EMOTA represents 3,500 multi-channel retailers in Europe with €250 billion in annual sales. The document discusses trends in European e-commerce, including rapid growth across countries and channels. While online shopping is common within countries, cross-border sales remain low due to differences in regulations, languages, and consumer concerns. EMOTA is lobbying the EU to harmonize rules to increase cross-border e-commerce by standardizing consumer laws, improving delivery services, and developing a European trustmark.
Le marché européen B2C e-commerce poursuit sa croissance
Le marché européen B2C e-commerce a poursuivi sa croissance à deux chiffres en 2015. Avec un taux de 13,3% (2014: 13,6%) de croissance, les ventes B2C en ligne en Europe ont atteint 455,3 milliards € en 2015.
Pour 2016, il est prévu que le taux de croissance va diminuer un peu plus, à 12,0%. En conséquence, le chiffre d'affaires européen B2C e-commerce devrait atteindre la marque de 500 milliards € en 2016 (509,9 milliards €). Ces chiffres proviennent du rapport européen B2C E-commerce, qui a été commandé par Ecommerce Europe et créé par la Fondation E-commerce. Ce rapport donne un aperçu des chiffres de e-commerce européens, y compris les ventes en ligne, le nombre de clients Internet et la part du commerce électronique dans le PIB européen. En outre, le rapport européen B2C E-commerce 2016 offre les principaux chiffres de 25 principaux marchés européens en termes de e-commerce.
Keynote presentation global ecommerce summit Wijnand Jongen: The End of Onlin...Wijnand Jongen
Keynote presentation at the Global Ecommerce Summit 2015 in Barcelona: The End of Online Shopping in 2020. What's the status of online global retailing in the latest facts and figures? A quick scan across the globe on the impact of online and omnichannel retailing. But what does this mean for the future of online global retailing? Can online and omnichannel companies keep up with the rapid pace of the changing behavior of the online consumer? What will be some of the most disruptive scenarios for the near future? Wijnand Jongen will present 6 key trends in global online retailing that will lead to 'the end of online shopping' in 2020 and beyond.
Le marché européen B2C e-commerce poursuit sa croissance
Le marché européen B2C e-commerce a poursuivi sa croissance à deux chiffres en 2015. Avec un taux de 13,3% (2014: 13,6%) de croissance, les ventes B2C en ligne en Europe ont atteint 455,3 milliards € en 2015.
Pour 2016, il est prévu que le taux de croissance va diminuer un peu plus, à 12,0%. En conséquence, le chiffre d'affaires européen B2C e-commerce devrait atteindre la marque de 500 milliards € en 2016 (509,9 milliards €). Ces chiffres proviennent du rapport européen B2C E-commerce, qui a été commandé par Ecommerce Europe et créé par la Fondation E-commerce. Ce rapport donne un aperçu des chiffres de e-commerce européens, y compris les ventes en ligne, le nombre de clients Internet et la part du commerce électronique dans le PIB européen. En outre, le rapport européen B2C E-commerce 2016 offre les principaux chiffres de 25 principaux marchés européens en termes de e-commerce.
Keynote presentation global ecommerce summit Wijnand Jongen: The End of Onlin...Wijnand Jongen
Keynote presentation at the Global Ecommerce Summit 2015 in Barcelona: The End of Online Shopping in 2020. What's the status of online global retailing in the latest facts and figures? A quick scan across the globe on the impact of online and omnichannel retailing. But what does this mean for the future of online global retailing? Can online and omnichannel companies keep up with the rapid pace of the changing behavior of the online consumer? What will be some of the most disruptive scenarios for the near future? Wijnand Jongen will present 6 key trends in global online retailing that will lead to 'the end of online shopping' in 2020 and beyond.
**** อ่านแล้ว Like กันบ้างเน้อ , Press "LIKE" if you like or download my slide :) ****
Present นี้เป็น 1 ใน 12 Course ที่ผมสอนเมื่อปีที่แล้ว(2556) มีการปรับนิดหน่อย ว่าด้วยเรื่อง eCommerce, รูปแบบต่างๆของ eCommerce,การปรับใช้รูปแบบ eCommerce กับธุรกิจของเราเอง การทำ ecommerce ให้สำเร็จ และ Case Studies อ่านจะมีเนื่อหาเก่าบ้างตามสมัย
สำหรับเนื้อหาการสอน 12 ครั้ง มีตั้งแต่การเรื่องการวางแผนงานดิจิทัล e-commerce จนถึงการนำไปใช้และวัดผล อาจไม่ครบถ้วนเนื่องจากในการสอนมีการบรรยายนอกเหนือสไลด์ด้วย
-------------------------
This presentation was my 2nd Class (1 of 12 my courses) for every companies that I was both a consultant and in-house lecturer last year(2013). It was used for the last company that I taught last year. It might be updated due to its time. The content included eCommerce, types of ecommerce, How to be success in eCommerce, and case studies.
