This document provides 24 tips to boost online sales, organized under headings like navigation, category pages, copy, reviews, photography, video, content marketing, social media, mobile, personalization, payments, packaging, delivery and returns, loyalty, emails, catalogues, performance, analytics, user testing, product proposition, and keeping things simple. It concludes by mentioning e-commerce platforms and agencies.

1. 20+ thoughts to boost your
online sales
Roger Willcocks
Wrap up

2. 1. A plan
New Returning
Visits/traffic sources % increase % increase
Orders/conversions % increase % increase
Average order values % increase % increase

3. 2. Navigation

4. 3. Category pages

5. 4. Copy

6. 5. Reviews

7. 6. Photography

8. 7. Video

9. 8. Content marketing

10. 9. Social

11. 10. Mobile

12. 11. Personalisation
Attributes Behaviour Profiles

13. 12. Payments

14. 13. Packaging

15. 14. Delivery & returns

16. 15. Loyalty

17. 16. Emails

18. 17. Catalogues

19. 18. Performance

20. 19. Analytics

21. 20. User testing

22. 21. A good proposition
Desirable products
Well presented
Attractively priced
Securely paid for
Nicely & quickly delivered

23. 22. Keep it simple
“The best website is one that the
customer doesn’t notice”

24. roger@screenpages.com
@screenpages
01932 333 592
23 & 24. Platform & agency