Matthew Kwan, Principal Consultant of Adams presented a lot of insights at the seminar on October 26, 2016 at the Hong Kong Retail Management Association of the seminars series of Successful e-Tailing in the MobileAGE.
This wonderful presentation was delivered by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at the seminar of Hong Kong Retail Management Association of the seminar series of "Successful e-Tailing in the MobileAGE Seminars"
Showing your product, your brand and your company on the FIRST page of the se...Adams Company Limited
This is a presentation delivered by Matthew Kwan, Adams (www.adamshk.com) at the exciting seminar series in association with Hong Kong Science and Technology Parks "Smarter Digital Marketing Seminars" on Sep 13, 2016.
This is a presentation delivered by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at the seminar being organized by Hong Kong Retail Management Association (HKRMA) on August 24, 2016.
This is a presentation delivered by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at the event being hosted by HKT 1O1O and www.sme.gig.hk on November 13, 2015. This is a very good overview of the most important successful factors of Digital Marketing in our current business environment.
Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) is explaining how to plan, design and execute e-Commerce strategy for different businesses of B2B and B2C by leveraging different resources that are readily available.
Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) speaking at the joint seminar between Alibaba and www.sme.gig.hk on October 14, 2015. Digital PR is the very important success factor that enterprises large and small in order to gain online presence and build up their brand awareness in the digital world.
A local look at the bigger picture - It doesn’t matter how much money you pour into national advertising campaigns, customers are still going to judge your brand by how clean the bathroom is at the closest location. And you can be certain they’re going to make their opinions known.
Brand Analytics allows you to understand how your locations are performing on an individual basis. With our interactive wrap-up reports, you can dig down to see the aggregate rating of a particular store over the last month, or see how different regions compare to one another.
Our tool also allows you to post to individual social accounts, allowing you to quickly author posts for all of your stores, certain regions, or individual locations.
This wonderful presentation was delivered by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at the seminar of Hong Kong Retail Management Association of the seminar series of "Successful e-Tailing in the MobileAGE Seminars"
Showing your product, your brand and your company on the FIRST page of the se...Adams Company Limited
This is a presentation delivered by Matthew Kwan, Adams (www.adamshk.com) at the exciting seminar series in association with Hong Kong Science and Technology Parks "Smarter Digital Marketing Seminars" on Sep 13, 2016.
This is a presentation delivered by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at the seminar being organized by Hong Kong Retail Management Association (HKRMA) on August 24, 2016.
This is a presentation delivered by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at the event being hosted by HKT 1O1O and www.sme.gig.hk on November 13, 2015. This is a very good overview of the most important successful factors of Digital Marketing in our current business environment.
Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) is explaining how to plan, design and execute e-Commerce strategy for different businesses of B2B and B2C by leveraging different resources that are readily available.
Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) speaking at the joint seminar between Alibaba and www.sme.gig.hk on October 14, 2015. Digital PR is the very important success factor that enterprises large and small in order to gain online presence and build up their brand awareness in the digital world.
A local look at the bigger picture - It doesn’t matter how much money you pour into national advertising campaigns, customers are still going to judge your brand by how clean the bathroom is at the closest location. And you can be certain they’re going to make their opinions known.
Brand Analytics allows you to understand how your locations are performing on an individual basis. With our interactive wrap-up reports, you can dig down to see the aggregate rating of a particular store over the last month, or see how different regions compare to one another.
Our tool also allows you to post to individual social accounts, allowing you to quickly author posts for all of your stores, certain regions, or individual locations.
SaaS marketing 101 How to execute today for maximum growthAli Mahmoud
Practical tips for any small business or SaaS Company to improve their marketing. Inbound Marketing is a topic often covered however what about businesses that need short term results while they execute on their long term inbound strategy.
Entrepreneurs are faced with too many choices: inbound vs outbound, social, referral or account-based marketing. This slideshare takes an in-depth look at outbound marketing & referral marketing which can be two highly effective vehicles to help you acquire customers today.
Enjoy and please share your thoughts, successes and even your failures. We can all grow together.
Look for crafting engaging about us page with the help of eCommerce web development company that perfectly talks about who you are, what’s your story. Here’s how you could create an authentic experience for your eCommerce visitors:
Tutorial on Creating Quality Online Shopping Experience 20170302Adams Company Limited
This is a presentatation delivered by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at Hong Kong Retail Management Association (HKRMA), one of the largest associations in Hong Kong representing the retail industry. The presentation contains insights on how to enhance the online shopping experience for brick-and-mortar retail chains in this Mobile Age.
This is a presentation given by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at the seminar of Hong Kong Retail Management Association on May 26, 2016.
SaaS marketing 101 How to execute today for maximum growthAli Mahmoud
Practical tips for any small business or SaaS Company to improve their marketing. Inbound Marketing is a topic often covered however what about businesses that need short term results while they execute on their long term inbound strategy.
Entrepreneurs are faced with too many choices: inbound vs outbound, social, referral or account-based marketing. This slideshare takes an in-depth look at outbound marketing & referral marketing which can be two highly effective vehicles to help you acquire customers today.
