Middle East & Africa Laundry Detergents Market Outlook 2025

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Middle East and Africa Laundry Detergents Market Analysis, Growth
& Industry Trends Report - Forecast Trends (2025-2034)

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The Middle East and Africa laundry detergents market, valued at USD 8.81 billion in
2024, is witnessing strong growth driven by rising hygiene awareness. With affordable
pricing expanding accessibility, the market is projected to grow at a CAGR of 4.30%
from 2025 to 2034, reaching around USD 13.42 billion by 2034.
Middle East and Africa Laundry Detergents Market
Outlook 2025-2034

Middle East and Africa Laundry Detergents Market Growth
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Trade Data Analysis
The laundry detergents market in the Middle East and Africa is experiencing steady growth, driven by increasing urbanization,
a rising middle-class population, and greater emphasis on personal and household hygiene. As lifestyles become more fast-
paced and modern, consumers are prioritizing cleanliness and convenience, leading to a rise in demand for effective and
easy-to-use detergent products. The shift from traditional washing methods to machine-based laundry is also boosting the
adoption of liquid and powder detergents across both urban and semi-urban regions.
According to Expert Market Research (EMR), the Middle East and Africa laundry detergents market was valued at USD 8.81
billion in 2024 and is expected to grow at a CAGR of 4.30% during the forecast period of 2025 to 2034, reaching
approximately USD 13.42 billion by 2034. EMR highlights that affordable pricing strategies and expanding distribution
networks have played a crucial role in making detergent products accessible to a broader audience. Their report also
emphasizes the growing preference for eco-friendly and skin-sensitive formulations, which are becoming increasingly popular
among health-conscious consumers. With insightful data and forward-looking analysis, EMR provides valuable guidance for
businesses looking to tap into this expanding market.
Furthermore, global and regional manufacturers are intensifying efforts to localize production, customize product offerings,
and invest in brand-building to strengthen their presence in emerging markets. Innovations in packaging, such as single-use
pods and concentrated formulas, are also reshaping consumer habits by offering greater convenience and cost-effectiveness.
As awareness around hygiene continues to rise, and consumers seek products that align with their values and lifestyle needs,
the laundry detergents market in the Middle East and Africa is poised for long-term, sustainable growth.

Middle East and Africa Laundry Detergents Market Trends
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Trade Data Analysis
The laundry detergents market in the Middle East and Africa is witnessing a shift in consumer preferences towards more
convenient and time-saving solutions. With the increasing adoption of washing machines in both urban and semi-urban areas,
there is a noticeable rise in demand for liquid detergents and pods over traditional powders and bars. Consumers are also
seeking products that offer multiple benefits such as stain removal, fabric care, and long-lasting fragrance, which is leading
manufacturers to innovate and diversify their product lines. Smart packaging and concentrated formulas are also gaining
traction as they offer both ease of use and value for money.
Another significant trend is the growing awareness around health, hygiene, and environmental impact. Many consumers are
becoming more conscious of the ingredients used in laundry products, pushing demand for eco-friendly, biodegradable, and
skin-sensitive detergent formulations. This has led to a surge in plant-based and chemical-free options in the market.
Companies are responding by highlighting their sustainability efforts, including recyclable packaging and cruelty-free testing,
to appeal to the increasingly informed and environmentally aware customer base. In response, some brands are launching
green product lines and partnering with environmental organizations to boost their eco-credentials.
The market is also being influenced by changing retail dynamics and digital penetration. The rise of e-commerce platforms
and mobile shopping apps is making it easier for consumers to compare products, read reviews, and make informed
purchasing decisions from the comfort of their homes. At the same time, traditional retail channels remain strong, especially in
rural and lower-income areas, where affordability and availability are key factors. Brands are tailoring their marketing and
distribution strategies accordingly, using social media, influencer marketing, and localized promotions to engage a broader
audience. This blend of digital convenience and regional relevance is helping to drive consistent market expansion across
diverse consumer segments.

Middle East and Africa Laundry Detergents Industry
Segmentation
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Trade Data Analysis
Based On the Type:
• Enzymatic
• Non-Enzymatic
Based on the Form:
• Powder
• Liquid
Based on the Application:
• Household
• Industrial and Institutional
Based on the Region:
• Saudi Arabia
• United Arab Emirates
• Nigeria
• South Africa
01 Trade Data Analysis
Capacity Additions, Plant
Turnarounds and Mergers
Competitive Landscape
Cost Analysis
Demand Drivers
Market Trade Data
Analysis
Additional
Insights

Leading Companies in the Middle East and Africa Laundry
Detergents Market
Key players in the Middle East and Africa laundry detergents market offer diverse products across personal care,
healthcare, and cleaning categories. Known for their focus on innovation and sustainability, these companies aim to
enhance everyday life with high-quality solutions. They also lead in social responsibility, promoting environmental care
and workforce diversity.
The Procter & Gamble Company (P&G)
P&G is a global consumer goods giant known for its extensive portfolio of laundry care brands, including Ariel and Tide.
The company emphasizes innovation, sustainability, and performance, offering products that cater to different washing
needs, water conditions, and fabrics. P&G is also recognized for its eco-friendly initiatives and strong global supply chain.
Henkel AG & Company, KGaA
Headquartered in Germany, Henkel is a leading player in the laundry and home care segment, with popular detergent
brands such as Persil and Purex. The company focuses on high-performance products, sustainability, and technological
advancements, with operations spanning across both developed and emerging markets, including strong presence in the
Middle East and Africa.
Church & Dwight Co., Inc.
Church & Dwight is an American company best known for its Arm & Hammer brand, which includes a range of laundry
detergents and cleaning products. The company leverages its trusted reputation for baking soda-based formulations and
is committed to offering affordable, effective, and eco-conscious cleaning solutions.

