Expansion plan for an online yellow pages company.

1. ClickAway Expansion plan
Submitted By: Binit Kumar

2. 2
Online yellow pages market
Source - KPMG in India research and Analysis
Increasing internet penetration Smartphone becoming common Young population will drive easy adoption
Raise in disposable income Rapid Urbanization
The Indian online yellow pages industry is projected to grow three times to $1.2 billion by 2020, a new report by
Google and KPMG said.
 Unverified listing
 Low customer Loyalty
 Too many players in the
market
Major Challenges
MarketGrowth
Drivers

3. 3
Our current understanding of
One of the fastest growing
online yellow page service in
Delhi NCR
400+
Professionals
450+
Categories
VALUES CULTURE OUTCOME
EMPLOYEES
FIRST
TRUST TRANSPARENCY
FLEXIBILITY
VALUE
CENTRICITY
Respect Everyone
18,000+
Verified Business
A Small Brief
ClickAway
1+ Million
End Customers
Business Model
Current operation
in Delhi NCR
Revenue Source -
Google Ad. Display
Network
Note: The figures are assumed
ClickAway

4. 4
Services provided by
• Repair service Like Plumber, AC repair Electrician etc.
• Appliance Dealer like AC, Washing Machine dealer etc.
• Rental Services like Home rental, Office space rental etc.
• Local taxi Booking
• Restaurant enquiry
• Visa and Passport Services
• Automobile Repair
• Spare part dealer
• Doctor for common illness
• Spa and Salon
• Ambulance
• Pharmacies
Immediate Service – Less research required Delayed Service – More research required
Home & Office
Education and learning
• Home & Office improvement like contractor, interior decorator etc.
• Property dealer like real state agents etc
• Travel Package Booking
• Hotel Booking
• Packers and Movers
• Hospitals
• Doctors for major illness
• Car and bike dealer
• Car and bike modification workshop
• Educational Institutes
• Professional Courses
• Education consultants
• Tutors
• Small courses
Professional Services
• Lawyers
• Insurance
• Investment Consultants
• Maid
• Cook
• Wedding Planners
• Professional Event planners
Transport & Hotel
Health & Wellness
Automobile
Event Organizers
ClickAway
Note: The list is indicative and not Exhaustive

5. 5
Operating Model
This is how end user and service providers meet
A customer searches for
a service via Website,
Mobile app, Google
search, Phone call Source
Application DB
Source
Application Target output
 The display screen has
filter options
 The details of end user is
send to service provider at
a cost
ClickAway searches the database for the
keyword and sort based on the filter applied
ClickAway
Proprietary search
Tool
ClickAway Website Output Screen
Sends the
details to
Service provider
End User meets the
service provider

6. 6
Operating Model
02
03
01 How does the service
provider registers on
ClickAway
01
Rating And
Reviews
02
Customer
Security
03
• ClickAway has a team of dedicated sales
executives who approaches the service providers
to register on to the platform
• ClickAway has an option on its website which
allows the service providers to register on the
website
• Customer are asked to Rate the service provider
post the service is delivered
• Click Away rates the services of service provider
based on the pre-determined parameters
• Rating by the third party rating agencies for some
premium services
• The service provider can call the end user only
using ClickAway Network
• All the service provider are verified before getting
listed on the website

7. 7
Immediate Revenue Sources
Lead Generation Model ClickAway will send the details of service provider to end
user, if the end user contact the service provider , it will be
counted as 1 lead.
• Rs 100 will be charged for 10 lead in immediate service
category
• Rs 500 will be charged for 10 lead in delayed service
category
Service provider can chose to promote their listing in a
special section named “FEATURED” by paying a fee
• Rs 1000 for 1 month in immediate service category
• Rs 2000 for 1 month in delayed service category
How it worksRevenue Source
ImmediateRevenue
Source
Promoted Ads
Getting the details of
end user
The service provider to gets the details of end user and
contact them via ClickAway Network
• Rs 100 will be charged for 10 user detail in immediate
service category
• Rs 500 will be charged for 10 user detail in delayed
service category
Immediate revenue
source could be
implemented immediately
in Delhi NCR and in 6
months from the
expansion in the new city
When to implement
These revenue source will
be implemented in year
2017 and 2018

8. 8
Medium Term Revenue Source
Listing Fee
MediumTerm
Revenuesource
Data Analytics and
Consulting
Charge the Service provider to register on the website
• Registration fee of Rs 1000 per month in immediate
service category
• Registration fee of Rs 2000 per month in delayed service
category
Provide Analytics services to third party based on the used
data collected
• The customer will be charged Rs 5000 for a analytics
service on 10000 users
Medium term revenue
source could be
implemented after we
have a significant
customer base i.e 1 year
How it worksRevenue Source When to implement
These revenue source will
be implemented in year
2019 and 2020

9. 9
Long Term Revenue Source
Website and Apps
LongTermRevenuesource
Diversify
ClickAway Branded
services
Provide customized website and app to the service providers
on the website for a charge
Diversify to services like Ticket selling, hotel booking etc.
Move into providing ClickAway branded services
Long term revenue source
could be implemented
after we have expanded to
multiple cities i.e. after
2020.
How it worksRevenue Source When to implement
Long term revenue source
will be implemented
beyond 2020, these
revenue source is beyond
the scope of this analysis

10. 10
Geographies to expand
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Internet user density Smartphone user density
 Mumbai has the highest number of Internet user
density and highest smartphone user density
 Pune also has fairly high internet user and
smartphone user
 Hyderabad has high Smartphone user base but bit
lower internet penetration compared to others
 Kolkata and Ahmedabad has fairly low internet
user base and smartphone users
 Delhi to Mumbai trade density is high and hence easier to get the “delayed” categories of
services
 Mumbai and Pune are in close proximity and high internet penetration
 Bangalore, Chennai and Hyderabad falls in one cluster
 Kolkata and Ahmedabad should be on low priority to expand.
Mumbai, Hyderabad, Pune, Chennai, Bangalore, Ahmedabad and Kolkata are the most urbanized cities in India and
should be considered for expansion

