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Association of Personal Photo Organizers

Technology’s Impact
On Memory Keeping

Gary Pageau
InfoCircle LLC
How did we get here?
Everyone’s story matters
E M P O W E R M E NT

Everyone

Newspapers

Networks,
Media
Conglomerates

Photography,
Printing Press

Video,
Television

Kings, Priests
Carving
Painting

Digital Image
Capture, Internet

TECHNOLOGY

Source: Future Image
What changed?
Analog skewed expectations
Digital introduced choice
Digital introduced choice
Digital introduced choice

Source: PMA
International
Digital introduced choice
Custom
products/services

Source: PMA
International
Tyranny of abundance
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•

Photo Prints
Framed Prints
Posters
Banners
Canvas
Photo Books
Photo Cards
Photo Calendars
Woven items (tapestry, blankets, etc.)
Clothing (Shirts, sweats, hats, aprons, baby onesies, ties, etc.)
Ceramics (Mugs, plates, cups, urns, etc.)
Laser-Etched Crystals
Novelty: Mouse pads, puzzles, gifts,
Toys: Personalized toys
Edibles: (Cake toppings, cookies, rice crispy treats, etc.)
Jewelry: (Bracelets, pendants, necklaces, watches, etc.)
Seasonal: (Christmas ornaments and other holiday products)
But…
Better information
❖

Time and date

❖

Location

❖

Who is in the picture
Posed moments
Casual moments
What's changed?

Valu
e

Tim
e
Constants
Association of Personal Photo Organizers

Technology’s Impact
On Memory Keeping

Thank you!

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Technology's Impact on Memory Keeping

Editor's Notes

  1. the luxury of building a business around waste and mistakes Why is digital so hard?
  2. Too many choices reduce actions
  3. What do you need to tell a story? Who, what, when, where, why and how.
  4. Value curve of photos
  5. Family connections