Leading Companies in the Middle East and Africa Laundry
Detergents Market
Key players in the Middle East and Africa laundry detergents market offer diverse products across personal care,
healthcare, and cleaning categories. Known for their focus on innovation and sustainability, these companies aim to
enhance everyday life with high-quality solutions. They also lead in social responsibility, promoting environmental care
and workforce diversity.
S. C. Johnson & Son, Inc.
SC Johnson is a family-owned company that manufactures household cleaning products, including laundry care items.
While it is more prominent for surface cleaners and air care, its offerings in fabric care are recognized for combining
effectiveness with environmentally responsible practices.
Unilever Plc
Unilever is a multinational corporation with a strong footprint in the laundry detergent sector through brands like Surf,
OMO, and Sunlight. Known for targeting a wide range of consumer segments, Unilever emphasizes affordability,
sustainability, and social impact, particularly in developing regions like the Middle East and Africa.
RSPL Group
RSPL is an Indian company best known for its flagship brand, Ghari detergent. It has a growing presence in the Middle
East and African markets, offering budget-friendly yet efficient laundry products. RSPL is recognized for its focus on rural
and emerging markets and continues to expand through strategic distribution and marketing efforts.

Table of Contents
01 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
02 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Countries
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
03 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends

Table of Contents
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
04 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
05 Global Laundry Detergents Market Analysis
5.1 Key Industry Highlights
5.2 Global Laundry Detergents Historical Market (2018-2024)
5.3 Global Laundry Detergents Market Forecast (2025-2034)
5.4 Global Laundry Detergents Market Share by Region
5.4.1 North America
5.4.2 Europe
5.4.3 Asia Pacific
5.4.4 Latin America
5.4.5 Middle East and Africa
06 Middle East and Africa Laundry Detergents Market Analysis
6.1 Key Industry Highlights

Table of Contents
6.2 Middle East and Africa Laundry Detergents Historical Market (2018-2024)
6.3 Middle East and Africa Laundry Detergents Market Forecast (2025-2034)
6.4 Middle East and Africa Laundry Detergents Market by Type
6.4.1 Enzymatic
6.4.1.1 Historical Trend (2018-2024)
6.4.1.2 Forecast Trend (2025-2034)
6.4.2 Non-Enzymatic
6.4.2.2 Forecast Trend (2025-2034)
6.5 Middle East and Africa Laundry Detergents Market by Form
6.5.1 Powder
6.5.1.2 Forecast Trend (2025-2034)
6.5.2 Liquid
6.5.2.2 Forecast Trend (2025-2034)
6.6 Middle East and Africa Laundry Detergents Market by Application
6.6.1 Household
6.6.1.2 Forecast Trend (2025-2034)

Table of Contents
6.6.2 Industrial and Institutional
6.6.2.2 Forecast Trend (2025-2034)
6.7 Middle East and Africa Laundry Detergents Market by Country
6.7.1 Saudi Arabia
6.7.2 United Arab Emirates
6.7.3 Nigeria
6.7.4 South Africa
6.7.5 Others
07 Regional Analysis
7.1 Saudi Arabia
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 United Arab Emirates
7.3 Nigeria
7.4 South Africa

Table of Contents
08 Market Dynamics
8.1 SWOT Analysis
8.1.1 Strengths
8.1.2 Weaknesses
8.1.3 Opportunities
8.1.4 Threats
8.2 Porter’s Five Forces Analysis
8.2.1 Supplier’s Power
8.2.2 Buyer’s Power
8.2.3 Threat of New Entrants
8.2.4 Degree of Rivalry
8.2.5 Threat of Substitutes
8.3 Key Indicators for Demand
8.4 Key Indicators for Price
09 Trade Data Analysis (HS Code-3402)
9.1 Major Importing Countries
9.1.1 By Value
9.1.2 By Volume

Table of Contents
9.2 Major Exporting Countries
9.2.1 By Value
9.2.2 By Volume
10 Price Analysis
11 Value Chain Analysis
12 Competitive Landscape
12.1 Supplier Selection
12.2 Key Global Players
12.3 Key Regional Players
12.4 Key Player Strategies
12.5 Company Profiles
12.5.1 The Procter & Gamble Company
12.5.1.1 Company Overview
12.5.1.2 Product Portfolio
12.5.1.3 Demographic Reach and Achievements
12.5.1.4 Certifications
12.5.2 Henkel AG & Company, KGaA

Table of Contents
12.5.3 Church & Dwight Co., Inc
12.5.4 S. C. Johnson & Son, Inc.
12.5.5 Unilever Plc
12.5.6 RSPL

Table of Contents
12.5.7 Kao Corporation
12.5.8 Others
13 Consumer Analysis

Disclaimer
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Trade Data Analysis
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Middle East & Africa Laundry Detergents Market Outlook 2025

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