edition features a handful of the Brands Of Honour- 2024.pdf

www.insightssuccess.in
Vol. 01 | Issue 10 | 2024
Linkology
Inc
Discover the In-Built Genius within You by
Unleashing Your Superpower of Creativity
Dr Bippin Makoond
Co-founder
Linkology Inc.
Harsimran Singh
Co-founder
Linkology Inc.
Sunil Rajan
Co-founder
Linkology Inc.
Bikash Mathur
Co-founder
Linkology Inc.
Honourable Hustlers
How the Prominent Brands
are Leading the Charge for
Authen c Sustainability?
Future Empowerees
The Evolu on of Modern
Brands Rewri ng the
Rules of Business

MODERN SYMBOLS
OF HONOUR, INTEGRITY,
AND EXCELLENCE
Editor’s Note

s we journey through the dynamic
Alandscape of commerce and
industry, certain brands emerge as
beacons of excellence, embodying values of
integrity, innovation, and reliability. In the
realm of Brands of Honour 2024, we
witness a tapestry woven with threads of
dedication, perseverance, and a commitment
to excellence.
These brands stand tall amidst the ever-
changing currents of consumer preferences
and market trends, driven by a relentless
pursuit of quality and distinction. They are
not merely entities selling products or
services; they are custodians of trust,
forging deep connections with their
customers based on transparency and
integrity.
In an era where authenticity reigns supreme,
these brands uphold the highest standards of
ethics and accountability, earning them the
admiration and loyalty of consumers around
the globe. They understand that success is
not merely measured in terms of revenue or
market share, but in the lasting impact they
create on individuals, communities, and the
world at large.
The journey of these brands is a testament
to the power of vision, leadership, and
unwavering commitment to excellence.
They continuously innovate and adapt to
meet the evolving needs of their customers,
setting new benchmarks of performance and
service excellence.
As at Insights Success India, we celebrate
the ‘Brands of Honour 2024,’ let us
recognize and applaud their contributions to
the fabric of our society and economy.
They serve as beacons of inspiration,
reminding us that true success is achieved
not only through ﬁnancial prosperity but
through a steadfast dedication to making a
positive diﬀerence in the lives of others.
In a world teeming with choices, these
brands stand out not only for the quality of
their products or services but for the values
they embody and the impact they create.
They are not just brands; they are symbols
of honour, integrity, and excellence,
deserving of our admiration and respect.

C O N T
08
Articles
16
Cover
Story
Linkology
Inc
30
Honourable Hustlers
Future Empowerers
Brands Rewri ng the
Rules of Business

E N T S
Profiles
20 Unor Exim Private Limited
An Indian Champion in the
Global Medical Devices Niche
24
34 Wonders of Words (WoW)
Awakening Us Live a Better
Life via the Power of Words
and Silence Therein
Victora Lifts
Pioneering Indian Leadership by
Elevating to INFRATRAVEL™ Excellence

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JANUARY, 2024
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350/-
Vol. 01 | Issue 10 | 2024
Linkology
Inc
Dr Bippin Makoond
Co-founder
Linkology Inc.
Harsimran Singh
Co-founder
Linkology Inc.
Sunil Rajan
Co-founder
Linkology Inc.
Bikash Mathur
Co-founder
Linkology Inc.
Honourable Hustlers
Future Empowerees
Brands Rewri ng the
Rules of Business

Featuring Brief
Company
The Unor Exim (UE) trading is an Indian company based in New
Delhi with oﬃce in Thailand and endeavours to operate through
several global locations.
With a legacy of more than 120 years and strong domain
expertise, Jeena & Company provides end-to-end logistics
solutions across a wide gamut of markets.
Linkology Inc. is aiming for ingenious solutions to solve real-
world challenges by building the LIVUS?game environment and
MAGIAN.AI - The Digital Consultant to make that possible.
Unor Exim Private
Limited
Jeena & Company
Linkology Inc.
Rajan Sareen,
MD
Nari Katgara,
Country Development
Manager - Australia
and New Zealand
Dr Bippin Makoond,
Sunil Rajan,
Harsimran Singh,
and Bikash Mathur,
Co-founders
Victora Lifts is a good option if you are looking for the best lift
company providing high-quality elevators, escalators, travelators
and excellent customer service.
Victora Lifts Aditya Kumar,
CEO and MD
Wonders of Words (WoW) has touched and transformed several
lives in diﬀerent age groups across the globe.
Wonders of Words
(WoW)
Megha Bajaj,
Founder

Linkology Inc
Dr Bippin Makoond
Co-founder
Linkology Inc.
Sunil Rajan
Co-founder
Linkology Inc.

Harsimran Singh
Co-founder
Linkology Inc.
Cover Story
Cover Story B
R
A
N
D
S
O
F
H
O
N
O
U
R
-
2
0
2
4
Bikash Mathur
Co-founder
Linkology Inc.

Now, what is this Linkology? And what is the connection
between playing a gamified neuroscience app and boosting
your creativity and intelligence?
Then let me introduce you to the dream team behind the
creation of the platform and the Co-founders of the
company Linkology Inc.––Dr Bippin Makoond, is also the
Inventor of Linkology, Sunil Rajan, Harsimran Singh,
and Bikash Mathur.
When Four Fortunate Fates Linked
It all began in spring 2016 when Bippin (Bip) presented a
captivating lecture on the neuroscience of creativity at
Imperial College and Kingston University in London.
Intrigued by the possibilities within neuroscience, Bip
explored breakthroughs in creativity and, curious to test
their effectiveness, applied these findings to engage his 11-
month-old daughter in creative games. Alongside
Vyankatesh Inamdar (Indy), he developed a series of games
Is everything connected?
es! In the realm of imagination and creativity,
Yeverything is connected to the point that nothing can
prove to you that the theory of everything is true.
No! Only some things are connected in the practical world
of knowledge, logic, judgement, criticism, and reasoning.
Neither everything nor nothing.
Dr. Bippin Makoond (Inventor and Co-founder of
Linkology) talks about creativity where he says, “Creativity
behaves more like an emotion, so we are all born creative,
and we need to excite that creative emotion in all of us.”
Then he says let’s take two things, ‘Sushi’ and ‘Tom
Cruise’. What is the connection between them? Of course,
these two things are totally disconnected and unrelated in
your convergent brain.
Alas! If you could use your divergent brain like you are
conditioned to use your convergent brain. If only! If only!
Then you would have been the next genius our humanity
demands to solve billions of issues troubling us.
Extensive studies have proved that 98% of ingeniously
divergent-convergent thinking genius children of three to
five years old become less geniuses; 30 % by the age of ten
and 12% by the age of 15; while they grow up that till they
become adults all the genius left in them is merely two per
cent. Late Professor Land called it ‘The Success of
Failure’ in his study of creativity.
That means, as we become adults, we are brainwashed and
conditioned to become less and less creative, imaginative
and innovative.
It is indeed a worrying fact. However, please do not
worry. There is a solution: Linkology Inc– the Creativity
boosting company. They said that to increase your
intelligence, you must nurture your creativity / mix of both
convergent and divergent thinking. All you have to do is,
after waking up in the morning, think about any problem of
yours and come up with as many ideas or ways you can
solve that problem. Or, a simpler solution is to use the
Linkology app ( ) and play it for
https://linkologyinc.com
only 5 – 10 minutes daily. And in a month, see the differ-
ence for yourself. Keep playing it for a year, and you will
realize the power of your own creatively supreme mind.
Introduce your children as young as seven years to this
game, and by the time they enter year six or sixth standard,
you’ll be amazed at how they progress.
In the Linkology game, a Goldilock
Zone is occupied by 70% of the
greatest innovators. If your score
is in between that zone,
then congratulations!

