The video summarizes key characteristics of Adele's music video for her song: 1) It focuses primarily on Adele as the singer/songwriter, showing her singing and playing the piano. 2) The themes of heartbreak and crying shown through her makeup and costume illustrate the genre. 3) There are relationships between the lyrics, visuals, and music - for example, shots of Adele holding herself as she sings about being "black and blue."

1. RESEARCH: Deconstructions
Adele

2. ‘Music videos demonstrate genre characteristics (e.g.
stage performance in metal video, dance routine for
boy/girl band.)’
In Adele’s music video the main characteristics of the
singer/songwriter genre are shown. The main focus is on the artist,
although Adele herself isn’t directly playing an instrument but the
main instrument being played is a piano.
The themes are also stereotypical for this genre; Adele is singing
about heartbreak and her make up and costume in the video
suggest that she has been crying. At 01:37 there is a long shot
showing the building which she is in, the only room visible is the
room with Adele in. Telling the audience that she is the main focus
for the video.

3. ‘There is a relationship between lyrics and visuals
(either illustrative, amplifying, contradicting).’
‘I’d go hungry, I’d go black and blue, I’d go crawling down the
avenue’ There is a relationship shown between the artist and the
lyrics here, as she sings these lyrics she holds her own arms in a
protective way. This is suggesting that she is comforting herself as
she is tired from her relationship.
The use of camera angles her show the singers make up, there is a
birds eye shot used at 02:13, this is making it clearer to the
audience that she has been crying.

4. ‘There is a relationship between music and visuals
(illustrative, amplifying, and contradicting).’
There is a relationship between the visuals and the music when it is
the instrumental, the artist then walks around and the piano and
violin become more amplified. When the artists sang the louder
notes she looks around, this is the opposite to the quiet notes where
Adele also sings quieter and acts almost shy.

5. ‘The demands of the record label will include the will
include the need for lots of close ups of the artist and
the artist may develop motifs which recur across their
work (a visual style).’
In this music video the artist is the only person shown and therefore
she has complete focus on her. There are several different camera
angles, but they also have the main focus on Adele. At 0:36
seconds when the vocals begin, Adele is shown in the centre of a
close up shot.

6. ‘There is frequently references to the notion of looking
(screens within screens, telescopes etc) and
particularly voyeuristic treatment of the female body.’
This video challenges this statement as there is no voyeuristic
treatment of the female body; however the artist is being portrayed
in a stereotypical way. Woman are associated with emotion and
here Adele is singing about romance, which is also a theme
associated with the singer/songwriter genre.