The Enterprise Engagement Alliance (EEA), a coalition of leading organizations dedicated to promoting and expanding the philosophy of engagement in business, will make social networking and interactivity a key learning component of its education program for the first annual EEA Networking Expo, June 3-5, 2010, at the Doral Arrowwood in Rye Brook, NY. One of the key objectives of the EEA Networking Expo is to help organizations and management create a formal blueprint for the practical implementation of Enterprise Engagement strategies and tactics. Unlike traditional conferences, the Enterprise Engagement Alliance will involve business practitioners in the development and sharing of content in order to tap the expertise of as many people as possible to create the Networking Expo education program and an Enterprise Engagement Best Practices Manual. Expert speakers will share information on Enterprise Engagement and then facilitate interactive sessions on key elements of engagement. This education concept is based on the premise that attendees will learn more, and organizations will derive greater benefits, if they hear from the broadest possible number of viewpoints.

1. www.EEAEXPO.org
Enterprise Engagement Alliance Networking Expo
dElIvERABlES
located the result of this two-day event will be a
10 minutes from
manual entitled Enterprise Engagement:
Westchester county
A Practical Guide to Maximizing
Airport and 40 minutes
from Manhattan and Financial Performance Through People
new York city’s that will be distributed free of charge
laguardia to all attendees. It will include a
Airport synopsis of the sessions on rewards and
recognition best practices.
JUnE 3-5, 2010
doral Arrowwood Rye Brook, n.Y.
Unlock the Benefits of Enterprise Engagement topIcS covEREd
The Enterprise Engagement Alliance (EEA), a coalition of leading organizations dedicated to the EEA networking Expo will cover
promoting and expanding the philosophy of engagement in business, will make social such key issues as:
networking and interactivity a key learning component of its education program for the first n What is Enterprise Engagement and
annual EEA Networking Expo, June 3-5, 2010, at the Doral Arrowwood in Rye Brook, NY. what does it mean to my organiza-
tion?
One of the key objectives of the EEA Networking Expo is to help organizations and manage-
ment create a formal blueprint for the practical implementation of Enterprise Engagement n What are the economics of
strategies and tactics. Unlike traditional conferences, the Enterprise Engagement Alliance will Enterprise Engagement?
involve business practitioners in the development and sharing of content in order to tap the n What do I personally need to know
expertise of as many people as possible to create the Networking Expo education program about Enterprise Engagement to
and an Enterprise Engagement Best Practices Manual. advance my career?
Expert speakers will share information on Enterprise Engagement and then facilitate interactive n What are the key tactics of
sessions on key elements of engagement. This education concept is based on the premise that Enterprise Engagement?
attendees will learn more, and organizations will derive greater benefits, if they hear from the n What steps can our organization take
broadest possible number of viewpoints. to better align engagement efforts?
Who ShoUld AttEnd n how does Enterprise Engagement
Management in sales, marketing, human resources, corporate communications and finance affect:
seeking to gain a better understanding of how they can profit from engagement, both for their – consumer marketing
organizations and themselves. – channel management
BEnEFItS – Sales management
n Access to latest financial benefits and return-on-investment data of engagement strategies – Employee recognition
and tactics. n What is the impact of Enterprise
n The ability to gain practical insights on how to maximize engagement of customers, Engagement on the use of:
channel partners, salespeople, customer service and operations employees. – leadership
n An opportunity to learn not only from experts, but from others on the front lines of engagement.
– training
– communications (including face-
n The ability to contribute to the first-ever Enterprise Engagement Best Practices Manual that
to-face, digital, and promotional
will be distributed free of charge to all participants following the Expo, highlighting the
products)
names and companies of those who participated.
– technology
REgIStRAtIon FEE
$329 for Regular Attendees
$199 for Enterprise Engagement Alliance corporate supporters and sponsors* Register at EEAExpo.org
Exhibit hall access: Free of charge* Space is limited; so register now.
*Conference registration not required for Exhibit Hall access. Full refund available until June 2, 2010.