based on the latest neuroscience discoveries and got his
daughter and a few other children to participate. Bip
meticulously documented their experiences, and the
outcomes significantly transformed his perspective,
sparking a deeper inquiry into enhancing children’s
creativity. Driven by a desire to share his discoveries, Bip
aimed to empower fellow parents and educators with these
insights.
Meanwhile, Sunil, who has expertise in the Education and
EdTech sectors, recognized the deficiency in creativity
within STEM education while serving large EdTech clients
during his CxO role at Top 25 Private Equity portfolio
organization and at NASDAQ-listed $18B organization.
Sunil advocated for integrating creative elements into the
standard school curriculum and instigating creativity’s
infusion into educational institutions. However, the results
were mixed with much resistance to moving away from the
old normal, which led him to think of delving more into the
subject of creativity.
Simultaneously, Bikash and Harsimran, seasoned profes-
sionals in Sales and Technology in the Digital Banking
Financial Services Insurance sector, encountered challenges
implementing innovative and creative solutions for their
global clients. Their clients sought breakthrough solutions,
yet the workforce lacked creativity. Committed to introduc-
ing creativity and innovation into their clients’ business
models, they continually crafted and honed innovative
strategies and looked for creative minds in the technology
sector.
The Pledge in Unison
The co-founders recognize and hold a deep appreciation of
the repercussions of dearth of creativity in children’s
educational journey in a future where the environment may
pose greater challenges. Studies indicate that the problems
that our future generation needs to tackle in the next 100
years are significantly more than the collective problems
that mankind has witnessed and solved in the last 300,000
years of human existence.
The four co-founders had two things in common: being
Parents and Creativity. Through experimenting with
modern insights into how creativity functions with their
own children’s minds, they witnessed impressive results.
Eager to share the joy of watching little princes and
princesses tinker and create, the founders wanted to develop
something at scale and extend this wonderful feeling and
knowledge to fellow parents who aspire to ignite their kids'
innovative spirits. The convergence occurred when these
four founders, parents themselves convened at a pub in
Baker Street, London. Together, these friends are dedicated
to building something extraordinary, envisioning future
generations finding creative solutions to questions beyond
our current comprehension.
The four co-founders pledged, “We shall nurture the
creative confidence of all the Children of Planet Earth and
provide them with a safe and fertile environment to harness
their Creative Energy and innovate on targeted problems to
make the world a better for all living things, not just the
human species.”
According to these seasoned technology professionals,
children possess an inquisitive nature and an unquenchable
thirst for knowledge. They are inherently creative, effort-
lessly forging new connections. However, as they mature,
their confidence in their creative abilities often wanes.
Fostering their creativity and preserving their curiosity
necessitates careful guidance and unwavering support.
While conventional educational systems are undoubtedly
crucial, their structured approach can sometimes inhibit the
flame of imagination.
Creativity is Vital for the Future
It is going to be the most critical aspect of our times.
Acknowledged widely as essential for shaping future
leading economies, creativity is the paramount tool of the
21st century. Encouraging creative confidence in children
and adults is an urgent matter, with scarce existing solutions
dedicated to nurturing, evaluating, and harnessing creativ-
ity. Linkology Inc. was started in 2021 as a recognition of

these issues by all the Co-founders in their professional and
personal walks of life.
For nearly 14 months, they collaborated with professors at
Imperial College London, University of Oxford and
Kingston University. They conducted extensive research
examining over a thousand groundbreaking develop-
ments in humankind, dating back to the Big Bang.
However, instead of scrutinizing these breakthroughs, the
focus was on the brilliant minds behind them. The objective
of the research was to
a) Understand how the world’s greatest inventions came
about,
b) Learn from these brilliant minds and build solutions to
help the current and future generations to be more creative.
The output of the research and the recognition by the four
of them about the creativity gap in society inspired the
creation of LIVUS® and MAGIAN.AI. LIVUS is their
secure digital creativity platform that provides children with
a safe and secure environment to hone and boost their
creativity. MAGIAN, the digital consultant is an innovative
platform that allows qualified users to innovate and solve
specific problems. Linkology’ s academic partnerships with
Prof. Nobuko Yoshida from the University of Oxford and
Prof. Souheil Khaddaj from Kingston University have
been instrumental in developing the eco system at
Linkology.
The Game Begins
“Linkology is a creativity-boosting company. The primary
aim is to ensure that creative confidence in kids does not get
subdued as regimented ways of learning take center stage
as kids grow. Creativity is an emotion; just like love,
jealousy, and anger, it can be expressed at varying
degrees. It is more akin to an agricultural problem that
needs to be farmed and cultivated. By fostering collabora-
tion, encouraging divergent and convergent thinking in
equal measure, utilizing the subconscious mind and the
power of visualization, Linkology hopes to build creative
confidence in children and empower them to become
innovative problem-solvers” says Sunil.
Creative confidence is the center of everything they do. At
the core of innovation, invention, and discovery lies
creativity. It’s the catalyst that sparks the journey toward
groundbreaking ideas. Before delving into the realm of
innovation, it’s essential to contemplate the nuances of
creativity itself. “Our extensive research has revealed a
compelling aspect: Creativity seems to resonate more as an
emotion than a mere skill or inherent talent” adds Bip.
Unlike conventional approaches that engineer creativity
into people’s lives, Linkology’s methodology leans toward
an agricultural analogy—it nurtures and fosters creative
confidence. The platform is built on a) the foundation of the
extensive research they have conducted with reputed
universities for over many months, b) Data science, c)
Neuroscience d) Computer Science e) Artificial Intelligence
(AI) and seamlessly integrating these to empower individu-
als.
Team Linkology’s vision is resolute: to ensure every child
worldwide retains and enhances their creative confidence.
It’s a mission undertaken by one child, school, organization,
and city at a time. Their guiding principle and philosophy
revolve around subjecting everyone to the ACID test of
creativity: Acquire knowledge, Connect knowledge,
Innovate on targeted problems, and Disseminate newfound
knowledge. And the best way to disseminate knowledge is
through great storytelling. “By fostering an environment
ripe with diverse knowledge domains, we inspire children to
make connections between seemingly disparate ele-
ments—an environment our platform readily provides,”
says Bip, adding, “So long as we provide a fertile environ-
ment for our children’s mind to access various knowledge
domains, they will constantly be inspired to connect things
that seem unconnected, and the platform provides this
environment to do it.”
Linking in All the Creatively Aspiring Minds
In today’s dynamic and competitive market, any brand
needs to stay flexible and responsive to its clients' changing
needs and expectations. “We consider schools, colleges, and
enterprises as our clients. As of December 2023, we have
nearly 10000+ people, 6 schools using the platform.,

