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Magazine advert conventions
This magazine advertisement promotes an album released in 2012 by an artist. The font used for the artist's name is consistent with their early career to help fans recognize them. The bold album title "Lungs" stands out as the largest text to immediately convey the product. Details about purchase methods and included singles provide all necessary information concisely and directly.
History of music videos
This document provides a brief history of music videos, listing early experimental films set to music from the 1940s like Fantasia and Panoram, followed by specific music videos and shows from the 1950s onwards featuring artists like Elvis Presley and The Beatles, and the introduction of dedicated music television channels and platforms like MTV, YouTube, and iPods that helped popularize and spread music videos to broader audiences.
Story board
The storyboard outlines shots for a music video about an artist remembering her past relationship. It includes 20 shots that will show the artist on the phone, getting ready for a dinner alone, walking down the street singing, driving in her car looking for her partner, and ending with a close-up of her crying while on the phone. The storyboard provides details for each shot including camera angles, movements, locations, props, actors, and brief narrative descriptions.
My understanding
Richard Dyer's theory argues that celebrities are constructed images meant to appeal to audiences, rather than reflections of real people. Mainstream celebrities like Rihanna, Lady Gaga, and Justin Bieber position themselves through various media to promote their music and stay in the public eye. Dyer also believes that fans' preferences can place stars in the mainstream or subcultures. Additionally, celebrities' images can influence social norms or subvert expectations through their actions.
Kelly clarkson
Kelly Clarkson is an American singer who won the first season of American Idol in 2002. Her debut album Thankful was released later that year and went double platinum. Her second album Breakaway from 2004 received two Grammy Awards. By her fifth album Stronger from 2011, Clarkson had changed her style to be more mature and refined while still connecting to a broad audience with her personal lyrics. Her music videos evolved along with her sound and image over her career.
Video content
The document discusses the elements that will be included in a music video for a slow, meaningful song. It will have the song and artist name at the bottom left of the screen. The artist will wear casual, dark clothing to draw attention to the song's message rather than their appearance. The only event shown will be the artist and their on-screen lover having dinner. Dim lighting and both black-and-white and color cinematography will be used to help tell the story and connect the audience to the song's emotion.
Media
The document discusses how album artwork has changed with new media technology. It notes that as most music is now downloaded online, the front cover is often the only part of the album artwork people see. This means album covers must be carefully designed to look appealing at small sizes online. Artists who are very popular may not need their photo on the cover, as their audience will already recognize their music. Overall, the document emphasizes that effective album artwork needs to be visually striking and representative of the artist when viewed online.
Editing
The document discusses the genres, editing techniques, and camera shots used in music videos by Emeli Sande, Leona Lewis, Eminem, Lifehouse. It analyzes how the editing matches the pace and lyrics of songs. Close-ups are used to identify artists and show facial expressions. Tracking shots follow artists and crowds. Fades are used to transition between memories in Eminem's narrative video. Edits help set the mood based on whether the track is fast or slow.
Recommended
Magazine advert conventions
This magazine advertisement promotes an album released in 2012 by an artist. The font used for the artist's name is consistent with their early career to help fans recognize them. The bold album title "Lungs" stands out as the largest text to immediately convey the product. Details about purchase methods and included singles provide all necessary information concisely and directly.
History of music videos
This document provides a brief history of music videos, listing early experimental films set to music from the 1940s like Fantasia and Panoram, followed by specific music videos and shows from the 1950s onwards featuring artists like Elvis Presley and The Beatles, and the introduction of dedicated music television channels and platforms like MTV, YouTube, and iPods that helped popularize and spread music videos to broader audiences.
Story board
The storyboard outlines shots for a music video about an artist remembering her past relationship. It includes 20 shots that will show the artist on the phone, getting ready for a dinner alone, walking down the street singing, driving in her car looking for her partner, and ending with a close-up of her crying while on the phone. The storyboard provides details for each shot including camera angles, movements, locations, props, actors, and brief narrative descriptions.
My understanding
Richard Dyer's theory argues that celebrities are constructed images meant to appeal to audiences, rather than reflections of real people. Mainstream celebrities like Rihanna, Lady Gaga, and Justin Bieber position themselves through various media to promote their music and stay in the public eye. Dyer also believes that fans' preferences can place stars in the mainstream or subcultures. Additionally, celebrities' images can influence social norms or subvert expectations through their actions.
