThe platinum collection
The platinum collectionElvisMania
 
Eloqua social media_playbook_public
Eloqua social media_playbook_publicEloqua social media_playbook_public
Eloqua social media_playbook_public
Joe Chernov
 
Effective Personal Branding & Social Media in your Business
Effective Personal Branding & Social Media in your BusinessEffective Personal Branding & Social Media in your Business
Effective Personal Branding & Social Media in your Business
Web.com
 

Viewers also liked (6)

Physical computing: tutto intorno a te - Andrea Maietta, Paolo Aliverti
Physical computing: tutto intorno a te - Andrea Maietta, Paolo AlivertiPhysical computing: tutto intorno a te - Andrea Maietta, Paolo Aliverti
Physical computing: tutto intorno a te - Andrea Maietta, Paolo Aliverti
 
Eloqua social media playbook
Eloqua social media playbookEloqua social media playbook
Eloqua social media playbook
 
The platinum collection
The platinum collectionThe platinum collection
The platinum collection
 
Eloqua social media_playbook_public
Eloqua social media_playbook_publicEloqua social media_playbook_public
Eloqua social media_playbook_public
 
Effective Personal Branding & Social Media in your Business
Effective Personal Branding & Social Media in your BusinessEffective Personal Branding & Social Media in your Business
Effective Personal Branding & Social Media in your Business
 
Glenn miller
Glenn millerGlenn miller
Glenn miller
 

Similar to How Can I Use Social Media For Social Good?

Social Media and Fundraising
Social Media and FundraisingSocial Media and Fundraising
Social Media and Fundraising
Dave Tinker, CFRE
 
Social Media for Nonprofit Leaders
Social Media for Nonprofit LeadersSocial Media for Nonprofit Leaders
Social Media for Nonprofit Leaders
North Bend Public Library
 
Social Media for Social Change
Social Media for Social ChangeSocial Media for Social Change
Social Media for Social Change
Ang Li
 
Using Social Networks for Fundraising
Using Social Networks for FundraisingUsing Social Networks for Fundraising
Using Social Networks for Fundraising
Berith Ministries International
 
How to create a social media marketing plan
How to create a social media marketing planHow to create a social media marketing plan
How to create a social media marketing plan
Nick Bowditch
 
Facebook: A Platform for Social Activism
Facebook: A Platform for Social ActivismFacebook: A Platform for Social Activism
Facebook: A Platform for Social Activism
Alex Gault
 
How NGOs can use social media to create impact
How NGOs can use social media to create impactHow NGOs can use social media to create impact
How NGOs can use social media to create impact
JD Lasica
 
Social media and the church
Social media and the churchSocial media and the church
Social media and the church
Paul OBriant
 
Facebook for Businesses
Facebook for BusinessesFacebook for Businesses
Facebook for Businesses
North Bend Public Library
 
Developing a Digital Citizenship Program
Developing a Digital Citizenship ProgramDeveloping a Digital Citizenship Program
Developing a Digital Citizenship Program
Cathy Oxley
 
Casting A Wider Net: Using social media to improve scientific research, commu...
Casting A Wider Net: Using social media to improve scientific research, commu...Casting A Wider Net: Using social media to improve scientific research, commu...
Casting A Wider Net: Using social media to improve scientific research, commu...
Christie Wilcox
 
Dave Boyce, Fundly: How to Launch a Social Fundraising Campaign
Dave Boyce, Fundly: How to Launch a Social Fundraising CampaignDave Boyce, Fundly: How to Launch a Social Fundraising Campaign
Dave Boyce, Fundly: How to Launch a Social Fundraising Campaign
Social Media for Nonprofits
 
Dave Boyce: Social Fundraising 101: How to Jump Start your Social Fundraising
Dave Boyce: Social Fundraising 101: How to Jump Start your Social FundraisingDave Boyce: Social Fundraising 101: How to Jump Start your Social Fundraising
Dave Boyce: Social Fundraising 101: How to Jump Start your Social Fundraising
Social Media for Nonprofits
 