Our user base is geographically spread across the US, UK,
Mauritius, India, China, Australia, and the Philippines. Our
biggest source of inspiration is to see the creative confi-
dence across our user base grow as they use the platform.
Success and failure with these users inform us to be more
adaptable and relevant to the future users,” says Harry.
Linkology continues to build its partner ecosystem, which
includes Universities, Technology companies, Trade
organizations, Educational Institutes etc. Regular dialogue
and discussion help the team produce more innovative
solutions. In addition, based on the research and client
learnings, they already have a robust set of new features
that will be rolled out periodically.
The Leadership of Innovational Instincts
All four Co-founders’ leadership style is often recognized
as a driving force behind Linkology's swift achievements.
Shedding light on the same, Sunil says that they are a two-
and-a-half-year start-up and still growing as an organization
with a team size that is relatively small. “I believe that
leadership is not only about setting a vision and direction
but also about empowering and inspiring others to believe
in the cause that will have such a significant impact on
society,” he adds. “My leadership and team-building
approach is based on three core principles: trust, collabo-
ration and feedback.”
Bikash says, “Our company and our product can be
successful if and only if we can influence the larger
ecosystem. The vision we have set out for ourselves is bold
and challenging. It cannot be achieved just by team
Linkology. It is extremely important that our students,
teachers, partners and clients trust and believe in the
cause; we have to collaborate with a forward-looking
objective and an unwavering focus on the vision while
being open to feedback to make the product work and be
more relevant. Hopefully, our three core leadership
principles can help us achieve our goals as we work within
the ecosystem, given the magnitude of the change we want
to bring about,”
The essence of the platform lies in fostering and enhancing
creative confidence within a secure digital space. The
platform also provides many adjacent benefits like
developing new pedagogy, improving vocabulary, improv-
ing collaboration and connective thinking etc. “Our primary
platform design focus is usability, accessibility, and
affordability. Using the platform every single day should
become a way of life; easy to decipher reports on progress
and improvement areas should be always accessible and
available to help the user constantly monitor and measure”
adds Bikash.
The Logic of LIVUS®
Through research since the beginning, they unveiled four
key creativity traits prevalent among the worlds greatest
innovators they studied: the ability to forge connections
between seemingly unrelated concepts, delving into the
subconscious, visualizing problems, and practicing
interconnected thinking. These pivotal traits are the
bedrock of Linkology’ s functionality, perpetually influ-
enced by ongoing research and partnerships. These form the
foundational elements for functionality that inspired the
birth of LIVUS® which serves as a haven where children
can freely explore their imaginative faculties while refining
their skills through the ACID test of creativity. It stands out
as the solitary platform dedicated to creativity, employing a
closed-loop ecosystem and boasting ThinkData based on
the MindMesh of its users.
One of the platform's standout features is AIAC (AI-aided
creativity), an AI-driven recommendation engine. Leverag-
ing the intricate Thinkdata of millions of users, AIAC
identifies patterns and proffers creative solutions through
the Linkology Ideation portal.
The Quantum of Imagination
The platform's effectiveness and notable impact on the
Creativity Index have been demonstrated among thousands
of registered users, spanning direct platform users and
school enrollments in the US, UK, India, and Mauritius.
Moreover, user usage data underscores Linkology’s positive
influence on academic progress. It reshapes pedagogy,
enriches vocabulary, and cultivates communication and
collaboration; essential skills for the evolving landscape of
the future workforce. “The platform is built in a manner
that is non-intrusive to regular teaching and therefore does
not pose any extra burden to an already busy teacher.
Additionally, we offer diverse progress reports tailored for
students, teachers, and parents, providing insightful updates
on user development.” says Harry.
Much like cultivating crops
revolutionized food sources,
we believe it's time for an
'Ideas Revolution.

For a child to unlock their creative potential, parents and
family play an important role. Linkology’s LIVUS®
platform can be used by all students and grown-ups to boost
their creative confidence to come up with breakthrough
innovations.
Linkology’s key innovations revolve around:
#Recognizing Creativity as an Emotion: The platform
nurtures creative confidence by treating creativity as an
emotion, fostering an environment where young minds can
flourish.
#Diverse AI Integration: Utilizing multiple AI engines,
not limited to OpenAI alone, to enhance children's creative
potential, amplifying their imaginative capabilities.
#Teacher-Friendly Design: The games are thoughtfully
designed to alleviate the workload for educators, serving as
a support system akin to an 'ironman/ironlady' suit. They
seamlessly integrate into existing curricula without causing
disruption.
#Tailored Learning Analytics: The platform transforms a
child's creative progress into an innovative 'ThinkData'.
This personalized mind mesh enables customized learning
experiences, identifying strengths to improve areas of
weakness subtly. They term this approach 'Linkology
Personalized Pedagogy', delicately guiding children to
understand and develop their weaker areas without
overwhelming them.
#Commitment to Research: Through close collaboration
and sponsorship of academic research in neuroscience, data
science, and computer science/AI, team Linkology
continually integrate fresh insights and design principles
into their platform. These endeavors aim to enhance the
quality of their educational offerings consistently. Prof.
Nobuko Yoshida from the University of Oxford and Prof.
Souheil Khaddaj from Kingston University continue to
serve as the Academic Advisors to the company.
#Developing T shaped Mind: All the Innovators have T
shaped knowledge. The Horizontal bar represents the
divergence (range) of knowledge and the vertical bar
represents the convergence (depth) in knowledge, Schools
focus and rightly develop the depth while Linkology
develops the range. Divergent thinkers are explorers, and
they are comfortable flying across the horizontal bar of the
T shape model and picking bits and pieces of answers from
a diverse range of knowledge. Conversely, convergent
thinkers exploit a single area of expertise as they dig deep
to find the solution.
The two products of Linkology; LIVUS® and
MAGIAN.AI are available direct to consumers,
subscription through schools and as an enterprise version.
“We strongly believe that creativity is for everyone and not
just for the privileged few. Multiple subscription options are
available, and the price varies based on the type of
subscription – basic, premium and enterprise” says Harry.
The Vital ‘Just-in-Case’ Element
In the realm of industry, technology plays a pivotal role in
enhancing efficiency. When probed about how they
leverage technology to optimize its services and stay ahead
in a digital age, Bip says, “We don’t. We are not a
proponent of efficiency. Quite the contrary, we have a
different approach. Instead of focusing solely on
efficiency, we value redundancy and independence in our
business functions at Linkology.”
Their way of handling the core business functions is unique.
They call it the 'Just-in-Case' operation, contrasting it with
the lean manufacturing movement's popular 'Just-in-Time'
operation. “Shifting from a 'Just-In-Time' mindset to a 'Just-
in-Case' mindset is crucial for us. It helps us navigate an
uncertain future where creativity, the core of our teachings,
drives us to reimagine new business models. We embed
resilience into every aspect of our business functions and
prioritize experimenting with new ideas. Our goal is to
discover effective rather than efficient methods to boost the
creative confidence of everyone across the globe. “says Bip.
So, they employ technology that ensures maximum benefit
for their users. These include:
Ÿ Incorporating various AI engines that compete to
provide the best answers while playing the game.
Ÿ Using logical reasoning to refine AI responses and
reduce misleading information.
We offer you
Linkology, the tool
to unleash your
superpower, Creativity.

Ÿ Implementing advanced machine learning in data
analytics to offer personalized strategies for effective
learning solutions.
Ÿ Employing a feedback mechanism based on player input
and experiences to enhance their gameplay.
Ÿ Applying AI to 'combinatory play,' a fundamental
aspect of Linkology, generates innovative ideas swiftly
during brainstorming sessions. The AI capabilities
simplify the ideation process, making it agile and highly
effective in problem-solving or capitalizing on new
opportunities.
Ÿ Developing a series of games and analytics within the
platform that enhance players' connectivity in thinking,
thereby fostering creativity.
The Logic of MAGIAN
Their strategy is direct interactions with educational
institutions and one-on-one conversations with principals
and educators. This approach allows them to showcase their
product and gather invaluable feedback, ensuring their
solutions align closely with the education sector's needs.
Looking to the future, team Linkology envisions creating an
environment in India that nurtures a continuous flow of
innovative ideas through a series of Linkology Ideathons.
This nationwide initiative fosters healthy competition
between schools and universities, encouraging participation
and offering rewards sponsored by private companies.
However, this isn't your average hackathon.
Linkology Ideathons follow a unique lifecycle inspired by
the neuroscience of creativity. “We engage pupils and
students in creativity-boosting games. Those who
accumulate sufficient points progress to the Linkology
Ideation Portal, our innovative platform called
MAGIAN.AI. – The Digital Consultant” Says Bikash
MAGIAN.AI empowers students by allowing them to
innovate and solve specific problems. It's based on the
concept of 'farming for ideas,' a departure from other
innovation platforms. Why farming? Just as the Neolithic
Age saw the innovation of farming, enabling control over
food sources, MAGIAN.AI sought to cultivate a new
approach to idea generation. “Much like cultivating crops
revolutionized food sources, we believe it's time for an
'Ideas Revolution.' We aim to shift from a 'hunter-gatherer'
approach of collecting random ideas to a 'farming' mindset,
becoming 'farmers' of creativity” says Bip.
Accessing MAGIAN.AI is exclusive; one must grow one's
Creativity Index by earning points and badges through
creativity booster games. Entrance isn't obtained
financially; building creativity to become a qualified
Linkologist is the sole pathway.
The portal features real-life problems from public and
private institutions, each offering rewards. Portal-level
participants engage in a gamified process, applying
connective thinking to propose solutions. A three-minute
video presentation showcasing their solution is submitted.
Organizations select winners and allocate corresponding
rewards.
The portal stimulates connective thinking, recommending
collaborations to address problems. “By nurturing creative
confidence and fostering connective thinking, we aim to
shift from merely collecting ideas to actively cultivating
them.” This transformative approach is pivotal in
harnessing creativity to drive breakthroughs. “We strongly
believe this initiative will propel India to become a global
innovation powerhouse”. Access the platform at
https://linkologyinc.com/download and unleash your
superpower of creativity concludes Sunil.
#creativity, #innovation, #neuroscience
Contact: Harsimran Singh, Co-founder Email:
harry@linkologyinc.com