E-commerce Berlin Expo 2018 - The Opportunity and How to Optimize Payments in...E-Commerce Berlin EXPO
Sven Gruhl Director Global Sales PayU
The e-commerce market is booming, with sales worldwide predicted to amount 4.48 trillion US dollars by 2021. As an e-commerce business, you surely want to ride this wave too! In this presentation, Sven Gruhl from PayU paints a complete landscape of online payments both in Europe and worldwide for you to consider before selling internationally or planning your future expansions. If you want even more details, you cannot miss this talk.
E-commerce in fashion industry
Apparel & accessories sales in US: Apparel has become an online success - Jeffrey Grau, eMarketer.
Fashion emerges as best-performing segment of ecommerce in UK - IMRG Capgemini e-Retail Sales Index.
Southeast Asia startup investments 2013: It’s all about e-commerce, fashion and women: Mobile commerce, online retail, payments, C2C marketplaces, flash sales.
eCommerce Benchmark for the Fashion Industry:
Where does the traffic come from in fashion? - Direct, Paid, Organic, CPS, CPC, Viral/Social, E-mail newsletter; social and viral media play a much bigger role in fashion.
Conversion ratios in fashion retail.
Platform for your e-store – why Magento?: Shopify, SquareSpace, Tictail, Magento; Bonobos, Nike, Christian Louboutin, MyTheresa.
Magento Enterprise Customer Success Story GANT: High performance and visual inspiration, Full screen experience, Custom campaign modules, Look book, Customized checkout, Flexible landing and content pages, Integration with multiple warehouse and ERP systems, Access rights management across multiple sites/stores, Localized payment and shipping methods;
290% increase in conversion rate, 13% increase in traffic, 35% reduction in page load time, 50% decrease in hosting costs.
Why choose Responsive Web Design?: U.S. Mobile Commerce Activities
Divante for fashion: SOLAR Company Case Study: http://divanteltd.com/blog/complex-e-commerce-implementation-fashion-brand/ .
Slides of a presentation given by Ed Sander at the Belgian Chinese Chamber of Commerce seminar on e-commerce, May 6th 2014 in Brussels.
Note: a Slidecast version with audio can be viewed at the webpage below:
http://www.chinatalk.nl/media/presentaties/
E-commerce boom triggers transformation in retail logisticsJLL
Are you ready to enter the global e-commerce markets? It’s not as easy as translating your bricks and mortar strategy to an online platform. Nor can you simply upgrade your existing e-tail model. To learn more visit:
To learn more, please visit http://bit.ly/1giilxU
Ecommerce, social business, digital economy reportNiall Devitt
The Ahain Group has researched and explored the e-commerce landscape for retailers, analysing the trends from mobile commerce to augmented reality and click & collect.
43% of Irish consumers are saying they have made an online purchase within the previous 12 months. This represents an increase from 36% in 2010. The use of e-commerce for purchases has grown from 44% in 2010 to 49% in 2011. While in the UK, online sales recorded a 17% jump from July 2011 to August 2011. For the year, that’s £6.5 billion spent online with each person spending an average of £128. Total growth in 2012 is approximately 13%
Moving on-line to ‘e-commerce’ is very attractive to the retail sector especially, allowing vendors to sell to the global market. However, setting up an e-commerce store-front requires much more than pretty web pages to greet prospective buyers.
Turning ‘lookers into bookers’ requires:
- An in-depth understanding of target customer needs
- Competitive analysis to enable formulation of a competitive advantage strategy
- Optimisation of the online store for searches
- Development of all traffic streams to entice people to the trading platform
- Research and continued optimisation of all transaction flows
- A listening post to monitor public perception, awareness and sentiment
Big name brands like Burberry, Next, Amazon and John Lewis use their status to optimum advantage in the online environment. With substantial financial budgets, these brands could dominate. However, the ease of entry, low maintenance costs and the ability to reach a wide (global) audience without huge investment, afforded by the Internet, level the playing field somewhat.
This report includes:
- Insights into how consumers shop online – what they buy, why they buy
- Four case studies on the ‘masters’ of e-commerce – Amazon, Burberry, Littlewoods Ireland and John Lewis
- Factors contributing to the creation of a successful e-commerce store
- A deep analysis with innovation examples on mobile marketing campaigns and mobile commerce
This report seeks to analyse some key insights into e-commerce practice, to provide case studies of some of the leading e-commerce websites and to uncover ways that Social Business empowers e-commerce strategies by addressing areas where retailers can evolve within the digital dynasty.
