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Effective food sales 11.13
This document provides information on menu items including appetizers, salads, and burgers. It lists the key components of each dish, suggested pricing words to use, and drink pairings. Some of the dishes described are seared ahi tuna, sesame chicken, fish tacos, fried calamari, buffalo wings, and chilled seafood cocktail for appetizers. Salad options include spinach and pear salad, island cobb salad, and arugula salad. Burgers described are the black and blue burger, Baja burger, classic burger, and San Luis burger. The document emphasizes having a variety of starter and main dishes to increase sales.
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Effective food sales 11.13
- 1. Effective Food Sales Thereare 5 Components to most dishes
- 2. Knowledge = Sales= $$ $ 1. 2. 3. 4. 5. Protein Sauce Vegetable Starch Preparation
- 3. Appetizers Starters Small Plates Something youcan Share A Great Start -- A Great Way to break the ice and take control of your table with the power of suggestion
- 5. Seared Ahi Tuna AhiTuna 2. Hoisin and Dynamite 3. Cabbage and Sweet Chili Slaw 4. NA 5. Pan Seared Rare Money Word – Cool, Fresh, Refreshing Drink Pairing – Sauvignon Blanc / Bubbly / Pinot Grigio, Sake 1.
- 7. Sesame Chicken Chicken BreastChunks 2. Sweet and Spicy (General TSO’s) 3. NA 4. NA 5. Lightly Battered and Flash Fried, tossed in Sweet and Spicy Sauce $$$ Words – Best Seller / Kids Love it Drink Pairing – Sauvignon Blanc, Pinot Grigio Pinot Noir, Sake 1.
- 9. Fish Tacos Tilapia 2. Dynamite Sauce 3. Redand Green Cabbage, Pico De Gallo, Fresh Avocado 4. Corn Tortillas 5. Pan Seared Tilapia, Fresh Cabbage, Pico, and Avocado between 2 warm corn tortillas $$$ Words – Spicy, Delicious, #1 Seller Drink Pairing – Ice Cold Mexican Beer, Mojito, Margarita 1.
- 11. House Made Tostada Strips NA 2. HouseMade Salsa Roja, Guacamole 3. Guacamole 4. House Made Tostada Strips 5. Corn Tortillas cut in Strips and Fried in Canola Oil, Roasted Tomato Salsa, Guacamole $$$ Words – Spicy and Cool, Island favorite, Delicious Start Drink Pairing – Ice Cold Mexican Beer, Signature Mojito, Frozen Margarita 1.
- 13. Fried Calamari Squid Tubesand Tentacles 2. Marinara, Lemon Caper Aioli 3. NA 4. Breaded in Seasoned Flour 5. Lightly Breaded and Flash Fried in Canola Oil until tender and crispy $$$ Words – Light, Tender, Phenomenal Drink Pairing – Beer, White’s, Bubbly, Lighter Reds like Pinot Noir, Gin Cocktails, Vodka Cocktails… Very Versatile 1.
- 15. Traditional Buffalo Wings Chicken Wingsand Drummettes 2. Spicy Buffalo Sauce, Ranch or BCD 3. Celery and Carrot Batons 4. NA 5. Flash Fried Chicken, Tossed in Buffalo Sauce and Served with Carrots and Celery $$$ Words – House Favorite, Hot and Spicy, My Personal Favorite Drink Pairing – BEER BEER BEER 1.
- 17. Chilled Seafood Cocktail JumboGulf Shrimp, Jumbo Lump Crab 2. Cocktail Sauce, Remoulade, Guacamole 3. NA 4. House Made Tostada Strips 5. Boiled then Chilled Shrimp, Steamed then Chilled Crab, House fried Tortilla Strips $$$ Words - Ice Cold, Local, FOB, Best Seller Drink Pairing – Champagne, Prosecco, Bubbly, Sauv Blanc, Pinot grigio, Ice Cold Beer, Premium Vodkas and Gins 1.
- 18. Salads Fresh from theGarden Ice Cold and Refreshing Crisp and Crunchy -- Remember, Salads are a great way to start or finish your meals, don’t be afraid to offer a salad or appetizer at the end of a meal. There are plenty of people who don’t care for sweets..Create a Unique opportunity for increased sales.
