Larry Page and Sergey Brin founded Google in 1995 while they were PhD students at Stanford University. They developed a search engine that analyzed backlinks to determine the importance of websites. Google launched in 1998 and has since grown into a massive technology company offering many popular services like Google Search, Gmail, YouTube, Android, and more. It generates most of its revenue through online advertising but also faces strong competition and risks regarding privacy and economic changes.
2. Road Map
• History
• Mission and Vision
Statement
• Some Interesting Facts
• Products and Services
• Some Stats about
Google
• SWOT Analysis
• Conclusion
4. • An idea to create a universal search
engine that would compare internet sites
by the relationships between them and
other sites on the World Wide Web.
• In 1996,Page and Brin originally
nicknamed their new search engine
“Backrub”, because the system checked
back links to estimate the importance of a
site.
5. • Eventually, they change the name to “Google” in
1997 which was from the misspelling of the name
googol, which means the number 1 followed by
100 zeros.
• Google originally started running at the university’s
domain google.stanford.edu.
6. Organize the world's information and
make it universally accessible and useful
Mission Statement
7. Vision Statement
To make search engines so
powerful that would
understand "everything in the
world".
8.
9. Google has been acquiring, on average, more
than one company per week since 2010
11. Google has found GPA's and test scores to be "worthless as
criteria for hiring"; they have teams where 14% of their employees
haven't gone to college.
12. When a Google employee dies, their spouses receive half pay
from the company for 10 years and their children US$1,000 per
month until they turn 19.
13. Every day, 16% of the searches that occur, are
ones that Google has never seen before
14. Google earns US$20 billion a year from advertising,
even more than GDPs of many under developing
countries
18. Popular Google products and services
Google
Search
Engine
Google
Chrome
Gmail Android
YouTube Google
AdSense
Google Drive Google
AdWords
Google Maps Google Earth Google+ Blogger
24. Strengths
• Strong market position
• Robust financial
situation
• Strong brand image
• Diversified product line
• Low operating cost
• Strong infrastructure
base
25. Opportunities
• Growth in internet
usage
• Increasing
worldwide online
ad spending
• New products and
innovation
26. Weakness
• Too dependent on
advertising revenue
• Lack of product
integration as
compared to
competitors
• No strategy for
contraction
27. Threats
• Intensive competition
• Exchange rate
fluctuations
• Lawsuit expenses
• Hacking and other
related security issues
• Privacy issues
• Economic downturn
28. Conclusion
Since1998, Google has grown by leaps and
bounds from offering search in a single language,
it now offers dozens of products and services
including various forms of advertising and web
applications for all kind of tasks in many
languages and starting from two computers in a
university room, it now has thousands of
employees and offices and is one of the most
successful company in the world.