2. Successful sales are a deliberate, thoughtful activity. You need a
process that you initiate over and over again. Whenever talk
with small business owners or salespeople who aren’t realizing
the results they desire, the cause is usually the same: They
don’t have a sales strategy.
4. 1. Define your target market. Knowing this is critical to your sales
success. You aren’t going to do business with everyone.
5. 2. Determine your outreach. Will you cold call or network or both?
have a system that works really well for clients.
6. 3. Know your questions. Before you go on a sales appointment, create a list of
questions to ask the prospect. This is the time for you to really get to know
them, their needs, their business practices. It is not the time for you to
talk endlessly about your product or service.
7. 4. Deliver and build. Deliver on what you said you were going to do for the
prospect. Then make sure you build the relationship.
8. 5. Monitor. This is one of the most critical aspects of a successful sales
strategy. As you move forward with your plan you must keep track of
how well it is working.
9. This is a process that will work over and over and over again. You’ll find
that the momentum builds with each step, so it becomes easier to do.
Moreover, you’ll realize results from this sort of structure. Implementing a
sales strategy keeps you focused and succeeding. And it makes the whole
sales process easier to do. So do yourself a favor and give it a whirl! I’m
sure you’ll notice the difference.