Christina Giliberti, Associate at The Ahain Group and report co-author, said “The era of digital in retail has exploded globally. Fuelled by technological advancements such as augmented reality, wireless and mobile, the direction of e-commerce is very much of the flexible, multi-platform variety. It’s an exciting time for retailers to utilise this technology and provide a customer-centric experience in-line with the trends of ‘explore, interact, socialise, blend, mobile and integrate”.
For more information, contact The Ahain Group:
Email: info@ahaingroup.com
E-commerce Berlin Expo 2017 - The German E-Commerce Market: How the Consumer ...E-Commerce Berlin EXPO
Nadine Litchfield SM Consumer Markets & E-Commerce Germany Trade & Invest
Germany’s E-Commerce Market: Current data, developments and trends, and the significance of the Consumer: How does the German consumer shop and pay? Is he as demanding and unloyal as generally perceived? Setting up your own subsidiary in Germany: Your way to sustainability in Europe’s largest market
**** อ่านแล้ว Like กันบ้างเน้อ , Press "LIKE" if you like or download my slide :) ****
Present นี้เป็น 1 ใน 12 Course ที่ผมสอนเมื่อปีที่แล้ว(2556) มีการปรับนิดหน่อย ว่าด้วยเรื่อง eCommerce, รูปแบบต่างๆของ eCommerce,การปรับใช้รูปแบบ eCommerce กับธุรกิจของเราเอง การทำ ecommerce ให้สำเร็จ และ Case Studies อ่านจะมีเนื่อหาเก่าบ้างตามสมัย
สำหรับเนื้อหาการสอน 12 ครั้ง มีตั้งแต่การเรื่องการวางแผนงานดิจิทัล e-commerce จนถึงการนำไปใช้และวัดผล อาจไม่ครบถ้วนเนื่องจากในการสอนมีการบรรยายนอกเหนือสไลด์ด้วย
-------------------------
This presentation was my 2nd Class (1 of 12 my courses) for every companies that I was both a consultant and in-house lecturer last year(2013). It was used for the last company that I taught last year. It might be updated due to its time. The content included eCommerce, types of ecommerce, How to be success in eCommerce, and case studies.
E-commerce Berlin Expo 2018 - The Opportunity and How to Optimize Payments in...E-Commerce Berlin EXPO
Sven Gruhl Director Global Sales PayU
The e-commerce market is booming, with sales worldwide predicted to amount 4.48 trillion US dollars by 2021. As an e-commerce business, you surely want to ride this wave too! In this presentation, Sven Gruhl from PayU paints a complete landscape of online payments both in Europe and worldwide for you to consider before selling internationally or planning your future expansions. If you want even more details, you cannot miss this talk.
E-commerce in fashion industry
Apparel & accessories sales in US: Apparel has become an online success - Jeffrey Grau, eMarketer.
Fashion emerges as best-performing segment of ecommerce in UK - IMRG Capgemini e-Retail Sales Index.
Southeast Asia startup investments 2013: It’s all about e-commerce, fashion and women: Mobile commerce, online retail, payments, C2C marketplaces, flash sales.
eCommerce Benchmark for the Fashion Industry:
Where does the traffic come from in fashion? - Direct, Paid, Organic, CPS, CPC, Viral/Social, E-mail newsletter; social and viral media play a much bigger role in fashion.
Conversion ratios in fashion retail.
Platform for your e-store – why Magento?: Shopify, SquareSpace, Tictail, Magento; Bonobos, Nike, Christian Louboutin, MyTheresa.
Magento Enterprise Customer Success Story GANT: High performance and visual inspiration, Full screen experience, Custom campaign modules, Look book, Customized checkout, Flexible landing and content pages, Integration with multiple warehouse and ERP systems, Access rights management across multiple sites/stores, Localized payment and shipping methods;
290% increase in conversion rate, 13% increase in traffic, 35% reduction in page load time, 50% decrease in hosting costs.
Why choose Responsive Web Design?: U.S. Mobile Commerce Activities
Divante for fashion: SOLAR Company Case Study: http://divanteltd.com/blog/complex-e-commerce-implementation-fashion-brand/ .
Slides of a presentation given by Ed Sander at the Belgian Chinese Chamber of Commerce seminar on e-commerce, May 6th 2014 in Brussels.
Note: a Slidecast version with audio can be viewed at the webpage below:
http://www.chinatalk.nl/media/presentaties/
E-commerce boom triggers transformation in retail logisticsJLL
Are you ready to enter the global e-commerce markets? It’s not as easy as translating your bricks and mortar strategy to an online platform. Nor can you simply upgrade your existing e-tail model. To learn more visit:
To learn more, please visit http://bit.ly/1giilxU
Ecommerce, social business, digital economy reportNiall Devitt
The Ahain Group has researched and explored the e-commerce landscape for retailers, analysing the trends from mobile commerce to augmented reality and click & collect.