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2. www.EEAEXPO.org
Improving performance through Engagement;
Breaking down Barriers to Success
Enterprise Engagement is a new approach to improving performance based on engaging the
key people (customers, channel partners, employees, and vendors) in a way that was never
before possible. This program isn’t only about how it’s done, but how it should be done
based on research and the practical experience of practitioners and your fellow attendees.
Learn about the emergence of a new business dedicated to helping organizations improve
performance through people.
Answers to your questions and challenges about engagement will come not only in the
education sessions, but in roundtables immediately following each session, during which
attendees can share ideas among themselves and with the presenters on better ways to
engage people across the organization.
On Thursday, June 3, sessions will focus on the critical audiences in business: Consumers,
EdUcAtIon Channel Partners, Salespeople, Employees and Vendors. Sessions on Friday, June 4 will
focus on the critical tactics of engagement: Performance Measurement, Communication,
pRogRAM Surveys and Polls, Technology, Employee Recognition, Loyalty Programs and Incentive
dIREctoRS Programs. All attendees will get a blueprint for the implementation of Enterprise Engage-
(photos from l-R.) ment based on key findings from all of the interactive sessions that can be applied at the
strategic and tactical levels.
Employee Management:
Allan Schweyer, Chairman,
Enterprise Engagement Alliance; Partner,
Center for Human Capital Innovation
daily planner Breakout Sessions
Improve performance by Maximizing
consumer Marketing: WEdnESdAY, JUnE 2 Alignment and Breaking down Barriers
don peppers hosted buyer arrivals Across customer, channel partner, Sales,
Principal, Peppers & Rogers Group Evening Reception and Dinner; optional Employee and vendor Audiences
channel Marketing: golf and tennis upon arrival Gain a competitive edge by learning about
Rodger Stotz, Principal, how to better align engagement across every
Delta Qi Consulting thURSdAY, JUnE 3 key audience in business, from customers
plenary Session and channel partners to employees and
vendor Management:
nicole harris, Director of 9 am-9:50 am: vendors. You’ll get practical information
Merchandise & Sourcing, Maritz Enterprise Engagement Best practices about the latest trends from top experts.
profile: Annual Winner of the Enterprise Bring your biggest challenges or questions
Sales Management: Engagement Award to get expert advice, not only from speakers
Bill healy, Professor of Sales,
To kick off the event, this year’s winner of but from other people in other organizations
Russ Berrie Institute, William Patterson
University the annual Enterprise Engagement Award facing similar issues. Each session will help
will demonstrate how a combination of you explore:
employee engagement and customer n Strategies to break down silos to foster
satisfaction drives performance and profits. alignment across the organization
thursday Exhibit hours: This session will address how an organiza- n How to gain a competitive edge by better
10:30 am to 3:30 pm tion can positively affect these outcomes by engaging your critical audiences
creating a more equitable alignment of all n How to work more efficiently by taking
thursday conference hours:
9:00 am to 4:30 pm key stakeholders. The winning company will advantage of technology
show how it breaks down barriers across the n The most efficient ways to identify the
Friday Exhibit hours: organization and translates that process into people vital to your business, whether
10:00 am to 4:00 pm ongoing performance improvement efforts internal or external audiences
Friday conference hours: by fostering greater understanding and n How to foster better intra-company com-
9:00 am to 3:00 pm eliminating “silos.” munication to enhance alignment across
presenters: To be announced your customers, channel partners,
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daily planner continued
employees, and vendors Merchandising & Sourcing, Maritz related to the use of key engagement
n Bring your questions, challenges, and tactics such as Leadership Training, Com-
4:30 pm
issues; time is built into each session and Wine tasting and twitter demo munication, Performance Measurement,
for after the session to pose questions and Get a taste of wine and a demo of social- Rewards & Recognition, Loyalty Strategies,
share solutions with colleagues. networking at the same time. Attendees Technology and Incentive Programs.
10 am-11 am session can attend a free wine tasting and then note: All sessions are followed by an
(plus optional roundtable) tweet their reviews. optional roundtable discussion between
Enterprise Engagement and consumer attendees and speakers.
thursday post-Session Activities
Marketing 10 am-11 am session
5 pm-7:30 pm
presenter: Don Peppers, Principal of performance Measurement
At Leisure: golf, tennis, poolside
Peppers & Rogers Group The economic efficiency of enterprise
relaxation, etc.
