Matthew Kwan, Principal Consultant, Adams presented at Hong Kong Science Park in the seminar organized by Paypal & Hong Kong Science & Technology Parks "e-Commerce Academy on June 26, 2014.

1. Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 1
Winning Consumer MarketWinning Consumer Market
from Online to Offline infrom Online to Offline in
MobileAGE!MobileAGE!
Matthew Kwan
Principal Consultant, Adams
June 26, 2014
e-Commerce Academy: Paypal x HK Science & Technology Parks

2. DISCLAIMER
Copyright © 2014.
Adams Company Limited
No part of this presentation is allowed
to circulate publicly.
Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 2

3. Copyright © 2014. Adams Company Limited. All rights reserved. 3
70
6868mobilemobile
subscriptionssubscriptions
2424internet usersinternet users
1515smartphonessmartphones
1212facebook usersfacebook users
55China mobileChina mobile
internet usersinternet users
66ChinaChina
internet usersinternet users
In 100M units
Source:
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers
http://www.internetworldstats.com/stats.htm
http://http://www.cnnic.cn/hlwfzyj/hlwxzbg/
http://newsroom.fb.com/Key-Facts

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OnlineOnline OfflineOffline

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Postmodernism:Postmodernism:
What is really drivingWhat is really driving
consumers’consumers’ FEELING?FEELING?
Picture Source from : http://www.pics4world.com/vb/imgcache/2/4425showing.jpg

6. 7Success Factors of e-Commerce
1. Site design
2. User-friendliness
3. Product range
4. Pricing level
5. Payment methods
6. Shipping options
7. Delivery of goods
Copyright © 2014. Adams Company Limited. All rights reserved. 6
In order to run a successful online
store it is especially important to
gain loyal customers as well as
to keep those customers
satisfied.
In order to run a successful online
store it is especially important to
gain loyal customers as well as
to keep those customers
satisfied.Friday 20 January 2012
The results of the largest survey of customer satisfaction in German e-
commerce, conducted by ECC Handel and Hermes, were published on
the occasion of the Online Trading Congress in Bonn. More than 10,000
consumers and customers of 108 German online shops
Source: http://e-commercefacts.com/research/2012/01/ecc-handel-ecommerce-stud/

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The Battle of MobileAGE!
From 4 to 10 inches

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Mobile Web Pages for MobileAGE
Next Frontier of Marketing

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10. Mobile Apps….??
A question of Critical Mass!
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LocationalLocational
ToolsTools
UtilitiesUtilities
SocialSocial ContentsContents

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Picture Source: http://qranywhere.blogspot.hk/2010/04/iron-man-2-staring-qr-codes.html
It is not a
matter of QR
Code nor NFC,
it is …
Customer
Experience

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*All names & brands are property of their respective owners*All names & brands are property of their respective owners

13. Copyright © 2014. Adams Company Limited. All rights reserved. 13
on November 11, 2013
RMB 35B, 170M transactions
on November 11, 2013
RMB 35B, 170M transactions

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Winning is about…Winning is about…
PositioningPositioning

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Source: http://www.atkearney.com/documents/10192/3609951/FG-Online-Retail-Is-Front-and-Center-in-the-Quest-for-Growth-1-intro.jpg
18 November 2013

16. 7 Most Important Tasks
1. Is my corporate website Mobile Ready from 4 to 10 inches? i.e. iPhone, Galaxy
Note, Galaxy Tab, iPad Air…
2. Are you already advertising on Google/Baidu/Bing (Yahoo) using Mobile Bidding
setting?
3. Are you already advertising using location base filter or SMS for mobile devices?
4. Are your online advertisements having location or click-to-call extensions to
increase conversion from mobile devices?
5. Are you purposely recruiting “loyal” members in your mobile database for future
direct marketing?
6. Are you building a team of mobile customer service on the most popular mobile
messaging platforms? i.e. WhatsApp/WeChat
7. Are you getting ready to enable “O2O” integration at your physical shop through
mobile devices? e.g. NFC, QR Code…
Copyright © 2014. Adams Company Limited. All rights reserved. 16

17. Thank you!
We look forward to collaborating with you
Find us on
www.adamshk.com
Facebook.com/adams.news
Youtube.com/adams_hongkong
Slideshare.net/adamshk
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