43% of Irish consumers are saying they have made an online purchase within the previous 12 months. This represents an increase from 36% in 2010. The use of e-commerce for purchases has grown from 44% in 2010 to 49% in 2011. While in the UK, online sales recorded a 17% jump from July 2011 to August 2011. For the year, that’s £6.5 billion spent online with each person spending an average of £128. Total growth in 2012 is approximately 13%
Moving on-line to ‘e-commerce’ is very attractive to the retail sector especially, allowing vendors to sell to the global market. However, setting up an e-commerce store-front requires much more than pretty web pages to greet prospective buyers.
Turning ‘lookers into bookers’ requires:
- An in-depth understanding of target customer needs
- Competitive analysis to enable formulation of a competitive advantage strategy
- Optimisation of the online store for searches
- Development of all traffic streams to entice people to the trading platform
- Research and continued optimisation of all transaction flows
- A listening post to monitor public perception, awareness and sentiment
Big name brands like Burberry, Next, Amazon and John Lewis use their status to optimum advantage in the online environment. With substantial financial budgets, these brands could dominate. However, the ease of entry, low maintenance costs and the ability to reach a wide (global) audience without huge investment, afforded by the Internet, level the playing field somewhat.
This report includes:
- Insights into how consumers shop online – what they buy, why they buy
- Four case studies on the ‘masters’ of e-commerce – Amazon, Burberry, Littlewoods Ireland and John Lewis
- Factors contributing to the creation of a successful e-commerce store
- A deep analysis with innovation examples on mobile marketing campaigns and mobile commerce
This report seeks to analyse some key insights into e-commerce practice, to provide case studies of some of the leading e-commerce websites and to uncover ways that Social Business empowers e-commerce strategies by addressing areas where retailers can evolve within the digital dynasty.
Christina Giliberti, Associate at The Ahain Group and report co-author, said “The era of digital in retail has exploded globally. Fuelled by technological advancements such as augmented reality, wireless and mobile, the direction of e-commerce is very much of the flexible, multi-platform variety. It’s an exciting time for retailers to utilise this technology and provide a customer-centric experience in-line with the trends of ‘explore, interact, socialise, blend, mobile and integrate”.
For more information, contact The Ahain Group:
Email: info@ahaingroup.com
E-commerce Berlin Expo 2017 - The German E-Commerce Market: How the Consumer ...E-Commerce Berlin EXPO
Nadine Litchfield SM Consumer Markets & E-Commerce Germany Trade & Invest
Germany’s E-Commerce Market: Current data, developments and trends, and the significance of the Consumer: How does the German consumer shop and pay? Is he as demanding and unloyal as generally perceived? Setting up your own subsidiary in Germany: Your way to sustainability in Europe’s largest market
Retailers should note and adjust to five trends shaping the consumer experience: A 2nd big bang is taking shape and concerning personal and domestic equipment products; Smart phones are taking over the shopping experience; consumers "channel-surf" with increasing ease; Social is becoming a critical part of the buying journey; Big Data excellence is a critical capability for growth.
Presentation of Martijn Hos, director of advocacy at Ecommerce Europe, at the Bejing Ecommerce Association on exporting to Europe, The import from Europe and building a Global eCommerce Community. With some great insights on ecommerce in Europe and global customer trends.
The eCommerce forum 2009 at the hotel "Le Meridien", Marc Périn Director of BeCommerce presented facts and figures about eCommerce and distance selling in belgium
SEND WEBINAR | Stili di acquisto e comportamenti online del consumatore di oggiContactlab
Il webinar che presenta i dati del nuovo European+ Digital Behaviour Study 2016, la storica ricerca firmata Contactlab che indaga il comportamento digitale della popolazione internet.
Business models in Digital Financial ServicesPeter Zetterli
There are a variety of business models for digital financial services, depending in part on the core business of the provider. This presentation provides a conceptual framework to delineate different models and provides in-depth examples of the most common ones, including the bank-led and the MNO-led DFS business model as well as the 3rd party model.
The Fevad Research Department performs, in-house or with different partners (official national and sectoral statistics institutes, survey and opinion institutes, professional federations…) permanent oversight of the economic performance of e-commerce markets. Each year it publishes a summary of the main data.
