Education & Technology Services provides consulting and IT services for small to midsize businesses, including website development, hosting, applications development, and computer/network support, with a focus on social and economic responsibility through service and education. They are based in Seattle and looking to expand their outreach to other states and countries through their websites ITExpand.com and TotallyLocally.com. Contact information is provided for technical support by phone, fax, email, and the company location in Kenmore, Washington.
Georgea Frank-Tann talks about the digital marketing model versus the traditional marketing model. Harnessing the power of digital marketing, continuous evaluation, and optimisation. How digital analytics can inform campaign decisions and drive ROI.
Explore visualization for user experience, information architecture, and interaction design, including tools and when and how to use them. (UPA 2011 - Usability Fundamentals Track)
Game mechanics are not games. They are the rules and principles that guide a person through a series of activities while providing feedback as to progress and performance and delivering rewards for accomplishments.
Game mechanics are deeper than pins, badges or levels, they are mechanisms that harness the power of fundamental human needs.
If you understand fundamental human needs and how they apply to game mechanics you will be able to design software interactions that are compelling and engaging for the people who us the software. This presentation discusses the psychology of motivation and the basics of game mechanics.
Georgea Frank-Tann talks about the digital marketing model versus the traditional marketing model. Harnessing the power of digital marketing, continuous evaluation, and optimisation. How digital analytics can inform campaign decisions and drive ROI.
Explore visualization for user experience, information architecture, and interaction design, including tools and when and how to use them. (UPA 2011 - Usability Fundamentals Track)
Game mechanics are not games. They are the rules and principles that guide a person through a series of activities while providing feedback as to progress and performance and delivering rewards for accomplishments.
Game mechanics are deeper than pins, badges or levels, they are mechanisms that harness the power of fundamental human needs.
If you understand fundamental human needs and how they apply to game mechanics you will be able to design software interactions that are compelling and engaging for the people who us the software. This presentation discusses the psychology of motivation and the basics of game mechanics.
Working with IT_Does it need to be that difficultt?Steve Mitchinson
All too often a break down in communication between business units and IT causes angst - here ar e few thoughts on how you might avoid the blame game...
Jack Vinson, a Knowledge Management and Theory of Constraints expert, was my guest on the Business901 Podcast, The New Knowledge Management Game. This is a transcription of the podcast with four pages of additional material that was cut from the podcast.
Content Marketing Battle Cry: Let's Declare War on Collateral!Yesler
If content marketing is one of the hottest tactics in B2B marketing today, why is there still so much bad marketing content out there? Kathleen Schaub, Research Vice President with IDC’s CMO Advisory Service and our own Ann Naumann, Content Marketing Director for Yesler, discuss the 6 reasons why it’s hard to get B2B content marketing right – and how to fix them.
These slides are from a webinar, which is available on-demand at:
http://resources.yesler.com/IDC-war-on-collateral-webcast-ondemand
About Yesler:
Yesler is a B2B marketing agency that helps technology companies deliver predictable revenues, sustainable growth, and measurable results. A Projectline agency, Yesler is built on more than a decade of experience working with some of the world’s largest and most innovative B2B technology companies.
www.yesler.com
Since 2010, the word ‘Gamification’ has been making the rounds and is still one of the most misunderstood business terms. When the term ‘Gamification’ is brought up, most people think of it as some sort of a 'Game' with a beautiful UI, Levels, Mission and Multi Player system. Gamification is not a ‘Game Game’ but a more meaningful and powerful concept. Gamification is the use of Gaming Dynamics...more
Rate Your Need for a Contact & Customer Management SolutionDarren Flood
It requires a lot of effort to manage clients via a mix of e-mails, contact information, documents, spreadsheets, and notes. It’s time-consuming and sometimes confusing. You strain to remember
things that happened weeks ago. You’re forced to gather a bunch of separate documents and handwritten notes or collect information from people on your team every time you head out the door
to meet with customers.
Guide to turbocharging your marketing agencies performance with online collab...Kahootz
This guide is essential reading if you’d like to:
• Improve your communications with clients
• Improve client retention
• Devote more time to creativity and less to admin
• Widen your pool of creative talent
• Increase productivity and margins
• Win new clients and service more accounts
• Deliver better campaigns
I had the honor of guest lecturing at Georgetown University in an Integrated Marketing MBA class. This presentation highlights some of the topics discussed in the class, specifically on how the world has changed and today's marketer needs to rethink how to approach marketing.
