Effective email marketing for photo retailers
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Your current customers are the best source for increasing sales and profits. An email campaign provides regular contact that turns into customer loyalty and sales. Gary Pageau will present tips to help make your email marketing more effective.
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Effective email marketing for photo retailers
- 1. “Effective Email Marketing for Photo Retailers" Sept. 16 2014
- 20. Email “parts” • Subject line • Greeting • Body copy • Offer • Call To Action (CTA)
- 21. “Dos” • Test formats and styles to make sure you are making them work for you • It’s called A/B testing, and it’s a way to test subject lines (more on that later). • Don’t load it with multiple subjects • “Fall Colors” is good. • Have a goal • Drive traffic? Inform? Reminder? Build interaction? • Segment your list • Not all customers are the same, so don’t treat them that way. If they signup for workshop info, that’s not an invitation to get “dollar-off” deals. • Interaction • Encourage engagement with link to social media. coupon or offer.
- 22. CTA • A common mistake is to provide too many activities or instructions. Instead, choose one main thing you would like your subscribers to do — sign up for workshop, enter a contest, know about a sale — and the rest of the CTAs are a “in case you have time.” • Make it super simple for your subscribers to know what you want them to do -- and then do it.
- 23. Newsletter content • The content of your email newsletter should be 90% educational and 10% promotional. If you’re exceeding that 10% limit, it’s time to reevaluate your newsletter strategy. (Source: Hubspot) • Provide real news and information (both PRO and IPI can provide this). • Avoid stock photos; showcase customer images. • Keep it short
- 24. Subject lines
- 25. MyLab Subscribe to a report that gets emailed weekly, contains emails from online orders 1. In myLab, go to Store Management > Report subscriptions and add your email, you will get that report emailed every Sunday at 4:30pm ET. This report contains emails from orders placed online from the start of the site. In addition to just collecting these email for your next general mailing, it contains info which would let you… i. Email non-members encouraging them to join ii. Email those who have not ordered in the last year, or few months with a coupon iii. Thank your high spenders iv. Send to those are members but have only placed one order with an incentive v. Email those in your local area with in-store offers
- 26. MyLab Email Last Name First Name Address City State Zip Country Phone Member Order Count Money Spent Last Order Date Kburt123@gmail.com Burton Katie 4555 S. 66th Ave Buena Vista ME 12547 US +1 (444) 555- 5978 n 1 24 11/4/2013 12:00:00 AM Nr445@fgxi.com Radazzo Nicole US y 2 23 11/26/2013 12:00:00 AM
- 27. MyLab Run a report, choose a date bracket if desired. There are many reports, including 5 with info to use in email campaigns 1. In myLab, go to Reports… with the info from the reports you could a. Email those who have abandoned an order b. Email to just members c. Email to those who have ordered certain products d. Email to those of a certain membership level e. Email kiosk users telling them of online site or app f. Email online users telling them about the app 2. Reports with email info are: a. Kiosk Customer Email List b. Online Customer Email List c. Online Customer Email List with Products Ordered
- 28. MyLab Last Order Date Email Last Nam e First Nam e Addr ess Cit y Stat e Zi p Coun try Phone Market ing Opt In Member Last Login Memb er Signup Products Ordered Last Order Products Ordered For All Time 9/15/2014 2:24:46 PM testact132@gm ail.com Hecho s Mark Hecho s Jov en Califor nia US 7654 +5 (444) 656- 5565 TRUE [1] 3x5 Print [1] 3x5 Print 9/15/2014 1:24:46 PM asdfg@gmail.co m Funke Tobias 1st Mar s Alaska US 99999 +1 (444) 838- 3838 TRUE [1] 11x8.5 - Custom Photo Cover [1] 11x8.5 - Custom Photo Cover 9/15/2014 10:24:46 AM nadpav@mail.r u Test Juri n/a n/a n/a US n/a (111) 111- 1111 TRUE [2] 3x5 Print, [2] 4x6 Print, [1] 5x7 Print, [2] 6x8 Print [2] 3x5 Print, [2] 4x6 Print, [1] 5x7 Print, [2] 6x8 Print
- 29. Next webinar Demystifying Online Payments Oct. 21, 2014
- 30. Questions • Downloads and content to be posted at • www.lucidiom.com/marketing-tools
Editor's Notes
- Your current customers are the best source for increasing sales and profits. An email campaign provides regular contact that turns into customer loyalty and sales. Gary Pageau will present tips to help make your email marketing more effective.
- Number of emails should be 1-to-4 a month