The Global Evolution of Digital Commerce and MENA e-Commerce 2013Melih ÖZCANLI
MENAP B2C e-Commerce Overview 2012:
Focus on Middle East, North Africa and Pakistan
Containing statistical data, trends, barriers and opportunities for B2C e-Commerce, Economic Overview, Key Economic Indicators, Retail Sales and Country Information
by
1) IORMA
2) IMRG
3) Tejuri.com
Middle East and North African Ecommerce MarketSumit Roy
The continuing, accelerating growth and impact of the Internet on a global basis and its enabling of a new high-speed, low energy almost free infrastructure of borderless global instant online everything 24/7/365, is seeing unparalleled impacts on society and economies globally. Citizens around the world increasingly use advanced technology and global communication networks to live, work, socialise, be informed and entertained though the use of online services via personal devices such as PC’s, Smartphones and computer tablets (e.g. the iPad) and SMART TV’s. One dimension and sector being affected by this accelerating technology led evolution, concerns the technology enabled consumer and the sale of goods and services to those consumers, both domestically and globally. Nowhere is the impact of this “e”volution being felt more than in the Retailing Sector
The Mapping Digital Media project examines the global opportunities and risks created by the transition from traditional to digital media. Covering 60 countries, the project examines how these changes affect the core democratic service that any media system should provide: news about political, economic, and social affairs.
A REPORT BY THE OPEN SOCIETY FOUNDATIONS
WRITTEN BY
Rana F. Sweis (lead researcher) Dina Baslan (researcher)
The Mapping Digital Media project examines the global opportunities and risks created by the transition from traditional to digital media. Covering 60 countries, the project examines how these changes affect the core democratic service that any media system should provide: news about political, economic, and social affairs.
A REPORT BY THE OPEN SOCIETY FOUNDATIONS
WRITTEN BY
Vibodh Parthasarathi and Alam Srinivas (lead reporters)
Archna Shukla, Supriya Chotani, Anja Kovacs, Anuradha Raman, Siddharth Narain (reporters)
With thanks to Devi Leena Bose, Snehashish Ghosh, Janani Rangarajan, Sunil Abraham, Biswajit Das and colleagues at the Centre for Culture, Media & Governance, Jamia Millia Islamia, New Delhi
Giyim Esyasi Imalati Sanayi
Avrupa Birligi’ne Tam Üyelik Sürecinde Istanbul Sanayi Odasi Meslek Komiteleri Sektör Stratejileri Gelistirilmesi Projesi
Kasim 2012
Sanayide Sürekli Gelisme için: “KAIZEN”Melih ÖZCANLI
KAIZEN
Sanayide Sürekli Gelişme için "KAİZEN"
Kolay Bilgi Seti'nin 11. kitabı "Kaizen Kılavuzu", işletmelerin sürdürülebilir rekabet gücünün arttırılması yönünde, küçük iyileştirmelere, maliyetleri düşürmenin ve verimliliği arttırmanın yöntemlerini basit bir dille tarif ederek işletmelerin bilgisine sunam amacıyla hazırlanmıştır.
Yayın Tarihi: Aralık 2011
Istanbul Sanayi Odasi Kalite ve Teknoloji Ihtisas Kurulu (ISO-KATEK)
SANAYIDE KAIZEN
DÜSÜNCE TARZI VE KAIZEN
KAIZEN
KAIZEN ÇESiTLERI - TÜREVLER
KAIZEN YÖNETIMI
KAIZEN SEMINERLERINDE SORULAN SORULAR FABRIKALARDAKI 16 BÜYÜK KAYIP
Yeni İş Geliştirme Kılavuzu
Yeni İş Geliştirme (YİG), kuruluşların olağan faaliyetlerinin dışında kalan konulardaki fırsatları değerlendirmek amacı ile yapılan çalışmalara verilen isimdir. Bu Kılavuz'da, Yeni İş Geliştirme sürecinde karşılaşılan sorunların çözümünde yardımcı olabilecek çeşitli yöntemlere yer verilmiştir.
Yayın Tarihi: Aralık 2011
Istanbul Sanayi Odasi Kalite ve Teknoloji Ihtisas Kurulu
YENI IS GELISTIRME IÇIN STRATEJIK KAVRAMLAR
IS PLANI
YATIRIMLA ILGILI PROJE YÖNETIMI
6-Sigma Kılavuzu
Setimizin 14. kitabı olan yayınımızda, 6-Sigmanın neler kazandırabileceği, metodun getirdiği yeni bakış açıları, rekabet için yeni fırsatlar, müşteri memnuniyeti, kalite iyileştirme, metodun kurumsal uygulamaları DMAIC uygulama aşamaları ele alınmıştır.