11. 11
Expansion model
2017-18
2018-19
2019-20
Phase 1
Expand to Mumbai and Pune
• Mumbai has Highest level of Interned user
density and smartphone user density
• Mumbai has high trade density with Delhi so
contacts in Delhi can be leveraged in
Mumbai
• Mumbai and Pune are close and forms a
cluster
Phase 2
Bangalore, Chennai and Hyderabad
• These are in Close proximity, so easier
to operate
• Similar Demographics (IT professionals)
• Culturally similar
Phase 3
Kolkata, Ahmedabad and few more Tire
2 Cities
• Currently less penetration of internet,
but will increase over time
• Currently the services are limited in
Tire 2 cities, but will increase over time.
By 2020 ClickAway will be operational in 10 Cities in India

12. 12
Revenue generated by Immediate and medium term revenue sources in the
proposed cities
Growth rates of service provider per city
Cities/Year 2016 2017 2018 2019 2020
Delhi 22% 20.0% 18.0% 16.0% 14.0%
Mumbai 22% 20.0% 18.0% 16.0%
Pune 22% 20.0% 18.0% 16.0%
Bangalore 22% 20.0% 18.0%
Chennai 22% 20.0% 18.0%
Hyderabad 22% 20.0% 18.0%
Kolkata 22% 20.0%
Ahmedabad 22% 20.0%
Tire 2 City 22%
Tire 2 City 22%
Service Provider per city
Delhi 18000 21960 26352 31095.36 36070.6176
Mumbai 18000 26791.2 31622.4 36692.5248
Pune 18000 26791.2 31622.4 36692.5248
Bangalore 21960 32149.44 37314.432
Chennai 21960 32149.44 37314.432
Hyderabad 21960 32149.44 37314.432
Kolkata 26352 37936.3392
Ahmedabad 26352 37936.3392
Tire 2 City 31095.36
Tire 2 City 31095.36
Total number of service
provider listed 18000 57960 145814.4 243492.48 359462.3616
Revenue from each model
Lead Generation Model ₹ 0.00 ₹ 344,282.40 ₹ 866,137.54 ₹ 1,446,345.33 ₹ 2,135,206.43
Promoted Ads ₹ 0.00 ₹ 255,024.00 ₹ 641,583.36 ₹ 1,071,366.91 ₹ 1,581,634.39
Telephone Service ₹ 0.00 ₹ 344,282.40 ₹ 866,137.54 ₹ 1,446,345.33 ₹ 2,135,206.43
Listing Fee ₹ 0.00 ₹ 0.00 ₹ 0.00 ₹ 2,142,733.82 ₹ 3,163,268.78
Data Analytics and
Consulting ₹ 0.00 ₹ 0.00 ₹ 0.00 ₹ 12,052,877.76 ₹ 11,862,269.80
Total Revenue per day from
additional revenue source ₹ 0.00 ₹ 943,588.80 ₹ 2,373,858.43 ₹ 18,159,669.16 ₹ 20,877,585.82
Total Revenue per year
from additional revenue
source ₹ 0.00 ₹ 344,409,912.00 ₹ 866,458,327.68 ₹ 6,628,279,242.82 ₹ 7,620,318,825.75
Rates
Number of days
required
Immediate
Services
Delayed
Services
% of
Service
provider
who
opted
Immediate
Services
Delayed
Services
Lead
Generation
Model 100 500 20% 5 10
Promoted
Ads 1000 2000 10% 30 30
Telephone
Service 100 500 20% 5 10
Listing Fee 1000 2000 20% 30 30
Data
Analytics
and
Consulting 5000 5000 1%NA NA

13. 13
Constant revenue increase
0
50000
100000
150000
200000
250000
300000
350000
400000
2016 2017 2018 2019 2020
Total number of service provider
listed
Total number of service provider listed
₹ 0.00
₹ 1,000,000,000.00
₹ 2,000,000,000.00
₹ 3,000,000,000.00
₹ 4,000,000,000.00
₹ 5,000,000,000.00
₹ 6,000,000,000.00
₹ 7,000,000,000.00
₹ 8,000,000,000.00
₹ 9,000,000,000.00
2016 2017 2018 2019 2020
Total Revenue per year from
additional revenue source
Total Revenue per year from additional revenue source
Around Rs. 760 Crore could be generated by
2020 by implementing these revenue models
in 10 cities.
Growth will be exponential once we have a
considerable user base and the medium term
revenue model is implemented.
There is a steady increase in the listing of
service providers

14. 14
Assumptions
 Currently we have around 18000 Service provider registered on our website
 The growth rate will be around 22% at the start of the operation in a city and will decrease by 2% every year
 Assuming that all the categories will grow at the same rate
 Assuming for every 3 immediate service you get 1 delayed service request

15. 15
References
 Owler.com
 https://assets.kpmg.com/content/dam/kpmg/in/pdf/2016/09/Digital-classifieds-India-2020_new.pdf
 http://ccis.nic.in/WriteReadData/CircularPortal/D2/D02ser/11016_2_2008-AIS-II.pdf
 http://www.cxotoday.com/story/indian-digital-classified-industry-to-touch-12-bn-by-2020report/
 http://www.census2011.co.in/city.php
 http://trak.in/tags/business/2014/11/05/internet-users-india-kolkata-bangalore-mumbai/
 http://www.gizbot.com/tech-biz/mumbai-leads-with-highest-number-of-internet-users-in-india-news-014432.html

16. 16
Thank You!!!