Enjoy and please share your thoughts, successes and even your failures. We can all grow together.
Look for crafting engaging about us page with the help of eCommerce web development company that perfectly talks about who you are, what’s your story. Here’s how you could create an authentic experience for your eCommerce visitors:
Tutorial on Creating Quality Online Shopping Experience 20170302Adams Company Limited
This is a presentatation delivered by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at Hong Kong Retail Management Association (HKRMA), one of the largest associations in Hong Kong representing the retail industry. The presentation contains insights on how to enhance the online shopping experience for brick-and-mortar retail chains in this Mobile Age.
This is a presentation given by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at the seminar of Hong Kong Retail Management Association on May 26, 2016.
Tutorial on Creating Quality Online Shopping Experience 20170112Adams Company Limited
This is a presentation delivered by Matthew Kwan, Principal Consultant of Adams Company Limited (www.adamshk.com) for Hong Kong Retail Management Association (HKRMA) about creating quality online shopping experience. The session also covered the specific requirements for the newly launched Quality e-Shop Recognition Scheme for those interested parties.
DV 2016: Delivering Better Online Customer Experiences with Offline DataTealium
Monique Trulson, Dover Saddlery
There’s no denying that we now live in an omnichannel world – and that organizations across industries are grappling with how to provide a consistent customer experience across channels. Connecting data across touch points, both online and offline, is not an easy feat - but is the key to delivering the highly relevant, personalized interactions that result in conversions. In this session, Monique Trulson, Director of E-Commerce at Dover Saddlery, shares her deep experience in marrying online data with previously siloed offline data to build a unified customer view, and leveraging that unified view to transform customer engagement.
Is your business ready to sell online? Australian e-Commerce sales reached more than $37 billion in 2013 and in recent years sales have continuously increased by $3-4 billion every year. With such increases, understanding what it takes to sell online and how to start your e-Commerce journey may be critical to business survival in the coming years. This workshop was developed for people with minimal e-Commerce knowledge or businesses currently selling online who would like to improve their confidence in what they are doing.
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Threesides Marketing www.threesides.com.au
5 Key Consumer Behaviors to Improve Retail Customer Experience[24]7
The transformation to digital, along with rising customer expectations, require retail customer experience leaders to focus on key behaviors that can drive business outcomes. These include the demand for self-service, changing attitudes towards mobile device versus in-store experience and the importance of speed.
In this presentation, you will find:
- Five key behaviors that every CX leader in Retail needs to know
- Overview of solutions to drive business outcomes
Register for the on-demand webinar to learn about:
- 5 example customer journeys corresponding to these behaviors
- Solutions that can utilize these insights to drive business outcomes
Tyson Roberts of Amazon Payments breaks down the conversion quotient - revealing the secret sauce Amazon has learned that helps Amazon Payment users increase their conversion rates.
Google Analytics is the Wall Street Journal of an online business – you should be reading it everyday. Learn how to use the most powerful analytics tool available, and get up-to-the-minute data about your site visitors, conversions, products, revenue and so much more. We’ll explore the best GA practices and features to drive more revenue out of your Miva store, including metrics and definitions, campaign tagging for measuring inbound traffic (ppc, email, etc.), custom reporting and dashboards, importing data into Google Analytics, reporting offline (phone order) sales in Google Analytics, using Google Analytics to grow your revenue, and introduction to Google Analytics reports.
MivaCon 2016, Friday session 1.
'In 2020 maatwerk verwacht van retailer'Jerry J. Stam
In de presentatie wordt ingegaan op de aanbevelingen van de werkgroep "Selection" van het onderzoeksprogramma Shopping 2020. Meer specifiek op wat retailers nu al zouden moeten doen om de steeds kritisch wordende klant te helpen bij het selecteren van producten en diensten. Bij het maken van een keuze voor een bepaald product of dienst worden gepersonaliseerde, relevante en accurate informatie en slimme hulpmiddelen zoals interactieve spiegels en klantherkenning steeds meer de norm. In de presentatie wordt ook ingegaan op hulpmiddelen voor retailers zoals kernvragen, handvaten, best practices, technologieen en boodschappenlijstjes.
Over de spreker:
Jerry heeft langjarige consulting ervaring met retail en wholesale bedrijven over de hele wereld. Voor IBM Benelux is Jerry de SME die betrokken wordt als het gaat om complexe vraagstukken die verband houden met bijvoorbeeld de planning en implementatie van omnichannel initiatieven, het opstellen van roadmaps en het identificeren van relevante retail trends. Smarter Commerce is het IBM initiatief dat een aantal oplossingen rondom naadloze omnichannel combineert en waar Jerry uiteraard ook bij betrokken is. Jerry studeerde rechten aan de Universiteit van Utrecht en behaalde zijn MBA aan Nyenrode Universiteit.