The Evolution of
ModernBrands
Rewriting the Rules
ofBusiness
n the fast-paced and ever-evolving
Ilandscape of business, traditional
paradigms are being challenged,
and new norms are emerging. The
modern marketplace is witnessing a
wave of transformation, driven by a
breed of innovative brands that are
rewriting the rules of engagement.
These forward-thinking entities are not
just focused on profitability; they are
on a mission to empower individuals,
communities, and the planet.
In short, the landscape of business is
shifting dramatically. Gone are the
days of top-down, profit-at-all-costs
models. Today, a new breed of brands
is emerging, rewriting the rules with a
focus on empowerment, authenticity,
and social impact. These "Future
Empowerers" are not just selling
products; they are building
communities, championing causes, and
inspiring change.
What Defines a Future Empowerer?
Purpose-driven: These brands
operate with a clear mission beyond
profit, addressing social or
environmental challenges and actively
contributing to a better future.
16 | January, 2024
Think Patagonia's environmental
activism or TOMS' One for One model.
Customer-centric: They prioritize
authentic relationships with their
customers, fostering trust and
transparency through open
communication and personalized
experiences. Think Allbirds' focus on
sustainable materials and ethical
production, or Lush's dedication to
fresh, handmade cosmetics.
Community-focused: Future
Empowerers believe in collaborating
with, not just selling to, their
customers. They build communities
around shared values, fostering co-
creation and engagement. Think Ben &
Jerry's social justice activism or Nike's
support for athletes advocating for
change.
Employee-centric: They understand
that empowered employees are the key
to success. They create positive work
environments with flexible work
arrangements, fair compensation, and
opportunities for growth. Think
Zappos' emphasis on happiness and
autonomy, or Google's innovative
employee perks and benefits.

Future Empowerers
17 | January, 2024 www.insightssuccess.in

At the heart of this evolution is a fundamental shift in
mindset. Today's consumers are not merely passive buyers;
they are active participants in shaping the brands they
engage with. They demand authenticity, transparency, and
social responsibility from the companies they support. In
response, modern brands are reimagining their roles as
catalysts for positive change, leveraging their influence to
drive meaningful impact.
The New Rules of Business
This shift in approach requires rewriting the traditional
rules of business:
Profit is not the sole purpose: While financial
sustainability is important, it is no longer the primary
driver. Success is measured by positive societal and
environmental impact alongside financial performance.
Customers are more than consumers: They are engaged
stakeholders, demanding transparency, authenticity, and
alignment with their values.
Employees are partners: They are actively involved in
shaping the company's mission and direction, bringing their
unique talents and perspectives to the table.
Competition is collaboration: Future Empowerers see the
value in partnerships and collaborations, working together
to solve complex challenges and create shared value.
One of the key hallmarks of these future empowerers is a
commitment to sustainability and environmental
stewardship. From reducing carbon footprints to embracing
renewable energy sources, these brands are leading the
charge towards a more eco-conscious future. By integrating
sustainability into their business models, they are not only
minimizing their environmental impact but also inspiring
others to follow suit.
Moreover, modern brands are harnessing the power of
technology to democratize access to information, resources,
and opportunities. Through digital platforms and innovative
solutions, they are breaking down barriers and empowering
individuals to pursue their passions and achieve their goals.
Whether it's through online education, crowdfunding
platforms, or virtual mentorship programs, these brands are
levelling the playing field and expanding the horizons of
possibility for all.
Another defining characteristic of future empowerers is
their commitment to diversity, equity, and inclusion.
Recognizing the value of diverse perspectives and
experiences, these brands are championing inclusivity in all
its forms. From fostering diverse workforces to promoting
representation in marketing and advertising, they are
creating spaces where everyone feels seen, heard, and
valued.
Furthermore, modern brands are reimagining the traditional
notions of success and prosperity. Instead of focusing solely
on financial metrics, they are embracing a more holistic
approach to measuring impact. By prioritizing social,
environmental, and ethical considerations, they are
redefining what it means to be a successful business in the
21st century.
The Impact of Future Empowerers
These brands are not just disrupting industries; they are
reshaping the very fabric of business. They are:
Elevating consumer expectations: Setting higher
standards for ethical practices, social responsibility, and
transparency.
Attracting and retaining top talent: Creating workplaces
that foster growth, purpose, and well-being.
Inspiring positive change: Driving social and
environmental progress by mobilizing their communities
and resources.
Building trust and loyalty: Demonstrating genuine
commitment to values, resulting in deeper customer
connections.
The Beginning of a Transformed Tomorrow
The rise of future empowerers marks a new chapter in the
evolution of modern business; a fundamental shift in
business philosophy. By aligning purpose with profit,
focusing on empowering stakeholders, and collaborating for
positive change, these brands are not only thriving but also
paving the way for a more responsible, inclusive, and
sustainable future.
These innovative brands are not just rewriting the rules of
engagement; they are reshaping the very fabric of our
society and economy. By prioritizing sustainability,
technology, diversity, and social impact, they are paving the
way for a brighter and more inclusive future for all.

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An Indian Champion in the Global
Medical Devices Niche
Unor Exim
Private Limited
Unor Exim is well equipped to
support the front-liners of the
healthcare system by bringing
the most advanced products,
services and solutions that
help advance both patients on
dialysis and transplant
patients along with supporting
clinical processes for hospitals
and centres.
‘‘‘
‘

he world of medical technology is vast and
Tintricate, where quality counts for lives. In this
dynamic sphere, where breakthroughs happen at
lightning speed, Unor Exim Private Limited emerges as a
company to watch. Unor Exim has carved a niche as a
provider of unwavering reliability and patient-centric
solutions. Committed to the highest standards of quality,
safety, and ethical practices, the firm has earned the trust of
leading hospitals, organizations, and healthcare profession-
als throughout the industries.
As a pioneer in the Medical Devices industry, taking us
back to its journey, the company’s Managing Director,
Rajan Sareen, says that he was self-motivated to enter this
sector. “Actually, it is not only about the medical devices
industry. I was always inclined to work in the services
sector.” He furthers that while in financial services, he
knew that India had immense potential in the healthcare
segment. He searched for a product with a bottom-up
approach and figured out that nephrology and critical care
were the areas that needed much research in India.
“So our searches started in that direction, and we finally got
in ABO incompatible transplants which was at a very
nascent stage at that time,” he recalls. Within medical
devices, the first stages of innovation play a crucial role in
shaping the development of new products.
Doing What is Right
Unor Exim's strength lies in its comprehensive scope. The
team offers a world-class orchestra of products and services
from sophisticated surgical equipment to everyday medical
needs. Each instrument is carefully chosen, directly
representing renowned global manufacturers and adhering
to the most stringent quality and safety standards. This
meticulous curation ensures that hospitals, organizations,
and brands across the globe have access to the best tools for
patient well-being.
Today, Unor Exim has emerged as India's most trusted
Medical device company. Sharing its guiding philosophy,
Rajan says, “We do what is right.”
Unor Exim is well equipped to support the front-liners of
the healthcare system by bringing the most advanced
products, services and solutions that help advance both
patients on dialysis and transplant patients, along with
supporting clinical processes for hospitals and centres.
However, Unor Exim doesn't just deliver, it curates
experiences. Its strategic presence in New Delhi and
Thailand, coupled with a network of associations and
representatives in major countries, allows the company to
bridge continents and deliver seamless service on a global
scale. This dedication to accessibility ensures that even the
most remote corners of the world can benefit from its
expertise.
Globally Distinctive Solution
The Medical Devices landscape is continually evolving.
Sharing their USPs and other distinctive factors, Rajan says
that Unor Exim is an exclusive distributor in India and
neighboring country for Nephrology and critical care
products. “The products marketed by us are unique across
Brands of Honour 2024