Yayın Tarihi: Aralık 2011
Istanbul Sanayi Odasi Kalite ve Teknoloji Ihtisas Kurulu
6-SIGMA NE KAZANDIRIR
KÜRESEL PAZARDA REKABET
FIRSATLAR
MÜSTERI MEMNUNIYETI
KALITE IYILESTIRME
PROSES IYILESTIRME
DMAIC TANIMLAMA
ÖLÇME
ANALIZ
IYILESTIRME
KONTROL
Üç Adımda Stratejik Yönetim
İstihbarat - İstikamet- İcraat
Kolay Bilgi Seti'nin 18. kitabı olan "Stratejik Yönetim"de, KOBİ yöneticileri içinde bulundukları rekabet ortamında uygulanabilecek basit çağdaş teknikleri sade bir dille ve kullanıma odaklı örneklerle anlatmakta ve özellikle başarıyla uygulanmış strateji yöntemlerini içermektedir.
Doç. Dr. Talat Çiftçi
Yayın Tarihi: Aralık 2011
Istanbul Sanayi Odasi
Markalaşma Kılavuzu
Kılavuzda, markalaşma konusunda temel kavramlar, pazarlama yönetimi, marka teşvikleri ele alınmıştır.
Yayın Tarihi: Aralık 2011
Istanbul Sanayi Odasi Kalite ve Teknoloji Ihtisas Kurulu (ISO-KATEK) Markalasma Kilavuzu Çalisma Grubu
Proje Yönetimi Kılavuzu
Kolay Bilgi kitap serisinin bir devamı olan "Proje Yönetimi Kılavuzu" İSO-KATEK çalışmalarının bir ürünüdür. Kılavuz, KOBİ'lerde günümüzde önemi giderek artan "proje yönetimi" mantığının anlaşılmasına destek olmak, proje yönetimine yeni başlayanlara temel kavramları, adımları ve araçları tanıtmak amacıyla hazırlanmıştır.
Yayın Tarihi: Aralık 2011
ITC TRADE MAP İLE HEDEF PAZAR SEÇİMİ
Avrupa İşletmeler Ağı İstanbul Merkezi tarafından hazırlanan yayınımız, firmalarımıza "ITC Trade Map" uygulaması ile, ürünleri için dünya pazarındaki arz ve talep verilerine nasıl ulaşabileceklerini, rakip analizini nasıl yapabileceklerini gösteren bir rehber niteliğindedir
Yayın Tarihi:Mayıs 2012
İstanbul Sanayi Odası'nın armağanıdır.
Çin Pazarı’nda Başarmak
Türkiye'nin 2023'te 500 milyar Dolarlık ihracat hacmi hedefinde en önemli pazarlardan birisinin Çin olacağına inanıyor ve firmalarımızın Çin'e yönelik çalışmalarına destek olmayı hedefliyoruz. Bu yayınımız, Çin pazarıyla ilgili birkaç temel ve pratik ipucu ve Çin pazarındaki fırsatlar ve riskler hakkında firmalarımızı bilgilendirmek amacıyla hazırlanmıştır.
Yayın Tarihi: Aralık 2010
İstanbul Sanayi Odası'nın armağanıdır
Ihracata Yonelik Pazar Arastirmalarinda Internet KullanimiMelih ÖZCANLI
İhracata Yönelik Pazar Araştırmalarında İnternet Kullanımı
Pazar araştırması, bir firmanın ürününü doğru pazar ve müşteriye ulaştırmak için izleyeceği ilk adımdır. Etkin bir pazarlama yapmak isteyen firmaların ürünlerinin doğru kitleye ulaştığından emin olmak, ürünlerinin pazardaki konumlandırılmasının ve fiyatlandırmanın ne kadar isabetli olduğunu kontrol etmek için hem mevcut hem de hedef pazarlarda sürekli pazar araştırması yapması gerekmektedir.
Bu yayın pazarlama faaliyetlerinde pazar araştırması yapmanın ne kadar önemli olduğunun altını çizmek ve ihracata yönelik masa başı araştırmalarının çeşitli aşamaları kapsamında faydalı olabilecek internet kaynaklarına erişim için bazı öneriler sunmak amacıyla hazırlanmıştır.
Yayın Tarihi: Mart 2009
İstanbul Sanayi Odası'nın armağanıdır.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Borderless Digital Commerce 2013
1.
2. EMOTA represents 3,500 multi-channel/online retailers in 15 countries
• 15 European countries
• 16 member associations
• 3,500 companies
• € 250 billion turnover
• 83% of European
e-commerce
4. E-Commerce contributes significantly to growth and job creation
0% 10% 20% 30% 40%
Italy
USA
France
UK
Germany
Sweden
12%
15%
18%
23%
24%
33%
Contribution to GDP growth
• 2.6 jobs created for each lost
• internet-intensive companies create
2x jobs
Average: 21%
Source: McKinsey, 2011
Note: Internet % contribution to GDP growth 2004-2009 – mature countries
-1-
5. In addition, E-Commerce enables consumers to save money and time
0% 20% 40% 60% 80%
more product information
home delivery
wide selection
open anytime
price comparison
save time
lower prices
10%
11%
22%
33%
33%
50%
66%
Reasons for shopping online
Consumer gains from e-commerce
(wider choice + lower prices):
currently € 12 Bn.
potentially € 200 Bn.
