2. HISTORY
• GOOGLE BEGAN IN MARCH 1996 AS A
RESEARCH PROJECT BY LARRY PAGE AND
SERGEY BRIN WHEN THEY WERE BOTH PHD
STUDENTS AT STANFORD CALIFORNIA.
• GOOGLE RAN UNDER STANFORD
UNIVERSITY’S WEBSITE WITH THE DOMAIN
GOOGLE.STANFORD.EDU
• IN 1997 IT BECOMES “GOOGLE”
3. ABOUT GOOGLE
• GOOGLE IS AN AMERICAN MULTINATIONAL TECHNOLOGY COMPANY
SPECIALIZING IN INTERNET-RELATED SERVICES AND PRODUCTS THAT
INCLUDE ONLINE ADVERTISING TECHNOLOGIES, SEARCH,CLOUD
COMPUTING, SOFTWARE AND HARDWARE .
• FORMERLY: GOOGLE INC.
• INDUSTRY: INTERNET
SOFTWARE
COMPUTER HARDWARE
• FOUNDER: LARRY PAGE, SERGEY BRIN
• HEADQUARTERS: CALIFORNIA
• AREA SERVED: WORLD WIDE
• CEO:SUNDAR PICHAI
• NUMBER OF EMPLOYEES:85050
• REVENUE:32.5 BILLION US DOLLAR
• SHARE PRICE :1,193.89+14.33(+1.21%)
4. MISSION AND VISION
• GOOGLE’S MISSION STATEMENT FROM
THE OUTSET WAS TO “ORGANIZE THE
WORLD’S INFORMATION AND MAKE IT
UNIVERSALLY ACCESSIBLE AND USEFUL “
• GOOGLE’S CORPORATE VISION IS “TO
PROVIDE ACCESS TO THE WORLD’S
INFORMATION IN ONE CLICK”.
5. CEO PROFILE-SUNDAR PICHAI
• PICHAI IS THE CHIEF EXECUTIVE OFFICER OF GOOGLE INC. FORMERLY THE PRODUCT
CHIEF OF GOOGLE PICHAI’S CURRENT ROLE WAS ANNOUNCED ON AUGUST10, 2015 AS A
PART OF THE RESTRUCTURING PROCESS THAT MADE ALPHABET INC.INTO GOOGLE
PARENT COMPANY AND HE ASSUMED POSITION ON OCTOBER 2 ,2015.
6.
7. PRODUCTS
• GOOGLE+
• YOU TUBE
• GOOGLE MAPS
• GOOGLE CHROME
• GOOGLE DOCS
• GOOGLE SLIDES
• GOOGLE PLAY AND PLAY STORE
• GOOGLE NEWS
• GOOGLE ADSENSE
• GMAIL
• GOOGLE DRIVE
• GOOGLE PHOTOS AND PICASA
• GOOGLE CALENDAR
• GOOGLE BOOKS
• GOOGLE BLOGGER
8. CURRENT MARKETING STRATEGY
• GOOGLE STRATEGY MOSTLY FOCUS ON VIRAL
MARKETING ,THEIR USE SOCIAL MEDIA
NETWORKS TO FINDING A HUGE TARGET GROUP
OLD AND NEW MARKETS.
9. CHALLENGES
• 1. RAPID STAFF GROWTH
• 2. HIGH FINANCIAL BENEFITS
• 3. LEGAL AND POLICY ISSUE
• 4. EMPLOYEE PRESSURE
• 5. SELECTING ISSUE
• 6. SCREENING ISSUE
• 7. LONG RECRUITING PROCESS
10. AWARDS AND RECOGNITIONS
• 2018 –BEST COMPANY LOS ANGELES
BEST CEO FOR DIVERSITY
BEST COMPANY LEADERSHIP
• 2013- OVERALL BRAND OF THE YEAR & AD OF THE
YEAR
• 2009-GOOGLE SEARCH IS THE DOMINANT SEARCH
ENGINE IN THE UNITED STATES MARKET ,WITH A
MARKET SHARE OF 65.6%.
