Many think FlappyBird was a fluke. Something Dong Nguyen came up with on the fly. In actuality, Nguyen, leveraged well known best practices and game psychology to create a blockbuster.

1. Lessons from a Phenomenon
Ramya Gogineni

2. 50 million downloads
$50k/day ad revenue
Top spot in both Android
and iPhone app stores for
free apps.

4. How the
[explicative]
did Flappy Bird
become so
successful?

5. The Best
Artists Steal
Picasso

7. Don’t falsely
conflate disruptive
innovation with
technically radical
innovation.
Venkatesh Rao

8. Radio, Walkman, Internet, Napster,
Ipod
Braun T3 Pocket Radio 1958 Apple iPod 2001Sony Walkman 1979

9. Cash Only No More: Sell Anywhere

10. Understand
the Problem,
Understand
the User

12. The Art of Game Design

14. No story
Game mechanics are difficult but
simple
Game is perfectly suited to the
technology at hand
Aesthetics are pleasing

16. Resonance: Stand
for something
bigger, something
that touches your
customers deeply
The Art of Game Design

17. “The hardest part is you
have to make something
different to make any
sense. I’m trying to
make something
different.” Nguyen Ha Dong

19. Say no more than
you say yes
Steve Jobs

20. Source

22. Millennials prefer a
boost to self-esteem
over sex, food,
drinking, and pretty
much any other
pleasurable outlet –
Journal of Personality

24. “the first guy through
the wall – it always
gets bloody, always”
Moneyball