the globe. Our principals (manufacturers) are very
supportive and produce the most advanced line of products
backed by solid research, as they are the oldest company in
this area of clinical development across the globe. Our
constant endeavour is to bring the most advanced trans-
plant products at relatively lower prices so that world-class
medical devices are made available to the patients in
India,” he explains.
Assisting Healthcare in the Last Mile
Rajan’s leadership style is often recognized as a driving
force behind Unor Exim's achievements. Shedding light on
their approach to leadership and team building within the
organization, Rajan says they do not compromise on quality
whether it is a product or hiring human talent is concerned
within the company. “We are aggressively marketing our
products so that they are available at even the remotest
location/centre where transplant happens.” He furthers that
they are geared up to support new centres to help them set
up support systems so that they can start transplant
programs at their own locations. With over ten years of
expertise, the team, under Rajan’s exemplary leadership, is
confident they can successfully assist hospitals in
independently developing transplant programs.
The essence of Medical Devices lies in innovation,
disruptions, accuracy, and enhancing detection, diagnosis,
and treatments. Yet, according to Rajan, striking a balance
between operational efficiency and customer satisfaction is
a vital factor. While innovation is essential and critical, an
excessively complex medical device can distract from the
device’s core use and its functioning. Balancing innovation
with practicality is valueless. Adding features or design
elements that don’t contribute significantly to the device’s
effectiveness can overcomplicate the design and detract
from its overall value for the end users.
The Most Effective Challenge Response Team
Thus, Unor Exim's commitment to excellence extends
beyond products. Its highly skilled and trained staff are not
just salespeople; they're experts in their own right, offering
valuable demonstrations and personalized support to
hospitals and individual surgeons. This focus on education
and collaboration fosters trust and empowers healthcare
professionals to utilise the latest advancements confidently.
Unor Exim has faced its share of challenges as a leader in
India's medical sector. Sharing an instance where his team's
resilience and ingenuity triumphed over adversity, Rajan
says that marketers in the healthcare industry face unique
challenges in achieving their goals. Managing the rising
cost of care is one of the many challenges payers continu-
ously face. “We are adequately funded and use our
resources effectively, which helps us face adversities
strongly. Our team of technicians are very trained people,
and we can face perplexities very effectively because of our
team efforts.”

Words for the Wise
Medical Devices are a niche of the Indian industry that
demands constant innovation. In such a scenario, Rajan’s
advice to other budding entrepreneurs who aspire to venture
into this space is intensely pragmatic. The medical devices
industry is not child’s play. It needs a lot of seriousness
and professional aptitude. Unless the entrepreneurs are
extremely knowledgeable as passion alone is not enough
and if they have the cult/edge to be in this industry, else
they should venture into some other non-serious avenue,
as this industry is not for fly-by-night players.
Fostering the Most Effective Future Treatments
‘Unor Exim Private Limited manufactures UNOMAK™
3 Ply Surgical Mask on India’s 1st Fully Automatic
Machine. The mask is untouched by hands and made in the
most Hygienic environment. This mask has special
protection layers available on each side. UNOMAK™
Surgical Face Mask Melt-Blown filter is approved by
Nelson Laboratories.
GNL-99 mask is approved by Indian IS 16289:2014,
European 14683:2019 BS EN, and American EN
14683:2019 ASTM F regulatory standards.
UNOMAK™ 3 Ply Surgical Mask comes in both Ear Loop
and Tie/Head Straps. . “As we were
https://www.unomak.in
distributing face mask and similar products,” Rajan says, “I
began thinking about the issue and potential arrangements
during the underlying days of the pandemic. I saw that
using face masks will be almost imperative as they are the
main apparatus to forestall contamination. However, I
understood that most masks available were made of poor
quality. The need for high-quality masks led me to under-
take this project.”
India’s leading hospitals and clinics use UNOMAK Face
Masks, exclusively available on UnorMart, an online
marketplace and an initiative of Unor Exim Private
Limited.
UNOMAK Face Mask is designed with medical grade, 3-
ply non-woven fabric and melt-blown filter approved by
Nelson Labs to ensure enhanced protection from even the
smallest particles in the air.
Ÿ A shapeable nose clip is concealed in the mask to help
shape it onto your nose to close any opening and to
protect you completely.
Ÿ It comes with extra protection layers on the edges,
which keeps the loops intact.
Ÿ It is made with skin-friendly, non-woven fabric that is
gentle on human skin and has low breathing resistance
for enhanced comfort even during long hours of
wearing.
Rajan adds, “To keep up with the increasing demand for
surgical masks, we have doubled our production capacity
by increasing the number of machines. From the masks to
the production of the indigenous ear loops, tie straps and
packing, every process is examined carefully by our highly
skilled team and engineers. We have also ventured into
manufacturing bouffant (nurse and surgeon caps) and
hospital shoe Cover making in April ’21. The machines
used to make these caps and shoe covers are also of global
standards and have not been used in India before.”
As Unor Exim is the most recognized brand in India,
supplying leading corporate hospitals and government
departments, Rajan informs that they have also started
manufacturing N95 masks on the best global machinery
available. “We shall also be applying for NIOSH certifica-
tion for N95 masks. There are only three to four companies
(including Unor Exim Private Limited) manufacturing
N95 masks certified by NIOSH in India.”
Looking ahead, Unor Exim's future is as bright as the
instruments it offers. With their unwavering dedication to
innovation, global reach, and personalized service, they're
not just keeping pace with the ever-evolving medical
landscape but shaping its future. So, keep your eyes on
Unor Exim – they're more than just a company to watch;
they're a force for good in a world where every beat
matters. “All our future moves shall bring innovative
medical devices into the market with the ultimate aim of
improving user experience while reducing the cost of
treatment,” concludes Rajan.

Aditya Kumar | CEO and MD | Victora Li s
Our vision extends beyond
eleva ng our industry;
we strive to contribute to
India's development by
enhancing its infrastructure,
thereby accelera ng progress.