Socializing B2B Thought Leadership: Using Social Media to Demonstrate Industr...Rob Leavitt
Thought leadership is increasingly central to B2B marketing, yet few companies have a well-organized program or a well-integrated social strategy for it. This ISBM presentation provides a framework for both, with examples from IBM, McKinsey, and CSC.
Working with IT_Does it need to be that difficultt?Steve Mitchinson
All too often a break down in communication between business units and IT causes angst - here ar e few thoughts on how you might avoid the blame game...
Jack Vinson, a Knowledge Management and Theory of Constraints expert, was my guest on the Business901 Podcast, The New Knowledge Management Game. This is a transcription of the podcast with four pages of additional material that was cut from the podcast.
Content Marketing Battle Cry: Let's Declare War on Collateral!Yesler
If content marketing is one of the hottest tactics in B2B marketing today, why is there still so much bad marketing content out there? Kathleen Schaub, Research Vice President with IDC’s CMO Advisory Service and our own Ann Naumann, Content Marketing Director for Yesler, discuss the 6 reasons why it’s hard to get B2B content marketing right – and how to fix them.
These slides are from a webinar, which is available on-demand at:
http://resources.yesler.com/IDC-war-on-collateral-webcast-ondemand
About Yesler:
Yesler is a B2B marketing agency that helps technology companies deliver predictable revenues, sustainable growth, and measurable results. A Projectline agency, Yesler is built on more than a decade of experience working with some of the world’s largest and most innovative B2B technology companies.
www.yesler.com
Since 2010, the word ‘Gamification’ has been making the rounds and is still one of the most misunderstood business terms. When the term ‘Gamification’ is brought up, most people think of it as some sort of a 'Game' with a beautiful UI, Levels, Mission and Multi Player system. Gamification is not a ‘Game Game’ but a more meaningful and powerful concept. Gamification is the use of Gaming Dynamics...more
Rate Your Need for a Contact & Customer Management SolutionDarren Flood
It requires a lot of effort to manage clients via a mix of e-mails, contact information, documents, spreadsheets, and notes. It’s time-consuming and sometimes confusing. You strain to remember
things that happened weeks ago. You’re forced to gather a bunch of separate documents and handwritten notes or collect information from people on your team every time you head out the door
to meet with customers.
Guide to turbocharging your marketing agencies performance with online collab...Kahootz
This guide is essential reading if you’d like to:
• Improve your communications with clients
• Improve client retention
• Devote more time to creativity and less to admin
• Widen your pool of creative talent
• Increase productivity and margins
• Win new clients and service more accounts
• Deliver better campaigns
I had the honor of guest lecturing at Georgetown University in an Integrated Marketing MBA class. This presentation highlights some of the topics discussed in the class, specifically on how the world has changed and today's marketer needs to rethink how to approach marketing.
Socializing B2B Thought Leadership: Using Social Media to Demonstrate Industr...Rob Leavitt
Thought leadership is increasingly central to B2B marketing, yet few companies have a well-organized program or a well-integrated social strategy for it. This ISBM presentation provides a framework for both, with examples from IBM, McKinsey, and CSC.
Improving Business Insights - How Technology Can HelpTone' Shelby
Meet current business challenges & emerge stronger! Transform your business with Microsoft Business Intelligence. How Technology can help manage performance management more effectively.
SpigitEngage - The latest release of our Enterprise Innovation PlatformMilind Pansare
On October 23, 2013, Charles and I presented the newest release of SpigitEngage (Fall 2013) on a Spigit Cafe webinar. This webinar introduced Enterprise Innovation Management solutions, then did a deep dive into Spigit with a Demo ( the demo was a major portion of the webinar, no slides for that though). There are also a few slides here that talk about Mindjet and our product portfolio post-merger with Spigit.
An effective intranet design is one that is perceived as being of value by both employees and stakeholders. There is a significant amount of planning involved when designing an intranet experience no matter if it is a new build, redesign or new feature. It typically requires cross-department collaboration, management of a multidisciplinary team and implementation, marketing/communication and training plan.
Lean Planning for Nimble Agences - Mirren New Business Conference 2012The Difference Engine
This was the talk I presented at the Mirren New Business Conference on May 2, 2012 in New York. The audience was mainly small and mid-sized agencies - and we had an excellent, engaged audience. Thanks to all who made it (or watched over the streaming service)!
2. • Who are we?
• Overview of Education & Services Offered
• Curriculum Description & Overview of
Courses Agenda
• Contact Information
3. We are based in Seattle, Washington. We provide
consulting and an assortment of Information
Technologies services for Small to Midsize Businesses .
