BeCommerce Figures & Trends 2013 - Zoom on Mobile Commerce
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This document summarizes the results of a survey conducted by BeCommerce, the Belgian association for e-commerce companies, regarding the state of mobile commerce in Belgium. Some key findings include: mobile commerce has grown significantly since 2011, with 85% of respondents now engaged in it compared to 58% previously; the most common reasons for not engaging in mobile commerce are having other priorities and feeling it is too early; and the majority of mobile applications support the iOS operating system from Apple. Overall, mobile commerce is becoming more satisfying for webshops in Belgium.
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BeCommerce Figures & Trends 2013 - Zoom on Mobile Commerce
- 2. About BeCommerce! BeCommerce is the Belgian association for companies active in distance selling, both online (via all forms of e-commerce) and offline (via catalog, direct mail, phone, SMS, TV, etc.). Through awareness raising, information, promotion, certification of e-commerce sites through a quality label and its own code of conduct, BeCommerce encourages the further growth of the eCommerce sector and the strengthening of consumer confidence in distance selling. BeCommerce counts today 258 e-tailers and 31 business partners.! ! ! More info: www.becommerce.be! Belgian Distance Selling Organisation!
- 3. In March 2013 BeCommerce ran a major member survey into the current situation of e-commerce in Belgium and distance seller expectations for 2013. Focusing on the expected growth of the industry, most sold products online, logistical services, payment methods and new this year, mobile commerce.! ! I’m glad to announce that the Belgian e-commerce market is catching up with their neighbours. But there is still much room for improvement and expansion. And this is exactly where BeCommerce and its partners will provide the necessary support and knowledge.! ! ! ! ! ! ! ! ! ! ! ! Patricia Ceysens,! ! President of the Board of Directors! Patricia Ceysens! President of the Board of Directors!
- 4. Aim of the study! !Study of the current situation in the online distance selling market in Belgium as well as expectations and trends ! ! Method! o Respondents from BeCommerce database (approximately 550 contacts) ! o Target group: Belgian organizations with distance selling activities ! o Fieldwork: 25 February – 4 March 2013! Introduction! About the study!
- 5. Mobile commerce! 2012 Engaged in mobile commerce? Mobile commerce in 2012 is almost 3 times more used than in 2011! 85% 58% 2011 2012Yes No When are you planning to start with mobile selling? 48% 28% 5% 8% 3% 36% 18% 27% 9% 0% 9% No plans to start with mobile selling > 1 year < 1 year < 9 months < 6 months < 3 months 2012 2011
- 6. Mobile commerce! Reasons not to start with m-commerce Non-users mainly still have other priorities! 13% 3% 13% 55% 0% 9% 9% 18% 45% Other Too expensive Too early No particular reason Other priorities 2012 2011
- 7. Mobile commerce! Mobile application vs. mobile website 29% 86% 38% 88% Mobile application Mobile website 2011 2012
- 8. Mobile commerce! Supported Operating Systems for mobile applications When distance sellers are engaged in mobile commerce via a mobile application, iOS from Apple is mostly supported.! 0% 0% 0% 0% 50% 50% 100% 0% 0% 0% 0% 13% 38% 75% Bada Blackberry OS Windows Sybian Other Android iOS (Apple) 2012 2011
- 9. Mobile commerce! Top products! 13% 13% 13% 13% 13% 13% 13% 25% 25% 25% 25% 25% 25% 25% 25% 25% 38% 38% 38% 38% 38% 50% Vacuums Office supplies Kitchen appliances DVD / Bluray CDs Books Tourism including airline tickets Tv's Stereo’s Phones Navigation MP3 players Garden supplies Games Digital cameras Health products Hardware & software Home decoration Beauty products Toys Fashion accessories Clothing
- 10. Mobile commerce! Reason to start with mobile commerce! 0% 14% 43% 71% 43% 0% 0% 25% 50% 75% To provide a gaming application to our customers We wanted to be the first on the market (innovation) We wanted to prove real added value to our customers To generate additional e- business To provide an additional service to our customers 2012 2011
- 11. Mobile commerce! IT development & Results! Internal vs. external IT development Results of M-commerce are satisfying 43% 75% 57% 25% 2011 2012 Internal IT development External IT development 57% 75% 43% 25% 2011 2012 Yes No Mobile commerce gets more and more satisfaction among the webshops!