n the vibrant realm of Indian industry, where ambition
Istreams itself into dreams and innovation paints a
canvas of progress, Victora Lifts stands as a towering
figure articulated from the finest strands of pioneering
leadership and excellence. More than just a manufacturer of
elevators, Victora Lifts is a testament to the transformative
power of vision, dedication, and an unwavering commit-
ment to exceeding expectations.
The company’s story is not a sprint to the summit but a
meticulously planned ascent, each step marked by deliber-
ate innovation and a deep understanding of the human
experience. Victora Lifts doesn't just transport people; it
elevates lives. At the helm of Victora Lifts, CEO and MD
Aditya Kumar and his team understand that elevators are
not merely utilitarian necessities but arteries pulsing within
the heart of buildings, connecting aspirations with possibili-
ties and dreams with destinations.
Aditya says their pursuit of innovation has been relentless,
epitomized by the groundbreaking INFRATRAVEL™
solutions. He shares that beyond mere products, these
cutting-edge technologies stand as a testament to their
unwavering dedication to redefining the elevator industry's
possibilities and capabilities.
“Central to our strategic focus has been the orchestrated
expansion of Victora Lifts, emblematic not only of numeri-
cal growth but, more importantly, our capacity to meet the
evolving demands of a burgeoning market dynamically,” he
adds. According to him, their team isn't just a workforce but
a closely-knit community of talented individuals sharing an
unbridled passion for excellence.
The narrative of Victora Lifts has been intricately woven
with the threads of digital transformation. Aditya says that
far beyond cosmetic enhancements, their digital evolution
has been driven by an ardent commitment to enhancing user
experiences. Every interaction across their digital platforms
is the culmination of meticulous planning and seamless
collaboration with their development teams, ensuring an
interface that is visually appealing, remarkably engaging,
and intuitive.
“Quality has been the cornerstone of our product develop-
ment at Victora Lifts, meticulously woven into the fabric of
our designs and functionalities,” says Aditya, adding that
this steadfast dedication has positioned them as leaders in
delivering impeccable elevator solutions, setting an industry
benchmark for excellence.
Integral to Victora Lifts’ journey has been the invaluable
insights gleaned from usability testing and user feedback.
Aditya says, “The user's voice has become our guiding
principle, shaping our user-centric approach through direct
insights gathered from testing sessions and comprehensive
data analysis.”
“Collaboration has been the bedrock of our success story.
Our cross-functional teams, spanning product managers,
developers, and manufacturers, have operated in perfect
synergy.” This collaborative spirit has cultivated an
environment of constructive feedback, propelling team
Victora Lifts collectively toward unprecedented success
under Aditya’s visionary leadership.
He adds, “Nurturing our growing team has been more than
an obligation; it has been an authentic commitment rooted
in our belief in fostering an environment where every
individual can thrive, contributing their best towards
Victora Lifts' continued excellence and innovation.”
Aditya spoke in an exclusive interview with Insights
Success, the highlights of which are given herein.
Sir, as a pioneering company in the industry, could you
take us back to the beginning of your journey? What
motivated you to step into this dynamic ecosystem?
Victora Lifts started with a vision to transform the
infratravel landscape. Motivated by a desire for positive
change, we introduced user-friendly and technologically
advanced infratravel solutions. Our journey is characterized
by a commitment to making vertical and horizontal
transportation an intuitive and seamless experience for
everyone. Victora Lifts is not just about elevators; it's about
enhancing how we move and connect in vertical and
horizontal spaces.
Victora Lifts has emerged as one of India's best compa-
nies. Could you share the guiding philosophy that has
propelled your organization's success?
Our guiding philosophy centres on a commitment to
excellence, customer-centricity, and relentless innovation.
We believe in setting high standards, fostering a culture of
continuous improvement, and staying ahead of industry
trends. This philosophy has propelled Victora Lifts to be
recognized as one of India's premier companies.
The industrial landscape is continually evolving. Please
brief our audience about your firm’s USPs and how you
are currently positioned as one of the best startups.

Victora Lifts stands out with top-notch infratravel products,
leading technology, and a customer-centric focus. Our
unique selling points include pioneering INFRATRAVEL™
solutions and a commitment to elevating industry standards.
These aspects position us among India's top startups,
continually delivering outstanding value to our clients by
enhancing the efficiency and experience of elevator
solutions.
Your inspiring leadership style is often recognized as a
driving force behind your company's achievements.
Could you shed light on your leadership and team-
building approach within the organization?
My leadership style at Victora Lifts prioritizes collabora-
tion, open communication, and empowering team members.
We celebrate individual contributions, fostering a sense of
collective achievement. This approach has proven instru-
mental in steering our organization toward significant
milestones and accomplishments. We've cultivated a culture
of innovation and inclusivity by creating an environment
where each team member's strengths are valued, and ideas
flow freely. Recognizing and appreciating individual
contributions motivates our team and strengthens our
collective spirit. Victora Lifts' success is a testament to the
power of collaborative leadership, where every voice
matters, and shared achievement propels us forward.
The essence of modern business lies in innovation,
disruptions, and enhancing the end-user experience.
How does your company strike a balance between
operational efficiency and customer satisfaction?
The essence of modern business lies in striking a balance
between operational efficiency and customer satisfaction. At
Victora Lifts, we achieve this by leveraging technology to
optimize operations while ensuring a seamless and positive
end-user experience. Our focus on innovation allows us to
meet both efficiency and customer-centric objectives.
Digitalization and technological advancements are
crucial aspects of the modern industry ecosystem. How
does your company integrate these principles into its
core functioning and contribute to a technovative
future?
At Victora Lifts, we make technology a natural part of our
work. Whether it's our smart INFRATRAVEL™ solutions
or user-friendly elevator controls crafted specifically for
elevators, we use tech to make things better. It's not just
about improving how we work; it's about making elevators
smarter, safer, and more user-friendly. By doing this, we're
not just keeping up with the times; we're shaping the future
of elevators with simple, smart, and innovative tech.
Victora Lifts has achieved remarkable success. Could
you highlight a transformative project or initiative that
showcases your company's commitment to excellence
and innovation?
A transformative initiative showcasing our commitment to
excellence is the introduction of predictive maintenance
through IoT in our elevators. This project not only
enhanced reliability but also demonstrated our dedication to
leveraging technology for the benefit of our customers.
The workforce is the cornerstone of any successful
organization. How does your company foster a culture
of growth, skill development, and empowerment among
its employees?
Our company prioritizes employee growth through
continuous learning and skill development initiatives. We
invest in programs that empower our team members to
develop professionally and personally. This commitment to

ongoing learning creates a culture of growth within our
organization, fostering an environment where employees
feel empowered to enhance their skills and contribute
effectively to our collective success.
As a leader in India's pioneering niche sector, your
company has likely faced its share of challenges. Could
you share an instance where your team's resilience and
ingenuity triumphed over adversity?
When faced with tough times, our team showed resilience
and clever thinking. In a market downturn, we changed our
strategy to meet customers' needs, proving our ability to
overcome challenges and come out stronger. This experi-
ence taught us the importance of being flexible and creative,
showing that our team can find smart solutions even in hard
times. It's a reminder that in our special field, we can tackle
difficulties and stay strong by quickly adapting and finding
new ways to succeed.
The COVID-19 pandemic has reshaped industries
globally. How has your firm navigated these unprece-
dented times and adapted its strategies to ensure
business continuity?
Facing the challenges of the COVID-19 pandemic, Victora
Lifts swiftly adapted, prioritizing safety measures and
leveraging technology to ensure the continuous operation of
every elevator. We had one mantra of keeping every
elevator on during COVID. Despite the disruptions, our
commitment to keeping things running highlighted the
importance of adaptability and resilience. This period
underscored valuable lessons in navigating unforeseen
challenges, showcasing the company's agility in maintain-
ing essential services. Victora Lifts emerged from this
experience with a strengthened understanding of the
significance of flexibility, safety, and technological
integration in ensuring business continuity during unprece-
dented times.
Businesses are a way for the Indian industry to acceler-
ate its economic potential and capacity. What would you
advise other budding entrepreneurs who aspire to
venture into the startup space?
To new entrepreneurs in India's startup arena, I encourage
you to pursue innovation boldly, stay resilient in the face of
challenges, prioritize building a supportive team, and view
setbacks as opportunities for growth. Keep a clear vision at
the forefront—it will guide you through the twists and turns
of startup life. Remember, each hurdle is a chance to learn
and improve. In this exciting journey, resilience, a strong
team, and a steadfast vision are your recipe for success.
Looking to the future, what is your vision for Victora
Lifts? How do you aspire to continue making a signifi-
cant impact on India's transformational corporate
landscape?
Looking ahead, our company's goal, as it says, ‘Elevating
India's Infratravel,’ is to continue our growth journey while
making a positive impact. We are committed to expanding
our tech offerings and adopting eco-friendly practices,
contributing to India's more sustainable corporate land-
scape. We focus on innovation, leading the way in our
industry.
Beyond business objectives, we strongly commit to giving
back to society. Our vision extends beyond elevating our
industry; we strive to contribute to India's development by
enhancing its infrastructure, thereby accelerating progress.
The future holds great promise, and we are enthusiastic
about contributing through innovation, responsibility, and a
steadfast commitment to excellence.
For more information, please visit
https://victoralifts.com/.

