Managing Your Online Presence
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Tips for setting up and maintaining an online presence for independent consultants.
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Managing Your Online Presence
- 1. Managing Your Online Presence Gary Pageau InfoCircle LLC
- 2. Objectives • Basic concepts. • Simple ways to improve effectiveness without spending a lot of time.
- 3. Why online
- 4. Make your life easy
- 5. What we will cover LinkedIn and About Me - Homepages Facebook - Interactivity and connection Google+ - Boost search visibility
- 6. About.me
- 12. Google +
- 13. Choose an accessible Gmail Account
- 14. Choose an accessible Gmail Account http://bit.ly/transferGPageOwnership
- 15. Customize a page
- 16. Promote
- 20. Google Alerts
- 21. Google Alerts
- 22. LinkedIn
- 23. LinkedIn
- 24. Groups
- 26. HootSuite • Use HootSuite, available free at www.hootsuite.com, to manage social activities • Desktop, smartphone and tablets • Free for most users • Manage multiple services from one program • Schedule posts in advance
- 31. Setting up HootSuite Start adding “streams” (tabs)
- 32. Setting up HootSuite Adding more streams (tabs)
- 33. Setting up HootSuite Adding more streams (tabs)
- 34. Setting up HootSuite Setting up multiple accounts
- 35. Using HootSuite Select account
- 36. Using HootSuite Select account
- 37. Using HootSuite Compose message
- 38. Using HootSuite Schedule message
- 39. Using HootSuite Schedule message
- 40. Using HootSuite Plan your messages
- 41. Using HootSuite Using HootSuite
- 42. Using HootSuite Monitor activity
- 43. Questions? Gary Pageau gary@theinfocircle.com 517 392-6712
Editor's Notes
- Google+ pages’ administrative capabilities could use improvement. Avoid creating your business page through just any old account, such as a personal gmail account. Instead, choose a gmail account that is accessible to multiple members of your marketing team (e.g. companymarketingteam@ gmail.com), and use that account to create your page.
- The third step involves customizing your public profile. The profile basics include your tagline (think of it as your business’ elevator pitch) and an image (your company logo is a great option). Keep it concise, yet descriptive. Over image Connecting photo finale enterprise and posts and shares, circles vs. communities Use Google Plus as a blog; as an example. Photo Finale - Ward Camera Co. has done it. - Main website Local SEO Add IPIC schedule Look at Import your circles and posts Hootsuite - only can do pages
- At this point, you’ve created the skeleton of your page, and Google+ will now prompt you to promote your page. our recommendation is to customize your page even further and start sharing a few updates before you begin telling the world about it.