The document provides several effective marketing strategies for small businesses, including expanding one's network of contacts, maintaining relationships with clients through online forums, telling an authentic story to get noticed, optimizing search engine visibility, using email marketing, engaging on social media, running contests related to the business, listing the business on Google Maps, being unique in all marketing efforts, speaking engagements to establish expertise, and checking additional tips on 199.design.

1. Effec%ve
Marke%ng
Strategies
For
A
Small
Business.
Presented
By:
199.design

2. Marke%ng
is
important
for
all
kind
of
business.
Once
you
have
iden%fied
your
target
market,
you’ll
have
a
beHer
idea
of
the
greatest
way
to
reach
them.
Here
Now
I’m
talked
about
some
ideas.

3.
Never
Stop
Growing
Network:
Expand
your
network
of
contacts
and
poten%al
clients.
Ask
your
best
and
most
influen%al
friends
or
business
associates
to
introduce
you
to
the
five
people
they
think
you
should
meet
to
expand
your
business.
Tell
new
people’s
about
your
business
and
ask
for
their
advice.
You
will
be
amazed
at
how
these
new
contacts
will
pay
off
ten-­‐fold
with
recommenda%ons
to
you
for
new
business
and
innova%ve
ideas
you
hadn’t
thought
of.

4.
Maintain
Rela%onships
With
Clients:
The
difference
between
a
successful
company
and
a
mediocre
one
oWen
boils
down
to
an
owner’s
commitment
to
building
(and
sustaining)
rela%onships
with
clients
and
prospects.
While
it’s
important
to
keep
up
tradi%onal
communica%on
and
PR,
business
owners
should
also
be
extending
their
rela%onships
through
online
forums
–
website,
blogs,
and
social
networks.
Conversa%ons
are
happening
all
around
you
–
are
you
listening,
are
you
par%cipa%ng?
Are
you
a
thought
leader?
Be
visible!

5.
Tell
Your
Real
Story:
The
best
way
to
get
no%ced
in
today’s
market
is
to
tell
a
personal
story.
The
more
authen%c,
amazing
and
relevant,
the
beHer.
As
newspapers
and
magazines
con%nue
to
lay
off
thousands
of
reporters
across
the
country
there’s
an
even
bigger
demand
for
well-­‐wriHen
stories.
Have
ready-­‐to-­‐run
ar%cles
prepared
to
send
off
at
a
minutes
no%ce
will
create
a
great
rela%onship
with
papers.
They
may
edit
or
rewrite
parts
of
it,
but
you’ll
get
their
aHen%on.

6.
Search
Engine
OPTIMAZATION
:
You need to help the search engines
find your page or content and for that
you need to do the effective SEO for
your site or page or else no one can
find you out of millions. Frankly
speaking, nobody has got the time.

7.
Email
Marke%ng:
Email marketing is an effective way to promote a business or sell any
product. In this process business authority send massive amount of email in
very low cost. In those email they explain about their service and about their
product. They also use their website link or product purchasing link. It’s a
very popular method for promotion.

8.
Social
Media
Marke%ng:
Social
media
marke%ng
is
part
of
doing
business
in
the
new
millennium.
Marke%ng
with
Facebook
has
been
hot
for
quite
a
while
now,
but
recently
more
and
more
companies
have
been
using
TwiHer
for
marke%ng.
And
also
put
videos
of
your
product
or
service
on
YouTube.
If
your
business
isn’t
already
ac%ve
on
social
networking
sites,
now
is
the
%me
to
start.
Who
knows,
you
could
be
missing
out
on
sales
opportuni%es
right
now.

9.
Run
A
Contest
Related
To
The
Business:
Running
a
contest
can
be
fun
for
you
and
your
customers
if
planned
and
executed
correctly.
It
can
also
help
generate
some
exci%ng
buzz
for
your
biz.

10.
List
Your
Company
On
Google
Maps:
Google
local
business
lis%ngs
can
appear
in
3
places
in
the
search
results
for
Google:
in
Google
Maps,
in
the
local
pack
and
within
the
localized
organic
Google
web
results.
Since
Google
owns
the
lion’s
share
of
local
search
traffic
AND
organic
search
traffic,
it’s
very
important
that
both
your
website
and
your
local
lis%ng
rank
well
in
Google
in
order
for
searchers
to
discover
your
company.

11.
Be
UNIQUE
in
All
that
you
do:
Don’t
just
give
it
lip
service.
If
you’ve
decided
to
adopt
a
unique
approach
to
make
your
business
memorable
(tagline,
business
signature,
giveaway,
mascot,
illustra%on,
photo,
color
scheme,
etc)
be
sure
to
use
it
consistently
in
your
marke%ng
efforts.
It
should
become
part
of
your
brand.

12. As
an
expert
in
your
field.
Speaking
engagements,
publica%on
ar%cles
and
volunteer
leadership
roles
can
all
help
label
you
as
an
expert
in
your
field.

13. Check
out
more
website
marke%ng
%ps!
199.design