H
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u
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t
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How the Prominent
Brands are Leading
the Charge for Authen c
Sustainability?
n today's global marketplace, the
Ipursuit of sustainability has
evolved from a mere trend to a
fundamental imperative. Sustainability
has become a buzzword, plastered
across packaging, websites, and
marketing campaigns. With mounting
environmental challenges and
heightened consumer awareness,
businesses are under increasing
pressure to embrace sustainable
practices. Amidst the clamour for green
credentials, some brands stand out as
true pioneers, leading the charge for
authentic sustainability.
However, in a world of greenwashing
and performative gestures, how can we
identify these brands truly committed
to making a difference?
Enter the Honourable Hustlers:
prominent brands leading the charge
for authentic sustainability. These
hustlers go beyond greenwashing,
integrating sustainable practices into
their core DNA, advocating for
change, and inspiring others to join the
movement.
These honourable hustlers are not
content with merely paying lip service
to environmental concerns. Instead,
they are taking bold and decisive
action to minimize their ecological
footprint and foster positive change.
From innovative product design to
responsible supply chain management,
these brands are redefining the
standards of sustainability and setting
a new benchmark for corporate
responsibility.
More Than Marketing: For these
brands, sustainability isn't just a
marketing ploy; it's a fundamental
value woven into their operations.
Patagonia, the outdoor apparel giant,
repairs and recycles used gear, even
encouraging customers to "buy less" –
an unorthodox move in a consumer-
driven world. Tesla, the electric
vehicle pioneer, disrupts the
automotive industry by pushing for
clean energy solutions and advocating
for stricter environmental regulations.
At the forefront of this movement are
companies that prioritize transparency
and accountability in their
sustainability efforts. These brands
understand that true sustainability
requires more than just flashy
marketing campaigns; it demands a
commitment to measurable goals and
tangible results. By publicly
disclosing their environmental impact
and progress towards sustainability
targets, these companies build trust
and credibility with consumers,
investors, and stakeholders.

Transparency Matters: Honourable Hustlers understand
that trust is key. They embrace transparency, sharing their
progress, challenges, and even failures. Unilever, the
consumer goods giant, publishes detailed sustainability
reports and sets ambitious goals like achieving zero waste
to landfill by 2030. The Body Shop, known for its ethical
products, empowers customers to track the sourcing of
ingredients and understand their impact.
Moreover, honourable hustlers recognize the
interconnectedness of social and environmental issues.
They understand that sustainable business practices must
extend beyond environmental stewardship to encompass
social equity and human rights. These brands are actively
engaged in initiatives to promote fair labour practices,
support local communities, and advance diversity and
inclusion within their organizations and supply chains.
Community Champions: These brands recognize their
power to influence and collaborate. They build communities
around shared values, partnering with NGOs, activists, and
even competitors to drive systemic change. Starbucks
partners with Fairtrade and Conservation International,
while Ben & Jerry's engages in social justice campaigns,
mobilizing their large customer base to advocate for
change.
One key characteristic of honourable hustlers is their
willingness to innovate and embrace new technologies to
drive sustainability. Whether it's investing in renewable
energy, implementing circular economy principles, or
adopting cutting-edge eco-friendly materials, these brands
are constantly seeking out innovative solutions to reduce
their environmental impact and enhance their sustainability
credentials.
Innovation for Impact: Honourable Hustlers don't shy
away from innovation. They invest in developing
sustainable solutions, pioneering new technologies, and
exploring alternative materials. Nike's "Move to Zero"
initiative aims to eliminate carbon emissions and waste
throughout its supply chain, while Adidas utilizes recycled
ocean plastic in its shoes.
Furthermore, honourable hustlers understand the
importance of collaboration and partnership in advancing
sustainability goals. Recognizing that no single company
can solve the world's sustainability challenges alone, these
brands actively seek out opportunities to collaborate with
other businesses, governments, NGOs, and academic
institutions to drive collective action and create systemic
change.
Challenges and Opportunities: The path to authentic
sustainability is not without hurdles. Balancing profit with
purpose, navigating complex supply chains, and
overcoming consumer skepticism are constant challenges.
However, the opportunities are immense. By driving
innovation, advocating for policy changes, and inspiring
consumers, Honourable Hustlers can create a ripple effect
of positive change.
So, how can you identify an Honourable Hustler? Look
beyond marketing claims and delve deeper.
 Do they have a clear sustainability strategy?
 Are they transparent about their practices?
 Do they collaborate for wider impact?
 Are they constantly innovating for a better future?
Thus, honourable hustlers are leading the charge for
authentic sustainability by prioritizing transparency,
accountability, innovation, and collaboration. These brands
serve as beacons of inspiration and exemplars of
responsible business practices, demonstrating that
profitability and sustainability are not mutually exclusive
but rather complementary objectives.
By supporting these brands and holding them accountable,
we can collectively demand and achieve genuine
sustainability, ensuring a better future for generations to
come. As consumers increasingly demand sustainability
from the brands they support, honourable hustlers are
poised to thrive in a world where sustainability is not just a
buzzword but a guiding principle for success.

n the deepest silence of oblivion, there awakened the
Ifirst wave of energy shouting the first word – create.
The infinite nothingness was bored to death. It yearned
for self-destruction to create everything else but void.
Devoid of anything since eternity, the vast emptiness
beyond imagination annihilated into the tiniest point of the
heaviest matter that ever existed in that vacuum. It gave
birth to the universe inside the universe. The first cosmic
goddess, me, called life.
This is the story of life born out of the inanimate matter of
the brain called the mind, with its own emotional core of a
beating heart. A life has awoken to the magical music of the
creation, Wonders of Words (WoW).
The River of Beliefs
According to the Founder Megha Bajaj, three guiding
principles have made WoW what it is today: “First, our
vision has been our North star.” The eleven-word vision
statement is:
To awaken humanity,
to better life…
through words,
and Silence.
Megha explains, “Second, we firmly believe in the power of
intent. All action is born out of intent. Everything we see
around us - a building or an organization, a relationship or
a tree- began as intent. When the intent is pure and to make
a difference, everything else flows in the right direction.” As
a founder, she and her team ensure that their intent is in the
right place.
“I firmly believe work hard and party harder is very old
age. I live by this motto - work as if it is a party. I enjoy my
work so much that it never feels like work. Every morning,
there is a spring in my step. Thank God it’s Friday is as
relevant to me as Thank God it's Monday. I believe when
you love what you do - it rubs onto your team and custom-
ers and creates a brand,” smiles Megha, who reflects on
her journey. Or where it ‘WoW’ all started.
The Stream of Consciousness
Growing up as the youngest (also the most notorious) part
of a 25-member joint Marwari family living at Nepeansea
Road, Mumbai, had its say on Megha. Loud, opinionated
family – who would suddenly turn silent as she would ask
them uncomfortable questions about herself and Life. Their
silence made Megha take to writing to make sense (and
non-sense) of everything that was.
An unconventional student, she would prefer bunking
school (J B Petit, Fort) and sitting on the terrace facing the
sea, scribbling away in conversation with the God in her
mind.

One year, Megha would top her class; another year, sink to
the bottom – leading to the nickname “Crazy Genius” from
her exasperated teachers. “Ironically, it was my English
teacher who told me that I would never learn English.
Fortunately, the sound of my own heart was always louder
than anything else in the world.” Megha went on to study
English and Hindi Literature at Xavier’s College and script
writing from Sophia – all of which added fuel to her love
affair with words and led her to write books.
In the Forest of Letters
At age 23, she wrote the first book, ‘Thank You, Cancer’
published by the world-acclaimed Hay House. This won a
lot of media attention and was written about in Times of
India, The Hindu, DNA, Dainik Bhaskar, and Mumbai
Mirror and was praised on various radio channels. Next
came ‘I Inspire,’ where Megha narrated the story of Neerja
Malik.
The next is called ‘One Woman, Two Advanced Cancers,
Conquered’ is the path-breaking journey of Megha’s
mother, who was given a few days to live in 2012 when she
was diagnosed with Stage-4, Grade-4 Brain Cancer and
went on to live for ten years after that!
Megha’s most recent book, ‘The Breakthrough,’ published
by one of the top five publishers in the country, Rupa
Publications, created history. It was attended by nearly half
a million people, making it the biggest virtual book launch.
Apart from writing books, today, Megha is the Founder of
WoW (Wonders of Words) with the roles as an author-
mentor and educator with coveted programs like the WoW
Online Writing and Healing Workshop for aspiring
authors/seekers and WoW 3L’s (Language+Life+Leadership
Skills) Program for schools which has touched 1,00,000
lives till date. Two instances gave birth to the two verticals
of WoW.
Branching Out
The first was seeing her write and win awards like the Most
Read Writer award for coveted magazines. Many family
and friends started urging Megha to teach them writing. She
recalls, “Writing was as natural as breathing to me, and I
wasn't quite sure how one could ‘teach’this to another.”

