This presentation discusses the soap and detergent industry from an economic perspective. It covers an overview of the industry including manufacturers and types, applications and geographical areas. It also discusses the soap and detergent industries in Pakistan, major competitors in Asia-Pacific being the fastest growing market, and soaps and detergents being inelastic goods. The presentation looks at market trends, potential, and structures as well as per capita consumption, issues, solutions, recommendations, and concludes that continuous innovation has helped brands fight competition and that the soap industry is improving rapidly worldwide.

2. MARYAM AKHTAR-004
MALAIKA JABEEN-006
UMME HABEEBA -014
BS CHEMISTRY
GROUP MEMBERS

3. ECONOMICAL VIEW OF SOAP
AND DETERGENT INDUSTRY
TOPIC:

4. OVERVIEW
Soap and detergent
industry.
Economical view of
these industries
Problems and solution
Recommendations
Conclusion

5. HydroEnergy
PRESENTATION LAYOUT
 Soap and detergents
 Manufacturers and
types
 Application and
geographical area.
 Soap and detergents
industries in
Pakistan
 Major competitors
 Asia-Pacific as
Fastest growing
market
 Soap and detergents
as inelastic goods
 Market trends
 Market potential
 Scope of growth of
soap industry
 Scope of Detergent
industry in Pakistan
 Strength, weakness,
threats of soaps and
detergents industry
 Graphical analysis
 Environmental impact
 Trade balance to
2025
 Market structures
 Per capita
consumption
 Issues
 Solutions
 Recommendation
 conclusion.

6. INTRODUCTION
OF SOAP AND
DETERGENT INDUSTRY

7. 78%
54%

8. 78%
54%
TARGET MARKET:
Detergent is a product which is purchased by the housewives but
still there is a big target market.
MARKET POTENTIAL:
 Detergent Market is growing by 20% intensively.
 At present Consumer prefer detergent on the base of quality.
 Pakistani People are moving from rural areas to urban areas as life
style is changing.
 Advertising is promoting the detergents by comparing the
functionality of different detergents.
 Increase awareness of usage benefit of detergent.
MARKET POTENTIAL
MAJOR COMPETITORS
Market share plays a prominent role in
business research and standing in the
market. There are many competitors
of detergent in Pakistan. Some of the
leading brands are given
1. Surf Excel 2. Ariel
3.Express Powder 4.Brite
5.Bonus

9. ISSUES IN SOAP AND
DETERGENT INDUSTRY

10. 78%
54%
84%

11. ENERGY CRISIS

13. 78%
54%
84%

14. 78%
54%
84%

16. 78%
54%
84%

17. RECOMENDATIONS

18. 78%
54%
84%

19. TREND SETTING IS THE NEED OF
TIME

20. 78%
54%
84%

21. 78%
54%
84%

22. 78%
54%
84%

23. 78%
54%
84%

24. ENVIRONMENTAL IMPACT

25. BASED ON
MICRO-
ENVIRONMENT

26. BASED ON
FACILITY
TYPES Run-of-the-river hydroelectric systems are
hydroelectric systems that harvest the
energy from flowing water to generate
electricity in the absence of a large dam
and reservoir
BASED ON
MACRO-
ENVIRONMENT

27. GRAPHICAL ANALYSIS

28. TRADE BALANCE

29. MARKET STRUCTURE

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MARKET FORCAST TO 2025

31. PER CAPITA CONSUMPTION: (2007-2015= Soap and
detergent)

32. PROS AND CONS

33. ADVANTAGES
Both are biodegradable.
Excellent everyday
cleaning agent.
Very effective in lower the
surface tension of water

34. DISADVANTAGES
Effect aquatic ecosystem.
Formation of foams and
scums.
Wastes like effluent,
phosphates discharge.

36. CONCLUSION

37. Soap and detergent industry
This research conclude that with
continuous and the technological
innovations, the brand has always
managed to fight off competition.
The soap industry around the world is
improving at a rapid pace. Faisalabad
(Pakistan), the biggest producer of soap
hub in the country. Faisalabad soap
industry can achieve competitive advantage
and can be a dominant market force in the
global competition. It has all the guts to
compete with the high value multi-national
products.

38. Soap and detergent industry
This research conclude that with
continuous and the technological
innovations, the brand has always
managed to fight off competition.
The soap industry around the world is
improving at a rapid pace. Faisalabad
(Pakistan), the biggest producer of soap
hub in the country. Faisalabad soap
industry can achieve competitive advantage
and can be a dominant market force in the
global competition. It has all the guts to
compete with the high value multi-national
products.

39. THANK YOU