The document discusses several organizations that have undergone digital transformations. It provides examples of the FBI moving from paper to digital systems with a focus on improved data access, customer monitoring, and back-end modernization. It also discusses the UK's first all-digital bank Atom, which will offer online and mobile-only transactions, and Argos' successful transition from catalogues to digital and mobile sales.

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Helping
you
navigate
your
digital
journey
Disruption
&
Digital
Business:
Brand
Examples
2014

2. FBI
move
from
paper
to
digital
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A
century
old
organisation
transforming
itself
in
order
to
fight
crime
in
a
digital
age.
Three
areas
of
focus:
Data
-­‐
ensuring
agents
have
access
to
data
when
they
need
it,
no
matter
where
they
are.
Customer
service
-­‐
ensuring
‘customers’
are
monitored.
Back
end
operations
-­‐
modernising
back
end
systems.

3. Atom
set
to
be
UK’s
first
all-­‐digital
bank
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Atom
set
to
launch
in
2015
Transactions
will
be
purely
be
online
and
via
mobile
phones.
Mobile
phone
banking
transactions
by
British
customers
have
doubled
in
a
year
to
5.7m
per
day.
Bank
branch
usage
is
down
30%
since
2010.
"To
put
branches
in
place
now
would
be
like
BT
bringing
back
phone
boxes.
Now
everything
can
be
done
online
or
through
mobile.”
Andrew
Thompson,
Co-­‐Founder,
Atom
Bank

4. Argos
successful
transition
from
catalogue
to
digital-­‐led
business
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and
IP
of Adapt2Digital
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Online
sales
at
Argos
now
account
for
44%
of
total
sales.
18%
of
sales
from
mobile.
Launched
improved
smartphone
and
tablet
apps.
New
‘Digital
Concept’
stores
replace
catalogues
with
iPads.
Sales
increased
by
3%
2013-­‐2014.

5. From
‘mass’
McDonalds
to
‘my’
McDonalds
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and
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and
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of Adapt2Digital
Limited.
Focus
on
the
customer,
shifting
to
a
more
personalised
approach
Implementing
kiosks
in-­‐store
to
place
orders.
Order
online
and
via
mobile.
Remote
drive
through
ordering.
Building
customer
data
-­‐
offering
rewards.
Changing
the
culture
of
the
organisation
Think
and
act
like
a
start-­‐up
Break
down
silos
Improve
knowledge
-­‐
McDonald’s
Digital
University

6. Marie
Curie
launches
digital
transformation
plan
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property
and
IP
of Adapt2Digital
Limited.
Charity
is
lagging
behind
with
it’s
digital
offerings.
Launched
3.5
year
digital
transformation
programme
Will
begin
by
revamping
website
and
streamlining
donating
and
volunteering
process.
Aims
to
use
data
more
effectively
to
communicate
and
engage
with
customers.
“For
me
it’s
knowing
the
right
information
about
people
and
understanding
what
kind
of
relationship
people
want
to
have
with
us
and
being
able
to
personalise
on
that.”
Claire
Hazle,
Head
of
Digital,
Marie
Curie
Cancer
Care

7. The
rise
of
the
‘Digital
Doctor’
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of Adapt2Digital
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UpToDate
app
gives
doctors
up
to
date
information
on
10,000
health
conditions
Peer-­‐reviewed
and
collated
by
over
5,000
doctors
and
clinicians.
Enabling
doctors
to
be
more
efficient
with
their
time.
Access
to
latest
knowledge
and
research.

8. Burberry’s
digital
push
continues
to
drive
sales
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Limited.
Retail
revenue
increases
9%
Q2
2014
Investment
in
click-­‐and-­‐collect.
Focus
on
digital
marketing
initiatives.
70%
ad
budget
allocated
to
digital.
Investment
in
SAP
to
manage
operations
and
customer
relations.
Salesforce
integration
enables
single
customer
view.
In
the
last
2
years,
established:
Social
media
department
Mobile
department
Insight
department
Strategic
Innovation
Council

9. Malta
to
be
a
digitally
smart
place
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property
and
IP
of Adapt2Digital
Limited.
The
Digital
Malta
Strategy
is
a
policy
to
guide
the
country
in
attaining
the
2020
vision
of
prospering
as
a
digitally-­‐enabled
society.
Three
main
pillars:
Citizens,
business
and
the
government.
Promote
the
use
of
social
networking.
Promote
the
use
of
mobile
applications.
Bridge
the
digital
divide.
Promote
research
and
innovation.
Promote
Malta
as
a
digital
hub
-­‐
seek
strategic
alliances.
Plans
for
eDemocracy
-­‐
citizens
have
their
say.

10. Uber
takes
on
tradition
and
wins
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Protests
across
major
cities
against
Uber’s
mobile
based
car
service.
Cheaper
fares,
calculating
fees
via
mobile
reduces
operational
costs.
Convenient
for
the
customer
-­‐
payment
is
made
within
the
app.
No-­‐one
under
the
age
of
40
with
a
smartphone
is
hailing
a
cab
anymore.
“The
taxi
industry
has
been
ripe
for
disruption
for
decades.
But
only
technology
has
allowed
it
to
really
kick
in.”
Travis
Kalanick,
Chief
Exec,
Uber

11. Huffington
Post
uses
data
to
test
headlines
in
realtime
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of Adapt2Digital
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Use
realtime
data
to
test
effectiveness
of
news
headlines
For
the
first
hour,
2
headlines
run
concurrently.
Data
is
checked
and
most
popular
headline
is
then
run.
Making
a
change
whilst
it
still
matters.

12. Starbucks
digital
success
story
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94%
of
Facebook
fans
are
either
a
Starbucks
fan
or
friends
with
one
Cited
as
no.1
socially
engaged
company.
Digital
growth
is
mirrored
by
improved
stock
performance.
100k
downloads
of
mobile
apps
per
week.
$3bn
in
payments
via
loyalty
card.
Processes
3m
mobile
payments
per
week
-­‐
lowering
operational
costs.
My
Starbucks
Idea
collected
over
50k
customer
ideas.

13. GE
is
the
world’s
oldest
start-­‐up
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of Adapt2Digital
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GE’s
‘digital
factory’
Using
predictive
analytics
to
run
‘scenario’
testing.
Reverse
innovation
-­‐
product
testing
in
the
East
prior
to
launching
in
the
West.
Focus
on
Internet
of
Things
-­‐
sensors
on
everything.
Experimenting
quickly.
Socially
connected
with
welcome
content
-­‐
the
more
people
understand
the
business,
the
more
their
stock
is
valued.
Mobile
apps
-­‐
diagnostic
tools,
internal
app
store
for
employees.