Source: Civic Consulting/TNS, 2011
Note: consumer survey – 3 most important reasons for shopping online (sample of 13,872 online shoppers)
-2-
6. 154
170
210
250
300
171
185
215
237
270
66
84
122
158
215
13 19 26 33
48
-
50
100
150
200
250
300
2008 2009 2010 2011 2012
€ Billion Europe
N. America
Asia Pacific
ROW
+20%
+14%
+36%
+44%
E-commerce turnover by region
Source: EMOTA/IMRG, 2012
-3-
E-Commerce in Europe reached a €300 Bn. turnover, with 20% growth
Growth
7. UK, France and Germany account for 60% of European E-Commerce
European E-commerce turnover by country 2012 (€ billion)
Source: EMOTA, 2012
Note: B2C E-commerce turnover includes online travel, digital downloads and event tickets; excludes online gaming and financial services
-4-
UK
France
Germany
Scandinavia
Austria/
Switzerland
Benelux
Spain
Russia
Italy
Eastern Europe
Other
90
46
45
29
17
15
11
10
10
15
12
8. E-Commerce is growing very fast throughout Europe
+0%
+5%
+10%
+15%
+20%
+25%
+30%
+14%
+19%
+27%
+14%
+18%
+12%
+20%
+19%
+27%
E-commerce growth by country in 2012
Source: EMOTA, 2012
-5-
average
European
growth
9. Online share of retail high in UK/Scandinavia, low in South/East Europe
European
average
0%
5%
10%
15%
20%
25%
Source: EMOTA, 2012
Note: % of e-commerce turnover on total retail trade
-6-
Online share of retail by country 2012
10. There are significant differences in E-Commerce penetration and spend
0%
10%
20%
30%
40%
50%
60%
70%
80%
- 500 1.000 1.500 2.000 2.500 3.000 3.500
Average annual expenditure (€)
E-Commerce
penetration
UK
Scandinavia
Austria/Switzerl.
France
Germany
Italy
Benelux
Eastern
Europe
EU average
2011
Source: EMOTA, Eurostat, 2011
Note: E-commerce penetration: % of population aged 14-74 years buying online
-7-
Digital Agenda
target 2015
Spain
43%
11. Very few consumers shop online across borders
EU average
2011
0%
5%
10%
15%
20%
25%
Digital Agenda
target 2015
GAP
Proportion of consumers buying online from another country
Source: Eurostat, 2011
-8-
12. In fact, consumers are more worried about international delivery
0% 5% 10% 15% 20% 25% 30% 35%
Uncertainty on rights
Data privacy
Payment security
No delivery
Guarantee
Returns
Long delivery times
Concerns about cross-border vs. domestic online purchases
Source: Civic Consulting/TNS, 2011
Note: % of consumers reporting concerns about buying products online in their own country vs. in another EU country (sample: 29.010 individuals)
-9-
% domestic % increase cross-border
13. In addition, only 27% of retailers sell across borders
0%
10%
20%
30%
40%
50%
Proportion of retailers selling in at least one other EU country
EU
average
Source: TNS, Flash Eurobarometer 331, 2012
-10-
27%
14. Many retailers are deterred by legal/tax and payment issues
Barriers to cross-border sales for retailers
0% 5% 10% 15% 20% 25% 30% 35%
Language differences
Customer service
Own restrictions
Complaints resolution
Delivery costs
Different tax regulations
Risk of fraud/non-payments
Different consumer laws
Source: TNS, Flash Eurobarometer 331, 2012
Note: % of retailers reporting obstacles to cross-border sales to other EU countries
-11-
16. Several e-retailers are expanding globally, offering worldwide shipping
ASOS.com worldwide delivery
7 country-specific websites
15 currency options
Free worldwide shipping
Shipping to 190+ countries
5M customers 160 countries
62% international sales
-12-
17. Excellent service is ensured trough local logistics/customer care centers
5 logistics centers
7 local offices
8 customer care centers
Yoox.com global presence
Europe
(excl. Italy)
Italy
16%
N.America
22%
Japan
Revenues by geography Brands
Other
-13-
18. Best-practice online retailers provide several delivery options …
Easy returnsClick & collect
Track & traceExpress delivery Subscription service
Parcel lockers
-14-
19. … increase consumer confidence with an excellent customer service …
• “WOW” customer service
• Family culture
• Outstanding service model
– Overnight shipping
– Free shipping both ways
– 365-day return policy
– 24/7 availability with toll-free number
• Real inventory in warehouse
Zappos customer service policy
-15-
20. … and tailor payment methods to specific national preferences
Source: Civic Consulting/TNS, 2011
Online payment methods by country
-16-
0%
20%
40%
60%
80%
100%
Other
Invoice
COD
Online payment
Bank transfer
Debit card
Credit card