Kbs powerpoint tranformed leadership
Kbs powerpoint tranformed leadershipKbs powerpoint tranformed leadership
Kbs powerpoint tranformed leadership
David Simons
 
Extended Village
Extended VillageExtended Village
Extended Village
open source Charity
 
Embracing Social Media for Social Impact
Embracing Social Media for Social ImpactEmbracing Social Media for Social Impact
Embracing Social Media for Social Impact
Dawn Crawford
 
Facebook, You Tube and Twitter, Oh My!2.0rev
Facebook, You Tube and Twitter, Oh My!2.0revFacebook, You Tube and Twitter, Oh My!2.0rev
Facebook, You Tube and Twitter, Oh My!2.0rev
Cindee Case
 
Social Media Presentation Donors
Social Media Presentation DonorsSocial Media Presentation Donors
Social Media Presentation Donors
Chris Dattilo
 
Council for Health and Human Service Ministries 2011
Council for Health and Human Service Ministries 2011Council for Health and Human Service Ministries 2011
Council for Health and Human Service Ministries 2011
GlynnDevins Advertising & Marketing
 
Social media 101
Social media 101Social media 101
Social media 101
Petri Darby
 

Similar to How Can I Use Social Media For Social Good? (20)

Social Media and Fundraising
Social Media and FundraisingSocial Media and Fundraising
Social Media and Fundraising
 
Social Media for Nonprofit Leaders
Social Media for Nonprofit LeadersSocial Media for Nonprofit Leaders
Social Media for Nonprofit Leaders
 
Social Media for Social Change
Social Media for Social ChangeSocial Media for Social Change
Social Media for Social Change
 
Using Social Networks for Fundraising
Using Social Networks for FundraisingUsing Social Networks for Fundraising
Using Social Networks for Fundraising
 
How to create a social media marketing plan
How to create a social media marketing planHow to create a social media marketing plan
How to create a social media marketing plan
 
Facebook: A Platform for Social Activism
Facebook: A Platform for Social ActivismFacebook: A Platform for Social Activism
Facebook: A Platform for Social Activism
 
How NGOs can use social media to create impact
How NGOs can use social media to create impactHow NGOs can use social media to create impact
How NGOs can use social media to create impact
 
Social media and the church
Social media and the churchSocial media and the church
Social media and the church
 
Facebook for Businesses
Facebook for BusinessesFacebook for Businesses
Facebook for Businesses
 
Developing a Digital Citizenship Program
Developing a Digital Citizenship ProgramDeveloping a Digital Citizenship Program
Developing a Digital Citizenship Program
 
Casting A Wider Net: Using social media to improve scientific research, commu...
Casting A Wider Net: Using social media to improve scientific research, commu...Casting A Wider Net: Using social media to improve scientific research, commu...
Casting A Wider Net: Using social media to improve scientific research, commu...
 
Dave Boyce, Fundly: How to Launch a Social Fundraising Campaign
Dave Boyce, Fundly: How to Launch a Social Fundraising CampaignDave Boyce, Fundly: How to Launch a Social Fundraising Campaign
Dave Boyce, Fundly: How to Launch a Social Fundraising Campaign
 
Dave Boyce: Social Fundraising 101: How to Jump Start your Social Fundraising
Dave Boyce: Social Fundraising 101: How to Jump Start your Social FundraisingDave Boyce: Social Fundraising 101: How to Jump Start your Social Fundraising
Dave Boyce: Social Fundraising 101: How to Jump Start your Social Fundraising
 
Kbs powerpoint tranformed leadership
Kbs powerpoint tranformed leadershipKbs powerpoint tranformed leadership
Kbs powerpoint tranformed leadership
 
Extended Village
Extended VillageExtended Village
Extended Village
 
Embracing Social Media for Social Impact
Embracing Social Media for Social ImpactEmbracing Social Media for Social Impact
Embracing Social Media for Social Impact
 