11:15 am-12:15 pm session engagement and the benefits of an inte-
7:30 pm (Optional)
(plus optional roundtable) grated approach to communication and
Evening Reception and Dinner, with
Enterprise Engagement and channel performance management calls for a new
entertainment by the Unexpected Boys
partner Marketing level of measurement. At a time when
presenters: FRIdAY, JUnE 4 companies increasingly have to address
Rodger Stotz, Principal of Delta Qi multiple audiences to maximize perfor-
plenary Session
Consulting mance, today’s performance measures
9 am-9:50 am:
Eyal Danon, President of IGNITE, on creating have to cross traditional barriers in order
leadership and training: Breaking down
channel and customer advisory councils. to provide the information and feedback
Silos to Improve performance
organizations require to continually antic-
11:50 am-2 pm Buffet luncheon (optional breakout in adjacent meeting
ipate customer needs and innovate. This
Buffet luncheon for attendees and sponsors room open to Conference attendees only)
session will address how organizations
in the Doral Arrowwood’s Atrium restaurant, Organizations increasingly get it: silos can leverage technology to continually
adjacent to meetings and exhibits. decrease sales and performance. The measure results and capability across the
*Included in the paid conference fee, or $30. question is: how to bust through those organization in a way that can be used to
1 pm-2 pm session silos to foster alignment and engagement improve performance.
(plus optional roundtable) across the organization? This session will presenters:
Enterprise Engagement and Sales address the critical advantages to fostering William Schiemann, Ph.D., CEO, Metrus
Management alignment and address how companies Group, on the use of scorecards and
presenters: are using leadership training at all levels metrics to improve performance across the
Bill Healy, Professor of Sales Management, of the organization to ensure that there is organization.
Russ Berrie Institute, William Patterson a consistent message and actions related Mitch Rubin, President and Founder,
University, on the link between engage- to continually satisfying and anticipating ExamBuilder, on strategies to use tests and
ment and sales. customer needs, and fostering a committed exams to identify performance improve-
Keith Rosen, President of Profit Builders team of employees, channel partners, and ment opportunities and gaps.
Inc., on the role of sales management. vendors.
11:15 am-12:15 pm
presenters:
2:15 pm-3:15 pm session communication
Jim Haudan, CEO, Root Learning and the
(plus optional roundtable) Aligning external and internal audiences
author of the book, “The Art of Engagement”
Enterprise Engagement and Employee requires an entirely new way to look at
about how to translate corporate strategy
Management organizational communication to make
into employee engagement throught the
presenters: sure that what gets marketed to customers
use of Learning Maps™ and simulations.
Allan Schweyer, EEA Chair and Partner, gets delivered by channel partners, em-
Andrew Kimball, CEO, Qube, on how to
Center for Human Capital Innovation ployees, and even the supply chain. This
improve engagement and performance
Dr. Fiona Jamison, Senior Vice President, session looks at how organizations can use
with dynamic learning.
Spring International, on how to foster new communication strategies to make
Doug Stover, Eastern Regional Partner,
greater organizational alignment. better connections across the organiza-
Gallup Organization, on the critical issues
3:30 pm-4:30 pm session tion in a way that continually reinforces
of breaking down barriers and fostering
(plus optional roundtable) the steps to maximum alignment and
alignment across the organization.
Enterprise Engagement and vendor performance. The panel includes experts
Breakout Sessions on various forms of communication to
Management
presenter: Nicole Harris, Director of Get a fresh insight on the best practices discuss how they can be better integrated
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daily planner continued
to improve performance and results. technology measured like never before.
presenters: This session will address the critical role presenters:
Bruce Browning, President, Magjak played by technology in engagement, Bill Hanifin, Managing Director, Hanifin
Printing, on digital printing and audience showing how organizations can use their Loyalty LLC., on strategic loyalty strategies.
engagement. Web sites and technology for customer Ragy Thomas, founder and CEO of
Paul Kiewiet, Principal of BrandKiwi, LLC, relationship management, incentive Sprinklr, on social media.
an affiliate of Mercury Promotions and programs, learning and technology to Larry Filler is a partner with the Boire
Fulfillment, on the three-dimensional enhance alignment, capability and results. Filler Group (BFG), on measurement and
elements of promotional products. presenters: analytics.