21. Most retailers are adopting a multi-channel strategy
Source: McKinsey, 2009
Note: Average annual dollars spent per customer by channel (apparel example)
-17-
Amount spent by channel
Internet / mobile
22. Multi-channel integration requires enterprise-wide changes
-18-
Multi-channel integration
Organization
• Integrate online/offline teams
• Marketing and product management
Systems
• Integrate front-end and back-office
• Inventory levels and pricing
• Customer database
• CRM systems
Operations
• Picking and fulfillment
• Return handling
Source: Accenture, Booz & Company, 2012
23. Mobile commerce is expanding rapidly in Europe
-
4
8
12
16
20
2012 2013 2014 2015 2016 2017
3
5
7
11
17
19
€ Billion
Source: Forrester, 2012
Note: purchases via smartphone - excludes tablets and mobile payments at retail points of sales
European mobile commerce market estimate
-19-
24. Shoppers use their mobiles to research products and find deals
0% 10% 20% 30% 40% 50% 60%
retailer app
retailer website
QR code scan
product review
mobile coupon
price comparison
28%
33%
45%
51%
54%
54%
In-store activities of mobile shoppers
Source: Vibes Media, 2012
-20-
25. Many retailers developed mobile apps to facilitate product research
John Lewis mobile app
• Optimized navigation
• Free Wi-Fi in stores
– Search product information
– Check ratings and reviews
– Compare competitors’ prices
• Sales staff available to help customers
-21-
26. Other retailers are testing virtual stores with smartphones
Tesco virtual stores
• Grocery shopping “on the go”, in subways,
train stations or bus stops
• Scan QR code with smartphone app
• Orders delivered at home on the same day
-22-
27. Social commerce is also expected to boom in the next few years
0
5
10
15
20
25
30
2011 2012 2013 2014 2015
4
6
8
12
16
1
3
5
9
14
$ Billion
Source: Booz & Company, 2011
Social commerce market estimate
5
9
14
20
30
Rest
of the
World
U.S.A.
-23-
28. Source: Sociable Labs, 2012
All online
shoppers
62% read
friends’
comments
on products
75% click
through to
retailer’s site
53%
purchase
product
25% of all
shoppers
Share-to-purchase funnel
Product
discovery
mechanism
Conversion
driver
-24-
Social networks are already a fundamental enabler of E-Commerce
29. Fab.com social shopping features
-25-
Pioneer e-retailers generate substantial sales from social networks
Social feed
Facebook log-in
Credits for sharing
31. Upcoming EU legislation will harmonize consumer laws across Europe
E-Commerce
Action Plan
Green Paper on Payments
Common
European
Sales Law
(CESL)
Directive on
ADR/
Regulation
on ODR
Regulation on
Data Protection
-26-
Online
Trustmarks
Consumer
Rights
Directive
Green Paper on
Parcel delivery
32. • Harmonize consumer legislation across Europe
• Improve consumer trust in cross-border shopping
• Ensure competitive international parcel delivery services
• Ensure security and efficiency of online payment platforms
• Accelerate broadband networks development
EMOTA is working to balance business and consumer interests
-27-
Balance
consumer/
business
interests
Avoid
unnecessary
extra
costs/burden
for businesses
33. Distance sales rules will be standardized in all EU countries
-28-
Consumer Rights Directive
Information requirements:
• Order button with “obligation to pay”
• Delivery/payment restrictions indicated before order
Price transparency:
• No pre-ticked boxes for extra services
• No payment / telephone surcharges
Standard withdrawal right:
• Withdrawal period: 14 days
• Reimbursement within further 14 days
34. We are working to limit data protection burdens for businesses
-29-
Data Protection Regulation
Benefits:
• Rules valid throughout Europe
• Elimination of notifications
• Single supervisory authority
for companies
Issues:
• Explicit consent
• Right to data portability
• Constraints in profiling
35. EMOTA is developing a European trustmark for cross-border shopping
-30-
• Harmonize codes of conduct
• Accredit national trustmarks
• Promote European trustmark
European harmonization of national trustmarks
36. EMOTA commits to drive international e-commerce growth in Europe
-31-
EMOTA Borderless Digital Commerce Commitment
Consumers
Providers
Merchants
Governments
• Govern and guide international
e-commerce development
• Inform e-commerce industry
with standard reporting
• Proactively listen and respond to
needs of key stakeholders