We are looking to expand our outreach to other States of
the U.S.. And world
We specialize in the Information Technology life cycle of
small Business . This include requirements analysis,
design, development of Intelligent Tools for
implementation in their Internet Incentives. We promote
Social Network Business Collaboration thru
www.TotallyLocally.com
www.ITExpand.com present you with IT Solutions and
resources For your Business development, support and
consulting services. Multiple locales serviced which
ensure customers satisfaction coming from enabling
progress various markets multiplying Return on
Investment (ROI)
We advocate Social & Economical Responsibility Thru
Services Education. Life & Live Your Dreams
Dream Your
4. • Overview Education & Consulting Services
ITExpand Networks as a Team with Our Partners to Deliver Portal Website Education, creation, design ,
hosting. And The FOLLOWING SERVICES: Software/Hardware engineering. Database design. Graphic design.
Internet Branding Consulting. Document Control CMS management/automation engineering. Business
Rationalization Consulting. Internet Server Management. Security Consulting. Search Engine Optimization ,
Technical Consulting Basic to Advance Computer and Internet Education, Internet Antivirus
Spyware Prevention, Backups, Management Servers, Computer Repair & Management Net Monitoring
24-7-365 Modules Firewall Management, PC Technical, Management Server -Network Support Solutions
Enterprise Level CMS Content Integration Plugin/Custom Modules Collaboration/Interactive Doc/Records
Management Portals Technology Advanced Security Process Automation Regulation Compliance Social &
Economical Responsibility Co-Business integration
• Demo Solutions:
Enterprise Level CMS , Content Integration, Plug-in/Custom Modules, Collaboration/Interactive , Doc/Records Management
, Portals Technology , Advanced Security, Process Automation , Regulation Compliance, Much More....
• Challenges
Talent, Human Resources, Technical Consulting Collaboration And companies interested on building Creative Capitalism as
means for growth into Corporate alliance
• ITExpand Team Bring Operational & Intelligent Business IT Solutions to your company for A Fast, Effective Web presence.
Using Less Capital & Efforts on Internet Incentives by applying Collaborating Tools Locally but Reaching Globally with
Your goods!
Sound Like a Future Plan? ....Start A New Day In The Life Of Web Business Associate…
• Q&A
www.ITExpand.com Extend you A Collaborative Business Portal Website FREE
Supporting Local Economy and Social Responsibility through Service Education
5. Business Pain: It’s a Complex World for Marketers to Navigate
Marketing ITExpad
“Where are my leads?” Customer
Metrics
TEAM Totally Locally
Solution Campaigns “What do you mean I should
“Why am I not getting the
start thinking about who
marketing performance
to target 60 days before the
I need?”
drop date? I don’t even have
my brief and my plan finalized.”
“How am I supposed to know
how to Improve my campaign
“Why can’t I find BDMs who are
next time?”
Influencers in the database?
What kind of information is
“I’m spending all my time
stored in our database anyways?”
trying to learn about all
the initiatives, tools,
“How can there be so little
acronyms, and work-
contactable customers? Why
around… I need to
did all these other customers
stop just trying to get
opt out?”
something out the door
and start thinking
“In my last job, we did some
like a strategic
cool things like using test
relationship marketer.”
design , analytics, and
trigger-based marketing to
“Is everything that we
boost our performance.
are doing really
How can I do that here?”
making an impact
with our customers?”
Tell us your pain points and course expectations.
Slide: 5
6. We provide a full range of web development, web hosting, and
web applications development services through our online
division www.ITExpand.com
Our Approach
To provide a technological solution that satisfies a business
need, partnerships must be forged, relationships established.
Open lines of communication, both formal and informal, between
client and consultant are key to creating a world-class product.
When we work on a project, we get to know our clients, not only
as businesses, but also as people.
Dream Your Life & Live Your Dreams
7. Consulting Antivirus Data Base
Computer
Disaster Recovery Positioning Software Spyware Design
Administration
Prevention SEO Development Prevention
Integration Management
Internet Offside Technical Talent, Human Content Servers Internet
Marketing Backup Consulting Resources Corporate Integration
Level
Social &
Automation Collaboration
Free Website Management Interest in the
Economical Computer
Security YOUR
Responsibility Repair CSM Internet
Consulting Business
Co-Business Management
Portal
integration
Management Support Net Modules - Technology Network
Software Portals / Servers
Consulting for Monitoring Customized
Evaluation
Automation 24-7-365 Functional Network Documents
Support
Servers CSM Measure Plug-ins Developments
Pc
Network Reengineering
Corporate Firewall Server Support Business
Technical
Email Management Management
Management Processes
Dream Your Life & Live Your Dreams
8. Duration:
Course Overview 15 minutes
Module 1 Module 2
Day in the Life of a Web Business The
Associate Connection Story
Module 4
Module 3
Planning Your Campaign Executing & Monitoring Your
Campaign
Module 5 Module 6
Measuring Your Campaign Success Campaign Workshop
Dream Your Life & Live Your Dreams
9. Course Modules
Module 1 Module 2 Module 3 Module 4 Module 5 Module 6
Day in the Life of The Planning Your Executing & Measuring Your Campaign
a Web Business Connection Story Campaign Monitoring Your Campaign Workshop
Associate Campaign Success
8:30-8:45 a.m. 8:45-9:30 a.m. 9:30-12:00 p.m. 1:00-2:30 p m. 2:40-3:30 p.m. 3:30-5:30 p.m.