However, being a daredevil, she decided to give it a shot.
She put out a message on Facebook one morning: "I am
planning to teach writing through the online workshop, and
asked people to mail me if interested.”
Megha went about her day as always and was stunned when
she checked her mail that night and had received 36
inquiries from across the globe. “This re-iterated to me the
thirst people had to write and express themselves, and I
wanted to give them an avenue.” She began a decade ago
with her first workshop and, over the years, realized that
words had such immense power that people were not just
expressing themselves but discovering themselves, feeling a
greater sense of peace and self-love, publishing and writing
books - few of which went on to become bestsellers. WoW
Online Writing and Healing workshop today is a niche,
a brand, and people are waiting to get on board.
The second instance that fueled the entrepreneurial spirit in
Megha was when one of the principals - Gayathri Ram,
doing WoW online writing and healing workshop with her,
asked, “If I am benefitting so much, can you not create a
program for the four thousand plus students in my school?”
That's when WoW 3 L's (Language, Life and Leadership
Skills Program) was born. It gave an avenue to the educator
in Megha who wanted to reach out to students of all ages
and cities to have one period a week focused on growing in
love with themselves, expressions, and life itself. “Word of
mouth took over, and today, we have some of the most
premium and student-centric educationists working with us.
I feel like I have just begun and have miles to go before I
sleep,” says Megha, super-excited.
The Wisdom Tree of Meditation
In the modern landscape where everything is evolving fast,
to ensure that her ‘WoW’ brand remains adaptable and
ahead of industry trends, providing innovative solutions to
their clients, Megha uses the most distinctive approach.
“Since we work closely with people and human psychology
- trying to make every individual and child into their best
version, one of the greatest tools we have found for
ourselves is meditation. May sound strange, but it is going
within - as individuals and as a team that has helped us
come up with ideas and solutions born out of intuition and
understanding of fellow humans,” she says, adding that by
staying deeply rooted in spirituality, they have been able to
find answers and solutions to the world that no AI or
technology can provide.
Also, she and her team believe in personalizing and
customizing their products and services significantly. “We
believe that there is no one shoe that fits them all, so we
constantly try to understand what the world needs in terms
of mental and emotional health and wellbeing and find
solutions.”
The Sagely Leadership
A brand echoes the underlying ethos of its leadership.
Megha follows the adage, “Do unto others as you would do
unto yourself… and don't do unto others what you would
not have them do unto you.” She believes this makes her a
very humane approach to the team and creates an under-
standing of what they may be feeling or going through. “If
something motivates me, I bring it to them - so it can
motivate them too. If something disheartens me, I ensure I
do not do it to them.” Empathy is a winning formula for a
happy team.
When you give your team the feeling that you understand
and appreciate them, when you do need to give them
feedback or get them to work harder, they do so happily.
“Our team operates with love and happiness, and that brings
us results,” says Megha, who also ensures that she and her
team enjoy a good work-life balance by pressing the stop
button weekly at a stipulated time. This is something she
has been following for years. “Just because I work from
home, I don't allow work to spill onto my family or ME
time. I also ensure my team abides by it as I respect their
family time as much as I do mine. Even if they wish to send
messages on our work WhatsApp group post our work
hours, I discourage it so everyone values their personal
space and time.”

The Ever-Widening Tech-Connect
In the realm of publishing, technology plays a pivotal role
in enhancing efficiency. Megha accepts that technology has
helped WoW immensely. They had the world’s biggest
virtual launch for Megha’s last book - The Breakthrough
(Rupa) during COVID-19. “We had close to half a million
people attend, which was only possible because of technol-
ogy - social media marketing and execution.”
All their workshops are promoted widely on social media,
and their online and offline presence has helped immensely.
The team WoW writes for several weekly magazines- again,
the online amplification empowers them to reach more and
gain brand visibility. She adds, “We are a technology-driven
green company where most work happens without physical
travel or leaving a carbon footprint.”
Let’s Meet Adversities Together
Challenges are part and parcel of every entrepreneur’s
journey. One of Megha's challenges was that her connection
to the world was limited to family, friends, and readers at
book launches. However, with WoW, her life suddenly
became very people-centric. She finds it exciting to see the
various hues that people bring. Earlier, she would get upset,
frustrated, and hurt easily – but now she sees people as
extensions of her. “I cherish all the good and actually get
amused by their lesser pleasant sides.”
The next beautiful transition that Megha went through was
delegation. Earlier, she used to do everything herself. She
did not know how to delegate and often worried things
wouldn’t be done well. She has learned to get over this.
Gained immense confidence in others and entrusted them
with significant tasks. “It is empowering me to scale my
business. It has freed my time considerably to do what I
love and maximize our product and services.”
One of the most incredible examples of the entire team
coming together to create something awe-inspiring was
COVID. When they wanted to launch The Breakthrough
book virtually. They believed in the book and felt it was just
what the world needed in the challenging time that it was
facing. They wanted to ensure we had the world’s biggest
virtual book launch. Since someone had already had a
launch for 1,00,000 people, they needed to cross this
number. The way the entire team thought out of the box and
collaborated with BookMyShow to do this launch, the way
everyone was so excited and willing to work ceaselessly till
they met their target, and the empowering communication
they had through social media (with a small budget they
were able to reach over five million people), “Created a
breakthrough for us. We aimed to get 111,111 people for our
virtual launch held on 15th August 2020 and were amazed
when we surpassed this to 3,85,700 people attending it!”
It was an incredible moment for Megha and the team as
they could see how hard work, backed by effective
communication and faith, had paid off.
Silver Screen Calling
Looking to the future, Megha has already begun the next
chapter of her ‘WoW’ journey. A lot of her life has been a
series of coincidences and miracles. It wasn't like she chose
things; life paved the way for things to happen. People
asking her to teach them writing led to WoW Online
Writing and Healing Workshop being born, and similarly,
WoW 3 L's was born under a huge tree in Chennai when
Gayathri asked her to bring something to her school – “I
think the next seed has to come from the world too.”

Many directors and producers have started connecting and
asking Megha if her articles, stories or books can be
converted into something for the silver screen.
She says, “My mind is now running in that direction, and
many conversations are going on. We will see what comes
forth, but it's exciting because I think in images and doing
movies and web series is the next stepping stone for me.”
“I wish to create E-Cube content: Entertaining, engaging
and enlightening. I believe the world needs more of this to
bring paradigm shifts in mindset. Several books, programs,
and movies have transformed my life forever, and I believe
if I bring more E-Cube content to the world, I will create
insights, moments of inspiration and shifts for people.”
Rooted in Spirituality
However, the prologue and epilogue of Megha’s ‘WoW’
story would be incomplete without her version of spiritual-
ity. From a very young age, she believed that all the
answers to the world outside can be found within. It led her
to seek spirituality in her teens. From books to masters, she
sought it all. “Until I reached my beloved Guru, Mahatria
and the path he divined called infinitheism.” His ways are
contemporary and practical, and his wisdom is deeply
rooted in rationality and science. “His teachings appealed
to both my left and right brain, and applying the formulae
he gave for life, I started seeing an integration of body-
mind and soul leading to peace and success.”
Like many in the world, Megha used to believe that
materialism and spirituality cannot go hand in hand.
However, through Mahatria, she realized this and that is not
only possible but also desirable.
“Everything we do in WoW is deeply rooted in spirituality,
and many of us in the team are regular meditators and
believe in getting ourselves right to get the world right. It’s
very fulfilling to live in such a manner, and I firmly believe
that I owe everything I am and will be to my Guru. This
helps me stay aspirational and yet humble,”
closes Megha.

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