Kelly clarkson
Kelly Clarkson is an American singer who won the first season of American Idol in 2002. Her debut album Thankful was released later that year and went double platinum. Her second album Breakaway from 2004 received two Grammy Awards. By her fifth album Stronger from 2011, Clarkson had changed her style to be more mature and refined while still connecting to a broad audience with her personal lyrics. Her music videos evolved along with her sound and image over her career.
Video content
The document discusses the elements that will be included in a music video for a slow, meaningful song. It will have the song and artist name at the bottom left of the screen. The artist will wear casual, dark clothing to draw attention to the song's message rather than their appearance. The only event shown will be the artist and their on-screen lover having dinner. Dim lighting and both black-and-white and color cinematography will be used to help tell the story and connect the audience to the song's emotion.
Media
The document discusses how album artwork has changed with new media technology. It notes that as most music is now downloaded online, the front cover is often the only part of the album artwork people see. This means album covers must be carefully designed to look appealing at small sizes online. Artists who are very popular may not need their photo on the cover, as their audience will already recognize their music. Overall, the document emphasizes that effective album artwork needs to be visually striking and representative of the artist when viewed online.
Editing
The document discusses the genres, editing techniques, and camera shots used in music videos by Emeli Sande, Leona Lewis, Eminem, Lifehouse. It analyzes how the editing matches the pace and lyrics of songs. Close-ups are used to identify artists and show facial expressions. Tracking shots follow artists and crowds. Fades are used to transition between memories in Eminem's narrative video. Edits help set the mood based on whether the track is fast or slow.
Labels
Sony Music Entertainment UK is one of the largest music companies in the world with a broad range of local and international artists. EMI Group is a major British music company and one of the "big four" record labels, owning labels like Spice Girls, Kate Bush, and The Beatles. Warner Music Group is the third largest record company and also has a major music publishing division. Universal Music Group is the largest record company and label to many global artists like Mariah Carey and Lady Gaga. XL Recordings is an independent English label known for working with artists like The Prodigy, Radiohead, and Adele.
Generic
Mariah Carey is a 43-year-old American artist who was inspired by Marilyn Monroe. She was signed to Universal Music Group in 1990. Her music videos feature lavish mansions, bright lighting, and revealing outfits to portray an image of wealth and sexuality. Her video for "We Belong Together" uses editing techniques like cuts and fades between scenes filmed in different locations of a mansion. It has a cinematic quality due to being directed by famous film director Brett Ratner.
Covers
This document appears to be the track listing and credits for an album titled "For Now" by artist Jaki Henry. It lists 10 track titles and information about the record label and copyright. The album was released in 2012 by XL Recordings Ltd who owns the copyright for the sound recording. It also provides websites for more information about the artist.
Kelly clarkson
Kelly Clarkson is an American singer who won the first season of American Idol in 2002. Her debut album Thankful was released later that year and went double platinum. Her second album Breakaway from 2004 received two Grammy Awards. By her fifth album Stronger from 2011, Clarkson had changed her style to be more mature and composed, straying from her previous pop sound. Her music videos show her evolving appearance and messages of independence and moving on from past relationships over her career.
Covers
The document appears to be an album listing for singer Jaki Henry's album "For Now". It includes 10 track listings, the artist and album names, and information about the copyright of the sound recordings being owned by XL Recordings Ltd. It also advertises the #1 single "Don't You Remember" and that the CD and download versions will be available on January 21st.
My understanding
Richard Dyer's theory holds that celebrities are constructed images meant to appeal to audiences, rather than reflections of real people. He believes stars can be placed in mainstream or subcultures depending on who their fans are, and that their public images can influence societal norms. Lady Gaga attracts fans through her unpredictable fashion sense and willingness to be herself unapologetically. McCracken's theory is that mainstream genres have fragmented, making it difficult to categorize artists into single genres today. Hebdige argues people relate more to artists from similar backgrounds. Adorno was critical of popular music that focused on materialism rather than meaningful issues.
Generic
Mariah Carey is a 43-year-old American artist who was signed to a major record label in 1990. She idolizes Marilyn Monroe and often wears revealing, glamorous outfits in the style of Monroe. The music video for her song "We Belong Together" features her wearing sexy clothes in a mansion and includes scenes of her with two famous actors. The high production quality video was directed by a famous film director.
