This document discusses transformative corporate social responsibility (CSR 2.0). It outlines some of the critical issues facing the world today, such as climate change, poverty, inequality, and environmental degradation. It then defines the key elements of CSR as value creation, good governance, societal contribution, and environmental integrity. Finally, it presents the principles of CSR 2.0 as creativity, scalability, responsiveness, glocality, and circularity; emphasizing the need for companies to tackle root causes and find local solutions to social and environmental problems at a greater scale and urgency.

1. Transformative Corporate Social
Responsibility
According to Wayne Visser
Sanja Dolenec, mag. oec.
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2. Lecture Content
 Introduction
 A Critical Perspective
 Defining the DNA of CSR
 The Principles of CSR 2.0
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3. Introduction (1)
 Corporate social responsibility
(CSR) is a corporation’s initiatives to
assess and take responsibility for
company’s effects on environmental
and social wellbeing
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4. Introduction (2)
 We should judge the success
of CSR by whether our
communities and ecosystems
are getting better or worse
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5. A critical perspective (1)
 Ecological footprint has
more than tripled since 1961
due to the spread of
capitalism and Western
lifestyles globally
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6. A critical perspective (2)
 Climate change is evident and
human activity is the main cause
 According to The Economics and
Climate Change the cost if action to
reduce GHGs and avoid the worst
impacts of climate change is about 1%
of global GDP yearly
 Inaction results in a oersistent annual
loss of 5% of global GDP
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7. A critical perspective (3)
 Poverty
 Capital flows to whereever the social or
environmental standards are lowest
 Unemployment problems affecting
developing regions
 2.5 billion people still lack access to
improved sanitation facilities
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8. A critical perspective (4)
 Inequality
 The top 20% of the population enjoys
more than 70% of total income, 2% for
those in bottom 20%
 Inequality between urban and rural
populations in developing countries
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9. A critical perspective (5)
 Corruption as one of the
socio-economic cancers
that aids and abets the
poverty and inequality
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10. Defining the DNA of CSR (1)
 The DNA responsibility
bases:
 Value creation
 Good governance
 Societal contribution
 Environmental integrity
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11. Defining the DNA of CSR (2)
 Value creation refers to economic
developmnet, which contribute not only
to enrichment of shareholders and
executives, but improves the economic
context in general (investing in
infrastructure, creating jobs, etc.)
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12. Defining the DNA of CSR (2)
 Good governance includes the
institutional effectiveness
 If institution is not transparent and fair,
this undermines everything else that
CSR is trying to accomplish
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13. Defining the DNA of CSR (3)
 Societal contribution refers to
stakeholder orientation
 Philanthropy as need
 Today are more people in slavery than
there were before it was officially
abolished in the 1800s
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14. Defining the DNA of CSR (3)
 Environmental integrity – not only
minimising the damage but also to
maintain and improve ecosystem
sustainability
 According to WWF’s Living Planet
Index, a third of the biodiversity on the
planed is vanished since they began
monotoring 1970
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15. The principles of CSR 2.0 (1)
 Transformative CSR, or CSR 2.0
focuses its activities on identifying and
tackling the root causes of our present
unsustainbility and irresponsibility
following several principles
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16. The principles of CSR 2.0 (2)
 Creativity
 Today’s standardisation does not foster
the kind of creativity that is needed to
solve the complex social, environmental
and ethical problems we face
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17. The principles of CSR 2.0 (3)
 Scalability
 Companies need to educate their
customers to shop and live more
sustainably and responsibly, to
recognise social, environmental and
ethical label, etc.
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18. The principles of CSR 2.0 (5)
 Responsiveness
 Although companies are responding to
CSR issues, they are not genuinely
responsive to the scale and urgency of
stakeholder needs.
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19. The principles of CSR 2.0 (6)
 Glocality
 In a complex CSR 2.0 world, companies
will have to become more sophisticated
in understanding local contexts and
finding the appropriate local solutions
they demand, without forsaking
universal principles
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20. The principles of CSR 2.0 (7)
 Circularity
 The need for a circular economy where
all waste becomes „food” input to the
cycles of nature and the cycles of
industry
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21. Conclusion
 It is evident the companies have to
question the way they practice CSR
concept in order to solve the world’s
main environmental and social issues
 Transformative approach to CSR is
crucial
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22. Conclusion
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