- 20. Spinach and Pear Upsell– Tuna, Salmon, Shrimp, Steak, Chicken Raspberry Vinaigrette Spinach, Pickled Onions, Pears NA Baby Spinach Leaves tossed in Raspberry Vin., Garnished with Asian Pears, Candied Walnuts, Blue Cheese Crumbles and Pickled Onions. $$$ Words – Original, Savory, Balanced Drink Pairing – Lighter Reds, Whites, Bubbly
- 22. Island Cobb Char GrilledChicken Breast, Boiled Egg, Apple Wood Bacon or (up sell shrimp, salmon, Steak, Tuna) 2. Dressing of Choice 3. Hearts of Romaine, Tomatoes 4. NA 5. Romaine Hearts overflowing with Grilled Chicken, Diced Tomatoes, Blue Cheese, Kalamatta Olives, and Hard Cooked Egg $$$ Words – Huge, Traditional, Best Seller Drink Pairing – Just about anything… many different flavor profiles 1.
- 24. Boston and Romaine Chopped Upsell – steak, tuna, grilled shrimp, grilled chicken, Salmon Balsamic Vinaigrette Hydroponic Bibb Lettuce, Hearts of Romaine, Tomatoes, Cucumber, Red Onion, Red Bell Peppers, Avocado NA Finely chopped Bibb and Romaine hearts tossed with diced tomatoes, cucumbers, red onions, red bell peppers, avocado and balsamic vinaigrette. A perfect amount of roquefort cheese. $$$ Words – Ice Cold, Creamy Avocado, House Made Dressing Drink Pairing – Acidic Whites, Bubbly, Lighter Reds
- 26. Arugula Salad Crispy Prosciutto 2. LemonVinaigrette 3. Wild Baby Arugula, White Mushrooms, Grape Tomatoes 4. NA 5. Wild Baby Arugula Tossed in Lemon Vinaigrette, with white mushrooms, Grape tomatoes, Crispy Prosciutto, and shaved parmesan cheese $$$ Words – Wild Baby Arugula, Peppery, Balanced, Savory, Earthy Drink Pairing – Lighter Acidic Whites, Bubbly, Light Reds, Pinot Noir 1.
- 28. House Salad Up sell– Steak, Tuna, Grilled Shrimp, Grilled Chicken, Salmon Choice of Dressings Spring Mix, Grape Tomatoes NA Spring Mix tossed with Grape tomatoes and Shaved parmesan, your choice of dressings $$$ words – economical, nice light start or finish Drink Pairing – Anything white or bubbly
- 29. Black and BlueBurger 8 ounces Ground Sirloin, Apple wood smoked bacon Roquefort Blue Cheese Hydroponic Bibb, Beefsteak Tomato, Red Onion Grilled Kaiser Bun Char Grilled to your liking with melted Roquefort, Crispy apple wood Bacon, Bibb Lettuce, Tomato and Bermuda Onion $$$ Words – THE BEST BURGER ON THE PLANET Drink Pairing – Any Beer, Cabernet’s, Zin, virtually any red wine
- 31. BAJA BURGER 8 ouncesground sirloin 2. Guacamole 3. Pico De Gallo, Char Grilled Green Chile, Bibb Lettuce, Tomato, Bermuda Onion 4. Grilled Kaiser Bun 5. Char Grilled Burger with melted pepper jack, Guacamole, Pico De Gallo, Char Grilled Green Chile, Bibb Lettuce, Tomato, Bermuda Onion $$$ words – rich, zesty, spicy, balanced, Drink Pairing – Mexican Beer, Any Beer, Margarita, Signature Mojitos, Michelada 1.
- 33. THE BURGER 8 ouncesground sirloin NA Hydroponic Boston Bibb, Beefsteak Tomato, Bermuda Onion, Sliced Pickles Grilled Kaiser Bun Char Grilled with melted American cheese, Hydroponic Boston Bibb, Beefsteak Tomato, Bermuda Onion, Sliced Pickles $$$ Words – Classic, Best Seller, Traditional Drink Pairing – Virtually anything
- 35. SAN LUIS BURGER 8Ounces Ground Sirloin, Apple Wood Smoked Bacon Smokey BBQ Sauce Crispy Onion Ring, Bibb Lettuce, Beefsteak tomato, Pickles, Jalapenos Grilled Kaiser Bun Char Grilled Burger, Melted Chedar, Smokey BBQ Sauce, Crispy Onion Ring, Bibb Lettuce, Beefsteak Tomato, Pickles and Jalapenos $$$ Words – Massive, The Real Deal, Robust Drink Pairing – PBR!!!!!!!
- 36.