Censorship
Censorship involves suppressing communication deemed objectionable by controlling bodies like governments and media outlets. There are arguments both for and against increased censorship of media accessible to children. Supporters argue it can confuse children's understanding of right and wrong, while opponents counter that parental controls and watershed blocks on explicit content are already sufficient, and artists should have freedom of expression. Parents remain concerned about content their children may access outside of parental controls. Artists also argue against censorship of their work which they see as self-expression.
Theories
The document discusses several theorists' perspectives on music and culture:
- Hebdige argues that subcultures are "little cultures" with their own deep cultural values, and that people actively choose what music and culture they consume based on their backgrounds.
- Dyer's theory examines how music stars are constructed images used to sell themselves through various mediums, positioning fans in the mainstream or in subcultures.
- The Frankfurt School, led by Theodor Adorno, was concerned that popular culture replaced more difficult art forms, and argued that capitalism created needs for material things over true human needs.
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Labels
Sony Music Entertainment UK is one of the largest music companies in the world with a broad range of local and international artists. EMI Group is a major British music company and one of the "big four" record labels, owning labels like Spice Girls, Kate Bush, and The Beatles. Warner Music Group is the third largest record company and also has a major music publishing division. Universal Music Group is the largest record company and label to many global artists like Mariah Carey and Lady Gaga. XL Recordings is an independent English label known for working with artists like The Prodigy, Radiohead, and Adele.
Generic
Mariah Carey is a 43-year-old American artist who was inspired by Marilyn Monroe. She was signed to Universal Music Group in 1990. Her music videos feature lavish mansions, bright lighting, and revealing outfits to portray an image of wealth and sexuality. Her video for "We Belong Together" uses editing techniques like cuts and fades between scenes filmed in different locations of a mansion. It has a cinematic quality due to being directed by famous film director Brett Ratner.
Covers
This document appears to be the track listing and credits for an album titled "For Now" by artist Jaki Henry. It lists 10 track titles and information about the record label and copyright. The album was released in 2012 by XL Recordings Ltd who owns the copyright for the sound recording. It also provides websites for more information about the artist.
Kelly clarkson
Kelly Clarkson is an American singer who won the first season of American Idol in 2002. Her debut album Thankful was released later that year and went double platinum. Her second album Breakaway from 2004 received two Grammy Awards. By her fifth album Stronger from 2011, Clarkson had changed her style to be more mature and composed, straying from her previous pop sound. Her music videos show her evolving appearance and messages of independence and moving on from past relationships over her career.
Covers
The document appears to be an album listing for singer Jaki Henry's album "For Now". It includes 10 track listings, the artist and album names, and information about the copyright of the sound recordings being owned by XL Recordings Ltd. It also advertises the #1 single "Don't You Remember" and that the CD and download versions will be available on January 21st.
My understanding
Richard Dyer's theory holds that celebrities are constructed images meant to appeal to audiences, rather than reflections of real people. He believes stars can be placed in mainstream or subcultures depending on who their fans are, and that their public images can influence societal norms. Lady Gaga attracts fans through her unpredictable fashion sense and willingness to be herself unapologetically. McCracken's theory is that mainstream genres have fragmented, making it difficult to categorize artists into single genres today. Hebdige argues people relate more to artists from similar backgrounds. Adorno was critical of popular music that focused on materialism rather than meaningful issues.
Generic
Mariah Carey is a 43-year-old American artist who was signed to a major record label in 1990. She idolizes Marilyn Monroe and often wears revealing, glamorous outfits in the style of Monroe. The music video for her song "We Belong Together" features her wearing sexy clothes in a mansion and includes scenes of her with two famous actors. The high production quality video was directed by a famous film director.
Censorship
Censorship involves suppressing communication deemed objectionable by controlling bodies like governments and media outlets. There are arguments both for and against increased censorship of media accessible to children. Supporters argue it can confuse children's understanding of right and wrong, while opponents counter that parental controls and watershed blocks on explicit content are already sufficient, and artists should have freedom of expression. Parents remain concerned about content their children may access outside of parental controls. Artists also argue against censorship of their work which they see as self-expression.
Theories
The document discusses several theorists' perspectives on music and culture:
- Hebdige argues that subcultures are "little cultures" with their own deep cultural values, and that people actively choose what music and culture they consume based on their backgrounds.
- Dyer's theory examines how music stars are constructed images used to sell themselves through various mediums, positioning fans in the mainstream or in subcultures.
- The Frankfurt School, led by Theodor Adorno, was concerned that popular culture replaced more difficult art forms, and argued that capitalism created needs for material things over true human needs.