The document discusses the S.M.A.R.T. goal-setting framework, emphasizing the importance of making goals Specific, Measurable, Achievable, Relevant, and Time-based for effective achievement. It outlines how specificity clarifies objectives, measurement tracks progress, attainability ensures realism, relevance grounds goals in current conditions, and time constraints foster motivation. By adhering to these principles, individuals can transform vague aspirations into actionable plans, increasing the likelihood of success.

1. Are you Working Hard
or Working S.M.A.R.T?

2. S.M.A.R.T is an acronym widely used through-
out business circles. It represents the pro-
cess of setting structure and accountability
towards successfully achieving goals. SMART
goal setting takes ambiguous ideas out of
your head and helps you to create thoughtful,
definable and actionable strategies for ac-
complishing your objectives. An idea without
a plan is not a goal but rather just a dream.
SMART puts your dreams into actionable
goals to make them a reality.
More specifically (no pun intended but you
will see why in a minute), the five steps for
setting goals under the SMART guidelines
are: specific, measurable, achievable, rele-
vant and timely, or time-based. The SMART
process is a simple system to create an ac-
tionable plan for reaching your goals. Most
importantly, make sure your SMART goal set-
ting focuses on positivity. SMART goals de-
fine your performance expectations.

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Specific: Your goals need to be detailed,
including a timeline and the cost required
to meet each step in your process. Say-
ing simply “I want to make more money”
is very generic. Everyone wants to make
more money – exactly how are you going
to get there? Getting specific allows you to
dive deep into the who, what, where, when
and how of your plan. It also provides an
opportunity to explore exactly what you
The More Specific Your
Description, The Greater
Chance of Success
want to achieve, alternative means for get-
ting there and how much it will cost you.
What are the circumstances and limitations
of your goal? The more specific your de-
scription, the greater your chance of suc-
cess. Specificity helps you to define the
difference between wanting to make “a lot
of money” and wanting to make $10,000 a
month. Goals can only be achievable when
they are well defined.

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Measurable: A goal without a scorecard is
doomed for failure – measurability requires
quantification. How will you know if you are
on the right track for achieving your goal?
Measurement is an essential ingredient
of becoming successful in any endeavor.
Measurability requires you to break down
your goal into elements that can be quan-
tified and qualified “specifically.” You will
need to define what measurement means
to you. Examples include an extra $1,000
a week at first and five new team mem-
bers each month. Keep your eye on the
ball, know what you intend to achieve and
keep track of how close you are towards
reaching it. Can you imagine a football
game without a scoreboard? How would
Measurability Requires
Quantification
DubLi Network | 2016.07.194 | 8
we know who is winning, and over what
period of time? Assign concrete numbers
to each step of your process to stay under
budget and assess how far you are from
the goal line. What will you experience
when you actually reach your goal? Define
exactly what you want to achieve.

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Attainable: Dream big and reach for the
stars, but keep it real. If your goal is to be
the next SVP, you won’t reach it if you hav-
en’t even signed up your first VIP Member.
It is also important to consider how working
towards this goal will affect other areas of
your life. Assess whether your goal is real-
ly worth the investment of time and mon-
ey. Establish clarity in these segments be-
fore you set out on your mission, because
working with a single-minded focus towards
your goal will likely require you to put other
areas of your life on the backburner. If you
are not clear from the beginning, small set-
backs could lead to discouragement and a
sense of failure. How many times have you
heard a fledgling business talk about being
the next Amway before their product has
even been manufactured? The internet is full
of valuable resources for you to find realistic
growth rates where you can get a handle on
reality. No successful business or individu-
al company reached the top of the ladder
overnight. Success requires time, patience
and a rigorous “never give up” attitude. If
you practice these principles, you will reach
your goals in the appropriate timeframe.
Keep it Real
5 | 8DubLi Network | 2016.07.19

6. Relevant (also stands for Realistic in some
circles): Your goals and expectations for
reaching your goals need to be ground-
ed in reality. You can’t approach some-
one about a new investment opportunity
when they have just lost their job. Cre-
ate achievable goals for yourself based
on the current socioeconomic conditions
in your specific marketplace. DubLi Net-
work makes creating and achieving these
goals easy. Regardless of local economic
conditions kids still need school supplies
and pets still need to get fed. DubLi.com
Stay Grounded in Reality
and Relevance
is always relevant, offering a valuable sav-
ing mechanism regardless of the economy
anywhere in the world. In certain econom-
ic conditions, DubLi.com becomes even
more relevant. If your goal is to grow your
team on an international scale, then con-
sider training others with experience in
international markets instead of traveling
the world, doing all the heavy lifting your-
self. But before you decide to expand your
team internationally, consider whether you
and your team should first maximize the
leads in your country.

7. Time-Based: Open-ended goals rarely get
accomplished, let alone on time. A suitable
and realistic timeline needs to be tied to
every aspect of the goal-setting process.
Plans, timelines, and deadlines are what
create action. It is a rule of thumb that peo-
ple are much more motivated to work to-
wards meeting a deadline than when they
have an open-ended task. Set realistic
deadlines for you and your team but allow
for some flexibility to keep people engaged
and motivated. Always keep in mind that
you can’t ask your team to accomplish
something you are not doing yourself, so
allow them to “follow the leader.” Wheth-
er your goal is to make $10,000 a month
or add five new sales directors by the end
of the quarter, choose a time-frame for the
accomplishment of each goal.
Once you have defined your business
goals under the SMART guidelines, break
them down into individual tasks and get
to work. SMART goal setting is helpful to-
wards prioritizing the growth of your busi-
ness. It is essential that you periodically
review your goals and make adjustments
where necessary.
Open-Ended
Goals Are Rarely
Accomplished

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All rights reserved worldwide.