Learning Objectives
Module 1 Module 2 Module 3 Module 4 Module 5 Module 6
• Use ITExpand & • Describe • Explain Itexpand -TL • Students will work
• Introductions • Introduce job roles TotallyLocally to Ecommerce Business Analysis through a campaign
• Define course basic • Explain Marketing develop targeting Execution & In- Steps scenario from end-
objectives Collaboration strategy Market Mgmt. Steps • Explain Google & to-end
• Set expectations Objectives • Describe advanced • Execute campaign others Scorecards • Open Portal
• Facilitate “A Day in • Explain Business data models • Describe Internet Revenue Making Collaboration &
the Life of Web Modular Functions • Access Campaign marketing types options Website Using
Business Partner • Breakout sessions Outline Tool • Create promotional • Breakout sessions Networking Tools
roundtable • Describe privacy • Create Campaigns & emails Newsletters • Explain Generating • Breakout sessions
discussion guidelines Activities • Breakout sessions Leads & Dashboard • Post & Apply
• Breakout sessions • Explain Customer • Breakout sessions • Define Add • Describe Customer Weekly Portal
• Itexpand and Campaigns • Create Email & End Management and Intelligence reports Module Website
TotallyLocally programs Actions Sys Wizard • Explain CRM & BI Functionality
Learning Roadmap • Explain Business • Discuss Response • Create Presentation tools • Networks Business
• Describe Modules Leverage Locally Management • Pull reports & • Use Marketing Collaboration
functionality • Introduce planning Analytics Metrics Solution to
Website & planning Intermediate Level • Introduce Advance • Explain Investment make business
Steps & Timelines Web Business Level TotallyLocally Map Leverage decisions
• Explain Marketing Associate • Social Networking
fits into Business overview
Module 3 Module 4-6:
• Use ITExpand & TL to • Describe Ecommerce Execution & In-Market Mgmt. Steps
ITexpand Mandated Steps develop targeting strategy • Explain ITExpand - TL Business Collaboration Analysis Steps
1-5 included in course • Describe advanced data • Portal Collaboration & Website Networking Tools Support Slide: 9
models
10. We combine traditional business practices with proven internet strategies
and ongoing research to help clients maximize online sales and
marketing.
• The #1 way people find new websites is via Search Engines.
• 50% to 80% of your online traffic should be coming via Search Engines.
• 90% of all Internet users never view sites listed under #20 on the Search
Engine Rankings.
• The higher your Search Engine Ranking, the more traffic you will
generate.
• Most search engines update their listings about every 30 days and if you
aren't resubmitting often enough you can be wiped right off the list.
• You can greatly improve your Search Engine Ranking and maintain bi-
weekly submissions to thousands of search engines.
Dream Your Life & Live Your Dreams
11. ITExpand- TL Learning Roadmap
Training Courses
Campaign Business
Owner & Business
Planning Manager
Marketing Roles
Delegation
Content
Manager/Support
Database Marketing
Services Managers
Two Paths to TL Powered
& Supported
Learning By ITExpand
Solution
for Business
Collaboration
Portal
Analytics
Customer Campaign TL-ITExpand
TL-ITExpand Welcome Business Business
Campaign Planning
Certification Collaboration Portal Website Associate
Cookbooks Training Applications
Kit Framework
Web Content Business
Management Deployment
solutions
Integrated TL- ITExpand Training Focused Modular Tools Self Training
Recommended Training Optional Training
Slide: 11
12. Technical Support Hours (M-F 8:30 AM - 5:30 PM PST)
Phone number: 206.422.0772
Fax number: 206. 319.4539
E-mail address: info@itexpand.com
Company Location
Address line : P.O. Box 82029 Kenmore WA 98028
Call us for Directions