Paul Hebert, Managing Director and Ginger Conlon, Editorial Director, 1to1
Breakout Session
lead consultant for I2I, on how social Media/Peppers and Rogers Group, on the
networking can be integrated into external state of engagement technology. 3 pm-4 pm
and internal marketing programs. Jeff Dalton, president, Paramax, on note: this session is followed by an
incentive program software. optional roundtable discussion between
Sandra Daniel, President and CEO of FIRE
Paul Hebert, president, I to I Align, on attendees and speakers.
Light Group, on the role of meetings.
social networking. Incentive programs in the post-carrot Era
11:50 am-2 pm Buffet luncheon Bruce Bolger, president, Solata Technology, Companies today are looking beyond
Buffet luncheon for attendees and sponsors on the capabilities of Web portals. carrots to improve performance through
in the Doral Arrowwood’s Atrium restaurant,
concurrent Breakout Sessions engagement and alignment. There’s an
adjacent to meetings and exhibits.
increasing desire to look at both intrinsic
*Included in the paid conference fee, or $30. 1:45 pm-2:45 pm and extrinsic motivators to inspire people
note: All sessions are followed by an in a sustainable way. This session will look
concurrent Breakout Sessions
optional roundtable discussion between at how organizations can reshape the way
12:30 pm-1:30 pm attendees and speakers. they use traditional incentive and reward
note: All sessions are followed by an
Employee Recognition and Alignment programs to not only achieve organizational
optional roundtable discussion between
Today’s recognition programs aren’t just goals but build better, more enduring
attendees and speakers.
about service awards any more. What gets relationships.
Surveys and polls recognized and how can have a key im- presenters:
Key to performance improvement is better pact on what employees do to anticipate Ron Randolph-Wall, Chief Executive
understanding the needs and issues faced and address customer needs or to support Officer and Founder of Quantum Loyalty
by your key audiences, whether they’re organizational objectives. This session will Systems™, on the changing role of card-
consumers, business channel partners, address how recognition can be used to based programs.
salespeople, or vendors. Today, technology help engage both internal and external Dave Peer, CPIM, VP, Client Services,
makes it possible to collect and correlate audiences to improve results. Hinda Incentives, on the ideal ways to use
information across audiences on a real- presenters: branded merchandise rewards to engage
time basis in a way that speeds up the Lisa Masiello, Vice President, Technology people.
ability to implement corrective action. This & Operations Group (TOG) Recognition Melissa Van Dyke, President, of the
session gives you insight into the different Manager at Wells Fargo and located in Incentive Research Foundation, on the
types of polling and survey technology Charlotte, NC, on the role of technology in role of travel in the new engagement
and the relative advantages of each. recognition. environment.
presenters: Kevin Cronin is a Recognition and Reward Friday post-Session optional Activities
Chris Cottle, Senior Vice President, Consultant residing in Atlanta, GA and 4 pm-7:30 pm
Allegiance, on how to better collect and President of Recognition Professionals At Leisure: golf, tennis, poolside
correlate engagement information across International. relaxation, etc.
the organization to foster alignment and loyalty programs: 360-degree consumer 7:30 pm (optional)
common purpose. products Evening Reception and Dinner
Thomas Agnew, Senior Consultant, Hay Traditional customer loyalty programs
Group Insight, on how to use survey data focus on carrots. Today, organizations SAtURdAY, JUnE 5
to better align employee behavior with are looking at how they can add another Optional Extension
corporate objectives. dimension to their loyalty strategies by 8 am-9 am
Steven Green, President and Founder, informing, creating special experiences, Buffet Breakfast
Pollstream, on how to create a better fostering two-way dialog, and creating a 9 am-12:30 pm
dialog between customers and employees. community, all in a way that can be Golf tournament / tennis with box lunches
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