Facebook, You Tube and Twitter, Oh My!2.0rev
Facebook, You Tube and Twitter, Oh My!2.0revFacebook, You Tube and Twitter, Oh My!2.0rev
Facebook, You Tube and Twitter, Oh My!2.0rev
 
Social Media Presentation Donors
Social Media Presentation DonorsSocial Media Presentation Donors
Social Media Presentation Donors
 
Council for Health and Human Service Ministries 2011
Council for Health and Human Service Ministries 2011Council for Health and Human Service Ministries 2011
Council for Health and Human Service Ministries 2011
 
Social media 101
Social media 101Social media 101
Social media 101
 

How Can I Use Social Media For Social Good?

  • 1. How can I use social media for social good? Red Cross Central Texas Youth Leadership Development Conference James Young VP of Products Social Agency
  • 2. Can anyone argue that social media has not become a part of our world?
  • 3. 500 Million people 22% of the world’s internet users 1.6X of the US population
  • 4. 3rd largest community in the world Behind China and India
  • 5. We spend 500 Billion minutes per month on Facebook That’s the same as 1192 lifetimes
  • 6. Over 600,000 new accounts created every day That’s like the US population doubling in 17 months
  • 7. 50 Million tweets every single day That’s 578 tweets per second By the way, Twitter is the 12th largest community in the world The speed of light is 348 meters per second Hummingbirds only beat their wings70 times per second Twitter has over 100 Million users
  • 8. 75 million people use their phone to play in Twitter every day 100 million people use their phone to play in Facebook every day
  • 9. There is a dark side to social media
  • 10. Content lives forever on the internet The Library of Congress is going to archive all tweets since 2006 How about something you wouldn’t want your kids to read? Have you ever tweeted something you wouldn’t want your parents to read?
  • 11.
  • 12. Kevin Colvin fired because he took off work under the pretense of a family emergency, only to post photos of himself at a party "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” Domino’s pizza employees posted a video of themselves doing gross stuff to a customer’s pizza and got fired
  • 13. There is a bright spot
  • 14. Ben Rattray started Change.org when he was 24
  • 15. Joe Green started Causes when he was 22
  • 16.
  • 17.
  • 18. Organize a flash mob or some ambush marketing to make a point Set up a tweet up for volunteer opportunities with your school Set up personal fundraising page with DonorChoose or First Giving Set up a single or collective blog to discuss issues at your school
  • 19. Take the things you do everyday with your friends and turn them into opportunities to do some social good
  • 20.
  • 21. Thank You James Young @iberyoung
  • 22. Image Credits http://www.sydneyalternativemedia.com/blog/index.blog?topic_id=1098571 http://www.getceusnow.com/portal/file/agingandlongtermcare.htm http://vhirsch.com/blog/tag/twitter/ http://www.allthingsdistributed.com/images/globe-europe.jpg http://www.nydailynews.com/tech_guide/2009/07/01/2009-07-01_new_study_reveals_that_13_percent_of_cellphone_users_dont_even_use_them.html http://www.techbucket.org/page/8 http://etc.usf.edu/clipart/41700/41717/fc_infinity_41717.htm http://www.setfiremedia.com/blog/social-media-epic-fail-how-to-build-links-to-linkbaits-that-dont-go-viral http://www.weblo.com/asset_image/486055/125573/Paradise/ http://richarddingwall.name/2009/07/13/a-programmers-secret-weapon-the-humble-to-do-list/ http://www.acrf.com.au/donate-now/company-fundraising/ http://www.kslegislature.org/postaudit/submit_your_idea.shtml

Editor's Notes

  1. Alex’s Lemonade Stand resulted from Alexandra Scott raising money to fight children’s cancer. Online tools and personal fundraising pages. $30M in 10 years.
  2. Love in the Mirror, started by a 7 year old named Jonas. Collects items specifically for homeless children. Because he wasn’t allowed to volunteer at the shelter due to his age.