Similar to Ideal e-Shopping Experience for Returning & Repeat Customers (20)
This is a presentation delivered by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) during the conference of Global Sources Mobile Electronics Show on April 21, 2019 at Hong Kong AsiaWorld-Expo.
This is a presentation delivered by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at the seminar being hosted by Reasonable Software and co-organized by Global Payments Hong Kong on November 28, 2018 at Holiday Inn Golden Mile Hong Kong. Matthew highlighted how to win over the challenges and competitions in the Digital World and Mobile Age.
Managing Your Customer Database and Effective Targeted promotion 20180510Adams Company Limited
Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) presented fundamental ideas on how to grow customer database for business in the seminar series of Hong Kong Retail Management Association (HKRMA). It is especially important for modern days digital marketing as Google, Facebook and a lot of other major platforms are allowing us to upload our own target audience (lists) to better reach our target audience and "lookalike".
This is the second seminars of the series being run by Hong Kong Retail Management Association of the "E-Commerce Management Fundamental Course in Retail" seminar series in 2018. Matthew Kwan, Principal Consultant of Adams highlighted very practical success factors to enhance brands, products search terms performances on search engines.
This is part of the series of presentations being delivered by Matthew Kwan, Principal Consultant of Adams at the Hong Kong Retail Management Association. There are contents that were not included in 2017 and a refreshed version of the same topic.
This is a wonderful presentation delivered by Matthew Kwan, Principal Consultant of Adams at the Job Fair event organized by SingTao Job Market「活出職FUN招聘進修展」. The presentation is summarizing the success factors of Digital Marketing in Hong Kong and rest of the world.
Matthew Kwan, Principal Consultant of Adams, shared at Hong Kong Trade Development Council (HKTDC) SME Centre on November 29, 2017 about how to optimize return on investment (ROI) using different Digital Marketing channels and Ad formats.
Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) talks about how to do Digital Public Relations and how to manage crisis in this Mobile AGE. The seminar was organized by Hong Kong Retail Management Association (HKRMA) for brick-and-mortar companies of the retail industries.
This is a presentation delivered by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at the workshop organized by Hong Kong Retail Management Association (HKRMA) on June 8, 2017 on the topic of Performance Management.
This is a presentation delivered by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at the seminar organized by HKRMA (Hong Kong Retail Management Association on May 25, 2017 for the seminar series of "Digital Marketing for Retail Industry" about Digital Advertising.
Managing Your Customer Database and Effective Targeted PromotionAdams Company Limited
This is a presentation delivered by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at the seminar organized by HKRMA (Hong Kong Retail Management Association on May 18, 2017 for the seminar series of "Digital Marketing for Retail Industry"
This is a workshop delivered by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) for Hong Kong Retail Management Association (HKRMA) of the Course "Retail Digital Marketing Management" on May 11, 2017.
This is a presentation Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) delivered for Hong Kong Retail Management Association (HKRMA) on April 27, 2017. There are some fundamental strategy on how to increase sales volume overall especially for online shops.
This is a presentation delivered by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at the Digital Bites event co-hosted by Google Partners and Adams.
This is a presentation given by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at the joint seminar of Alibaba and SME.gig.hk on November, 12, 2015.
This is an article being published on the HKTDC HONG KONG MEANS BUSINESS portal. The article is featuring the contents being presented by Matthew Kwan, Principle Consultant of Adams (www.adamshk.com) during the seminar being organized by HKTDC SME Centre.
Please refer to the URL: http://hkmb.hktdc.com/sc/1X0A2YIO/%E6%88%90%E5%8A%9F%E4%B9%8B%E9%81%93/%E6%BD%AE%E6%8B%8D%E6%94%BB%E7%95%A5-%E7%BA%B5%E6%A8%AA%E6%B5%81%E5%8A%A8%E8%90%A5%E9%94%80%E4%B8%96%E4%BB%A3
Innovate or Adapt? New Rules for SME's to Secure Online Business 20150813Adams Company Limited
Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) was speaking at the event being organized by HKIRC at Cyberport Hong Kong "Digital MarketPlace Seminar 2015" on the topic about : “Sharing Economy – Opportunities and Threats” for SME's.
HKTDC SME Centre Seminar - Maximise the effectiveness of Mobile Marketing 201...Adams Company Limited
Matthew Kwan, Principal Manager of Adams (www.adamshk.com) sharing the most important aspects of how to be successful in doing Mobile Marketing in the SME Centre of Hong Kong Trade Development Council. Over 120 people attended the seminar with overwhelming responses.
Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) was sharing the best known methods of Search Engines Strategy to grow business in general at the seminar being organized by Hong Kong Science & Technology Park and www.SME.gig.hk on May 6, 2015.
HKEA Seminar - How to Expand Mainland Domestic Market through Internet Shoppi...Adams Company Limited
Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) was highlighting the key success factors of running an online shop in this MobileAGE from an exporter's perspective at the seminar being organized by Hong Kong Exporters' Association (HKEA) and Hong Kong and Hong Kong Export Credit Insurance Corporation (HKECIC)
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/